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Friday, August 14, 2020

Marketing Glossary

Link Building Case Study: Results of 515 Outreach Emails [Video]

The Ahrefs team has published the second episode of ‘Link Building Case Study: Results of 515 Outreach Emails’.

Joshua Hardwick says, “If you’re new to this series, our first video was about strategically building a statistics page that would generate links. And in this video, we’ll show you how we built links to that page.

In order to isolate backlinks from our email outreach efforts, we didn’t promote the post to our existing audience. On top of that, we hid it from our blog index and category pages, RSS feeds, and we even noindexed the page so it couldn’t be discovered in search.

That simply means that the post was practically invisible unless we sent you an outreach email. And you’ll learn what our results are in the video”.

Watch the video here.

Ahrefs

Low Cost Marketing Strategies for you and your followers #ad

Today, Content Sparks, the training development company operated by Sharyn Sheldon, releases its newest PLR training package, Low Cost Marketing Strategies.

In these days when nearly all companies are needing to cut expenses due to a pandemic-related drop in sales, they need a menu of low-cost marketing techniques that will bring in sales without spending money they don’t have.

That’s true of our company. Maybe, it’s true for you, too. This new training will supply you with a kit of low-cost marketing ideas that cn see you through these hard time, and continue offering you value forever.

Here’s the overview of the course
low cost marketing strategies

And, what’s more, Low Cost Marketing Strategies includes:

Powerpoint slides

171 slides, which give you a ready-made presentation with enough material for a multi-day classroom workshop, webinar series, or videos. You just fire up your slide program or screen recorder and start teaching or recording.

Training Manual

73 pages of content and activity instructions you can use to create a comprehensive self-study eBook, online course, or handout for a live workshop.

Action Guide

A complete set of worksheets which helps you (and your students) take action on what they learn, so you’ll have happy, successful customers.

Speaker Notes

This is a game-changer. Now, anyone can be a teacher. You are getting a full script and instructions for presenting the course, so you’ll know exactly what to say.

Lead Generation Materials to Attract Students

This includes a lead magnet, email follow-up and blog posts.

This is quality, professional material. If you buy it for your own use, you’ll get your money’s worth. If you teach it to others, you will be repaid many times.

Sheldon tells the whole story here. Get your copy now:Low Cost Marketing Strategies.

Legally hijack traffic + authority from Wikipedia, BBC & more #ad

Last year, the Zamurai team launched My Traffic Jacker to provide a way to build your website traffic using high-authority social media and expired domains.

The team has now launched the new, improved version of this valuable tool, My Traffic Jacker 2.0.

This new tool helps internet marketers, like you, get more traffic and greater sales from the power of social media, using expired domains. With this approach, you don’t need to buy ads or build websites. You take advantage of the traffic and authority of popular web-pages, we all know and love:
► YouTube
► Wikipedia
► The British Broadcasting Corporation
► Quora

How do you get this advantage, you ask? Well, these sites often have references to other domains. When one of these major sites (all 4 are ranked in the top 100 worldwide) links to your domain, that lifts the authority of your domain. If the BBC likes your domain, Google takes notice.

However, sometimes these domains that are mentioned on these big four are allowed by their owners to expire, due to going out of business, simple forgetfulness, etc.

My Traffic Jacker 2.0 allows you to:
1. Find these expired domains.
2. Evaluate their value
3. Set a reminder to check again later, if the expired name is still in the redemption period (so the owner might reclaim it.)

Once you have found a good domain name, you buy it (usually for $10 or less) and redirect its traffic to any offer you choose. Imagine how powerful it will be to pick up an expired domain that still has a working live link from Wikipedia, the BBC, YouTube or Quora.

When you get that incoming traffic from one of these high-authority sites, you can direct the traffic you get to any offer you like, such as your primary website, affiliate offers, e-commerce offers or an Opt-in page.

And there are other ways to use that traffic, too, such as:
• Build your new website on the expired domain for an immediate SEO boost.
• Build a website on an expired domain.
• Use the domain to link to your YouTube video channel.
• Resell the domain, even back to the owner.
• Use a 301 permanent redirect to a site you have monetized for an authority boost.

You can probably think of several more.

But for the lowest investment, you should look into this new software now, since the price is rising. Check it out here: My Traffic Jacker 2.0.

Legal SEO & Content Tips, Unlearning Bad Habits & More [Podcast]

Search Engine Journal has published a new podcast episode ‘Legal SEO & Content Tips, Unlearning Bad Habits & More’ featuring Alex Valencia.

Listen to this podcast to improve your content marketing and learn about legal SEO.

 

You will learn:

  • What is We Do Web Content and what do they offer as a company?
  • How COVID-19 impacted the business.
  • Create a lot more content, just because everyone’s now more digital.
  • Content is still what works in the legal industry right now. Producing content should be strategic and purposed.
  • Common SEO mistakes that plague law firm websites: poor URL structure, no internal linking strategy, no architectural organization, and bad design, among others.
  • How can we get people to love and respect the whole SEO process?
  • We Do Web Content – where did the company name come from?

Legal SEO & Content Tips, Unlearning Bad Habits & More with Alex Valencia

Search Engine Journal

List of Best Email Template Builders

Email marketing continues to be one of the most preferred ways to promote your products and services. With innovative campaign designs, you can create a distinct identity online.

HubSpot contributor Jayson DeMers has shared a list of 13 best email template builders to design your email marketing campaigns.

DeMers says, “An email template builder grants you several advantages:

  • Better design features. Without a template builder, you may struggle to arrange your content in blocks as you want, or add videos to your email.
  • Initial time savings. Most email template builders rely on intuitive mechanics, like drag-and-drop editors, so you can design your emails faster.
  • Long-term time savings. Creating a library of email templates can save you a ton of time long-term, allowing you to quickly choose and lightly edit past templates for new emails.
  • Replicability. Did you see impressive results with your most recent campaign? With an email template builder, you can easily replicate it with some minor tweaks in the future”.

The 13 Best Email Template Builders for Any Budget

HubSpot

Leveraging The Power of Podcasts: The World Needs Your Voice #ad

Steve Olsher is holding a live webinar today to introduce marketers to the sales power of podcasting: Profiting From Podcasts: Live Webinar.

In case you haven’t heard of Olsher, he is the host of the top-rated podcasts: Reinvention Radio and Beyond 8 Figures. Today’s webinar is free and it’s live. He wants you to know how to take full advantage of everything podcasting can do for your business.

Here are the highlights of today’s Live Webinar:
► How to leverage the inordinate power of podcasting to educate, inspire and entertain
► How to share your mission and message and reach those who need you most with nothing more than your phone
► How to easily and consistently connect with today’s top podcasters who are looking for guests just like you who can share their expertise
► How to properly use podcasting to generate high-quality leads and meaningful sales without Facebook ads, blogging, live-streams or anything else the ‘experts’ say you need
► PLUS: You’ll be able to ask questions about this under-utilized medium.
► AND: Everyone who attends will have an opportunity to win a top-rated Blue microphone.

You can take advantage of podcasting two ways:
1. Start your own podcast
2. Appear as a guest on other peoples podcasts.

Olsher wants to show you how to do both.

If you’ve been wanting to put the power of podcasting to work for you and your business (either as a host or as a guest), this is your chance to get the information you need.

Sign up for the webinar here: Profiting From Podcasts: Live Webinar.

Lead Generation Metrics to Improve Your Content Marketing ROI

Data collection and measurement can help you to improve your content marketing performance. With correct analysis of the data you can improve your content marketing performance.

Databox contributor Elise Dopson has shared an article highlighting 13 lead generation metrics you should measure to improve your content marketing ROI.

Dopson says, “We’ve already discovered that marketers find it difficult to track the ROI of their content strategy.

While increases in organic traffic are great, the way you truly connect the dots for reporting on the ROI of your content marketing efforts is by measuring its influence on lead generation and sales?

So where do you start?

So, we asked 40 experts to share the lead generation metrics they’re using to determine how well their content marketing is performing. Here’s what they said:

  1. On-page engagement
  2. Page exit rate
  3. Time on page
  4. Email opt-ins
  5. Blog conversion rate“.

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

Databox

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO [Guide]

Link building is an important technique to improve your SEO rankings and get more web traffic.

Search Engine Journal team has published a new guide called ‘Link Building Guide: How to Acquire & Earn Links That Boost Your SEO’ to help you build more links.

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO

SEJ team says, “Forget about those old-fashioned (and ineffective) link building tricks.

Today, it’s all about earning and acquiring quality links with a fully integrated marketing strategy.

This is not a simple how-to list.

In partnership with Purelinq, Internet Marketing Ninjas, and Base Search Marketing, we created this ebook to help make every link builder’s life easier.

This comprehensive guide will show you why, when, and how you should execute each link building technique to get the results you need to grow your business”.

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO

Search Engine Journal

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO [Guide]

Link building is an essential process to achieve better SEO results as quality links reflect the quality of your content and website.

Search Engine Journal team has published a new guide ‘Link Building Guide: How to Acquire & Earn Links That Boost Your SEO’ to help you improve your SEO performance.

SEJ team says, “Search Engine Journal’s must-read link building guide just got a major refresh.

Our updated guide, Link Building Guide: How to Acquire & Earn Links That Boost Your SEO, will teach you effective link building strategies and how to do them right.

Forget about those old-fashioned (and ineffective) link building tricks.

Today, it’s all about earning and acquiring quality links with a fully integrated marketing strategy.

This is not a simple how-to list.

In partnership with Purelinq, Internet Marketing Ninjas, and Base Search Marketing, we created this ebook to help make every link builder’s life easier.

This comprehensive guide will show you why, when, and how you should execute each link building technique to get the results you need to grow your business”.

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO

Search Engine Journal

Luther Landro’s 20 minute workday on LinkedIn #ad

Luther Landro, online marketing trainer, reports he was able to earn $105,000 in a year on LinkedIn, working 20 Minutes a day, offering services to other LinkedIn members.

As you may know, LinkedIn is popular with business owners, unlike Facebook, which caters to all kinds of people, including many (probably the majority) who are not in business.

He contacts business owners, offers his services to improve their business results by sending them more leads and more customers. When they accept his offer, he outsources the work to Fiverr, for about $10 per job.

Since every business in the world wants more customers, his offer is accepted over and over by businesses he contacts.

He uses LinkedIn’s custom search function to find business owners who are likely to be interested. He sends these business owners single direct message that offers his service. And a number take him up on his offer.

In 20 Minute Workday, he is giving you the whole process in detail, including the exact custom search he uses to find the live prospects to offer his services to.

When he reaches out to this select group of business owners, some accept, and he receives $97 per month from each of his newly found customers, who typically stay around several months.

He pays $10 on Fiverr to get the service performed, and he keeps the rest to cover his 20 minutes of daily work. Landro says this would be easy to scale up. Instead of working 20 minutes a day, work an hour.

This may be just what you have been looking for. No cold calling, no talking to people on the phone, just searching and sending emails, then delivering your service using Fiverr. Get all the details here: 20 Minute Workday.