Correct analysis of your campaign performance helps you to understand what is required in your marketing strategy and enables you to create high-performing marketing campaigns. Social Media Examiner’s Mariia Bocheva has published an article highlighting five Facebook analytics reports that can improve your Facebook marketing. Bocheva says, “Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics? In this article, you’ll discover five Facebook Analytics reports to help... [...]

Tim Peterson says, “Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook Analytics to underscore the tool’s maturation into a legitimate contender that has been used by more than 1 million apps at some point since its introduction. The revamped Facebook Analytics can not only track the people who interact with a business on its app or site but also map those with interactions on Facebook and in brick-and-mortar stores and then create a Venn diagram of those interactions to target ads. Originally a mobile app... [...]