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Friday, March 29, 2024

Marketing Glossary

Leveraging Generative AI Tools For SEO [E-book]

Generative AI can revolutionize SEO by crafting diverse, high-quality content tailored to specific keywords and user intents. By leveraging AI-generated content, businesses can enhance their online presence, engage audiences, and improve search engine rankings effectively.

Search Engine Journal has published a new e-book ‘Leveraging Generative AI Tools For SEO’.

The SEJ team says, “Dive into our comprehensive ebook, Leveraging Generative AI Tools For SEO, and access insider insights and expert strategies to help you revolutionize your SEO with AI-powered tools.

Inside, we’ll cover:

  • How generative AI works and how best to use it.
  • The limitations and dangers of generative AI.
  • How Google’s SGE is revolutionizing SEO.
  • Scalable AI tools for SEO and the top AI chatbots.
  • Enhanced data analysis using ChatGPT with Google Sheets.
  • And more.

Whether you’re a manager looking to harness the power of AI or an experienced SEO professional looking to refine your skills, this guide is sure to be a game changer for your SEO strategy.”

Leveraging Generative AI Tools For SEO

Search Engine Journal

Land your Dream Digital Marketing Job [Webinar Replay]

Landing your dream digital marketing job requires a strategic approach and dedication to honing your skills. Begin by mastering the fundamentals of digital marketing, including SEO, SEM, social media, email, and content marketing.

Digital Marketing Institute has made available a replay of its webinar on ‘Land your Dream Digital Marketing Job’.

Morgan Cummins says, “In this webinar Morgan Cummins, veteran recruiter and career coach, talks us through the two main areas in which to concentrate your efforts in developing your career.

  • Having a vision and strategy to your search
  • How to position yourself through your CV/resume and LinkedIn profile.

Read more about in his blog post on how to supercharge your career in 2024.”

Land your Dream Digital Marketing Job

Digital Marketing Institute

Lead Generation Funnel Strategy: From Idea to Execution [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Lead Generation Funnel Strategy: From Idea to Execution’ featuring Alisha Conlin-Hurd.

The SME team says, “Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? Explore how to build lead generation funnels that convert.”

Social Media Examiner

 

 

 

 

 

 

Local Strategies: How Better Online Reputation Drives Revenue [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Local Strategies: How Better Online Reputation Drives Revenue’ featuring Raj Nijjer.

Loren Baker says, “Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way.

With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning.

Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good reputation can help attract and retain top talent.”

Search Engine Journal

Less searching for assets. More personalized content. [White Paper]

Personalized content marketing is a branding and marketing strategy that uses data to create unique, targeted experiences for customers. This can include tailoring webpages, emails, and other content to match a user’s preferences, behaviors, and characteristics.

Digital Marketing Depot has published a new white paper titled ‘Less searching for assets. More personalized content.’.

The DMD team says, “Take a look at Less Searching For Assets, More Personalized Content and learn how a centralized DAM like Adobe Experience Manager Assets can help your organization build a connected content supply chain, including:

  • Reducing your time spent searching for assets
  • Keeping your teams connected
  • Delivering content that resonates with your customers.”

Less searching for assets. More personalized content.

Digital Marketing Depot

Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation, January 25 [Webinar]

AI-driven SEO, also known as AI SEO, is a type of search engine optimization (SEO) that uses artificial intelligence (AI) to improve a website’s organic performance.

Digital Marketing Depot is hosting a webinar ‘Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation’ on Thursday, January 25, 2023, at 1.00 pm EDT.

The DMD team says, “Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for.

In this webinar, you’ll learn how to:

  • Improve your search ranking position and the number of page-one results
  • Capture the featured snippet and the top 3 search positions with the answer to your shopper’s questions
  • Get review stars in all applicable brand and product search results
  • Get reviews across the web on multiple review platforms
  • Show the most influential social proof on your website

All attendees with ecommerce stores will receive afree copy of the book Reputation King,which includes 168 pages, 91 illustrations and examples, and 47 cited studies and resources. This book explains how to build a stellar online reputation and presence while driving more revenue.”

Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation

Digital Marketing Depot

Landing page SEO best practices: A step-by-step guide [Guide]

A landing page is a standalone web page that’s designed to persuade users to take a specific action. Landing pages are often used in digital marketing campaigns.

AWeber has published ‘Landing page SEO best practices: A step-by-step guide’.

Phil Norris says, “Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic.

Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like Google are looking for.

But, if you follow some tried-and-trusted methodologies, it’s totally possible to build landing pages that rank well, bring in tons of traffic, and achieve sky-high conversion rates.

Landing page SEO best practices: A step-by-step optimization guide

Sure, landing page SEO is challenging.

But it’s not all bad news, because there are plenty of examples of standalone landing pages that punch way above their weight in the search rankings.”

Landing page SEO best practices: A step-by-step guide

AWeber

Link Building for Local Businesses [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘Link Building for Local Businesses’ featuring Amanda Jordan.

The MOZ team says, “Today we’re talking about link building for local. So we all know that quality is more important for links than quantity. We see that time and time and again, and I’m gonna tell you that again later on.

If you’re in local SEO, part of your topic is your location. Because without your location, Google does not know where you want to rank. Without that information, it’s just them thinking that you wanna rank nationally.”

MOZ

Level Up Your Customer Recommendations, November 16 [Webinar]

In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers.

Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday, November 16, 2023, at 1.00 pm EST.

The Adweek team says, “Unpack their approach with Michael Ebel, Atmosfy’s founder and CEO, and Barry Conklin, Foursquare’s head of North American sales. You’ll find out:

  • How to leverage recommendation engines to increase customer loyalty and trust in your brand
  • How real-world data can enhance users’ digital journeys
  • Tips for creating an engaging customer mobile experience”.

Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App

Adweek

Latest Update to WordPress adds Several Useful Functions

Earlier this month, the WordPress development team released version 6.3.2. They have made improvements that will be welcome to all webmasters who manage a WordPress site.

When you upgrade, your site will be faster. It will be more secure. You will have several new facilities that will make it easier to manage your site and add new content.

Many of the new features inly apply to the modern block-oriented admin interface. If you are still using the classic editor, you won’t get benefit from them, but you will still get the security and speed improvements.(At IM NewsWatch we are split, one editor uses the block editor; the other uses the classic editor.)

We have a a listing that will fill you in on a lot of details about this upgrade, Check it out here: WordPress 6.3.2 Updates.