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Tuesday, August 3, 2021

Marketing Glossary

LinkedIn’s List of Top 10 In-Demand Marketing Skills

LinkedIn has published a new infographic highlighting the top 10 in-demand marketing skills in 2021.

Lisa Sy says, “Tracking trends and changes taking place around in-demand professional skills and job titles can be very illuminating in terms of marketing’s broader evolution. The context and insight is valuable for both leaders and their teams of talent.

At LinkedIn, we’re lucky to have unique visibility into these trends, and today we share some data around which jobs are growing in demand, what skills marketing employers are seeking out, and which areas of marketing and education are most popular.

How In-Demand Marketing Job Skills and Titles Reflect Industry Shifts

We’ve put together an infographic that explores a few of the trends that stand out, including the increasing reliance on technology, a growing trend of leveraging social media, and the continuing relevance of SEO”.

Marketing’s Evolution: A Look at the Jobs and Training Skills in Highest Demand

LinkedIn

Link Fundamentals: A Beginner’s Guide to Link Building Success [Guide]

Upper Ranks has published a new guide called ‘Link Fundamentals: A Beginner’s Guide to Link Building Success’ to help you improve your link-building process.

David Farkas says, “In this guide, I’ll be covering the fundamentals of link building through a 2021 lens, laying out the basics of what still works and what doesn’t. Since we’ve had years to look at the after-effects of Google’s big shakeups, which many saw as anti-link building measures, I can show you what still works for me and what gels with Google’s master plan for their monolithic search engine.

More importantly, I’ll be going over the kinds of links that are worth your time and effort. Every single website is different, and the ideal linking strategy for every website is different, too. Keep your own website in mind as you read this article.

Let’s get back to the fundamentals.

Understanding the Value of a Link

Links are valuable to everyone who uses the web. For link builders, marketers, and general SEO-types, good links lead to increased search rankings and visibility. For the average person who doesn’t spend even a single second per day thinking about SEO, links are useful in other ways”.

Link Fundamentals: A Beginner’s Guide to Link Building Success

Upper Ranks

Local SEO: Simple Guide to Driving Foot Traffic and Staying Competitive [Guide]

Local SEO helps businesses appear in local search results. By developing a strong local SEO strategy, you can make the most of your local business.

The Advanced Web Ranking team has published a new guide called ‘Local SEO: Simple Guide to Driving Foot Traffic and Staying Competitive’.

Sam Underwood says, “Competing with large corporations like Amazon can be overwhelming for any business, especially a small one. However, for local SEO, Google favors local businesses over large online companies.

In addition, recent research by Access on consumers’ spending habits in the US concluded that “93.2% of consumers typically travel 20 minutes or less to make their everyday purchases.” These stats highlight the importance of acquiring local customers.

For businesses that provide a good service, local SEO is a tactical way to take advantage of search engines’ popularity to drive local footfall”

Local SEO: Simple Guide to Driving Foot Traffic and Staying Competitive

The Advanced Web Ranking

Last day for Matt Bacak’s Secret Email System sale #ad

The discout offer for Matt Bacak’s Secret Email System started in October, 2020. Over 15,000 copies have been sold. We bought our copy long ago. But today, at midnight, the sale finally ends.

Bacak is an email marketer with long-standing success. We first met him in 2006, and he was already a famous marketer and a marketing trainer. He knows what he is doing, and for the next few hours, you can share in that knowledge for only $5.60.

Remember, email marketing is the most productive marketing tool ever if you use it well. Bacak wants to be your mentor so you don’t waste time or money using email poorly.

The sub-title of his book is “How I Built A 7-Figure Online Business Using Nothing But Ethical Email Marketing To Drive Revenue, Sales and Commissions”. If that is your goal, get Matt Bacak’s Secret Email System now.

His promise is that in this book, he will show you “a counterintuitive approach to creating an running an online business, specifically the freedom life-style business model, that allows you to build a sustainable and profitable long term business that gives you the freedom, fun, and adventure.”

Specifically, in Secret Email System, he will show you:
➤ The exact technology he uses to put his entire business on autopilot (automating almost the entire process) -allowing him to only work 2 hours per week when he has more interesting things to do.
➤ The top-secret self-funding subscriber formula (that took him 6 years to refine) that allowed him (and you, too, he says) to generate an email list while simultaneously offsetting or completely negating the cost of your advertising.
➤ The 7 step process that made him $2.1 million in just one year and that allowed him to get rid of 99% of all the tedious work that he hated in his online business.
➤ His top 7 highly lucrative, proven, and profitable online traffic sources. You can start using them today for your own business.
➤ The exact step-by-step process for finding the most profitable (and proven) offers that can generate income for you right off the bat.

That’s enough value to make this e-book worth 10-20 times what he is asking. But that’s just the beginning of what he includes. Besides the book, he includes 10 bonuses (reports [for example, his own private email swipe files of 1,000 emails he uses himself] and membership in a private group) that will address any questions you may have.

This is the last time will be able to invite you to get the comprehensive book. Don’t delay. Get it here: Matt Bacak’s Secret Email System.

Lead Generation Ads: A How-To (& Why) [Podcast]

Search Engine Journal has published a new podcast episode ‘Lead Generation Ads: A How-To (& Why)’ to help you improve the performance of your lead generation ads.

The SEJ team says, “On this special Marketing O’Talk podcast, part of the Search Engine Journal Network, host Greg Finn was joined by an all-star cast to discuss lead gen forms, their function within a marketing strategy, tips and tricks, and more!

Lead Generation Ads: A How-To (& Why)

Search Engine Journal

Learn to Create Your High-Ticket Virtual Bootcamp; teach It, if you like #ad

Create Your High-Ticket Virtual Bootcamp PLR Content Sparks has just released Create Your High-Ticket Virtual Bootcamp. This is a brand new, PLR, “Blaze level” course kit, which means it includes Student materials, Instructor materials, and Lead Generation materials.

You can learn from it, of course, and start your own high-ticket Bootcamp marketing. But the idea is that you are getting all the content you need to also teach it, even if you have just learned it yourself. You get a 122-page Course Book, a step-by-step action guide, and a lot more handouts for your students. You students will know they are getting their money’s worth (and so are you.)

PLUS, there are several terrific bonuses (only during the launch) that you will love.

This new course focuses on how to plan, market, and deliver an exceptional, engaging, and dynamic virtual experience where participants get maximum results in a short space of time.

If you’re not familiar with bootcamps, they’re different from online courses, group coaching, or short challenges.

A virtual bootcamp is intense, hands-on, and designed to make a lot of progress on a targeted goal in as little time as possible. It could be one day, or at most 30 days. But this course lets you teach a 3-day online bootcamp.

You can learn all about the course, its learning outcomes, contents, and more here on the live sales page: Create Your High-Ticket Virtual Bootcamp.

Here are the critical details:

• Launched Live: Thursday, May 6th at 9 am
• Early Bird Window Ends: Wednesday, May 12th at midnight
• Early Bird Bonus: Guide to Using Live Polling & Breakout Sessions
• Launch Bonus: 5-Day Challenge Kit (Ready to run)
• Upgrade Bonus: Sales Page Copy

The Early Bird Bonus is automatically sent to anyone who purchases their license to the Blaze package of ‘Create Your High-Ticket Virtual Bootcamp’ before the early bird launch ends on Wednesday, May 12th.

However, we’ll keep the launch price live until the end of the month. And people who buy before May 31st can get the other bonus, the 5-Day Challenge, as a Launch Bonus with the Blaze package until then.

There is an upgrade bonus, too: Sales Page Copy to advertise your course. The Upgrade Bonus is sent to anyone who grabs both the main course and the Upgrade Pack for Create Your High-Ticket Virtual Bootcamp.

This is a course that works for any audience, because you can tailor it to your audience’s needs and the results they want to get.

So think about what types of bootcamps your own audiences would love, and get started here: Create Your High-Ticket Virtual Bootcamp.

LinkedIn’s New Company Page Features, New Personal Profile Features, and More [Video]

LinkedIn is a platform that provides you exposure and enables you to reach the targeted audience. With a proper marketing strategy, you can use this platform to make most from the social media.

Social Media Examiner has published a video ‘LinkedIn’s New Company Page Features, New Personal Profile Features, and More’.

The SME team says, “Explore LinkedIn changes with Michael Stelzner and LinkedIn expert, Judi Fox.

Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit”.

Social Media Examiner

Let’s Get Visual! How to Use Video to Build Demand, April 14 [Webinar]

Content Marketing Institute is hosting a webinar ‘Let’s Get Visual! How to Use Video to Build Demand (and Making it a Part of Your Content Culture)’ on Wednesday, April 14, 2021, at 2.00 pm ET.

The CMI team says, “Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard, to discover the top trends for using in-house created video content to generate more inbound leads, boost website conversion rates, and reinvent your email marketing strategy. See how demand gen teams are using video engagement data to qualify leads faster, and how outbound sales reps are doubling their response rates using personalized video messages. And best of all, learn how to flip the video content creation process from “ah crap, not another video” to “yay, let’s make a video for that!”.

Walk away from this session ready to:

  • Make video a strategic part of your inbound and content strategy
  • Use video to create a friction-free learning experience on your website
  • Empower your outbound reps to reinvent the way they prospect
  • Make video a core part of your content culture”.

Let’s Get Visual! How to Use Video to Build Demand

Content Marketing Institute

Let’s Get Visual! How to Use Video to Build Demand, April 14 [Webinar]

Content Marketing Institute is hosting a webinar ‘Let’s Get Visual! How to Use Video to Build Demand (and Making it a Part of Your Content Culture)’ on Wednesday, April 14, 2021, at 2.00 pm ET.

The CMI team says, “Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard, to discover the top trends for using in-house created video content to generate more inbound leads, boost website conversion rates, and reinvent your email marketing strategy. See how demand gen teams are using video engagement data to qualify leads faster, and how outbound sales reps are doubling their response rates using personalized video messages. And best of all, learn how to flip the video content creation process from “ah crap, not another video” to “yay, let’s make a video for that!”.

Walk away from this session ready to:

  • Make video a strategic part of your inbound and content strategy
  • Use video to create a friction-free learning experience on your website
  • Empower your outbound reps to reinvent the way they prospect
  • Make video a core part of your content culture”.

Let’s Get Visual! How to Use Video to Build Demand

Content Marketing Institute

LifeMeet: platform for webinars, conferences, meetings, summits #ad

lifemeet webinar softwareMarketers like webinars because they convert so well. If only webinar systems didn’t cost so much! That’s why LifeMeet was invented.

Our first webinar platform cost us $800 per month. We couldn’t afford it, but that seemed to be the best available. That was 15 years ago when the software business was dominated by major companies.

Fortunately, in recent years, scrappy inventive marketers have invented ways to offer webinar software for much less. One of these is Softstrem Technologies Pvt Ltd, the creators of LifeMeet.

This new platform is designed (and priced) for small marketing businesses, from a single “solopreneur” to a business with several dozen employees.

In the last year, the number of online meetings and classes has at least doubled, surely. Stock prices in Zoom, GoToWebinmar, and other big suppliers of webinar and meeting software have benefited from this surge.

They grew so much because they are targeting big organizations, the ones with big budgets. LifeMeet was built for you.

Here’s an overview of what LifeMeet offers you:
✓ Host as many Conferences, Meetings, and Webinars as you like with the lowest one-time investment you’ll ever see.
✓ 250 people can attend (there’s an upgrade offering unlimited attendees) your Webinar, Live Video Meetings, and Conferences.
✓ End to end SSL encryption to assure your privacy and your personal data
✓ Built-In Meeting Reminder System For Attendees; increases attendance
✓ Stream live events or stream recorded videos
✓ Super-fast servers give you zero lag time and crisp audio-video quality.
✓ Built-in webinars selling affiliate products that you can stream
✓ A built-in autoresponder builds your mailing list.
✓ With one click, you can send any link to attendees.
✓ 100% Uptime For Uninterrupted Profits
✓ Live Chat, Real-Time Messaging, and File Sharing
✓ Unlimited bandwidth for no extra upfront or monthly cost
✓ Round-the-clock expert support and step by step tutorials
✓ Intuitive User Interface designed for both new and experienced users
✓ Malware protection from harmful viruses
✓ And a lot more.

And here is what you avoid:
❌ No need to spend hundreds on monthly fees as we did. Pay once and you’re done.
❌ No pressure to avoid waste. Other platforms keep charging you whether you use them or not.
❌ No one goes through your account to find your personal information and target you with ads
❌ No need to spend hours trying to figure out how the software works
❌ No waiting in the support queue for hours
❌ No tiny room capacity. Start with 250; go to unlimited for a small fee.

The price is rising, but as we publish this ad, you can get it for the price of a pizza. Get it here: LifeMeet.
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