Google Discover is a personalized feed of content that is relevant to a user’s interests. It is part of Google Search and uses a user’s web and app activity to show content. Discover can include links to articles and YouTube videos. MOZ contributor Clara Soteras has published an article explaining Google Discover and how you can use it. She says, “Google prepared a perfect storm for the last quarter of 2023, linking important core updates related to helpful content to more minor changes to the system that will make any ship rock. Those of you whose daily routine is marked by... [...]

Google Discover is a mobile feed that delivers personalized content to users based on their interests. The content is curated by Google and includes articles and videos. Users can further customize their feed by following topics that interest them. MOZ has published ‘How to Drive Traffic in Google Discover: The Ultimate Guide’. Lily Ray says, “Google Discover is, by definition, a different product than Google Search, and as a result, it behaves in many different ways and requires different strategies than SEO. Content that drives significant SEO traffic may or may not do well... [...]

Google Discover is a highly personalized content feed that proactively serves interest-based relevant content to users without searching anything on Google. LoudGrowth has published an article offering tips to optimizing and tracking your Google Discover performance. The LoudGrowth team says, “The approach of “Google Discover” is easy to understand. Since they already have your information, they know about you. According to Google, Discover works this way: Google tracks and saves your web and app activities. Google Discover retrieves your data from Google properties. Analyzes your web... [...]

With Discover, you can get updates for your interests, like your favorite sports team or news site, without searching for them. You can choose the types of updates you want to see in Discover in the Google app or when you’re browsing the web on your phone. Search Engine Journal’s Roger Montti has published an article citing Google’s John Mueller on why Google Discover traffic goes away. He says, “The key to understanding Google Discover is understanding that the traffic sent by Discover is dependent on how well a website’s content matches user interest in a topic. So it’s... [...]