Marketing Glossary
Localization SEO – Ahrefs Shares 10 Lessons
Localization SEO helps businesses optimize their online presence for specific regions, languages, and cultural preferences. It improves visibility in local search results and drives geographically relevant traffic.
Ahrefs contributor Mateusz Makosiewicz has published an article featuring 10 real-world lessons on Localization SEO.
He says, “Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it.
To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs.
Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18 months, going from 5.4k visits to over 22k visits. In addition to international marketing activities, he oversees localization efforts across 14 languages and constantly evaluates new possible languages.
One of his most eye-opening wins? After switching from Continental Portuguese to Brazilian Portuguese, Ahrefs saw an explosion in traffic to its local content and landing pages.”
Localization SEO That Works: 10 Real-World Lessons from 14 Markets
LinkedIn Video Strategy: Becoming a Respected Industry Leader [Podcast]
The SME team says, “Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? Discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced.”
Lead Local SEO: How To AI-Proof Your Rankings With Reviews, June 18 [Webinar]
Search Engine Journal is hosting a webinar, ‘Lead Local SEO: How To AI-Proof Your Rankings With Reviews’ on Wednesday, June 18, 2025, at 2.00 pm ET.
The SEJ team says, “With findings from analyzing over 15,000 businesses and 1,200 consumers, you’ll learn:
- Ways to adapt your local strategy for AI-driven search and SGE map packs.
- Tricks to spot technical review signals that influence SEO, for better or worse
- Strategies to package these new strategies as a new local SEO offering.
Join Mél Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.”
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors, May 28 [Webinar]
Local SEO in 2025 focuses on hyper-local targeting, voice search optimization, and AI-driven personalization to connect businesses with nearby customers. Enhanced map integrations and real-time updates boost visibility and foot traffic.
Search Engine Journal is hosting a webinar, ‘Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors’ on Wednesday, May 28, 2025, at 2.00 pm ET.
The SEJ team says, “Why did the consumer pick your competitor over you?
Does online visibility now play a larger role for small, local businesses than before?
How can you turn local searches into real-world foot traffic?
👈 Get the answer in this new, expert-led webinar.
You’ll get:
- 2025 shopper insights from 2,000+ consumers, worldwide.
- Practical SEO tips for Google, Apple, voice assistants & AI tools.
- Proven tactics to improve local SERP visibility.
Whether you’re managing search visibility, local listings, or digital customer experience, this session will help you turn more searches into measurable visits and offline conversions.”
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors
Launching Search Central Live Deep Dive [Podcast]
The GSC team says, “In this episode of Search Off the Record, Google’s Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive events will offer in-depth sessions, practical workshops, and greater opportunities for networking within the Search community across the APAC region.”
LinkedIn Updates: Video Features, Qualified Leads Optimization, LinkedIn Verification, and More [Podcast]
Watch this episode to explore LinkedIn changes with Social Media Examiner and Jerry Potter featuring AJ Wilcox.
Location, Location, Location! Challenges and Opportunities in Geo Experimentation [Video]
Content Marketing Institute has published a new video, ‘Location, Location, Location! Challenges and Opportunities in Geo Experimentation’.
The CMI team says, “In this session from MADS 2024, Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the Marketing Analytics and Data Science conference in their presentation Location, Location, Location! Challenges and Opportunities in Geo Experimentation.”
Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow [Podcast]
The latest Ahrefs Podcast episode is titled ‘Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow’ featuring Tim Dalrymple.
This episode covers the following:
- What is growth marketing (and how it differs from brand marketing)
- Where growth marketing sits on the org chart
- Tracking view-through conversions through YouTube
- Geolift tests: why you want them and how to do them
- Why platforms claim attribution.
Live AI: world’s first AI that talks to you in live video calls #ad
Live AI solves a problem that many marketers have when using AI in their processes: typing lengthy messages and receiving slow, mechanical replies. Now, you can converse with AI as if you were talking to a real person—in live video calls.
Live AI is a groundbreaking AI assistant that not only listens but also responds and assists you instantly in a face-to-face setting. Whether you need help with questions, task management, or brainstorming, LIVE AI is here to support you smoothly.
===> Watch it in action: Live AI.
🎥 Why LIVE AI is Revolutionary
✅ Engage in Realistic Conversations – Say goodbye to typing. Just speak and receive immediate, accurate feedback.
✅ Accomplish Any Task Swiftly – From conducting research and scheduling appointments to brainstorming and problem-solving.
✅ Support for Over 100 Languages – Overcome language barriers with AI-driven translations.
✅ Available Anytime – Your AI assistant is on standby, ready to help whenever you need it.
✅ Real-Time Learning and Coaching – Receive expert guidance, tutoring, and business insights as needed.
✅ Elevate Your Productivity – Delegate repetitive tasks to AI, allowing you to focus on more significant objectives.
✅ Secure and Private Interactions – All conversations are encrypted to ensure complete security.
⚡️ Simple 3-Step Process:
1️⃣ Launch LIVE AI – No complex setup necessary.
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3️⃣ Complete Any Task Quickly – Let Live AI provide assistance with tasks, answers, and insights.
Now you can experience interactions that are 10x faster, smarter, and more engaging than old AI models.
🚀 Why LIVE AI Will Win You Over:
💡 Clear Communication – Speak instead of type for a clearer understanding.
🌍 Connect Globally – Communicate effortlessly with AI-powered translations in nearly any language.
⏱️ Save Time and Energy – Obtain instant answers and solutions effortlessly.
🤖 Human-Like Interaction – Interact with AI that grasps context and emotion.
💡 The Future of AI Conversations is Here – Don’t Get Left Behind.
👉 Click Here to Experience LIVE AI Now: Live AI.
Imagine having real-time, face-to-face conversations with AI—just like talking to a real person. No typing, no waiting—just instant answers, real-time help, and natural dialogue.
Live AI is capable of listening, speaking, and responding through real-time video calls, simplifying and boosting your productivity.
🎥 Why LIVE AI is a Game-Changer:
✅ Realistic Video Calls with AI – Move on from dull text-based chatbots.
✅ Immediate, Precise Responses – Speak your queries and receive real-time feedback.
✅ Always Available – Your AI assistant is there whenever you need it.
✅ Overcome Language Hurdles – AI-driven translations in over 100 languages.
✅ Enhance Productivity – AI assists with tasks, research, and decision-making.
✅ Instant Coaching & Insights – Access expert advice and business insights when needed.
✅ Secure and Private Conversations – Your discussions are encrypted for absolute privacy.
🔥 Engage with AI that’s 10x faster, more interactive, and more powerful than any other chatbot.
🌟 Why You’ll Appreciate LIVE AI:
💡 Natural Dialogue – Feel as though you’re conversing with a real person.
🌍 Multi-Language Capabilities – Communicate effortlessly in any language.
⏱️ Save Time and Boost Efficiency – Achieve more without effort.
🤖 Intelligent AI Interaction – Experience AI that understands you like a human would.
You will receive a large group of bonuses when you invest, too many to mention all of them, but here are a few that really impress:
Live AI Bonuses
VIP Bonus 1: WhatsApp Marketing App
Personalize communication and sell more with the WhatsApp Business API platform that automates marketing, sales, service and support.
VIP Bonus 2: 360* VR Video Creator
Create & Sell Engaging Virtual Reality Tours Video In Just 3 Clicks From A Single Dashboard.
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First-To-Market Fully A.I Powered App Creates Unlimited Attention-Grabbing QR & Barcodes…
VIP Bonus 4: ZEUS
“Set & Forget A.I. App” that transforms TikTok into a viral traffic machine, driving consistent engagement and revenue. Effortlessly boost your online presence with this powerful, automated tool.
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World’s First AI App Exploits “Instagram Threads” for Free Traffic, Leads, & Sales Instantly. Effortlessly drive engagement and boost your online success with this groundbreaking tool.
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ChatGPT Add-On Creates “Faceless YouTube™ Channels”, effortlessly scaling your video content and revenue. Unlock new levels of success with this innovative, hands-off solution.
VIP Bonus 7: Astro
New Google “Gemini Advanced”-Powered A.I. Bot Drives Free Traffic and Boosts Revenue Effortlessly. Harness the power of advanced automation to accelerate your business growth.
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AI App Creates “Set & Forget Sites” and Blasts Them to 100+ Traffic Sources Instantly. Effortlessly generate affiliate commissions on autopilot with this powerful tool.
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Leveraging Your Data for Growth [Video]
HubSpot has published a new video ‘Leveraging Your Data for Growth’ from its Inbound 2024 event.
The HubSpot team says, “Join us for a moderated fireside chat with Karen Ng, HubSpot SVP of product and GM of Operations Hub, and Jared Williams, SVP of engineering at HubSpot, as they discuss what’s new in Operations Hub this year, the importance of operations software for scaling businesses, and their vision for the future of data management in HubSpot.”
It covers:
- Keynote Highlights and Exciting Announcements
- Making Data Useful: Insights from HubSpot Leaders
- Understanding Operations Hub
- Deep Dive into Data Sets
- Integrating HubSpot with Data Warehouses
- The Future of AI in Data Management
- API Limits and Extensibility.
