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Saturday, June 6, 2020

Marketing Glossary

List of Best Email Template Builders

Email marketing continues to be one of the most preferred ways to promote your products and services. With innovative campaign designs, you can create a distinct identity online.

HubSpot contributor Jayson DeMers has shared a list of 13 best email template builders to design your email marketing campaigns.

DeMers says, “An email template builder grants you several advantages:

  • Better design features. Without a template builder, you may struggle to arrange your content in blocks as you want, or add videos to your email.
  • Initial time savings. Most email template builders rely on intuitive mechanics, like drag-and-drop editors, so you can design your emails faster.
  • Long-term time savings. Creating a library of email templates can save you a ton of time long-term, allowing you to quickly choose and lightly edit past templates for new emails.
  • Replicability. Did you see impressive results with your most recent campaign? With an email template builder, you can easily replicate it with some minor tweaks in the future”.

The 13 Best Email Template Builders for Any Budget

HubSpot

Leveraging The Power of Podcasts: The World Needs Your Voice #ad

Steve Olsher is holding a live webinar today to introduce marketers to the sales power of podcasting: Profiting From Podcasts: Live Webinar.

In case you haven’t heard of Olsher, he is the host of the top-rated podcasts: Reinvention Radio and Beyond 8 Figures. Today’s webinar is free and it’s live. He wants you to know how to take full advantage of everything podcasting can do for your business.

Here are the highlights of today’s Live Webinar:
► How to leverage the inordinate power of podcasting to educate, inspire and entertain
► How to share your mission and message and reach those who need you most with nothing more than your phone
► How to easily and consistently connect with today’s top podcasters who are looking for guests just like you who can share their expertise
► How to properly use podcasting to generate high-quality leads and meaningful sales without Facebook ads, blogging, live-streams or anything else the ‘experts’ say you need
► PLUS: You’ll be able to ask questions about this under-utilized medium.
► AND: Everyone who attends will have an opportunity to win a top-rated Blue microphone.

You can take advantage of podcasting two ways:
1. Start your own podcast
2. Appear as a guest on other peoples podcasts.

Olsher wants to show you how to do both.

If you’ve been wanting to put the power of podcasting to work for you and your business (either as a host or as a guest), this is your chance to get the information you need.

Sign up for the webinar here: Profiting From Podcasts: Live Webinar.

Lead Generation Metrics to Improve Your Content Marketing ROI

Data collection and measurement can help you to improve your content marketing performance. With correct analysis of the data you can improve your content marketing performance.

Databox contributor Elise Dopson has shared an article highlighting 13 lead generation metrics you should measure to improve your content marketing ROI.

Dopson says, “We’ve already discovered that marketers find it difficult to track the ROI of their content strategy.

While increases in organic traffic are great, the way you truly connect the dots for reporting on the ROI of your content marketing efforts is by measuring its influence on lead generation and sales?

So where do you start?

So, we asked 40 experts to share the lead generation metrics they’re using to determine how well their content marketing is performing. Here’s what they said:

  1. On-page engagement
  2. Page exit rate
  3. Time on page
  4. Email opt-ins
  5. Blog conversion rate“.

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

Databox

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO [Guide]

Link building is an important technique to improve your SEO rankings and get more web traffic.

Search Engine Journal team has published a new guide called ‘Link Building Guide: How to Acquire & Earn Links That Boost Your SEO’ to help you build more links.

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO

SEJ team says, “Forget about those old-fashioned (and ineffective) link building tricks.

Today, it’s all about earning and acquiring quality links with a fully integrated marketing strategy.

This is not a simple how-to list.

In partnership with Purelinq, Internet Marketing Ninjas, and Base Search Marketing, we created this ebook to help make every link builder’s life easier.

This comprehensive guide will show you why, when, and how you should execute each link building technique to get the results you need to grow your business”.

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO

Search Engine Journal

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO [Guide]

Link building is an essential process to achieve better SEO results as quality links reflect the quality of your content and website.

Search Engine Journal team has published a new guide ‘Link Building Guide: How to Acquire & Earn Links That Boost Your SEO’ to help you improve your SEO performance.

SEJ team says, “Search Engine Journal’s must-read link building guide just got a major refresh.

Our updated guide, Link Building Guide: How to Acquire & Earn Links That Boost Your SEO, will teach you effective link building strategies and how to do them right.

Forget about those old-fashioned (and ineffective) link building tricks.

Today, it’s all about earning and acquiring quality links with a fully integrated marketing strategy.

This is not a simple how-to list.

In partnership with Purelinq, Internet Marketing Ninjas, and Base Search Marketing, we created this ebook to help make every link builder’s life easier.

This comprehensive guide will show you why, when, and how you should execute each link building technique to get the results you need to grow your business”.

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO

Search Engine Journal

Luther Landro’s 20 minute workday on LinkedIn #ad

Luther Landro, online marketing trainer, reports he was able to earn $105,000 in a year on LinkedIn, working 20 Minutes a day, offering services to other LinkedIn members.

As you may know, LinkedIn is popular with business owners, unlike Facebook, which caters to all kinds of people, including many (probably the majority) who are not in business.

He contacts business owners, offers his services to improve their business results by sending them more leads and more customers. When they accept his offer, he outsources the work to Fiverr, for about $10 per job.

Since every business in the world wants more customers, his offer is accepted over and over by businesses he contacts.

He uses LinkedIn’s custom search function to find business owners who are likely to be interested. He sends these business owners single direct message that offers his service. And a number take him up on his offer.

In 20 Minute Workday, he is giving you the whole process in detail, including the exact custom search he uses to find the live prospects to offer his services to.

When he reaches out to this select group of business owners, some accept, and he receives $97 per month from each of his newly found customers, who typically stay around several months.

He pays $10 on Fiverr to get the service performed, and he keeps the rest to cover his 20 minutes of daily work. Landro says this would be easy to scale up. Instead of working 20 minutes a day, work an hour.

This may be just what you have been looking for. No cold calling, no talking to people on the phone, just searching and sending emails, then delivering your service using Fiverr. Get all the details here: 20 Minute Workday.

Linkedtify generates Leads,for High-Ticket Clients on LinkedIn #ad

LinkedIn is the professional social media site. Nothing else compares; not Facebook, not Twitter, not Instagram; nothing. The people who use LinkedIn are professional business people, often business owners or highly placed people is a business. They can be good prospects for what you are selling.

If you offer services to other businesses, LinkedIn is the site where you should do your prospecting. You will find many more potential clients there than any other site we know of.

Now there is a more efficient way to search for clients on LinkedIn. Linkedtify 2020 is a suite of software developed to optimize your LinkedIn profile which results in more engagement with prospects, increase in connections and ultimately more leads that you can convert into clients. With this new software, your LinkedIn return of the investment of your time will improve noticeably.

The first edition of this software was released in 2017. There is a fresh new version, customized for the 2020 business environment.

Here’s what you get in this new SaaS application:

LinkedIn Banner Maker

Create beautiful looking LinkedIn Profile Banners in just few minutes.

LinkedIn Headline Generator

Grab immediate attention with a persuasive headline and entice people to view the rest of your profile where you can showcase your products and services.

LinkedIn Group & Company Banner Creation

Create great looking Linkedin Company Banners and Linkedin Group Banners Pages.

Linkedtify Message App

Linkedtify messaging is a simple but highly effective message generator. It consists of 5 message apps

Connection App

Effective first message “swipe” templates allowing you to communicate with anyone on LinkedIn

Follow Up App

Sample messages with what to say after someone responds to your message.

Referrer App

Asks your connections to refer you to their connections.

Recommendation App

Give back to others with the LinkedIn Recommendation tool.

Who Viewed Me App

When someone views your profile on LinkedIn, you’re immediately alerted and you’re shown exactly who’s viewed you. Now you can use the other apps to interact with them.

If you aren’t using LinkedIn, it’s time to start, and this new software will give you a head start. Get it here: Linkedtify 2020.

Looking Back at SEO in 2019 [Podcast]

SEO keeps changing with Google algorithm updates. In 2019, Google announced several changes to its algorithms which required improvements in your strategies.

Rank Ranger team has published a new podcast episode ‘Looking Back at SEO in 2019’ featuring Ross Tavendale of Type A Media.

Rank Ranger team says, “Ross Tavendale of Type A Media joins us to reflect back on the major trends in SEO brought to us in 2019!

  • Where we’re at with links, nofollow hints, news links, spammy links, and the future of links
  • Featured Snippet clicks, no clicks, more clicks – everything clicks in 2019 and how to move forward
  • The role of the Quality Raters Guidelines, links, and technical SEO in ranking now and going forward

Plus, what you can learn from Google when designing and creating content for your site”.

Looking Back at SEO in 2019

Rank Ranger

Link Building Techniques You Should Avoid

Proven link building tactics can help you to get more backlinks and improve your search engine marketing efforts. Depending on our reading and research ww try different techniques to create more links.

Search Engine Journal contributor Roger Montti has shared an article highlighting 18 link building tactics that should be avoided.

Montti says, “A true link signal is when a publisher links to a webpage because it is relevant to the topic and therefore useful. What all of the following tactics have in common is that they do not result in a true link signal.

1. Historical Data Link Trap

This is from a patent about historical data that covers inbound links, outbound links, how fast links are acquired, how often content is updated and so on.

One of the factors that are relevant to link building has to do with adding links to a page without the page actually being updated.

Google is on record stating that just because something is in a patent or a research paper doesn’t mean it’s in use”.

18 Popular Link Building Tactics You Should Actually Avoid

Search Engine Journal

Level Up Your Social Marketing for 2020 [Toolkit]

Sprout Social team has published a free toolkit called ‘Level Up Your Social Marketing for 2020’ to help you improve your social media marketing performance in the coming year.

The toolkit contains templates and guides that will help you to create better social media campaigns.

Sprout Social team says, “This free toolkit contains templates and guides to help you turn historical social data into actionable insights.

  • Audit your 2019 social media marketing
  • Which of your social media efforts worked and which didn’t
  • Learn how to set SMART goals for your 2020 social marketing strategy
  • Put your plan into a proposal to share internally or externally”.

Level Up Your Social Marketing for 2020

Sprout Social