With the right call-to-action (CTA) marketers make their prospects to act in the given moment. It helps them enhance the sale of their products and services. Econsultancy’s Nikki Gilliland has shared thirteen call-to-action examples along with description on how these campaigns work. Gilliland says, “For online brands, the challenge is to avoid the age-old clichés and to find creative ways to prompt users into action – as well as ensuring the language fits in with the company’s wider tone of voice. So, what makes an effective CTA? Here are 13 creative examples and the reasons... [...]