Marketing Glossary
Love Is Blind, but marketing shouldn’t be [Video]
Content Marketing Institute has published a new video, ‘Love Is Blind, but marketing shouldn’t be’.
The CMI team says, “Love Is Blind, the popular Netflix dating show, is a lot like marketing. The daters make a mistake that too many marketers do too — thinking people travel a linear path. So, to help her professional peers, Ahava masterfully marries Love is Blind and marketing lessons into a Content Marketing World presentation: Is Love Blind? Crafting Content Relationships That Last. She entertains as she talks about how to embrace the chaotic buyer’s journey, how organizations can increase leads by creating (not just using) personas, and why you need to think about co-personas (yes, they’re a thing).”
LocalAI Fleet Agency: AI Employees That Work 24/7 #ad
LocalAI Fleet Agency AI-managed tool for marketing to locl businesses launches at 11:00 NY time. At 10:00 there is a pre-launch webinar that demonstrates how this tool can grow your marketing to local businesses.
Neil Napier and Taqi Askari have been working on something that’s about to change everything for local businesses.
They discovered that local businesses are bleeding money from a problem they don’t even know they have – and whoever solves it first in each city will likely own that territory.
Napier will be revealing the LocalAI Fleet Agency “AI-in-a-Box” Solution – that local businesses won’t be able to live without.
Plus, he’ll demonstrate live how to deploy an “AI Employee” that works like a human but costs like software.
This training happens at 10 AM ET/NY, and Napier has an early gift for everyone who registers.
In this training, you’ll discover:
✓ An “AI-In-A-Box” system that smart agency owners use to scale effortlessly
✓ The Business Bleeding Detector System that reveals hidden revenue leaks
✓ Live AI Employee deployment (watch it happen in real-time)
✓ Client acquisition scripts that work in any local market
Just to give you a taste of what this is all about: Have you ever gotten a panicked call from a business owner who just watched money walk out the door?
Neil did. At 11:47 PM from restaurant owner Mike Chen.
“Neil, I just lost another $3000 tonight. 38 missed calls and text messages while we were slammed with dinner rush. I’m watching this money disappear and I can’t do anything.”
That call led to a product development that’s now helping businesses recover thousands in lost revenue every month.
Want to know what Neil and his partner Taqi built to solve this crisis?
Just join this free training: LocalAI Fleet Agency Webinar.
On this exclusive call, you will discover:
✓ The shocking math of what poor follow-up actually costs businesses
✓ Why traditional solutions (more staff, basic chatbots) always fail
✓ The “AI Employee” that feels human but works 24/7
✓ Live demonstration of the complete deployment process.
LocalAI Fleet Agency Bonuses
If you like what Napier shows you and decide to invest, you will receive this group of Relevant Bonuses (some when you get the core product; others when you get the upgrades): LocalAI Fleet Agency Bonuses.
Sign up for this enlightening webinar here: LocalAI Fleet Agency Webinar.
P.S. Neil will also share the exact scripts that get local business owners saying “How much and when can we start?” – these have never been shared publicly before.
Localization SEO – Ahrefs Shares 10 Lessons
Localization SEO helps businesses optimize their online presence for specific regions, languages, and cultural preferences. It improves visibility in local search results and drives geographically relevant traffic.
Ahrefs contributor Mateusz Makosiewicz has published an article featuring 10 real-world lessons on Localization SEO.
He says, “Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it.
To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs.
Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18 months, going from 5.4k visits to over 22k visits. In addition to international marketing activities, he oversees localization efforts across 14 languages and constantly evaluates new possible languages.
One of his most eye-opening wins? After switching from Continental Portuguese to Brazilian Portuguese, Ahrefs saw an explosion in traffic to its local content and landing pages.”
Localization SEO That Works: 10 Real-World Lessons from 14 Markets
LinkedIn Video Strategy: Becoming a Respected Industry Leader [Podcast]
The SME team says, “Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? Discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced.”
Lead Local SEO: How To AI-Proof Your Rankings With Reviews, June 18 [Webinar]
Search Engine Journal is hosting a webinar, ‘Lead Local SEO: How To AI-Proof Your Rankings With Reviews’ on Wednesday, June 18, 2025, at 2.00 pm ET.
The SEJ team says, “With findings from analyzing over 15,000 businesses and 1,200 consumers, you’ll learn:
- Ways to adapt your local strategy for AI-driven search and SGE map packs.
- Tricks to spot technical review signals that influence SEO, for better or worse
- Strategies to package these new strategies as a new local SEO offering.
Join Mél Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.”
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors, May 28 [Webinar]
Local SEO in 2025 focuses on hyper-local targeting, voice search optimization, and AI-driven personalization to connect businesses with nearby customers. Enhanced map integrations and real-time updates boost visibility and foot traffic.
Search Engine Journal is hosting a webinar, ‘Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors’ on Wednesday, May 28, 2025, at 2.00 pm ET.
The SEJ team says, “Why did the consumer pick your competitor over you?
Does online visibility now play a larger role for small, local businesses than before?
How can you turn local searches into real-world foot traffic?
👈 Get the answer in this new, expert-led webinar.
You’ll get:
- 2025 shopper insights from 2,000+ consumers, worldwide.
- Practical SEO tips for Google, Apple, voice assistants & AI tools.
- Proven tactics to improve local SERP visibility.
Whether you’re managing search visibility, local listings, or digital customer experience, this session will help you turn more searches into measurable visits and offline conversions.”
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors
Launching Search Central Live Deep Dive [Podcast]
The GSC team says, “In this episode of Search Off the Record, Google’s Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive events will offer in-depth sessions, practical workshops, and greater opportunities for networking within the Search community across the APAC region.”
LinkedIn Updates: Video Features, Qualified Leads Optimization, LinkedIn Verification, and More [Podcast]
Watch this episode to explore LinkedIn changes with Social Media Examiner and Jerry Potter featuring AJ Wilcox.
Location, Location, Location! Challenges and Opportunities in Geo Experimentation [Video]
Content Marketing Institute has published a new video, ‘Location, Location, Location! Challenges and Opportunities in Geo Experimentation’.
The CMI team says, “In this session from MADS 2024, Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the Marketing Analytics and Data Science conference in their presentation Location, Location, Location! Challenges and Opportunities in Geo Experimentation.”
Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow [Podcast]
The latest Ahrefs Podcast episode is titled ‘Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow’ featuring Tim Dalrymple.
This episode covers the following:
- What is growth marketing (and how it differs from brand marketing)
- Where growth marketing sits on the org chart
- Tracking view-through conversions through YouTube
- Geolift tests: why you want them and how to do them
- Why platforms claim attribution.
