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Saturday, December 4, 2021

Marketing Glossary

Advertising on Instagram [Guide]

Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience.

HubSpot contributor Ellen Bartolino has published a step-by-step guide to advertising on Instagram.

She says, “If you’ve ever set up a Facebook ad, you’re about 75% of the way there. After Facebook acquired Instagram back in 2012, the platforms conveniently merged, making setting up Instagram and Facebook ads merely the difference of a couple clicks. So even though your intent is to run ads on Instagram, all of the ad setup, budgeting, scheduling, and creation is done through Facebook’s platform.

To start, log into your company’s Facebook portal and select the account you wish to use. (Note: To run ads on Instagram you’ll need to use a Facebook Page. Pages are specifically for businesses, brands, and organizations, while regular Facebook accounts are for personal use.)

1. Select an editor and create your campaign.

You can create Instagram ads using a few different tools:

A Step-by-Step Guide to Advertising on Instagram

Ahrefs Shares 180+ SEO Terms and Definitions

SEO is an endless journey. You need to keep yourself abreast of what is happening with search engines and content marketing to achieve SEO success.

Ahrefs contributor Si Quan Ong has shared 180+ SEO terms and definitions you should know.

HE says, “You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated and categorized all the important SEO terms and their definitions below.

10x content

Content that is at least ten times better than the current top-ranking result for the target keyword.

301 redirect

Redirect that takes users to a new URL and tells search engines that the page has moved permanently.

302 redirect

Redirect that takes users to a new URL and tells search engines that the page has moved temporarily.”

SEO Glossary: 180+ Terms and Definitions You Should Know

Ahrefs

Avoid These Digital Marketing Mistakes

Digital marketing gives you wings to achieve your business goals. By choosing the right marketing and promotional strategies, you can make the most of your investments.

HubSpot contributor Pete Caputa has shared a list of 13 digital marketing mistakes you should avoid.

He says, “There is an audience to be reached online and a reputation to build from your presence. There is, however, a right and a wrong way to do digital marketing. Check out these common mistakes to make sure you are doing it effectively.

1. Not Having a Blog

Remember that you are not only trying to market your site as a business, you are also trying to market yourself as a trusted industry leader. Publishing blog content that is valuable, informed, and accessible will establish you as a voice to be trusted. Additionally, each blog post is another indexed page for your site, and more indexed pages lead to your site showing up more in Google search results.

Don’t just create the blog, it’s also important for it to be interactive. Ask questions in the comment section to get responses. Also, add guest posts or interviews from researchers or successful professionals in your field. Utilize this blog post writing guide for creating the most impactful post each time.”

The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them

Ahrefs on Implementing the 4 Ps of Marketing

The 4 Ps of marketing are the key categories involved in the marketing of a good or service. They refer to product, price, place, and promotion.

Ahrefs contributor Mateusz Makosiewicz

He says, “In this article, you’ll learn how to connect each of the 4 Ps into a coherent strategy to effectively promote and sell your product or service effectively in four steps:

  1. Understand the product you’re working with
  2. Decide on a price
  3. Choose a place to sell your products
  4. Create a promotion strategy

1. Understand the product you’re working with

Most of you probably already have a product or service in mind—or at least an idea for it. After all, that’s the first step in the marketing mix. But before you move on to the next step, take a moment to double-check you’re on the right track. At the very least, you should be able to answer these fundamental questions:

  • Who is the target market?
  • How big is the market?
  • What features does the market demand and value?
  • How is your product different from the competition?

Learning the answers to these questions is a job for market research, which you can learn more about here. If you don’t have time for that right now (it can be pretty time-consuming), write down your best guesses so that you have something to work with. You can always refine it later on.”

How to Implement the 4 Ps of Marketing

Ahrefs

Affiliate Millionaire: How a regular guy became a super-affiliate #ad

Affiliate Millionaire Training
This story is totally surprising. Affiliate Millionaire shows how a beginner grew his affiliate marketing to $1,493,482.70 Affiliate Commissions on Clickbank, so far in 2021.And it’s not even Black Friday yet.

Here’s what makes it so impressive: he only really started 18 months ago.

Today you can get your hands on Affiliate Millionaire, a system that is tried, tested and proven to generate $500-$1000 per day for Thomas Owen, the beginner mentioned. (Your results may vary.)

Ignore the social media ‘fake it til you make it’ attitude. Owen, along with Andrew Fox and Chris Fox are releasing the latest, improved version of Affiliate Millionaire, detailing how Owen became a succwssful affilliate on Clickbank.

Why Clickbank? It has affiliate offers in virtually any niche you are interested in, but it also has statistics that help you discover niches (and products in those niches) that are big sellers, offering you the best opportunity to profit.

Owen is rightly called a super affiliate; he has generated over $100,000 in one day, for example.

You can see his results on the weboage (verified by a Clickbank account manager), Affiliate Millionaire.

Owen is a high school dropout, not tech-savvy, not highly trained, or highly skilled in any normal sense, but he has been an affiliate marketer for years and now has become an expert.

(Even though IM NewsWatch has been using affiliate marketing to support its news operation for 10 years, we have not reached the level Owen has attained, and we are looking forward to getting access to his process ourselves.)

Who would have imagined that an unknown, quiet, non-charismatic, and unassuming man is one of the biggest super affiliates on the planet?

And today he is finally going to show you exactly how you can build simple little campaigns that will change your business forever.

Owen has done so well online that he now spends his days chilling in the sunshine of Portugal.

But the Fox brothers encouraged him to share his knowledge with you so now he is giving back, showing you all his techniques, processes, and secrets.

Nothing left out.

If you want to get started today, then make sure you click here now: Affiliate Millionairex.

Just like you, Owen isn’t a guru. He’s a just a regular guy who ‘cracked’ the affiliate marketing code. If he can do it, then other regular guys and regular gals can do it, too. It goes live at noon EST. Check it out hereb>: Affiliate Millionaire.

ABM and Video: The Made-in-Heaven Marketing Match, November 10 [Webinar]

Account-based marketing is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospects or customer accounts as markets of one.

Content Marketing Institute is hosting a webinar ‘ABM and Video: The Made-in-Heaven Marketing Match’ on Wednesday, November 10, 2021, at 2.00 pm ET.

The CMI team says, “Think ABM is easy? Of course, you don’t. It’s difficult to organize, it’s hard to execute, and it’s tough to build the right tech stack for enduring success. But video is the tool that’s uniquely positioned to get you over your ABM speedbumps.

Ready to learn how video content and analytics can help you tackle your ABM challenges head-on? Join Vidyard’s Senior Marketing Manager Val Hamilton and ABM Marketing Manager Sophie Strobel.

They’ll teach you:

  • 5 ways to use video to solve your ABM challenges
  • How Vidyard customers use video to chase down their ABM targets.”

ABM and Video: The Made-in-Heaven Marketing Match

Content Marketing Institute

Are you New to Instagram and Not Sure What to Say? [Video]

How to start posting on different social networks is one of the most common questions every new social media user faces.

To help you deal with Instagram entry, Sue B. Zimmerman has published a new video ‘Are you New to Instagram and Not Sure What to Say?’ explaining how to make your initial posts.

She says, “Are you New to Instagram and Not Sure What to Say? Are you new to Instagram and not sure what to say on Instagram Stories? Or do you feel like your Stories are a one-sided conversation? Watch this video to discover the best tips for what to say on Instagram Stories and our best confidence tips.”


Sue B. Zimmerman’s Blog

 

Ahrefs’ Guide to Organic Search

Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term.

Ahrefs’ Head of Content, Joshua Hardwick has published a comprehensive guide on organic search.

This guide covers the following:

What is Organic Search? Everything You Need to Know

Ahrefs

Augment Suite: increase conversions with Augmented Reality #ad

Augment Suite lets you use (and sell) a unique service that virtually no one else is offering but every business needs.

It is setting up Augmented Reality campaigns for businesses.

Using Augmented Reality in e-commerce involves letting people view objects they want to buy inside their real-world environment.

Until now, this advanced technology was available only to big brands with big budgets, thousands of dollars each month.

Until now, no one has offered an affordable solution for small businesses and individuals struggling to sell online.

If you are doing e-commerce, this is for you. If you offer marketing services for local businesses, this is for you, too.

With Augment Suite, you can be the first marketing agency offering an affordable solution to online and offline businesses.

This is a limited time offer so see all the details here and grab it before the timer on the page expires: Augment Suite.

Here are the 3 types of campaigns that you can create using Augment Suite:
✓ Experience Campaigns
✓ Spatial Try-on Campaigns
✓ Virtual Try-on Campaigns

Check out samples of all 3 types of campaigns here: Augment Suite.

Wondering how these campaigns will help you or your customers?

➤ Augmented reality provides unique customer experiences, letting them visualize what they are buying in place in their home so:
➤ They stay safe in the COVID-19 world.
➤ They make better decisions so they are happier with what they buy.
➤ Visualizing the product in use increases conversions.
➤ Better buying decisions result in fewer returns.
➤ Trusting their buying instincts more due to visualizations means they have more confidence and buy more.
➤ A more engaging site keeps them in the store for longer, with more chances to buy.
➤ It is almost as good as seeing the product in the store, but with the convenience of buying from home.
➤ Sellers using augmented reality have a unique competitive advantage.
➤ All these things result in a loyal customer base.

Best of all Augmented Reality campaigns have been proven to boost conversions, a lot.

This is a service that every business needs.

Make sure to check out all the details here: Augment Suite.

Analyzing CTR As Google Ranking Factor

There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google.

It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor.

Search Engine Journal’s Miranda Miller has published an article solving this query.

She says, “The Claim: Click-Through Rate (CTR) as a Ranking Factor

This one has been a hotly contested topic almost as long as we’ve practiced SEO.

In his 2002 paper Optimizing Search Engines using Clickthrough Data, Thorsten Joachims of Cornell argued that “a good information retrieval system should present relevant documents high in the ranking.” Click-through data from the search engine’s query log combined with the log of links clicked by users should be used in ranking, he said.

In the last five years, Larry Kim has argued for CTR as a ranking factor, and Eric Enge against it. AJ Kohn explained why he believes it’s a ranking signal; Dan Taylor took a deep dive into why he believes it is not.”

Click-Through Rate (CTR): Is It a Google Ranking Factor?

Search Engine Journal