Google Discover is a highly personalized content feed that proactively serves interest-based relevant content to users without searching anything on Google. LoudGrowth has published an article offering tips to optimizing and tracking your Google Discover performance. The LoudGrowth team says, “The approach of “Google Discover” is easy to understand. Since they already have your information, they know about you. According to Google, Discover works this way: Google tracks and saves your web and app activities. Google Discover retrieves your data from Google properties. Analyzes your web... [...]

With Discover, you can get updates for your interests, like your favorite sports team or news site, without searching for them. You can choose the types of updates you want to see in Discover in the Google app or when you’re browsing the web on your phone. Search Engine Journal’s Roger Montti has published an article citing Google’s John Mueller on why Google Discover traffic goes away. He says, “The key to understanding Google Discover is understanding that the traffic sent by Discover is dependent on how well a website’s content matches user interest in a topic. So it’s... [...]