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Saturday, June 6, 2020

Marketing Glossary

Ultimate SEO Copywriting Guide [Guide]

SEO copy is a specialized form of content that contains key phrases your target reader types into a search box to find the information. An effective SEO copy helps you to rank your content higher in search results.

SEMrush contributor Maria Kalyadina has published ‘Ultimate SEO Copywriting Guide’ to help you write effective copy for better SEO.

Kalyadina says, “This guide will help you create content that will be useful for both people and search engines.

A copywriter’s job has always been a tough one — create engaging copy that showcases the value a business or product holds, establish trust, impress potential customers, and turn readers into buyers.

With the arrival of the digital era, the job acquired a new critical dimension — search engine optimization (SEO). Hence, the need for SEO copywriting. Without it:

  • Your content will not show up for target keywords.
  • You will not be able to turn visitors into buyers.

No one is born an SEO copywriter; it is a skill you can acquire and perfect. This comprehensive guide to SEO copywriting will take you through the entire process from keyword research to writing engaging and optimized copy”.

The Ultimate SEO Copywriting Guide

Understanding How Google Views Your Website [Podcast]

By discovering new ways to rank your websites in Google search you can increase your site traffic and make more sales. You need to understand the search engine’s algorithm to get more traffic to your website.

Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘Understanding How Google Views Your Website’ featuring Chris Long.

Csutoras says, “For episode 185 of The Search Engine Journal Show, I had the opportunity to interview Chris Long, Senior SEO Manager at Go Fish Digital.

Long talks about how Google views your website, why it’s important for you to understand the difference between how you and your customers might see your website, and so much more”.

Understanding How Google Views Your Website

Search Engine Journal

URL Structure: 13 Questions Answered

A secure and accessible website, page loading speed, website’s mobile friendliness, URL and optimized content are the elements that help you to form an effective SEO strategy.

Your website address i.e. URL (Uniform Resource Locator) is the address of an online resource. With an SEO optimized URL structure you can improve your website traffic.

Cognitive SEO contributor Adrian Cojocariu has shared a comprehensive guide on URL structure answering 13 important questions.

Cojocariu says, “Servers and browsers use URLs to access web pages and resources on the web. You type in an address, you reach a web resource. It’s pretty simple on the surface.

Now, of course, there are a lot of technical aspects to Uniform Resource Locators. However, most of them aren’t an issue for the regular web developer, since they’re handled well by servers and platforms these days.

url structure

Because platforms make it so ‘easy’, the URL structure of a website is often neglected. It’s not easy to understand and nobody tells you why you should pay attention to it”.

URL Structure. Dos, Don’ts and Best Practices for SEO

Cognitive SEO

Using Responsive Display Ads for Remarketing

Remarketing or retargeting is the marketing concept in which you reconnect with users who have visited your website in the past. It is done with the help of display ads.

Portent contributor Timothy Johnson has shared some useful tips on how to use responsive display ads for remarketing.

Johnson says, “There are many different ways to remarket to users, but for this post, we are going to focus on remarketing via Google and the Google Display Network. First, we’ll cover how to jump into Google display remarketing, and then how to use responsive display ads.

How to Get Started With Google Display Remarketing

To get started with standard display remarketing, you need to have a few things set up first.

Audiences

Most notably, you need audiences to remarket to. You can build audiences either directly in Google Ads or Google Analytics:

Screenshot of where to create audience lists in Google Ads
Where to build audience lists in Google Ads
Screenshot of where to create audience lists in Google Analytics
Where to build audience lists in Google Analytics

When building audiences, think about your site’s overall traffic. Audiences must have about 1,000 users on them before Google makes them eligible to target with ads”.

How to Use Responsive Display Ads for Remarketing at No Cost

Portent

Understanding Myths, Pitfalls and Realities of SEO

An effective search engine optimization strategy helps you to optimize for search engine result pages and improve your website traffic. By understanding different aspects of SEO you can grow your business quickly.

Searchmetrics contributor Douglas Bell has shared a guide to help you understand myths, pitfalls and realities of search engine optimization.

Bell says, “The myths and pitfalls of SEO often deter marketing leadership from prioritizing SEO. But when applied correctly SEO can be the most vital tool in your marketing mix. Here are some common myths, pitfalls and realities of SEO that can help provide clarity and improve your understanding of SEO.

SEO Myths

  • It’s unpredictable, with no cause and effect – Although SEO is subject to the ebbs and flows of what can often feel like the capricious nature of Google’s search algorithm, it’s still supported by reliable, essential rules that companies can leverage to elevate their online visibility. Some rules are subject to changes driven by improvements in technology and industry trends at large, but most remain untouched, core principles of SEO. Note that search traffic channels, like Facebook, Amazon and Google, each have their own search ecosystem rules”.

A CMO’s Guide to SEO: The Myths, Pitfalls and Realities of SEO

Searchmetrics

Use These 5 Steps to Create a Marketing Plan [Slideshow]

A well-thought marketing plan helps you to formalize your ideas, prepare a strong marketing strategy, align marketing objectives and get finances.

The Entrepreneur Media team has published a new slideshow ‘Use These 5 Steps to Create a Marketing Plan’ to help you create a strong marketing plan.

Entrepreneur team says, “Everyone knows you need a business plan, yet many entrepreneurs don’t realize a marketing plan is just as vital. Unlike a business plan, a marketing plan focuses on winning and keeping customers; it’s strategic and includes numbers, facts and objectives. A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your plan of action — what you’ll sell, who’ll want to buy it and the tactics you’ll use to generate leads that result in sales. And unless you’re using your marketing plan to help you gain funding, it doesn’t have to be lengthy or beautifully written. Use bulleted sections, and get right to the point.

Here’s a closer look at creating a marketing plan that works”.

Use These 5 Steps to Create a Marketing Plan

Entrepreneur

Ubiquitii posts on multiple social media platforms with one click #ad

Kimberly and Danny de Vries have just released a new solution for marketers who recognize the importance of social media for marketing success: Ubiquitii.

The growing importance of social media has been documented both online (Google lists 3,560,000,000 references for “role of social media in marketing”, that’s 3.5 Billion) and in mainstream media.

The verdict is in: If you want to succeed online, you need to have your marketing messages placed in front of people where they are spending their time, and that is on social media.

Ubiquitii allows you to place your messages on:
• Facebook (both Pages and [for admins]Groups)
• Instagram
• LinkedIn
• Twitter
• Pinterest
• YouTube and
• Reddit

You can post to all seven sites with a single action. No longer do you need to log in to each site and manually add your post to the site. No, one click is all it takes. You write the post and send it to all your accounts, pages, groups, boards, pins, etc. with a single click.

The result is that your post can be seen by thousands or even millions of people (depending on how many subscribe or stumble onto ne of your posts,) and all of these views are organic. You didn’t need to buy any ads for any of them.

You can connect any number of social media accounts to your Ubiquitii account. So if you have 2 or 3 online businesses, each with its own accounts, and a personal account on the 7 sites, you can send posts to all of them.

During launch week, you can get Ubiquitii for a single one-time fee, but the fee is increasing every day during this launch.

By the way, you are getting a commercial license so if you have clients, you can use this for supporting them.

As good and powerful as all this is, there are some optional upgrades you may be interested in:

Upgrade 1: UBIQUITII Ultimate for getting new followers on autopilot

Upgrade #2 : UBIQUITII University to Master Social
Media

Upgrade #3: UBIQUITII Agency
(You will need UBIQUITII Ultimate version to qualify for this upgrade)

Most people won’t need all these upgrades. However, if you want to build a business of providing social media services to your clients, this upgrade will allow you to save time, money and find followers, to build your business more easily.

The creators are raising the price daily. Don’t put off checking it out. See everything (including the bonuses we have been given for our readers) here: UBIQUITII Agency.

Utilising Audiences In Paid Search Campaigns [Video]

Your online advertising campaign performance depends on several element. Correct ways to target the right audience is one of them.

Koozai’s Steve Harris has published a video ‘Utilising Audiences In Paid Search Campaigns’ to help you understand how to improve your paid search marketing.

Watch this video to discover:

  • Improving paid search campaigns
  • Audience framework and CRM data
  • Website remarketing lists
  • In-market and affinity segments
  • and more.

Utilising Audiences In Paid Search Campaigns

Koozai

URL Inspection Tool – Google Search Console Training [Video]

Google Webmasters team has published a new video sharing information on Google’s ‘URL Inspection Tool’. Watch this video to check your page performance and make necessary improvements.

Webmasters team says, “In this episode of Search Console Training, Daniel Waisberg goes over how to use the URL Inspection tool in Search Console. Learn how to find out the current index status of your pages, test a live URL, ask Google to crawl a specific page, and view detailed information about the page’s loaded resources (and more)”.

URL Inspection Tool – Google Search Console Training

Understanding The Impact of Social Media on SEO

Social media platforms have turned out to be the most influential elements when it comes to marketing and promotions. The social media content also play a pivotal role when it comes to developing your search engine optimization strategy. 

Yoast contributor Siobhan Cunningham has published a comprehensive article analyzing the impact of social media on SEO. 

Cunningham says, “Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent tweets popping up in search results now! So let’s discuss: how does social media influence SEO?

Customers are looking for you

SEO is about being found, so let’s start with the basics. If people are looking for you, make sure they find you! Customers that have heard about your brand might look for you on social media, or even through Google. As a professional company or brand, they expect you to be there. You don’t want them to come up empty, or worse: stumble on another business with a similar name while thinking it’s you. For that reason, it’s a good idea to claim your profiles. Even if you’re not planning on using the platform right now, you might want to in the future”.

Does social media influence your SEO?

Yoast