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Sunday, June 16, 2024

Marketing Glossary

Local Search Best Practices To Boost Your Visibility Right Now, June 26 [Webinar]

Implementing local search best practices is crucial for businesses to enhance their visibility in geographically relevant search results, driving more local traffic and potential customers. Optimizing for local search helps ensure accurate business information across online directories, improving local SEO and user trust.

Search Engine Journal is hosting a webinar ‘Local Search Best Practices To Boost Your Visibility Right Now’ on Wednesday, June 26, 2023, at 2.00 pm ET.

The SEJ team says, “Join us as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO. We’ll show you exclusive tips designed to enhance your local SEO strategy and scale the visibility of your businesses.

You’ll hear:

  • Expert insights from Local SEO experts and industry leaders, along with future predictions for local search.
  • Actionable recommendations on how to turn the latest industry insights into a winning SEO strategy.
  • An exclusive look at Genius Search, a groundbreaking new product that can have a remarkable impact on multi-location businesses.”

Local Search Best Practices To Boost Your Visibility Right Now

Search Engine Journal

Link Building for SEO: A Guide to the Basics [Guide]

Link building is the backbone of online visibility, boosting website credibility and authority by establishing connections across the web. It enhances search engine rankings and drives organic traffic, amplifying brand reach and fostering trust among users.

Semrush has published ‘Link Building for SEO: A Guide to the Basics’.

Rachel Handley says, “Some backlinks are more valuable for your SEO than others. Some don’t have any effect at all. And ones acquired using spammy practices (sometimes known as toxic backlinks) can be harmful.

Here are the main factors to consider when backlink building:

Authority

Generally, the more authoritative the referring (linking) site, the more valuable the backlink.

For example, a backlink from bbc.co.uk will likely have a much bigger impact on your SEO than one from an unknown blogger.

Semrush measures site authoritativeness with a metric called Authority Score—which is on a scale out of 100. It considers three main factors:

  • Link power: The quality and quantity of backlinks to the site
  • Organic traffic: The estimated number of unpaid search engine visits the site gets each month.”

Link Building for SEO: A Guide to the Basics

Semrush

Last chance to get AI MarketingHub; It’s now or never #ad

AI MarketingHub Software

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✓ Craft mind-blowing landing pages
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✓ Use trained chatbots to drive more leads and provide unforgettable customer experience
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Click here to learn more details about AI Marketing Hub: AI MarketingHub.

Discount Coupon –
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AI Marketing Hub Bonuses

Bonus #1 – Email & Phone Extractor

The email and Phone Extractor tool by LetsExtract Email Studio allow you to extract email addresses or phone numbers from any text quickly. You can remove duplicates, choose a separator, and sort the output.

Bonus #2 – Small Business Marketing

A Complete Guide to Small Business Marketing. Everything you need to know, including social media, Google ads, SEO, landing pages, popups, drip campaigns, and many more.

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Tiny Tools Suite is a curated website that curates free online tools and resources for web designers, like icons, CSS, fonts, colors, and more.

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Tool Hub is a free online tools website with 120+ tools like converters, calculators, image tools, web management tools, developers tools, and more.

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Template Kit offers over 1,000 free graphic design templates in different categories, including holidays, restaurant menus, infographics, business cards, and more.

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100 Digital Marketing Tips from the Industry Experts is that features tips from industry experts about display advertising, email marketing, content marketing, and more.

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QR maker is an online QR code generator and QR code scanner. It allows you to create your own QR codes for text, URL, phone, etc. You can customize the colors, add a label, logo, or image and select a frame for your QR code.: AI MarketingHub

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Look Dumb or Get Disrupted: Google’s Risky AI Overviews Launch [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Look Dumb or Get Disrupted: Google’s Risky AI Overviews Launch’.

The video covers the following:

  • Google AI launch sparks controversy and discussion.
  • Claim of training 8 days; skepticism on claims.
  • Search technology retrieves, formats, and consolidates answers.
  • AI trained on Reddit lacks reasoning accuracy.
  • Google’s approach to AI and future plans.
  • Neela pushes for importance; AI summarizing various sources.
  • Google aims for AI to provide value and context.
  • Rushed AI implementation aimed at more searches.
  • Categorize and analyze content for better results.
  • Aleyda Solis, SEO expert, shares insights on AI.

HubSpot

Live Demo of CovertLeads 10 AM EDT; better leadgen #ad

Buy CovertLeads Lead Generation Software

If you haven’t already signed up for the live demo of CovertLeads, this is your last chance.

Join the inventor, Joshua Zamora, for the Live Demo Session for Covert Leads and witness its profit-producing features in action:
➤ Leverage One of the most proven strategies used by all the big authority sites to maximize the traffic, leads and sales
➤ Quickly And Easily Deploy Website Overlay Campaigns To Skyrocket Your Leads And Sales
➤ Use One of the proven Templates in CovertLeads to Quickly Deploy Your First Campaign in a Matter of Minutes!
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➤ Fully Customize How You Want Your Pop-Up Overlays to Deploy to Maximize Your Leads
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➤ and much more.

CovertLeads simplifies the entire process of instantly getting more leads and more sales with pop-up overlays into 4 simple steps:
Step 1: Login to the Web-Based CovertLeads App

This is an easy (easy-peasy, actually) process.

Step 2: Connect your domain and the autoresponder account that you want to use to monetize or get more leads for

CovertLeads integrates with ANY autoresponder service on the market via its HTML Form option. All you have to do is just copy/paste the HTML optin form from your autoresponder and you’re good to go.

Step 3: Choose From one of our Proven, Built-in Templates to Quickly and Easily Create and Customize Your Pop-Up Overlay

Not only does CovertLeads have a ton of built-in templates to make this process as simple as possible, also built-in is a ton of customization options that allow you to control when to show the pop-up, how to position your pop-up, when to show the pop-up again if someone closes it, if you want it to show on just desktop, mobile or both, if you want to show it to specific countries only, have it show on specific pages and many more more options.

All the most important customization options are built in to allow you to maximize your leads and sales.

Step 4: Copy Your Pop-Up Overlay Code and Paste It Onto Your Website to Instantly Start Skyrocketing Your Leads and Sales

If this intrigues you, then sign up for the live demo here: CovertLeads Live Demo.

LinkedIn Branding for Marketing Agency Owners [Podcast]

LinkedIn branding involves curating a professional profile that highlights your expertise, achievements, and industry insights to establish a strong personal brand. Engaging with industry-related content and networking strategically can enhance visibility and credibility on the platform.

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Branding for Marketing Agency Owners’ featuring Michelle J Raymond.

This episode covers the following:

  • The Importance of LinkedIn for Personal and Agency Branding in the Marketing Industry
  • How to Establish a Strong Brand on LinkedIn
  • Effective Content Strategies for Building a Brand on LinkedIn
  • How to Increase Engagement With Your LinkedIn Content
  • Features and Tools to Enhance Your Brand Presence on LinkedIn
  • How to Measure the Success of Your LinkedIn Branding Efforts
  • The Common Mistakes Agency Owners Make on LinkedIn and How to Avoid Them
  • How Marketing Agency Owners Can Prepare for Future Trends Impacting LinkedIn Branding.

Social Media Examiner

 

 

 

 

 

 

LinkedIn Written Content Strategy: From Ideas to Stories and Beyond [Podcast]

LinkedIn is crucial in marketing for its ability to connect businesses with a vast network of professionals, facilitating B2B engagements and lead generation. Additionally, it offers targeted advertising options that enhance brand visibility among industry-specific audiences.

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘LinkedIn Written Content Strategy: From Ideas to Stories and Beyond’ featuring Michaela Alexis.

This episode covers the following:

  • Why the Written Word Matters on LinkedIn
  • How to Create a LinkedIn Written Content Strategy: Reframe Your Mindset
  • How to Create a LinkedIn Written Content Strategy: Generate Content Ideas
  • How to Create a LinkedIn Written Content Strategy: Craft a Compelling Story
  • How to Create a LinkedIn Written Content Strategy: Embed the Lesson
  • How to Create a LinkedIn Written Content Strategy: Encourage Engagement.

Social Media Examiner

 

 

 

 

 

 

Let’s talk Content Decay [Video]

Google Search Central has published a new video ‘Let’s talk Content Decay’.

The GSC team says, ” In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.”

Looker Studio Tutorial For Beginners 2024 [Video]

Manizha & Ryan have published a new video ‘Looker Studio Tutorial For Beginners 2024’.

In this video Manizha & Ryan show you Looker Studio Tutorial For Beginners. Looker Studio is really easy to use and learn to use it by watching this super helpful tutorial.

Live SEO Audit with SEJ: AI assisted content, April 30 [Webinar]

An SEO audit scrutinizes website elements, unveiling areas for optimization. It’s a strategic roadmap to enhance online visibility and ranking prowess.

Wix is hosting a webinar ‘Live SEO Audit with SEJ: AI assisted content’ on Tuesday, April 30, 2024, at 1.00 pm ET.

The Wix team says, “Our panel of SEO and content experts will be live auditing sites in this session. Submit your site on sign-up for the chance to receive invaluable feedback. In addition to live auditing, this webinar will cover:

  • How can you make AI content unique 

  • The keys that make good AI content–great

  • How to identify opportunities for differentiation.”

Live SEO Audit with SEJ: AI assisted content

Wix