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Saturday, October 24, 2020

Marketing Glossary

Live Video Engagement: How to Build Relationships Live [Podcast]

With the help of quality video content, you can enhance your online reach and persuade people to take an action.

Social Media Examiner has published a new podcast episode ‘Live Video Engagement: How to Build Relationships Live’ featuring Janine Cummings to help you make the most from the live video.

The SME team says, “Want to create a loyal tribe? Wondering how to build relationships with live video?

To explore how to create engaging relationships while you’re live on social media, I interview Janine Cummings on the Social Media Marketing Podcast.

Janine is a live video expert who helps women entrepreneurs grow their business with live video. Her course is called Accelerate Live, and Boss It Live is her membership academy.

Janine explains how to capture ideas for stories that will captivate your live video audience, and shares tips and tactics to activate your viewers. You’ll also learn how to use strategic shout-outs that inspire people to share your video”.

Live Video Engagement: How to Build Relationships Live

Social Media Examiner

Link Building: Long Term vs. Short Term Strategies [Podcast]

Quality links enable you to achieve more traffic to your website from the search engines. You can get more links by publishing content on regular intervals that is of interest to your target audience.

Siege Media has published a new podcast episode ‘Link Building: Long Term vs. Short Term Strategies’.

Listen to this podcast episode to learn the following:

  • When does prioritizing immediate links make sense?
  • Content formats that get results in a short time frame
  • Risks involved with short term link building content
  • Link outcomes and expectations in a 6 month strategy
  • What businesses can focus on a longer, 1+ year timeline?
  • Content formats better suited for a long term strategy
  • Link outcomes and expectations for a 1+ year timeline.

Link Building: Long Term vs. Short Term Strategies

Siege Media

LinkedIn Ads Strategies, Myths & Advertising Opportunities [Podcast]

Search Engine Journal has published a new podcast episode ‘LinkedIn Ads Strategies, Myths & Advertising Opportunities’ featuring AJ Wilcox, Andrea Cruz, and Mark Saltarelli.

Christine Zirnheld says, “Tune in to a special “Marketing O’Talk” edition of Marketing O’Clock on Tuesday, October 13 at 11 a.m. ET to learn actionable strategies you can use to improve performance in your LinkedIn Ads campaigns.

Christine “Shep” Zirnheld is joined by three LinkedIn Ads experts for the most valuable 55 minutes any LinkedIn Ads advertiser will watch”.

LinkedIn Ads Strategies, Myths & Advertising Opportunities

Search Engine Journal

LinkedIn Stories Are Here: Is This a Marketing Opportunity? [Video]

Social Media Examiner has published a new video ‘LinkedIn Stories Are Here: Is This a Marketing Opportunity?’  featuring Jeff Sieh and Grace Duffy.

The SME team says, “Explore LinkedIn’s new Stories, updated Messaging features, and more with special guest @Stephanie Liu this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy”.

Watch the video here.

Social Media Examiner

Lead Conversion training today, no charge, Nicely and Michaels #ad

Today, the free Lead Conversion Squared Master Class begins. Over the course of the next three days, Daven Michaels and Chad Nicely will walk you through all the steps for building a monthly recurring income online.

While you are watching the live training, They will ask you to follow along with them, so that by the end of the three days, you will have a functioning business and will attract your first client. It’s hard to overestimate how rare this valuable content is in free training.

They are preparing for a big launch at the end of the three days, so they are going all out to get your interest. Not only the powerful training in Lead Conversion Squared Master Class, but they are also giving you special bonuses just for registering

And when you attend the Lead Conversion Squared Master Class live, you will have the chance to win prizes like vacations, camera equipment, studio lighting packages and more.

But laying aside the prizes, the real value to you is the chance for you to build an automated online lead generation machine for your business in just 3 days.

It starts today. Go here now to check the time in your time zone and to RSVP for the Master Class: Lead Conversion Squared Master Class.

P.S. There are no prerequisites for this Master Class. You don’t need any expert marketing knowledge, tech skills, or a big email list. This training is meant for you.

LCS2 Online Masterclass: 3 Day Online Biz Launch Challenge #ad

Beginning September 28th, business partners, Daven Michaels and Chad Nicely, expect to help 10,000 future entrepreneurs build their own online businesses. They are holding 3 live webinars in their 3-day LCS2 Master Class. (LCS2 stands for Lead Conversion Squared.)

IM NewsWatch is a sponsor. Our readers may attend the online Master Class as our guests.

➤➤ Click here to claim a free ticket: LCS2 Master Class.

This will be a class in which you can work along with the teachers to build and launch your own online business over the course of the 3 days.

So by the time the Master Class is over, you will be on your way to a real business, even if you haven’t been a successful entrepreneur.

Chad and Daven will walk you through a step-by-step process for creating an online business that will stand the test of time. They will be showing you everything from A to Z on starting up your business.

You won’t just be learning about building a business; you actually will be doing it: building, launching, and scaling your new business, right during the 3-day Master Class.

LCS2 Master Class will make the whole process simple to follow. You can do it. There are no technical skills needed.

And to get you started on the right track, Michaels and Nicely will even help you generate your first leads and get your first paying customer, live, in this 3-day event.

With the expected 10,000 attendance at this master class, we can expect that many will take action on what they are learning, and their lives will be changed forever. Will you be one of them?

Reserve a spot right now. When you do, you can get access to their “Getting Prepped” series to give you a head start for success during the class.

Your preparation will include an exercise to help figure out how much revenue the new business will earn.

Plus, as you go through the process, you will earn points, badges, and rewards inside the membership.

In fact, they have over $2,184 in special bonuses waiting for you when you pre-register.

Register now: LCS2 Master Class.

It’s looking like this is going to be one of the most valuable classes this year, and you may attend at no charge.

I hope to attend. Even though I have been around for many years, I am always looking for new skills.

Click here to reserve a (free) spotLead Conversion Squared Master Class.

Link Building Case Study: Results of 515 Outreach Emails [Video]

The Ahrefs team has published the second episode of ‘Link Building Case Study: Results of 515 Outreach Emails’.

Joshua Hardwick says, “If you’re new to this series, our first video was about strategically building a statistics page that would generate links. And in this video, we’ll show you how we built links to that page.

In order to isolate backlinks from our email outreach efforts, we didn’t promote the post to our existing audience. On top of that, we hid it from our blog index and category pages, RSS feeds, and we even noindexed the page so it couldn’t be discovered in search.

That simply means that the post was practically invisible unless we sent you an outreach email. And you’ll learn what our results are in the video”.

Watch the video here.


Live Video Strategy: How to Improve Your Facebook and YouTube Results [Video]

Social Media Examiner has published a new video ‘Live Video Strategy: How to Improve Your Facebook and YouTube Results’ to help you improve your Facebook and YouTube marketing performance.

The SME team says, “Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube? Live video expert Luria Petrucci explains how to create strategic live video content that delivers results.

You’ll discover three goals live video can help you achieve, and find out how to produce each type of live stream to ensure success. You’ll also find tips for delivering live streams on Facebook vs. YouTube. Finally, learn how to create live video that works with your overall content strategy”.

Social Media Examiner

Legal SEO & Content Tips, Unlearning Bad Habits & More [Podcast]

Search Engine Journal’s Danny Goodwin has published a new podcast episode ‘Legal SEO & Content Tips, Unlearning Bad Habits & More’ featuring Alex Valencia.

Listen to this podcast and learn:

  • What is We Do Web Content and what do they offer as a company?
  • Alex shares how COVID-19 impacted the business.
  • One marketing idea that more law firms should do is to invest in their digital presence.
  • Content is still what works in the legal industry right now. Producing content should be strategic and purposed.
  • Some of Alex’s go-to SEO and content tools when doing client work.
  • How can we get people to love and respect the whole SEO process?
  • We Do Web Content – where did the company name come from?
  • The art of doing a webinar and how to actually get clients out of it.

Legal SEO & Content Tips, Unlearning Bad Habits & More

Search Engine Journal

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed [Video]

MOZ has published the latest Whiteboard Friday video ‘Let’s Make Money: 4 Tactics for Agencies Looking to Succeed’ featuring Russ Jones.

The MOZ team says, “We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that’ll ultimately increase your bottom line.

Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here“.

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed