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Saturday, April 1, 2023

Marketing Glossary

Link Building in 2023: Create Your Own Opportunities [Guide]

Link building is one of the most effective ways to rank higher on Google and raise your status as an authority in your field.

Web CEO has published a new guide ‘Link Building in 2023: Create Your Own Opportunities’ to help improve link building.

What’s inside this Link Building Guide:

  • 14 pro-level link building techniques;
  • What types of content get the most backlinks;
  • How to make your site more appealing for backlink donors.

Link Building in 2023: Create Your Own Opportunities


Landing Pages That Convert: A Framework for Success [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Landing Pages That Convert: A Framework for Success’ featuring Wes McDowell.

The SME team says, “Want to boost conversions on your website? Looking for a process to make a landing page that converts? Discover how to create sales pages that convert.”

Social Media Examiner

Last day for AI Hub: ChatGPT-Powered Marketing Tool Suite #ad

Today is your final opportunity to get AI Hub, the cutting-edge artificial intelligence 20-In 1 ChatGPT toolkit that is taking the market by storm. The Ai Hub launch is closing at midnight EST.This ChatGPT-powered application Suite:
✅ Generates human-like responses to complex questions
✅ Creates high-quality content
✅ Generates AI Text to Video
✅ High-quality Text to Image Art
✅ Crafts high-converting marketing materials
✅ Writes code
✅ And designs stunning AI graphics & art
✅ Plus, it has a ChatGPT AI Chatbot.

AI Hub Marketing Software

But here’s the catch: this is your last chance to take advantage of our offer and get AI Hub plus the helpful bonuses we have arranged (see them hereSee them here: AI Hub Bonuses) at a discounted price.

Don’t delay; time is running out and you don’t want to miss this opportunity to enhance your productivity and streamline your work processes.

Get your hands on <b today and experience the future of artificial intelligence. Hurry, midnight is coming. Get it here: AI Hub.

Latest link best practices for Google

Google has published new link best practices in their SEO and search developer documentation.

The Google team says, “Google uses links as a signal when determining the relevancy of pages and to find new pages to crawl. Learn how to make your links crawlable so that Google can find other pages on your site via the links on your page, and how to improve your anchor text so that it’s easier for people and Google to make sense of your content.

Make your links crawlable

Generally, Google can only crawl your link if it’s an <a> HTML element (also known as anchor element) with an href attribute. Most links in other formats won’t be parsed and extracted by Google’s crawlers. Google can’t reliably extract URLs from <a> elements that don’t have an href attribute or other tags that perform as links because of script events. Here are examples of links that Google can and can’t parse.”

Link best practices for Google

Google Search Central

Lead Management Best Practices

Lead Management is the process of acquiring and managing leads until the point where they make a purchase.

HubSpot contributor Claudia Martinez Monsanto has published an article featuring useful strategies to manage your sales leads.

She says, “Effective sales lead management is one of the core principles of any successful business. It helps the right people become your customers and makes it easy for them to buy from you again in the future.

Best Practices for Lead Collection

1. Diversify lead sources.

As mentioned earlier, a continuous flow of leads is essential to company growth. But what lead sources work best?

survey of 1000+ sales professionals revealed that referrals from existing customers generate the highest-quality leads. That’s no surprise — word-of-mouth is a potent marketing tool.”

How to Effectively Manage Leads at Every Stage in Your Sales Funnel


LinkedIn Ads: A Complete Guide For Beginners [Guide]

By advertising on LinkedIn, you can target over 850 Million active professionals. If your products or services are targetting business owners or business people, in general, you can’t afford to ignore this rich source of prospective customers.

You can target your audience by job title, function, industry, and more.

Search Engine Journal has published a new guide ‘LinkedIn Ads: A Complete Guide For Beginners’ to help you get started with LinkedIn advertising.

Ashley Segura says, “LinkedIn used to be extremely limited with its advertising options, which didn’t give marketers many options for achieving their goals.

But that has changed. LinkedIn appears committed to providing advertisers with the freedom they need to create ads based on their specific objectives, namely one of the following:

  • Brand awareness.
  • Website visits.
  • Engagement.
  • Video views.
  • Lead generation.
  • Website conversions.
  • Job applicants.”

LinkedIn Ads: A Complete Guide For Beginners

Search Engine Journal

Lessons Learned from SEO Tests that Didn’t “Win” [Video]

MOZ has published the latest episode of Whiteboard Friday Lessons Learned from SEO Tests that Didn’t “Win” featuring  Will Critchlow.

The MOZ team says, “We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn’t prove an impact.

These test results are, in fact, where you can likely find the most valuable insights.”


Link & Blogging Strategies For 2023 [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Link & Blogging Strategies For 2023’ featuring Ann Smarty.

Loren Baker says, “SEO professionals looking for ways to gain a competitive edge in their link acquisition and blogging techniques can take heart — 2023 is bringing some exciting advancements that you’ll want to add to your toolbox of tricks.

Ann Smarty joins me on the SEJ Show to talk about techniques in link acquisition, resourceful and trusted content, and other progressions of traditional SEO strategies. Discover approaches for boosting visibility and SEO success in this episode.”

Search Engine Journal

Last chance to get InstaKeywords Lifetime #ad

InstaKeywords keyword research software
Today is the last day of the InstaKeywords deal: pay once and use for a lifetime.

Think about that: If you act now you’ll never have to pay any recurring fees for keyword research ever again.

InstaKeywords is the only tool that can help you:
➤ Find Easy-To-Rank Top SEO Keywords to boost your website traffic organically.
➤ Get access to Google’s secret keyword metrics that otherwise could cost you hundreds of dollars per month.
➤ Unlimited keyword searches, suggestions and exports (no other tool allows unlimited exports, to our knowledge.)
➤ Lifetime access for a small one-time price.

You can use this tool daily to find the most relevant keywords for your content. There is no recurring fees, and you can use it for as long as you want.

But remember, today is the final day OF the sale. Tomorrow, the price goes back to $468/yr.

Your lifetime access includes unlimited keyword research, and you get all this vital keyword information for a very small one-time price, here: InstaKeywords.

Our Bonuses for InstaKeywords

When our readers invest in this keyword research tool. you will be eligible for two bonuses at no additional cost:

Lifetime access to

InstaThumbs is one the best YouTube thumbnail makers. Use it to increase your YouTube views by with attractive thumbnails. The lifetime access comes with 600 ready-made templates and normally retails for $197. But you can have it at no additional cost during the launch.

1,000 free word credits for the A.I. writing upgrade

You get to sample an OTO upgrade that turns your keywords into unique 1,000+ word articles in 2 minutes. With this upgrade, you can easily take a keyword and have an article written for that keyword. No need to hire expensive copywriters or do article research. It’s like having your own 24×7 personal writing assistant to generate unlimited content.

With this bonus, you can try it before you buy it. You will get a 1000-word credit coup[on for writing an article. You don’t have to buy the upgrade to get the credits. If you like what it does for you, then buy it so it can keep on doing it for you.

We have placed links to your bonuses on the JVZoo Delivery Page.

We have paid much more for keyword research in the past. This is a bargain. This sale is the chance to get your tool for a modest one-time fee.

Get it here: InstaKeywords.

Latest Digital Video Insights [Report]

eMarketer has published a new report ‘Latest Digital Video Insights’ featuring the latest forecast and trends in this complimentary copy of “Q4 2022 Digital Video Trends.”

This analyst report explores:
  • How much advertisers will spend on subscription services
  • Why advertisers should be paying closer attention to Netflix’s new advertising offerings
  • Where streaming services are experimenting with alternative ways of financing content production
  • Consumers’ ad tolerance.

Latest Digital Video Insights