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Friday, December 2, 2022

Marketing Glossary

A Comprehensive Guide To Marketing Attribution Models [Guide]

Marketing attribution is the rule (or set of rules) that says how the credit for a conversion is distributed across a buyer’s journey.

Search Engine Journal has published ‘A Comprehensive Guide To Marketing Attribution Models’ explaining different marketing attribution models.

Kayle Larkin says, “There are six common attribution models, and each distributes conversion value across the buyer’s journey differently.

Cross-channel rules-based means that it ignores direct traffic. This may not be the case if you use alternative analytics software.

1. Last Click

The last click attribution model gives all the credit to the marketing touchpoint that happens directly before conversion.

Last Click helps you understand which marketing efforts close sales.

For example, a user initially discovers your brand by watching a YouTube Ad for 30 seconds (engaged view).”

A Comprehensive Guide To Marketing Attribution Models

Search Engine Journal

A Guide: Why Are My Reviews Missing on Google? [Guide]

Near Media has published ‘A Guide: Why Are My Reviews Missing on Google?’ explaining why some Google reviews have disappeared.

Mike Blumenthal says, “At the moment there are four (maybe more) reasons your reviews have gone missing. How do you know what happened to your reviews?

Were my reviews deleted by the bug?

There is a simple diagnostic for determing if the CID bug bit you. That’s where Google pushed suggested edits, changed your CID and inadvertently nuked your reviews. Here’s the test:

  1. You lost all your reviews
  2. The previous Google review link that Google provided in the dashboard is no longer working and is different than the currently provided link

If both of the above aren’t present, then the CID bug is not happening to you.”

AWeber Shares 33 Free Holiday GIFs

AWeber contributor Kelly Forst has published an article announcing the release of 33 free holiday GIFs to spice up your email marketing campaigns.

She says, “These free holiday GIFs aren’t available anywhere else. Use them for Christmas emails, holiday sale emails, or for New Year’s, Hanukkah or Kwanzaa.

Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs.

Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue. Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.

Check out our GIF categories:

33 free holiday GIFs to spice up your email marketing campaigns

AWeber

Advanced On-Page SEO Optimizations [Video]

MOZ has published a new Whiteboard Friday video ‘Advanced On-Page SEO Optimizations’ featuring Christopher Long.

The MOZ team says, “Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday, Chris Long shows you how.”

MOZ

Affiliate Automation Academy: 3-step system for multiple streams of income #ad

Affiliate Automation Academy
In Affiliate Automation Academy, automation expert Claude Buzizi shows you his brand-new simple 3-step system for building multiple streams of income with E-Automation. This method also includes his secret formula for building a large responsive email list and automatically promoting multiple different affiliate products simultaneously using low cost traffic on the three largest affiliate networks (ClickBank, JVZoo, Warrior Plus).

Many large marketers and social media influencers are increasingly turning to this new method to generate passive income.

You don’t need fame or a big budget to to build a profitable online business with it.

In fact, the method in Affiliate Automation Academy is effective no matter your age, ethnicity, or educational background. Anyone can make it work for themselves without substantial financial risks.

Some marketers are looking to social media as their marketing strategy. But, are they making a mistake? Are social media marketing strategies actually effective for affiliate marketers?

Based on his own experience, Buzizi says that the promise of social media has not come to pass. After starting out completely broke, he, too, was expecting gold at the end of the social media rainbow. He was obsessed with monetizing Facebook, Instagram, and YouTube for several years.

Taking his efforts one step farther, he even created a WordPress blog where he documented his social media marketing journey, hoping that would bring him income, but he abandoned it 8 months later after creating thousands of long-tail-keyword-optimized posts.

Fortunately, after giving up social media marketing and switching to what Claude describes in this video, everything in his life changed.

His experience may be something you can relate to. Have you spent countless hours researching methods of making money on the internet?

Did you find that many methods:
➤ Were too expensive for your use?
➤ Were too hard to actually make work?
➤ Didn’t work at all even after you worked hard to implement them?

Are you ready to stop wasting time and money? Then check out Affiliate Automation Academy.

If the recession or the pandemic (or both) have cut your income, you have two choices:
1. Do nothing, worry a lot, and hope for the best or
2. Recession-proof yourself by taking action that has been proven by experience to be effective.

Affiliate Automation Academy:
• Can be worked from home because it doesn’t require human contact
• Gets you started at the beginning of a trend so you can grow with it as it grows.
• Uses automation to minimize the amount of time and energy you have to invest.
• Requires no tech skills to run your online business.

Besides the core program, Buzizi is including a number of bonuses that help you take full advantage of the main program. And he includes a remarkable ’30-days risk-free’ no-questions-asked guarantee.

If you don’t have marketing experience and tech skills and a lot of time to invest, this seems to be just what you need. Get your own copy here: Affiliate Automation Academy.

By the way, time is short. The launch ends on Sunday. After midnight EST Sunday, the investment required will increase dramatically, especially on the optional upgrades.

An Audience-First Approach to Customer Acquisition, December 7 [Webinar]

With costs rising quickly and the deprecation of third-party identifiers approaching, it’s crucial for brands to find ways to harness the insights they already have to unlock the next phase of growth. That’s the essence of an audience-first approach.

Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST.

The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out:

  • Strategies to harness data from existing customers to drive successful acquisition
  • Bloomberg’s method of meeting the customer where they are to execute personalized experiences across channels
  • How to grow and activate first-party customer data to drive audience-centric experiences.”

An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data

Adweek

Ahrefs Shares 78 SEO Statistics for 2023

Ahrefs’ Si Quan Ong has published an article featuring 78 SEO Statistics for 2023

He says, “Are you curious about the state of SEO in 2023? Then look no further.

We’ve curated, vetted, and categorized a list of up-to-date stats below.

Click to jump to a category or keep reading for our top SEO statistics.

Top SEO statistics

These are the most interesting SEO stats we think you should know:

  1. 68% of online experiences begin with a search engine. (BrightEdge)
  2. 0.63% of Google searchers click on results from the second page. (Backlinko)
  3. 53.3% of all website traffic comes from organic search. (BrightEdge)
  4. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
  5. SEO drives 1,000%+ more traffic than organic social media. (BrightEdge).”

78 SEO Statistics for 2023

Ahrefs

Amazon SEO – Tutorial For Beginners [Video]

Neil Patel has published a new video ‘Amazon SEO – Tutorial For Beginners’ featuring useful Amazon SEO tips.

He says, “Amazon SEO, here’s a tutorial for beginners. Have you ever heard of the advertising triathlete? It’s people talking about Google ads, Facebook ads, and Amazon ads. Amazon is the powerhouse that most marketers take for granted, especially when it comes down to SEO. So, let’s go over how you can optimize your Amazon listings so they can rank higher in Amazon search. But before we begin, you need to understand the two main components of Amazon SEO.”

Neil Patel’s Blog

A Modern Marketer’s Approach to Privacy and Data in 2023, Novemnber 21 [Webinar]

Marketers face a challenging 2023 as third-party cookie deprecation becomes real and US privacy legislations evolve and go into effect. But those who look at these as opportunities—and not as threats—will succeed.

eMarketer is hosting a webinar ‘A Modern Marketer’s Approach to Privacy and Data in 2023’ on Monday, November 21, 2022, at 2.00 pm ET.

The MarketingProfs team says, ”

Join us for a live Tech-Talk Webinar, presented by OneTrust. Our guest will explore how the retail, healthcare, and financial services industries are delivering privacy-first experiences, and how marketers can:

  • Apply takeaways from the General Data Protection Regulation era to prepare for upcoming US policy changes
  • Lean into consented data to connect with customers, cultivate loyalty, and increase marketable database use
  • Elevate personalization, segmentation, and campaign performance with consent and preference management.”

A Modern Marketer’s Approach to Privacy and Data in 2023

eMarketer

Adweek Power Pivots Virtual Event, November 15 [Webinar]

Adweek is hosting a Power Pivots Virtual Event ‘Technological Runways: Tools for Growth’ on Tuesday, November 15, 2022.

The Adweek team says, “Marketers are seeking ways to maximize the impact of limited budgets through creative thinking, diverse platforms and measurable tactics. In this series, utilizing case studies and data, we’ll deconstruct marketers’ bold strategies for driving business growth in a down economy.

This episode spotlights avenues for brand-building and business growth, with conversations on the tools marketers are implementing to meet existing goals and discover new strategies that become permanent moving forward.”

Technological Runways: Tools for Growth

Adweek