Email is one of the most powerful tools for reaching your target audience and boosting your sales. With developing technology, you can use email to share a variety of content. Video is one of them.
Content Marketing Institute has shared an in-depth article analyzing the impact of video email on the audience.
The CMI team says, “This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service.
This is your audience’s brains on video emails
It might be time to reconsider your text-only email strategy. Vidyard recently sponsored a small cognitive neuroscience-based study that found video emails made business professionals feel happier – and they remembered them better, as Email Insider reported.
The study (gated) involved 39 business professionals who were monitored via EEG (brainwaves), ECG (heart rate), GSR (skin conductivity), eye tracking, and other sensors to assess their responses as they viewed the emails. First, all were shown an inbox containing a set of seven emails: the first and last three were in text format, while the fourth email in the list contained a one-minute video from a coworker explaining corporate gifting options.”
Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term.
Ahrefs’ Head of Content, Joshua Hardwick has published a comprehensive guide on organic search.
This guide covers the following:
- Types of organic search results
- Why organic search is important
- How to check and monitor organic search rankings
- How to rank higher in organic search results
- How to get more clicks from organic search.
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Your website’s SEO success depends on factors such as high-quality content, effective keywords, useful backlinks, security, crawlability, and loading speed.
Digital Marketing Depot has published a new guide ‘Accelerate Your SEO Success – SEO Data is the Key’ to help you achieve SEO success.
The DMD team says, “Since the pandemic began last year, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers.
The 4 Ps of marketing are the key categories involved in the marketing of a good or service. They refer to product, price, place, and promotion.
Ahrefs contributor Mateusz Makosiewicz
He says, “In this article, you’ll learn how to connect each of the 4 Ps into a coherent strategy to effectively promote and sell your product or service effectively in four steps:
- Understand the product you’re working with
- Decide on a price
- Choose a place to sell your products
- Create a promotion strategy
1. Understand the product you’re working with
Most of you probably already have a product or service in mind—or at least an idea for it. After all, that’s the first step in the marketing mix. But before you move on to the next step, take a moment to double-check you’re on the right track. At the very least, you should be able to answer these fundamental questions:
- Who is the target market?
- How big is the market?
- What features does the market demand and value?
- How is your product different from the competition?
Learning the answers to these questions is a job for market research, which you can learn more about here. If you don’t have time for that right now (it can be pretty time-consuming), write down your best guesses so that you have something to work with. You can always refine it later on.”
An effective search engine optimization strategy enables you to improve your site traffic and make more sales. To achieve desired SEO results, you need to track and improve upon certain metrics.
Business 2 Community contributor George Konidis has shared a list of nine important SEO metrics you should track.
He says, “When evaluating your SEO strategy’s success, there are near-endless metrics you can monitor. To help you focus on the right metrics — regardless of what your business is about — here are the top nine SEO metrics and how to track them.
1. Organic traffic
Let’s start with the obvious one. Organic traffic is the traffic you get from the search engine results pages (SERPs) without paying for ad placement.
Your overall traffic can be from multiple sources (search engines, social networks, direct searches, other sites), and narrowing your focus to organic traffic shows your website’s visibility in search for keywords related to your business and niche. So if your SEO strategy is working, the number of visitors you earn from search results should steadily go up.
To track organic traffic in Google Analytics, log in to your dashboard and select “Add Segment” in the default Audience Overview”.
To achieve content marketing success, you need to have a team of dedicated people who sync with each other and continue to put in their best efforts for goal achievement.
Business 2 Community contributor Josh Ritchie has published a brief guide to help you build a content marketing tem.
He says, “A good content marketing machine is a thing of beauty, each piece well-oiled and optimized for ultimate production. But like any machine, if a piece isn’t working the way it should be—or missing entirely—the whole machine will suffer. (We’ve seen and experienced this more often than we’d like to admit in the teams we’ve helped counsel.) Unfortunately, when a content marketing team isn’t functioning to the best of its abilities, the symptoms aren’t always blatantly obvious. It’s less about the mistakes made and more about the opportunities missed.
- It’s the lack of expertise that could have turned a basic blog post into a cornerstone piece of content.
- It’s the social strategy that needs a little more fine-tuning.
- It’s the analytics that go unanalyzed—or, worse, aren’t properly set up.
- It’s the process inefficiencies that eat up time.
Of course, the truth is many marketing teams are limited in how many people they can hire or outsource to, so they are often forced to do more with less. It’s no surprise that things slip through the cracks. However, even the smallest organizations can make great strides—as long as they have the right roles covered.”
Social Media Examiner has published ‘A Quick Guide to YouTube Advertising for Beginners’ to help you make the most of your YouTube advertising campaigns.
Lisa D. Jenkins says, “Do you want to use YouTube to advertise your products or services? Looking for a quick beginner’s guide to YouTube ads?
In this article, you’ll learn how to quickly set up and connect a YouTube channel and Google Ads Manager account to run ads for your business on YouTube.
#1: Set Up Your YouTube Channel
Whether you want to market your business or dive into the world of YouTube ads to earn like the biggest vloggers on the platform, the first thing you need to do is create a YouTube channel.
Here’s how to set up your account.
Create a Google Account
If you have a Gmail account or use other Google services, you likely already have a Google account, so you can skip this step. However, if you’re starting from scratch, head to Google to set one up. Simply click Create Account and follow the steps to complete the registration.”
Finding the right niche is one of the most important things to do before you start developing your business. Your skills should fit into the are for which they are suitable.
Ahrefs contributor Joshua Hardwick has shared seven niche market examples to help you identify right niche for your business.
He says, “If you’re trying to think of a winning idea for a product, service, or website, it’s tempting to think big. But this isn’t always the best way forward because popular markets tend to have a high barrier to entry.
That means you’ll often need lots of money and resources to compete with the big players that already dominate.
For that reason, it’s often better to target (and dominate) a niche market.
In this article, we’ll look at some successful examples of companies targeting niche markets and how they attract customers.
Email marketing is used by thousands of businesses of all sizes around the world. It is one of the most popular forms of marketing due to its low cost, wider reach, and instant impact.
AWeber contributor Kelly Forst has published a guide to running successful email marketing campaigns.
She says, “To get great results, you need to do more than send out random emails. Your campaign should be carefully planned out and tracked for effectiveness. Here are crucial steps to take when running an email campaign.
Identify your goals
You should never make a move without having specific goals in mind. Your marketing goals should be clearly defined so that you and your team can be on the same page. Establishing goals may seem intimidating, but they serve as a benchmark to see if you are getting the kind of traction you need from your campaigns. Always write SMART goals—Specific, Measurable, Attainable, Realistic, Timely.
Segment your audience
Your audience is filled with a wide variety of individuals at different stages in their journey with you. Treating your email marketing as a one-size-fits-all content hose is not going to benefit anyone.
When you segment your list, you can send out relevant emails to specific parts of your audience. You don’t want to send out a local event announcement for people in another country. You certainly wouldn’t want to send the same introductory emails to a loyal customer that you would send to a new lead.”