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Sunday, April 18, 2021

Marketing Glossary

Ahrefs Highlights Seven Useful Marketing Skills

Ahrefs contributor Si Quan Ong has published an article highlighting seven useful marketing skills.

He says, “Rather than tell you what to learn, I’ll share the skills that have helped me on my journey as a digital marketer—six years and counting.

  1. Copywriting
  2. Content marketing
  3. SEO
  4. Email outreach
  5. Networking
  6. Work prioritization
  7. Experimental mindset

1. Copywriting

Seven years ago, I read a book called The Education of Millionaires. The book emphasized the importance of copywriting, which got me interested. Later on, I read a few books on the topic, practiced by creating my own newsletter, and eventually wrote most of the copy on my site’s blog, landing pages, and emails”.

7 Useful Marketing Skills (That I Used to Thrive in My Career)


Are You Making These Google Ranking Mistakes?

With a combination of effective SEO strategy with the selection of the right keywords, you can achieve higher Google rankings and grow your business.

Content Marketing Institute contributor Manick Bhan has published an article highlighting five mistakes that Google doesn’t like and how you can stop making them

He says, “Here are five common reasons pages don’t rank higher – and what you can do to change that.

1. Pages with poor content quality

When someone says they want to rank in search results, I ask, “Do you really think that your content is worthy of page 1?” Most of the time, the answer is no. That’s one contributing factor explaining why 90.6% of pages get zero organic traffic from Google.

In the early days of SEO, the inclusion of the right keywords was all that was needed to rank. Now, Google understands how comprehensive, original, researched, and optimally organized your content is”.

5 Mistakes That Google Doesn’t Like and How to Stop Making Them

Accelerate Your SEO & Content Marketing Program with 4 Key Milestones [Webinar Replay]

Martech Today has made available a replay of the webinar ‘Accelerate Your SEO & Content Marketing Program with 4 Key Milestones’.

The Martech team says, “In this digital-first world, your website is more valuable than ever, and getting found online is a number one priority. So, what’s holding you back from taking your organic marketing program to the next level?

Join Stephan Bajaio, Conductor’s Chief Evangelist and Co-Founder, as he discusses how to advance your operational maturity to get more out of your organic marketing investment. Receive best practices from top-performing marketing teams on hiring, tools they use and the metrics they define and see why these are necessary to improve online acquisition, conversions, and your market position.

Register for this webinar to learn how to:

  • Evaluate your organic marketing program’s maturity
  • Evolve your SEO & content marketing practice to become more mature
  • Make real changes that will impact your 2021 results”.

Accelerate Your SEO & Content Marketing Program with 4 Key Milestones

Martech Today

A Modern Understanding of SEO

Kevin Indig has published a detailed note on search engine optimization titled ‘A modern understanding of SEO’.

He says, “A couple of years ago, I changed the way I think about SEO. Before Google engineers started to use machine learning for “the core ranking algorithm” – it must have been around 2016 – SEO was like a blueprint for me. I knew how things were supposed to be for a site to rank well, and my challenge was to execute against that vision.

Today, I don’t think like that anymore. I still have a rough map in my mind. I know content, backlinks, titles, and user intent are important, but everything is on the line of impacting. Search Pilot case studies do a great job of showing how many “factors” can influence a page’s rank for a keyword. I recently showed how Google tests content for different keywords in the SERPs. The machine learns and iterates. That’s why blueprint SEO is dead to me. I know think about zero-based SEO, which means: test everything”.

A modern understanding of SEO

Kevin Indig’s Blog

AWeber Shares Eight Techniques to Help You Write Killer Emails

Persuasive emails can help you to convert more prospects into customers and grow your sales.

AWeber contributor Kaleigh Moore has shared eight top brainstorming techniques to help you write killer emails.

He says, “Never waste time trying to think of a topic when you should be writing. Here are 8 brainstorming techniques that will help you create a list of topics for future emails.

Quick Notes on Brainstorming

First things first: Let’s go over a few quick notes re: brainstorming.

  1. Coming up with ideas for your content is serious, but don’t get too caught up on producing the perfect idea right away. If you’re too critical, you won’t get anything written down. You never know what a random word now could make you think of later. Keep a positive mindset and be open to any and all ideas.
  2. Don’t worry too much about following the rules. Brainstorming is all about creativity and finding whatever method works best for you. While one person might do well with a structured brainstorming process, another might thrive with a loose, free-flowing idea session.

The important thing to remember about brainstorming ideas for your email campaigns is that you’ll want to stay open-minded throughout your process . . . regardless of what that looks like.

Next, let’s start looking at a few specific brainstorming techniques you can try to get the ideas flowing”.

8 Top Brainstorming Techniques to Help You Write Killer Emails


A Guide to the Evolution of Consumer Loyalty [Guide]

Merkle’s Craig Heiter has published a new guide entitled ‘2021 Loyalty Barometer: A Guide to the Evolution of Consumer Loyalty’.

He says, “In our fourth annual Loyalty Barometer report, we dive into how consumers really feel about rewards programs and where brands may need to pivot to accommodate consumer preferences.

Let’s dive into a few of the key learnings we identified from our survey of 1,500 consumers:

Consumer loyalty goes beyond a stand-alone program

Marketers are witnessing the rapid evolution of loyalty from a static, programmatic strategy to an enterprise-wide endeavor that delivers loyalty outcomes with every brand interaction. This transformation in how we think about and execute loyalty marketing is driven by increased consumer centricity, applications of new technologies, the use of identity and data to inform customer relationship moments, and radical social change around health, equality, and consumer values.

The next evolution is about delivering a loyalty experience comprising of carefully curated moments of value that are informed by data, contextuality relevant, and seamlessly assimilated into consumer lifestyles to create emotional connections”.

2021 Loyalty Barometer: A Guide to the Evolution of Consumer Loyalty

App Store Optimization – The Relationship Between ASO & SEO [Podcast]

Search Engine Journal contributor Brent Csutoras has published a new podcast ‘App Store Optimization – The Relationship Between ASO & SEO’ with Jackie Chu.

He says, “How much Google knowledge and SEO experience is needed for Apple or Android app store optimizations?

Turns out plenty.

In this episode, Jackie Chu of Uber will be discussing ASO and how SEO’s may have an upper hand when it comes to the optimization of apps as some SEO knowledge spills over into the world of ASO”.

App Store Optimization – The Relationship Between ASO & SEO

A Short Guide to Naming Your Business

Choosing an appealing name for your website is extremely important. It helps you create a lasting impression on your audience.

Entrepreneur magazine contributor Brad Flowers has published an article on how to name your business for wider success.

He says, “Every industry has a set of unwritten branding rules, or tendencies, that become codified over time. Sometimes they can become clichés. Most industries will have only a few types of names. This happens naturally: One company finds success, and the next company mimics them because it worked for the first. The next thing you know, it’s a rule, and no one remembers why it started. This applies to everything from how businesses are run to color choice and typography to their names. But let’s look at naming for now.

The name of my company, Bullhorn, is a good example. There are general naming trends in the branding agency world that have become unwritten rules. The first is to use a modifier with the word “,” like this:

  • Moving Brands
  • Interbrand
  • FutureBrand

I chose these companies because they’re all large, successful agencies that do great work”.

The Unwritten Rules of Naming Your Business


Are You Making These Social Media Mistakes?

Forbes Communications Council has published an article highlighting 12 social media mistakes that can drive followers away from your brand.

The Forbes team says, “If you want to improve your social media presence, avoid these 12 faux pas shared by members of Forbes Communications Council.

1. Only Sharing Content About Your Company

Personal social accounts help us share more about ourselves. Commercial social accounts often make the mistake of adopting the same approach. What brands should be doing is focusing their messages on the user. Follow social trends, but at the same time become part of the conversation using valuable messaging for your audience that they can use and share. – Sean P FinelliThe Roman Guy – Italy Tour Operator“.

12 Social Media Mistakes That Will Drive Followers Away From Your Brand

Ahrefs Shares 10 Steps to Write Great Listicle Posts

Listicles are list-posts, are articles structured around lists. Listicles expand on each list item with additional information to make them more useful for readers.

Ahrefs contributor Joshua Hardwick has published an article highlighting 10 steps to write great listicle posts.

He says, “Listicles don’t have to be clickbait. Those mind-numbing posts about the best potato chips or most ripped celebrities that you see on Facebook give listicles a bad name.

It’s perfectly possible to write a great listicle about… well, pretty much anything.

In this post, you’ll learn how to do just that.

Here are just a few reasons:

  • Easy to skim because each subheading usually corresponds to a list item.
  • Easy to digest because they’re broken into bitesize chunks by definition”.

How to Write a Great Listicle Post in 10 Steps