We have been able to insert graphics in our emails for a long time. That includes GIFs, graphics with motion. But now, Email Videos Pro lets you do even more. This new software, being released today, allows you to insert entire videos into your emails, instantly raising the bar for email persuasion. No longer are you limited to using written words. Now you can use movies to tell your story in your emails. Now you can get maximum engagement, more click-throughs and more sales, using the power of using the power of whiteboard videos, explainer videos, Powerpoint videos and more. Email Videos Pro... [...]
Archive for the 'Email Design Tips' Category
Email marketing domain keeps evolving with new tactics. Email remains one of the most trusted marketing tools. Since its the time to plan for the new year’s marketing tactics, we present an infographic that highlights email design trends for 2020. Talking about the email design trends, MarketingProfs’ Vahe Habeshian says, “To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020. An infographic by email software... [...]
Monica Montesa says, “‘Tis the season for decorating all the things for the holidays: your house, your desk at work, and even your emails. But before you douse your next holiday email in glitter, tinsel and garland, it may be good to take a step back and ask yourself if it’s creating the right experience for your subscribers. While your intentions may be good in that you’re embracing an important time of the year, there are some design principles to keep in mind. So how can you be sure your emails convey a festive winter wonderland and not a winter disaster? I teamed up with our Email... [...]
The latest article on ‘MarketingProfs’ is titled “How to Craft the Perfect Email Subject Line”. Dmitri Leonov says, “According to some estimates, more than 144 billion emails are sent every day—and, sometimes, it seems like every one of them lands in your inbox. Even those of us who are tasked with creating email marketing campaigns aren’t immune to information overload: We all know what it’s like to be bombarded with email messages—all competing for a share of our attention during a busy day. If it’s your job to come up with a subject line that is compelling enough... [...]
The latest article on ‘MarketingProfs’ is titled “Email Design and Platform Trends”. Ayaz Nanji says, “Emails are becoming increasingly active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services. The use of animated GIFs, in particular, has spiked significantly, with 74% of marketers saying they have experimented with including them in emails. Other popular active features include responsive mobile design (33% have used), movable ink (27%), video (26%), and horizontal or multi-directional... [...]
The latest ‘Econsultancy’ blog post is titled “Six cute examples of email design and creative”. Ben Davis says, “Emails, from one to the next you either love them or hate them. Bad ones are deleted and I even enter the bin and ‘delete forever’ if I think a particular example is karmically altering my inbox. In the past I’ve written about some things I like to see in emails. I’ve been on the look-out again and here you’ll find six companies (B2B and B2C) that sent me emails deserving of mention for their creative strategies. Design and... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Lede: Michael Stelzner on Capturing Emails and Committing to Quality”. Jerod Morris says, “ From nothing to Technorati’s #1 business blog in a little over four months. That’s quite a story. It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked“. The Lede: Michael Stelzner on Capturing Emails and Committing to Quality ‘Copyblogger’ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “How Email Design Limitations Can Actually Be Liberating”. Dean Levitt says, “ Long before email newsletters became a central part of my life, I harbored dreams of being a famous jazz guitarist. While I know now that fame and jazz is a mythical combination, akin to a unicorn triple-crown winner, that was my goal in my early twenties. One of my jazz improv teachers would force his students, including me, to practice for hours using only two fingers (on the piano or guitar). It was frustrating, annoying … and then, eventually, freeing. One... [...]
The latest ‘Aweber’ blog post is titled “Don’t Lose Another Customer! One Big Tip To Inspire Loyalty”. Crystal Gouldey says, “Customers leaving you? You might want to take a lesson in customer service from eFax. As AWeber’s Acquisition and Retention Specialist, I’m always for looking at what other businesses are doing to get and keep their customers. It’s important to work just as hard to keep customers as it is to start that relationship. Learning from other businesses can help ignite ideas, see what works and what your company may be able to try”. Don’t Lose Another Customer!... [...]
The latest ‘Aweber’ blog post is titled “Your Business + Email Newsletters: How To Be A Power Couple”. Rebekah Henson says, “February’s a month for celebrating love and partnership. So let’s talk about a very important partnership in your life. You have your business, which is important because it reflects your passions and helps you make your personal contribution to the world. And you have an email newsletter, which is important because it takes your business out on the town, talks it up and shows it off. At AWeber, we’re here to keep that partnership strong and smooth out any... [...]