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Saturday, December 4, 2021

Marketing Glossary

Landing Page SEO Best Practices & Tips For Success, December 15 [Webinar]

Google continues to update its search algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine.

Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2.00 pm ET.

The SEJ team says, “Discover what practices can help your landing pages rank better on Google SERPs in this upcoming webinar.

You’ll learn:

  • The best content to use, not just sales content.
  • How to convert without pushing conversion.
  • Tips for connecting your landing pages to your site at all times.”

Landing Page SEO Best Practices & Tips For Success

Search Engine Journal

Local SEO Updates You Need To Know

According to Rio SEO, 83% of local consumers use Google Search to find information about local businesses. And 90% make a purchase within one week of their initial search.

Search Engine Land contributor Angie Nikoleychuk has highlighted seven local SEO updates that may affect your 2022 planning.

She says, “Understanding the changes to local search throughout 2021 and adjusting your 2022 local SEO strategy accordingly. So, what do you need to know about 2021’s many updates and changes?

1. Google Business Profile Made Local SEO More Convenient For Businesses

When Google rebranded Google My Business as Google Business Profile, the new moniker came with updates and new features, too.

Perhaps most impactful was that business owners no longer have to dig through an app or platform to update or correct their listings. You can add or update contact information, opening hours, add images, and more right from Google Search and Google Maps.

You can complete the verification process and address issues such as suspensions from Search, too, making it easier than ever to gain a powerful presence in the local search results.”

7 Local SEO Updates That Will Impact Your 2022 Planning

Search Engine Journal

Landing Page SEO Best Practices & Tips For Success, December 15 [Webinar]

Google is constantly updating its algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine.

Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2 pm ET.

The SEJ team says, “Discover what practices can help your landing pages rank better on Google SERPs in this upcoming webinar.

You’ll learn:

  • The best content to use, not just sales content.
  • How to convert without pushing conversion.
  • Tips for connecting your landing pages to your site at all times.”

Landing Page SEO Best Practices & Tips For Success

Search Engine Journal

Landing Page Design Best-Practices

Your website’s landing page is one of the most important elements when it comes to capturing the attention of your visitors and persuading them to make a purchase.

UX Collective contributor Chris Ashby has shared landing page design best practices that can help you to increase conversion rate.

He says, “These are design changes that I have found to have a quick, but meaningful impact on conversion.

1 — Friction reducers

Friction reducers are probably the easiest item to implement on this list.

Simply put, friction reducers do just that, they reduce friction for the user to continue through the conversion funnel.

These often appear as a simple line of text, underneath your primary call to action, and are best served addressing the biggest objection from your users.

For a lot of SaaS companies, that objection is the fact that the user may think they need to enter their credit card details. In this case, a simple ‘no credit card required’, added under the primary call to action, can do wonders for conversion.”

Landing page design best-practices that increase conversion

LinkedIn for B2B Marketers [Guide]

When it comes to B2B marketing, connecting with the right people is far more important than connecting with a lot of people. LinkedIn is a great platform to reach your B2B marketing goals.

Orbit Media’s Andy Crestodina has shared a comprehensive article ‘LinkedIn for B2B Marketers’ with tips for profiles, promotion, and posting.

He says, “This post is for you as a B2B marketer, not the brand you work for. These LinkedIn marketing strategies will start with your profile, then move on to content promotion and outreach.

1. The best LinkedIn profile tip: Connect the dots

Probably, sometime later today, someone is going to look you up. They go straight to LinkedIn to find you, or they search Google and your LinkedIn profile ranks for your name.

Here are some of the moments that trigger a view of your LinkedIn profile.

  • You sent them an email
  • You left them a voicemail
  • Someone mentioned you in a conversation
  • They are in a meeting with you.”

LinkedIn for B2B Marketers: 10 Tips for Profiles, Promotion and Posting

Orbit Media

LinkedIn Content Strategy: Post Ideas for Growth [Video]

By publishing your content and advertising on LinkedIn, you can expand your business among specific communities.

Social Media Examiner has published a new video ‘LinkedIn Content Strategy: Post Ideas for Growth’ to help you craft your own LinkedIn content strategy.

The SME team says, “Need a better strategy for your LinkedIn posts? Wondering what type of content will help you grow?

In this video, marketing expert Judi Fox reveals a proven content strategy to successfully showcase your business on LinkedIn. Discover three content categories and 12 content types to include in your LinkedIn content strategy and how to optimize your content for best performance. Plus, get a three-part strategic LinkedIn Post formula you can use to create posts designed to engage and convert your audience, including one LinkedIn post that will get you a ton of engagement today.”

Social Media Examiner

Learning Limited for Facebook Ads Guide: Speed Up Your Campaigns! [Video]

Facebook ads are paid messages from businesses that are written in their voice and help reach the people on the Faceboook who matter most to them.

Social Media Examiner has published a new video ‘Learning Limited for Facebook Ads Guide: Speed Up Your Campaigns!’ featuring Facebook ads expert Tara Zirker.

The SME team says, “Do your Facebook ad campaigns get stuck in Facebook’s learning phase? Wondering how to move your campaigns beyond “learning limited”? In this video, learn what Facebook ads Learning Limited is and how to manage it with advice from Facebook ads expert Tara Zirker. Discover which native Facebook ads campaign features can help your campaigns avoid spending too much time in Learning Limited status.

Find out how to set your budget to achieve the optimal amount of conversions that will help you exit the learning phase faster so your campaign performance improves more quickly. Finally, you’ll learn how to know whether you should be worried about Facebook campaigns that are in the learning phase, and how (or not) to adjust things.”

Social Media Examiner

Link Building Strategies for You

Link building is one of the most important tactics that help you grow your website visitors by improving its rankings.

SEO Sherpa contributor Karl Tablante has shared 19 basic and advanced link-building strategies for SEO improvement.

He says, “If you’re new to link building, these basic tactics will help you get started and ensure your site earns the correct type of white-hat, Google-approved backlinks. And the best part? All of these links can be applied to the majority of industries and niches out there.

(1). Give a Testimonial, Get a Backlink

There’s not one company I know (big or small) that doesn’t love to show off praise they’ve received from happy customers.

This makes giving testimonials the ultimate tool to build a personal brand and win links from high-authority pages.

Hint! Many website owners put their testimonials right up front on the homepage – the most POWERFUL page on practically every website.”

Link Building Strategies for SEO: 19 Timeless Tactics For 2021 & Beyond

SEO Sherpa

Loopz: Affiliate marketers’ sales multiplier #ad

Loopz SoftwareJason Fulton and Seun Ogundele just released new SaaS software, Loopz.

If you are an affiliate marketer looking to improve your sales, this software may be what you need. It helps you take advantage of the information provided by the product developer to easily build your own site promoting the product.

You can use the original sales page as your source for ideas and actual sales text, with their permission, of course. Then add your own twists, such as timers and Buy Buttons.

The design of Loopz makes it easy for anyone, without needing any tech knowledge, to build their own affiliate sales page.

Here’s a quick overview video of how it works.

Fulton says this new software is the world’s first “profit-looping” system that lets you enjoy a stream of payments. He doesn’t define “profit-looping” except to say you can do it over and over again and do it easily.

The design is so advanced that it needs very little input from you. Everything is done for you.

Loopz is web-based software, so it works on your phone, your iPad, your Android, and your computer. All you need is an internet connection and you’re good to go.

Fulton reports that this system made 95% of beta-testers money. That makes Fulton and Ogundele confident enough to give you an outstanding guarantee: You are covered by the 365-day unconditional money-back guarantee. That’s good. His sales page doesn’t give you a lot of details about how it works, so this time to test it and get your money back is a good safety feature.

There is absolutely no risk when you act now. The only way you lose is if you don’t grab Loopz at the special discount, along with the fascinating bonus training they are including.

One thing to be aware of is the short-term launch-week sale. You will get special pricing through September 16. Fulton and Ogundele are offering what they say is a chance to improve your affiliate success dramatically. Check it out here: Loopz.

Link Building for Local SEO: 6 Easy Ways to Get Backlinks [Video]

Link building is one of the most important tactics that help you improve your SEO rankings. It expands the presence of your website across the Internet.

Ahrefs has published a new video ‘Link Building for Local SEO: 6 Easy Ways to Get Backlinks’ highlighting six ways to get more backlinks.

In this video, you’ll learn 6 local link building tactics to rank your local business higher in Google.

Ahrefs