Marketing Glossary
Understanding SEO, GEO, And AEO
SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) work together to improve visibility across traditional search engines, AI-generated responses, and direct answer platforms. In 2026, brands optimize not just for rankings, but for being cited, summarized, and trusted by AI-driven search experiences.
Search Engine Journal contributor Roger Montti has published an article explaining SEO, GEO and AEO.
He says, “The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on where to plant a flag is difficult because every argument makes a solid case. There’s no doubt that change is underway and it may be time find where all the competing ideas intersect and work from there.
The Case Against AEO/GEO
Many SEOs argue that AEO/GEO doesn’t differentiate itself enough to justify being anything other than a subset of SEO, sharing computers in the same office.
The part about LLMs.txt being a myth is rooted in the fact that no AI search engine currently uses the markdown. SEOs and publishers cannot be trusted with a separate markdown for AI because let’s be honest, we all know it will be manipulated for AI ranking, forcing AI search to check it against the regular HTML content, undermining any convenience inherent in markdown files.”
Understanding Rich Snippets: A Guide to Identification and Implementation [Guide]
Rich Snippets enhance search listings by displaying additional information such as ratings, reviews, prices, and FAQs, making results more attractive and informative. They improve click-through rates and visibility by helping users quickly understand the value of a page before clicking.
iloveseo.com Vice President Steve Guberman has published ‘Understanding Rich Snippets: A Guide to Identification and Implementation’.
He says, “In this guide, we’ll dive into the world of rich snippets and uncover the key aspects of identification and implementation. Rich snippets, now known as rich results, are essential in the ever-evolving landscape of search engine optimization. These enhanced search results transcend the standard blue link, incorporating non-textual elements like carousels and images. By providing additional information, rich results offer users a more immersive and informative search experience. Let’s unravel the mysteries behind understanding and utilizing rich snippets effectively.
Key Takeaways
- Rich snippets, known as rich results, go beyond the standard blue link and can include carousels, images, and other non-textual elements.
- Review snippets, product-rich snippets, recipe-rich snippets, and event snippets are some of the rich snippets that can appear in search results.
- Add schema markup to your website and follow Google’s structured data guidelines to get rich snippets for your pages.
- Rich snippets can enhance your website’s visibility, provide users with more information, improve click-through rates, and potentially increase organic traffic.”
Understanding Rich Snippets: A Guide to Identification and Implementation
UGCStudio AI is quietly revolutionizing content creation #ad
UGCStudio AI was created in recognition of this real-world fact: For the last few years, brands and marketers have been held hostage by a simple but painful reality: to sell on TikTok, Instagram Reels, and YouTube Shorts, you need “real” people.
Today, there is a UGCStudioAI Launch Workshop Webinar to introduce it. The webinar will be held at 10:00 AM Eastern Time today, 12th December 2025, 1 hour before the launch officially goes live.
You need authentic-looking videos, honest testimonials, and engaging hooks. But getting them? That’s a nightmare of negotiation, shipping products, waiting weeks for footage, and praying the creator doesn’t ghost you.
But what if you could generate that same level of “authentic” trust without any of this hassle? What if you could produce 50 viral video variations in the time it takes to write one creative brief?
Enter UGCStudio AI.
This isn’t just another video editor. It is the world’s first all-in-one AI ecosystem explicitly designed to break the bottleneck of User-Generated Content. And right now, the doors are opening for a select few in its exclusive pre-launch webinar.
The Problem: The “Creator Trap”
If you’ve ever tried to scale a UGC campaign, you know the math doesn’t add up.
- The Cost: A decent UGC creator charges anywhere from $150 to $500 for a single 30-second video
- The Time: It takes weeks to find them, ship the product, and get the file back.
- The Risk: If the hook doesn’t land, you’ve burned your budget with nothing to show for it.
The market has been desperate for a solution that removes the “human error” from human-centric marketing. We needed speed, we needed scale, and we needed it to look 100% real.
The Solution: UGC Studio AI
UGCStudio AI is the answer to the creator trap. It is a cutting-edge platform that leverages advanced artificial intelligence to simulate the entire UGC process.
It doesn’t just “edit” videos; it builds narratives. It creates the kind of high-converting, face-to-camera style content that stops the scroll, but it does it on autopilot.
What Makes It Different?
While most tools are glorified stock footage libraries, UGCStudio AI is built for performance marketing. It understands the anatomy of a viral video.
Hyper-Realistic AI Avatars
Forget the robotic, unreal faces of 2023. UGCStudio AI uses next-gen avatar technology that mimics human micro-expressions, pauses, and intonations. These avatars can act as your brand ambassadors, delivering your script with the enthusiasm and authenticity of a loyal customer.
Infinite Script Variations
Writer’s block? Not any more. The built-in AI scriptwriter doesn’t just write text; it writes hooks. It analyzes winning trends on social media to generate scripts that are psychologically designed to retain attention. You can generate 10 different angles—emotional, logical, FOMO-based—in seconds.
Global Scalability
Want to test your product in Germany? Brazil? Japan? UGC Studio AI instantly translates and dubs your content with perfect lip-syncing. You can launch a global campaign from your laptop without hiring a single translator or local creator.
The “Pre-Edit” Workflow
The platform comes pre-loaded with high-retention editing styles. We’re talking about the dynamic captions, the sudden zoom-ins, and the sound effects that keep Gen Z watching. It’s not just generating raw footage; it’s generating a ready-to-post ad.
Why The Prelaunch Matters
They are currently in the “Prelaunch Phase” at UGCStudio AI headquarters, culminating in the UGCStudio AI Launch Workshop Webinar. This is a critical window of opportunity.
When software like this goes public, it typically moves to a high-monthly recurring subscription model. However, early adopters during the Launch Week secure “Grandfathered” access, lifetime deals, or exclusive feature sets that will never be available again.
By joining the pre-launch list and attending the Webinar, you aren’t just getting in line; you are securing a competitive advantage. While your competitors are still emailing influencers and waiting for replies, you could be generating 100 unique video ads, testing them, and scaling the winners before they’ve even finished their morning coffee.
Who Is This For?
Dropshippers & E-commerce Owners
Test your product presentations instantly without waiting for samples to arrive.
Digital Agencies
Offer UGC services to clients without the headache of managing a roster of creators.
Affiliate Marketers
Create endless review content for products you don’t physically own.
SaaS Founders
Explain your complex tool with a friendly, human face that builds trust instantly.
The Future is Automated Authenticity
The definition of “authenticity” is changing. Viewers care about the value of the content, not the biology of the creator. If the video entertains, educates, and connects, it converts.
UGCStudio AI is the tool that bridges the gap between the need for human connection and the necessity of AI scalability. It is the secret weapon you’ve been waiting for.
Don’t let the revolution start without you.
Secure your spot in the Launch Workshop Webinar now: UGC Studio AI Webinar.
Unmasking affiliate fraud: Protecting growth in 2026 [Guide]
Affiliate frauds occur when dishonest partners use fake leads, bot traffic, or manipulated conversions to earn unearned commissions. These practices drain marketing budgets, distort performance data, and undermine the trust and efficiency of affiliate programs.
Search Engine Land has published a new guide, ‘Unmasking affiliate fraud: Protecting growth in 2026’.
says, “Affiliate marketing drives billions in sales – and billions more in hidden losses.
Brand bidding, ad hijacking, coupon abuse, and more subtle forms of affiliate fraud can quietly drain ROI and distort attribution.
For performance leaders, the question isn’t if this happens, but how much you’re already losing.
This article breaks down the most common types of affiliate marketing fraud and shows how modern monitoring tools like Bluepear help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies.
Why affiliate programs are under threat
Not all affiliate programs are created equal – and neither are their incentives.
In SaaS especially, affiliate commissions can reach 20% to 70%, making the channel both profitable and highly attractive to fraudsters. The higher the reward, the stronger the temptation to bend the rules.”
URLFAM mobile-first funnel builder turns every tap into a sale #ad
URLFAM, a new mobile-first page and funnel builder from Luke Maguire, promises to eliminate redirects and lost sales by keeping visitors inside a single, conversion-focused mobile feed — a solution aimed squarely at creators, influencers, and small businesses losing revenue to slow, desktop-first experiences.
Why this matters now
Mobile now accounts for the majority of web traffic, and every extra tap or redirect can cost conversions Maguire says pages built with desktop-first assumptions lose as much as 30–50% of visitors after each redirect, leaving you with a large invisible revenue leakage.
With URLFAM, you have a single link that hosts sales pages, opt-ins, checkouts and booking tools so visitors convert without ever leaving the page.
What URLFAM actually offers you
– One-link mobile funnels: Build full sales pages, stores, webinar invites, memberships and opt-ins inside a single mobile-optimized feed.
– In-link checkout: Accept payments via Stripe and PayPal inside the same page to remove redirect churn.
– 20+ built-in tools: Replace Linktree, Calendly, ClickFunnels, Kajabi and more with a single dashboard, saving the monthly cost of subscribing to many services.
– Conversion and engagement elements: Timers, content lockers, surveys, appointment bookings, donations, audio/video embeds and custom animations to nudge visitors toward purchase.
– Analytics and lead management: Real-time tracking, opt-in management, form responses and purchase reporting inside the platform.
Each feature is presented as part of a single suite intended to keep mobile visitors engaged and shorten the path from tap to transaction.
Founder and credibility
Luke Maguire has been a high-profile social media marketer with a large customer base and strong JVZoo sales history IM NewsWatch has run advertisements for his other products in the past.
This latest marketing operations product,URLFAM. is the practical answer to lost mobile sales, claiming the product was built after seeing bio-link traffic repeatedly fail to convert.
Launch offer and guarantees
URLFAM is offered at a one-time founders access price (launch-week pricing and an auto-applied coupon are highlighted on the sales page), accompanied by bonuses sch as promotional modules, affiliate link lockers, training sessions, and integrations (including Go High Level) — plus a 14-day money-back guarantee and a double-back promise under specific conditions.
Quick verdict for creators and small businesses
If you rely on social bio links, QR codes, SMS or push traffic and have seen clicks without conversions, URLFAM’s single-link, in-feed checkout approach is a pragmatic solution to test quickly. The platform bundles many commonly chained tools into one mobile-first interface so you can reduce friction and reclaim lost sales — the offer invites a low-cost, time-limited trial via its founders access price and bonuses.
For full details, features, pricing and the current launch package visit the URLFAM sales page: URLFAM.
UX and SEO: A Guide for Winning the Searcher, Not Just the SERP [Guide]
User experience (UX) and SEO work hand in hand, as search engines reward websites that are easy to navigate and engaging. A seamless UX boosts visitor satisfaction, leading to better rankings and higher conversions.
Ahrefs has released ‘UX and SEO: A Guide for Winning the Searcher, Not Just the SERP’.
Despina Gavoyannis says, “UX and SEO are interconnected in more ways than many people realize.
User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results.
Here’s everything you need to know about merging UX and SEO to win over searchers and the algorithms and models that use their interactions as a data source.
User interactions aren’t direct ranking factors. For instance, more clicks don’t automatically mean higher rankings.
But user experience still plays a critical role in search.”
UX and SEO: A Guide for Winning the Searcher, Not Just the SERP
Unlock TV’s Power to Drive Black Friday and Cyber Monday Sales, October 2 [Webinar]
The Adweek team says, “Holiday shopping windows are short—and competition is fierce. For brands trying to capture consumer attention during moments like Black Friday and Cyber Monday, speed and efficiency are everything. But with shrinking timelines, many marketers overlook a powerful channel that can drive measurable sales just as quickly as digital: TV.
In this session, you’ll hear how beauty and wellness brand Jolie transformed TV into a high-performance sales engine during peak holiday demand. Discover how they launched a campaign in weeks, reached high-intent shoppers at scale, and proved TV’s impact on both sales and new customer acquisition.
You’ll learn:
– How Jolie launched a holiday-ready TV campaign in weeks, not months
– How to measure TV’s direct impact on sales and new customers
– Tactics that made TV an efficient channel for reaching high-intent shoppers
– Why TV works as a performance driver during seasonal spikes like Black Friday and Cyber Monday”.
Unlock TV’s Power to Drive Black Friday and Cyber Monday Sales
