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Saturday, June 6, 2020

Marketing Glossary

Analyzing Google’s May 2020 Core Update

Google continues to update its search engine algorithm to provide a better search experience to its users. Google’s May 2020 Core Update came into effect last month which has brought rank volatility to the SERP.

Rank Ranger‘s Mordy Oberstein has published an analysis of Google’s May 2020 Core update.

Oberstein says, “As part of our analysis of Google’s second core update of 2020, I did a bit of a deep-dive into some of the sites impacted by it. While there are any number of things Google is looking for during an update, one thing I did see pointed towards the search engine looking for highly-informative content to appear above the fold.

Specifically, I noticed numerous finance-related sites that offer affiliate products lose rankings when the truly informative content was not the first thing users saw on the page.

For example, sites that immediately jumped into quasi-informational affiliate lists or that presented navigation opportunities at the top of the page were often swapped for pages that dived right into the information the user most likely came for”.

May’s Core Update Spells Massive Ranking Movement

Rank Ranger

Are You Making These Keyword Research Mistakes?

Effective keyword research enables you to find the right keywords that you should use in your content and on your website. You can improve your search engine ranking with right keyword selection.

Yoast contributor Marieke van de Rakt has shared a list of seven mistakes that marketers make while doing keyword research.

Marieke says, “Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people are making. Being aware of these mistakes helps you set up a successful keyword research strategy and avoid practices that harm your rankings.

1. Not executing your keyword research correctly

Some people seem to think that they can forego keyword research, or that it’s no longer important. Doing proper keyword research can indeed be a tough, time-consuming process. And it’s true that ranking high isn’t just a matter of stuffing the right keyword in your text, and it hasn’t been for a long time. But skipping or winging your keyword research means you create content without a single idea of what your potential users are looking for”.

7 keyword research mistakes you should avoid

Yoast

AWeber Study Explains How A Blogger Used Email Marketing to Grow

AWeber contributor Kristin MacLaughlin has published a case study explaining how a travel blogger used email marketing to grow — even when the tourism industry lost $2.7 trillion in revenue.

MacLaughlin says, “Michele Frolla is a travel and language blogger at The Intrepid Guide. She earns a living from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations.Unfortunately, when the world stopped traveling, affiliate income and ad revenue for bloggers in the travel industry stopped too. But for Frolla, COVID-19 has been a blessing in disguise. “It has forced my hand to do something that I’ve wanted to do for a long time,” says Frolla.

Build your email list to protect yourself from the unknown

Frolla learned the hard way, as did many in the travel industry, that things can change overnight.

The World Travel and Tourism Council is projecting a global loss of 100 million jobs and $2.7 trillion in revenue due to COVID-19. And Statista forecasts that global revenue for the travel and tourism industry will be down 34.7% in 2020″.

How This Travel Blogger Used Email Marketing to Grow — Even When the Tourism Industry Lost $2.7 Trillion in Revenue

AWeber

Automating Your SEO Tasks with Hamlet Batista

By employing right SEO automation tools you can automate several SEO processes such as SEO analysis, influencer research, keyword & backlink monitoring and social sharing.

Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Automating Your SEO Tasks’ featuring Hamlet Batista.

Csutoras says, “For episode 195 of The Search Engine Journal Show, I had the opportunity to interview Hamlet Batista, CEO at RankSense and a well-respected technical SEO.

Batista talks about how deep learning is transforming the way SEO tasks are automated and why learning and utilizing Python is a valuable skill for SEO professionals”.

Automating Your SEO Tasks with Hamlet Batista

Search Engine Journal

A peek inside Newbie Affiliate Playbook #ad

Steve Harvey has released video-based training he calls The Newbie Affiliate Playbook.

It is often said that affiliate marketing is the simplest way to get started marketing online. You advertise someone else’s product, in an email, on a website, on social media, etc. When someone reads your ad and buys, you get a commission.

For example, most of the ads on IM NewsWatch are affiliate ads. These commissions are applied toward the costs of running this site.

Beginners can be affiliates and often can earn enough for a side income, or in some cases, a full-time income. Some affiliate programs have stringent requirements for audience size and authority before they will accept an affiliate (despite our 15 year history, we are sometimes turned down), but many do accept beginners.

Harvey started his own affiliate business from scratch. An illness forced him to quit his job and sent him looking for alternatives. He happened upon affiliate marketing and gave it a try.

For the longest time, he failed. No matter whose advice (from costly ebooks and other training) he listened to, he made almost nothing. As he describes it:

I bought dozens of courses, watched hundreds of videos on YouTube, burned through money I didn’t have.

So he took a different approach, not following all the advice he had received, but going his own way.

His experiment worked. He started earning regularly from his affiliate promotions. In The Newbie Affiliate Playbook, he shows you how he went from earning nothing to a very comfortable full-time income.

With the help of two seasoned marketers, Richard Fairbairn and Paul O’Keefe, he has created a series of training videos that shows you the tools and techniques he used to get to his current level of affiliate success.

Here are the topics of the videos you are getting:
Lesson 1 – How To Find Guaranteed 6 Figure Leaderboards
► How Steve finds good affiliate offers
► How Paul and Richard pick their offers
► Paul’s rolodex of top 50 FB Jv Groups groups to join

Lesson 2 – How To Get Review Access
► How a beginner can get accepted to promote offers
► How a vendor looks at beginner affiliates; what they are looking for and what red flags to avoid

Lesson 3 – Do You Know Your Audience?
► How to run surveys and learn what your customers want
► A Free copy of Richard’s ‘Survey Leads’ WordPress plugin

Lesson 4 – Adding Targeted Users To Your List
► How Steve built his list of targeted people from scratch
► The power of Contests & how we built up a list of 666,019 subscribers with contests
► Paul’s rolodex of the 136 free traffic sources he used to build up his 666k subscribers

Lesson 5 – Positioning yourself as an affiliate

Lesson 6 – Maximising Email Opens and Clicks of your Links
► Video by Steve on what he did to maximize his opens & clicks
► Richard’s Email List Studio software (access is included at no extra charge)
► Richard’s Email Domination Training course (84 More Videos in this section covering everything to do with Email Marketing)

Lesson 7 – Review Video Marketing
► How to set up & publish review videos

Lesson 8 Bonuses
► Video by Steve explaining why it’s better to create exclusive bonuses to increase your sales.

Lesson 9 – Webinars
► Video by Steve on how he utilized running his own webinars about the affiliate offer
► Video by Paul on why everyone should be using webinars as an affiliate for mid-high ticket commissions.
► Paul’s rolodex of guaranteed approvals for 8 auto-webinars with Affiliate Commissions

This is an impressive, comprehensive introduction to affiliate marketing. We have seen nothing better. Get your access here: The Newbie Affiliate Playbook.

A Guide To Cross-Domain Tracking in Google Analytics [Guide]

Cross-domain tracking refers to the process of tracking multiple domains in a single Google Analytics property. It allows you to collect data from multiple websites into a single reporting view.

Conversion Uplift contributor Neal Cole has published ‘A Guide To Cross-Domain Tracking in Google Analytics’ to help you extend your Google Analytics coverage and improve your marketing performance.

Cole says, “You won’t need cross-domain tracking when users go between different sub-domains. Sub-domains are used to categorise different sections of a website, from blogs, stores and bookings. For example if we created a store on our website we might use store.conversion-uplift.co.uk as the web address. However, ‘store’ remains on the same overall domain of ‘conversion-uplift.co.uk’ and so Google Analytics will automatically track users going between sub-domains.

6 Steps to Implementing Cross-Domain Tracking:

There are six primary steps to complete for successfully cross-domain tracking. I will take you through each of these steps in detail, but they are;

  1. All domains send data to the same Google Analytics Property.
  2. The domains are added to the Referral Exclusion List of the GA Property  admin settings.
  3. The target domain has the _ga=1.23456.34567.45678 linker parameter in the URL”.

A Guide To Cross-Domain Tracking in Google Analytics

Conversion Uplift

Analyzing the Impact of COVID-19 on SERP

Today we published a post on Changes in Search Due to COVID-19.

We have found another article published by Rank Ranger’s Mordy Oberstein which analyzes the impact of COVID-19 on search engine result pages (SERP).

Oberstein says, “The Coronavirus has brought up a host of issues for Google to deal with which has subsequently brought more than a few changes to the SERP and beyond. I’m breaking up these updates into those that impact the SERP and what shows on it per se, those that change practices related to Google My Business, and those updates that impact the ads that appear on the SERP. 

COVID-19 SERP Updates

Let’s start off with the important changes and updates Google has made to both make it easier for users to access information on COVID-19 as well as the updates meant to help sites deal with the crisis. 

SERP Features to Make COVID-19 Info Accessible 

To make obtaining critical information on the Coronavirus easier to access, Google has implemented the use of multiple features. The implementation of these features has evolved with time. As the virus started to spread Google was showing information on anything from its governmental warnings to a general summary of the virus within the SOS Panel”.

How Coronavirus has Impacted SEO

Rank Ranger

A Quick Guide to Start Your Online Business

Starting an online business requires minimum resources but it does require a realistic plan . You need to find a niche that can be tapped to build your business .

AWeber contributor Kelly Frost has shared a four-step marketing plan to help you start an online business.

Frost says, “Staying home may be the new norm for the time being, but that doesn’t mean you need to put your dreams on hold.

Whether you’re looking to grow or launch your online business, now’s the perfect time to set yourself up for success. 

Make the most of this extra time at home by following these 4 steps:

1. Build a landing page.

You don’t need a website to begin collecting email subscribers. With AWeber’s new Landing Page Builder, you can easily create a landing page that gets your business online fast”.

The 4-Step Marketing Plan to Start Your Online Business

AWeber

AccuRanker Launches Aggregated SERP Analysis Tool

AccuRanker, an online rank-tracking service provider, has launched new Aggregated SERP Analysis Tool to help webmasters evaluate their search engine marketing performance.

This new service enables SEOs to drive their optimisation efforts to increase rankings, claim the coveted ‘position zero’ spots and outperform competitors.

, AccuRanker Google Data Studio Connector Setup

AccuRanker team says, “AccuRanker’s Aggregated SERP Analysis goes above and beyond the capabilities of any other SEO tool on the market by tracking over 50 different SERP features such as featured snippets, carousels, and FAQs. Users can add in their own custom filters and segments to slice and dice the data and easily see which SERP features to optimise for.

Search engine algorithms change all the time, meaning that certain SERP features can suddenly become more prominent. AccuRanker tracks these changes over time, allowing SEOs to spot emerging trends and take advantage of them before competitors have the chance to. Detailed daily stats allow SEO agencies to see the impact of their optimisation and provide effortless client reporting”.

AccuRanker Launches New Aggregated SERP Analysis Tool

AccuRanker

A Guide to Using Google Analytics for Beginners [Guide]

The Google Analytics platform enables webmasters to measure their website performance, advertising ROI and track flash, video, and social networking sites and applications.

Builtvisible has published ‘A guide to using Google Analytics for beginners’ to help you understand and learn how to use Google Analytics service.

This guide covers the following:

  1. The Basics of Tracking
  2. Account Structure
  3. Reporting Interface
  4. Key Concepts
  5. Tools & Resources.

A guide to using Google Analytics for beginners

Builtvisible