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Tuesday, October 20, 2020

Marketing Glossary

Ahrefs Highlights 10 SEO Myths You Should Ignore

Ahrefs contributor Joshua Hardwick has shared an article highlighting 10 SEO myths you should ignore.

He says, “Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice.

Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO.

So let’s bust a few common SEO myths once and for all.

  1. SEO is dead
  2. SEO is a one-time thing
  3. Google only ranks ‘fresh’ content
  4. Long-tail keywords are easier to rank for
  5. Duplicate content will get you penalized“.

10 SEO Myths You Should Ignore

Ahrefs

Analyzing the Impact of Semantic Search on SEO Results

Semantic search indicates the ability of search engines to consider the searcher intent and contextual meaning of search phrases when serving content to users on the web.

SEMrush contributor Connor Lahey has shared a 6-point guide to help you learn the impact of semantic search on your SEO.

Lahey says, “Semantic search drives an enhanced level of understanding behind the meaning of search queries (let’s not forget that 15% of searches have never been made before), returning results that are both more relevant but also personalized.

In short, the main thing to understand that semantic search uses the intent, query context, and the relationships between words to produce the most accurate search results.

Semantic Search: An Example

Let’s run a search for “boy who lives in a cupboard under the stairs.”

Semantic Search: How It Impacts Your SEO Results

SEMrush

Accessible Machine Learning for SEOs [Video]

MOZ has published the new Whiteboard Friday video ‘Accessible Machine Learning for SEOs’ featuring Britney Muller.

The MOZ team says, “Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that’s not true, and to go through a few steps to get you started.

To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year’s video bundle”.

Accessible Machine Learning for SEOs — Whiteboard Friday

MOZ

Are You Exploring Search Console Training on YouTube?

In November 2019, Google launched the Search Console Training YouTube series and started publishing videos regularly.

The Google team says, “So far we’ve published twelve episodes in the series, each focusing on a different part of the tool. We’ve seen it’s helping lots of people to learn how to use Search Console – so we decided to continue recording videos… at home! Please bear with the trucks, ambulances, neighbors, passing clouds, and of course the doorbell. ¯\_(ツ)_/¯

In addition to the location change, we’re also changing the scope of the new videos. Instead of focusing on one report at a time, we’ll discuss how Search Console can help YOUR business. In each episode we’ll focus on types of website, like ecommerce, and job roles, like developers”.

The Search Console Training lives on

Google Webmaster Central Blog

Are Your Making These SEO Mistakes?

SEO is an ongoing task that you need to improve with time. By adjusting your SEO strategy with the algorithm changes, you can continue to improve your traffic.

Rank Ranger’s Darrell Mordecai has shared the SEO mistakes he made and how you can avoid it.

Mordecai says, “This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales.

Now let’s first figure out what went wrong in my blog post…

FIGURING OUT WHAT WENT WRONG

I have to admit I was pretty new to SEO back then. I had gone from intern to in-house writer. The first SEO metric (perhaps the only metric) I would look at before writing content was search volume (yes, we were all beginners once). It never really occurred to me that SEO is a branch of marketing.

So obvious in hindsight.

It took a bit of soul searching to figure out what the problem was and to come up with a strategy that could knock it out of the park”.

MY BIGGEST SEO MISTAKE AND HOW YOU CAN AVOID IT

Rank Ranger

A Practical Guide to Split Testing [Guide]

Split testing helps you to conduct controlled, randomized experiments with the goal of improving a website metrics. You can use split tests to improve clicks.

VWO’s Astha Khandelwal has published ‘A Practical Guide to Split Testing’.

Khandelwal says, “To formally quote the definition of split testing, it is the method of conducting controlled, randomized experiments with the core objective of improving a website metric. These could be overall business conversions, click-through-rates, number of purchases, form completions, and more.

Let’s get in-depth to fully understand the scope and concept of split testing.

Simplifying split testing

The objective of split testing is to identify how a change to a web page, advertising campaign, or email will increase or decrease the chances of an outcome. For instance, let’s say you’re the owner of an online homemade chocolate venture. Your monthly website traffic is 50,000 visitors. As a marketing-savvy owner, the hypothesis you want to test is that customers are more likely to make a purchase when enticed with additional discounts or deals on all products, despite your brand being a renowned name in the market. To get certainty, you plan to run a split test”.

A Practical Guide to Split Testing

A Quick Hack That’ll Help You Rank For More Keywords [Video]

Achieving high rankings in search engines is one of the goals of every business. Your selection of keywords plays an important role in this process.

In his new video ‘A Quick Hack That’ll Help You Rank For More Keywords’, Neil Patel has some help for you.

He says, “Today I’m going to share with you a quick hack that’ll help you rank for more long-tail keywords.

So if you already have it, make sure you sign up for Google search console. It’s a free app from Google, that tells you any errors you have on your website, what keywords you’re ranking for, and things that you can do to improve your SEO rankings. Once you go through and install Google search console, you’re off into the races.

You’ll see a report that looks something like this, but for your website. Now, I want you to click on open report. From there, I want you to click on pages, and this will show you all the pages that are driving traffic to your website. And you can click on any page. So for this one, let me click on what is affiliate marketing”

Watch the video here.

AI Content Optimization [Video]

Target Marketing’s latest Tech Talk video is titled ‘AI Content Optimization’ featuring MarketMuse CEO Aki Balogh.

The TM team says, “This week on Tech Talk, Target Marketing spoke with Aki Balogh, Co-Founder and CEO of MarketMuse, an AI content optimization platform that helps marketers develop and optimize their topic and keyword strategies for content marketing. MarketMuse employs machine learning to deliver content briefs detailing strategy and instructions for writing teams to create content that will produce higher search rankings. Implementing these detailed outlines, Balogh says clients typically see two- to six-times increase in search traffic in the first two months, as well as higher engagement.

If you want to see more about the tool, head over to the extended cut of this video, which includes a demo and more information about integrations and features. Click here to see the full MarketMuse demo video”.

AI Content Optimization

Target Marketing

Ahrefs Shares 4 Best Facebook Groups for SEOs

By staying in touch with like-minded people, you can continue to keep yourself updated. SEO is a niche, where you need to be learning from others.

Ahrefs contributor Si Quan Ong has shared information about the four best Facebook Groups for SEOs.

He says, “Below, I’ll reveal what these groups were, and what I liked and disliked after joining them.

  1. Affiliate SEO Mastermind
  2. SEO Signals Lab
  3. The Proper SEO Group
  4. SEO Secrets by Detailed.com

1. Affiliate SEO Mastermind

pasted image 0 41

Members: 14,711
Owner: Matt Diggity
Type: Private
Topics: SEO, affiliate marketing
Number of votes: 126

Owned and run by Matt Diggity, a well-respected SEO in the affiliate marketing industry, Affiliate SEO Mastermind is a group dedicated to the mastery of affiliate marketing using SEO.

The group is pretty active, with tons of affiliate SEOs asking questions every day. SEOs of every hat color are welcome”.

4 Best Facebook Groups for SEOs (Most Voted For)

Ahrefs

Analyzing the Impact of Facebook Ads Limit on Your Advertising Strategy

Facebook has announced new ad limits for the advertisers.

According to Facebook: “When an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance.”

Vertical Leap’s Mihai Serban has published an article highlighting the impact of Facebook’s new ad limits on your advertising strategy.

Serban says, “The reason behind the Facebook ads limit is purely technical. The search giant says that once an advertiser runs too many ads, each of them is delivered less frequently and this means fewer ads exit the learning phase.

The learning phase is the period of time it takes for Facebook’s ad delivery system to figure out the best people and places to show your ads – a technology that relies on machine learning. So by running too many ads, you limit Facebook’s ability to deliver them to the most effective audience and this does two things:

  1. It limits the performance of your ads
  2. It limits the quality of Facebook’s delivery”.

Facebook ads limit – how does it affect your advertising strategy?

Vertical Leap