Marketing Glossary
Using Freebies to Optimize Lead Generation
Offering freebies is a powerful way to attract potential customers, build trust, and encourage engagement. They create goodwill and can lead to increased brand awareness and conversions.
HubSpot contributor Mandy Bray has published an article featuring useful tips on
She says, “In most purchasing decisions, customers perform a mental cost-benefit analysis to determine whether a purchase is worth the cost and risk.
With freebies, however, an interesting phenomenon takes place. Psychologists have found that labeling an item as “free” skews the traditional cost-benefit analysis. It boosts a product’s perceived value, sometimes even above a higher-quality paid item. This phenomenon, known as the “zero price effect,” activates an emotional response in our brains. To me, it feels like a dopamine hit. A freebie can:
- Increase value perceptions.
- Foster customer loyalty.
- Lower inhibitions and guilt.
- Increase quantities and order amounts because of the perception you are getting more for less.”
Use AI in Your Job Search [Podcast]
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Use AI in Your Job Search’.
The DMI team says, “In this quick-fire video, Jim Lecinski shares how graduates and job seekers can use AI tools like ChatGPT and Gemini to supercharge their job search and interview prep.
- Use AI to analyze job descriptions and tailor your CV
- Get feedback on your strengths and gaps
- Run synthetic interviews based on real LinkedIn profiles
- Boost your confidence, polish your responses, and stand out”.
Unlock Retail Media Growth With Agentic AI, June 18 [Webinar]
The Adweek team says, “Join experts from Salesforce for a forward-looking conversation on how agentic AI is transforming the mechanics of retail advertising—from streamlining sales processes to boosting targeting precision and automating key workflows. Learn how brands are leveraging this technology to optimize ad sales, enhance consumer experiences, and scale operations.
Key Takeaways
- How to boost ad sales efficiency: Leverage agentic AI to streamline targeting and reduce manual lift while maximizing return on investment.
- How to automate workflow and decision-making: Use AI to reduce operational friction and accelerate time to value across retail media sales.
- How to scale with confidence: Expand reach and capabilities while maintaining quality, consistency, and control through intelligent automation.
- How to enhance consumer engagement: Deliver more relevant, personalized ad experiences that increase loyalty and elevate the shopping journey”.
Unlock Your DAM: Fuel Your Creative Process with Generative AI, May 13 [Webinar]
For some marketers, Digital Asset Management (DAM) systems are costly, complex, and require a lot of manual intervention. For others, DAM is where assets go to die. Generative AI (GenAI) can automate and alleviate many of the challenges in working with today’s DAM systems and can also accelerate the creative processes.
Digital Marketing Depot is hosting a webinar, ‘Unlock Your DAM: Fuel Your Creative Process with Generative AI’ on Tuesday, May 13, 2025, at 1.00 pm EDT.
The DMI team says, “In this webinar, we’ll demonstrate how marketers are integrating GenAI into DAM systems to automate routine workflows, reduce repetitive tasks, and unlock new creative potential. We’ll share real examples of how teams are achieving remarkable results with intelligent asset tagging and also explore innovative use cases like natural-language searching and asset ideation – fueling the creative process and leading to faster, better marketing campaigns.
What you’ll learn:
- How GenAI can automate asset tagging and generate business-specific metadata to improve asset findability and reuse
- Real use cases for GenAI in the creative process, helping to accelerate ideation and asset creation
- A phased approach to progressively grow your use of GenAI without disrupting existing workflows”.
Unlock Your DAM: Fuel Your Creative Process with Generative AI
Use AI Character Prompt Builder, resell as your own AI Product #ad
AI Character Prompt Builder, by Kevin Huynh, is a digital product you can use to build your own business and start selling today as your own product that creates ChatGPT prompts to build graphic characters, such as the ones above.
This is a smart tool that builds high-converting ChatGPT prompts. But it’s more: it’s also yours to resell, rebrand, and flip for profit.
This tool helps you create characters to use in books, games, etc.
📦 AI Character Prompt Builder is delivered in a Google Sheet. But look what’s inside:
→ Auto-generated prompts for viral content, client gigs, and PLR packs
→ Full PLR rights to sell the tool as your own
🎁 Use Code AIFIGURE8 → Get $8 OFF Instantly
✅ Final Price: Just $19 – Lifetime Access + PLR License
👉 Grab Your Copy + PLR License Here: AI Character Prompt Builder.
This isn’t a course. It’s your next digital product.
Detailed questions about AI Character Prompt Builder
Do I need to know how to write prompts?
Nope. That’s the beauty of it. The builder does the heavy lifting for you.
Just choose from dropdowns, and it auto-generates a full, structured prompt you can copy straight into ChatGPT.
What’s included in the PLR license?
You get Unrestricted PLR, which means you can:
✅ Sell the builder as your own
✅ Rebrand it with your name/logo
✅ Use it for clients or bundle it with other products
✅ Even let your customers resell it — if you want.
There are no limits and no attribution required.
Can I customize the sheet?
Yes! It’s fully editable. Add your own styles, change the dropdowns, tweak the fields —
or build your own version to match your niche or branding.
Does this work with free ChatGPT accounts?
Yes — you only need a free ChatGPT account to start using the prompts.
You can also export them into tools like DALL·E or Midjourney if you want visuals.
How do I access the tool?
As soon as you complete your purchase, you’ll receive a downloadable PDF with direct access links to everything inside:
✅ The AI Character Prompt Builder (Google Sheet)
✅ 30 Profession-Based Prompt Examples
✅ Prompt Usage Guide (PDF & Canva)
✅ Visual Gallery (Canva)
✅ Editable PLR License Certificate (Canva)
How soon can I start selling?
Right away. Make a copy of the builder, rebrand if you’d like, and upload to Gumroad, Etsy, or your site.
You could literally start your own “character prompt business” by tonight.
This s a chance for you to have your own product and sell it today, and the investment is so low that you will have no poblem acquiring it.
Get it here: AI Character Prompt Builder
Unlocking TV-Quality Content on YouTube, April 22 [Webinar]
The Adweek team says, “Discover key strategies to maximize YouTube’s reach and impact across your campaigns with Pixability CMO Matt Duffy, David Matthews, Group Director at Initiative, and Erin Mullaney, Media Director at Connelly Partners. You’ll find out:
- How agencies and brands are tapping into YouTube’s power on TV screens
- Best practices for collaboration across CTV, social, and video teams to maximize impact
- What defines “TV-quality” content on YouTube and how that definition varies across agencies and regions”.
Unveiling The Top 10 Emerging Technologies For 2025, May 21 [Webinar]
The future of technology waits for no one, and staying ahead is no longer optional — it’s essential. Forrester’s 2025 emerging tech list reveals the groundbreaking technology and security innovations set to reshape industries and redefine success.
Forrester is hosting a webinar ‘Unveiling The Top 10 Emerging Technologies For 2025’ on Wednesday, May 21, 2024, at 11.00 am ETD.
The Forrester team says, “Join Brian Hopkins, Forrester VP of emerging technology and principal analyst, for this highly anticipated event. Uncover the trends that are gaining momentum, the brand-new additions to the list, and how these advancements will drive meaningful change in 2025 and beyond.
What You’ll Learn?
- How our list of top emerging technologies was identified
- How to leverage our key resources to strategize and budget smarter for the future
- Which technologies from last year didn’t make the top 10 list this year (and why)”.
Using Gen AI And Social Media for Content Creation
Using Gen AI and social media for content creation streamlines production, enhances creativity, and ensures personalized engagement. This combination helps brands generate high-quality, scalable content that resonates with their audience.
Search Engine Journal contributor Chelsea Alves has published an article on how generative AI and social media for content creation.
She says, “Generative AI has changed the game for content creation and impacted the way social media marketers engage with their followers and analyze insights across their social media channels.
However, it’s important to note that human creativity remains a must. AI is paramount to incorporate into every marketer’s day-to-day efforts, but it must be used wisely.
Here are a few ways social media marketers use AI to automate routine tasks.
AI For Text Generation
Perhaps one of the primary uses for AI-powered language models is to create engaging content for a variety of divergent social media formats, including:
- Photo and Reels Captions: AI can generate catchy, concise, and engaging captions tailored to different platforms.”
Use Strategy To Improve Customer Insights [Video]
Content Marketing Institute has published a new video ‘Stop Chasing Bigfoot. Use Strategy To Improve Customer Insights’.
The CMI team says, “Most CMOs say they feel overwhelmed by the sheer volume of marketing data. Despite this, marketers still find getting a 360-degree view of their customers as elusive as capturing Bigfoot. Rather than chipping away at the insights problem with more tools and technologies, Robert Rose suggests solving it for good with a unified data strategy. Read this week’s Rose-Colored Glasses for Robert’s four-step action plan.”
