Marketing Glossary
Unite Martech and Adtech for Deeper Customer Engagement, April 30 [Webinar]
Data deprecation and the demise of the third-party cookie continues to blur the lines between marketing and advertising. Going forward, the future of both hinges on how companies use zero-, first- and second-party data. That’s why customer data platforms (CDPs) can serve as the vital bridge connecting marketing and advertising data, audiences and activations.
Adweek is hosting a webinar ‘Unite Martech and Adtech for Deeper Customer Engagement’ on Tuesday, April 30, 2024, at 1.00 pm ET.
The Adweek team says, “Uncover the impact that this shared data approach can have on customer experiences and organizational efficiencies from SAS leaders Jonathan Moran, head of martech solutions marketing, and Predrag Ristic, digital sales lead. You’ll find out:
- Why leveraging shared audiences within a CDP elevates the customer experience by enhancing personalization and privacy
- How adtech applications—including media monetization, retail media networks and ad personalization—can be revolutionized by shared data
- What brands can do right now to optimize marketing and advertising strategies for maximum impact and ROI”.
Understand Your Audience [Podcast]
Understanding your audience involves thorough research into their demographics, preferences, and behaviors to tailor content and communication strategies effectively. By empathizing with their needs and desires, businesses can forge deeper connections, boost engagement, and drive conversions.
Digital Marketing Institute has published its new podcast episode ‘Understand Your Audience’ featuring Rand Fishkin.
The DMI team says, “In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures.
Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI.”.
Useful Email Subject Line Statistics for 2024
Effective email subject lines are crucial as they determine open rates, enticing recipients to engage with the content inside, ultimately influencing the success of email campaigns and maximizing conversion opportunities. A well-crafted subject line grabs attention, conveys value, and sparks curiosity, making it essential for driving higher click-through rates and optimizing overall email marketing performance.
Blogging Wizard contributor Lyn Wildwood has published an article featuring 15 top email subject line statistics for 2024.
She says, “Are you in need of a few email subject line statistics to help you craft more compelling subject lines?
In this post, we list the latest email subject line statistics the marketing industry has to offer from a few different sources, including email marketing services.
We’ve arranged the data into a few small categories, including general statistics and statistics for specific subject line tactics.
General email subject line statistics
1. 47% of email recipients decide to open an email based on its subject line
Almost half of all email subscribers on your list, or 47%, use the email subject line to decide whether or not to open an email.”
Useful Strategies to Improve SEO Performance
SEO (Search Engine Optimization) is crucial for enhancing online visibility and driving organic traffic to websites, enabling businesses to reach their target audience effectively. By optimizing content and technical aspects according to search engine guidelines, SEO improves website ranking, credibility, and user experience, ultimately leading to increased leads, sales, and brand authority.
Search Engine Journal contributor Roger Montti has published an article featuring five steps to boost you SEO.
He says, “In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing is headed.
He suggested the following activities for attaining a strong SEO footing and maintaining it.
- Research 60 minutes per day
- Follow known experts
- Use official sources for SEO guidance
- The value of developer resources
- Anticipate consumer trends
1. Research 60 Minutes Per Day
Duane recommended setting aside time for research.
He explained:
“…dedicate at least 60 minutes a day, an hour, to reading new sources and the official blogs, heck even the unofficial blogs, get in and read those things.”
For some it might sound like a lot of time to dedicate to researching something that they already know, SEO. But Duane is right and I’ll tell you why.”
Unveiling the Hidden Secrets of Google’s Local Pack [Podcast]
Google’s Local Pack is a prominent feature that showcases local business listings in search results. It provides users with essential information like addresses, contact details, and reviews, making it easier to find nearby services. Optimizing for the Local Pack can significantly boost a business’s visibility and attract potential customers.
The latest The SERP’s Up SEO podcast episode is titled ‘Things you never knew about the Local Pack’.
The SERP’s Up team says, “Google’s Local Pack is filled with secrets…
Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google’s Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack.
Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast!”
Using GPT Agents For Content Creation [Podcast]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Using GPT Agents For Content Creation’.
The HubSpot team says, “Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, and the game-changing potential of AI-driven devices and interfaces that could redefine how we work and interact with technology.”
Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success, March 21 [Webinar]
Marketers are leaving money on the table by focusing only on optimizing campaigns and not customer experiences. A campaign that leads to a customized/optimized landing page can have a dramatic impact on overall campaign economics and customer engagement.
Digital Marketing Depot is hosting a webinar ‘Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success’ on Thursday, March 21, 2024, at 1.00 pm EDT.
The DMD team says, “Join Vishal Maru, Vice President, Digital Solutions at iQuanti, to learn our proven three-step framework for building landing page experiences that engage and convert. The webinar will provide you with a set of AI-led tools and frameworks that will enable you to:
- Identify underlying drivers of your landing page performance
- Emerging Ad Formats
- Seamlessly build and manage customized and personalized experiences
- Run a high-impact, high-velocity experimentation program”.
Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success
Use AI for Doing? You Better Do the Thinking [Video]
Content Marketing Institute has published a new video ‘Use AI for Doing? You Better Do the Thinking’.
The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. A recent judgment in an Air Canada lawsuit says companies are accountable for incorrect information provided by their generative AI technologies — even if it conflicts with stated policies on other content platforms. Robert Rose says this is a pressing reminder that AI can be a helpful storytelling tool, but it’s up to you to do the strategic thinking required to get all your stories straight.”
Use ChatGPT to Build a Customer Journey for Your Website [Video]
A website customer journey is the process a customer goes through on a website to achieve specific goals. For example, an e-commerce customer journey might include searching for clothing, comparing items, adding items to a cart, and checking out.
MOZ has published the latest episode of the Whiteboard Friday video ‘Use ChatGPT to Build a Customer Journey for Your Website’ featuring Grace Frohlich.
The MOZ team says, “Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.”
Useful Content Marketing Ideas for You
Content marketing plays a pivotal role in the success of businesses across various industries. By creating and distributing valuable, relevant, and consistent content, organizations can achieve several key objectives.
Practical Ecommerce contributor Armando Roggio has published an article featuring five content marketing ideas for March 2024.
He says, “Content marketing in March 2024 can go beyond St. Patrick’s Day and college basketball. Instead, marketers could focus on puppies, other forms of “March Madness,” the time change, spring fitness, and do-it-yourself crafts.
Content marketing is the act of creating, sharing, and promoting content such as blog posts, videos, or podcasts to attract, engage, and retain shoppers. Content marketing can be a key part of search engine optimization, lifecycle marketing, and customer loyalty.
What follows are five content marketing ideas your business can use in March 2024.
National Puppy Day
If content marketing is about attraction, National Puppy Day on March 23, 2024, might be one of the best topics. Puppies are fun, cute, and adorable.”
