Marketing Glossary
Analyzing The Impact of AI On Advertising
AI is revolutionizing internet marketing by automating ad optimization, enhancing targeting precision, and delivering personalized content at scale. This empowers marketers to boost conversions, reduce costs, and stay competitive in a fast-paced digital landscape.
HubSpot contributor Martina Bretous has published an article on
She says, “When it comes to AI adoption, it’s pretty recent for most advertisers I surveyed, with 70% of respondents saying they’ve only been using AI tools for advertising in the last 12 months.
This explains why 55% of respondents report that their organization’s AI adoption level is intermediate, meaning they regularly use it for specific tasks while 22% report only beginning to experiment with basic AI applications.
How is it going so far? 67% of respondents say using AI has had a positive impact on the effectiveness of their advertising strategy. In addition, 22% report that AI implementation has led to a significant advantage against competitors.
Most respondents (36%) see AI as assistive technology in which humans lead. Roughly another third (32%) of respondents believe in an equal, co-creation effort between advertisers and AI.”
A Guide To Enterprise-Level Migrations [Guide]
Search Engine Journal has published ‘A Guide To Enterprise-Level Migrations (100k + URLs)’.
Dan Taylor says, “Aside from the technical aspects of migration, an enterprise migration, more often than not, comes with the added pressures of:
- Strong levels of C-level/VP-level attention and communications.
- Multiple project teams and stakeholders making SEO-impacting decisions.
- SEO pros needing to be involved in “non-traditional” SEO calls and planning meetings.
In a large site migration, there is also the increased potential for something known as “migration lag.”
What Is Migration Lag?
Migration lag refers to the time period after launching a new website where traffic and rankings drop as search engines discover and index the new site.”
AI Cash Cow helps land big-ticket clients #ad
Alex Jeffreys and his partner, Mike Marin just released AI Cash Cow.
It helps beginners land big-ticket clients, and shows how to do so without:
🚫 Experience
🚫 A product
🚫 A niche
🚫 Tech skills
🚫 A team
🚫 A lot of free time
We remember Jeffreys from the early 2000s, but you may not because it’s been 10 years since he launched a product.
Nevertheless, he’s helped thousands of beginning marketers build serious success online over the last 10 years and more.
AI Cash Cow is a tremendous opportunity — and it’s discounted for Launch Week.
You’ll also find bonuses on the sales page worth hundreds.
According to Jeffreys, using AI Cash Cow you can get paid like an expert (even if you’re a beginner)
This has its origin in Jeffreys’s home. His 18-year-old son, Cameron, quit his job after following this system developed by Marin and signing up his first high-ticket client — with AI delivering the results.
And now, Jeffreys is sharing the system publicly.
Cameron quit his job after closing just one paying client online, even though he had:
➤ No product.
➤ No experience.
He could do all this because there were no tech headaches to overcome, just a plug-and-play system where AI does 95% of the work…
That’s why beginners can get paid like pros. The AI handles the work just as a pro marketer would.
In summary, “Why AI Cash Cow and Why Now?” Here’s the answer:
✅ Beginner-Friendly – Anyone can make money with this system, even with zero experience.
✅ Perfect Timing – AI is THE biggest trend of 2025, and businesses are scrambling for help.
✅ Proven to Work – This is based on a real system generating $100K/month for Marin. (Your results may be different.)
Check out AI Cash Cow here before the price goes up: AI Cash Cow.
PS: If a teenager can pull this off, it should be a piece of cake for you. You definitely don’t want to miss it.
A Guide To Digital Marketing Career Paths in 2025 [Guide]
Digital marketing careers offer dynamic opportunities in areas like SEO, social media, and content creation. With businesses rapidly shifting online, skilled professionals are in high demand across industries.
Digital Marketing Institute has published ‘A Guide To Digital Marketing Career Paths in 2025’.
Dan Hughes says, “If you’re looking for a career in digital marketing, the good news is that there are plenty of rewarding roles and paths to consider.
1. Social media manager
Social Media Manager jobs are expected to grow by 10% between now and 2028. This level of growth equates to around 33,700 new jobs within the next decade.
So, what does a social media manager do? A social media manager is responsible for creating a targeted content strategy for a brand’s various social media channels. This role also commands analytical skills as you have to measure and monitor campaign performance across channels while identifying potential growth opportunities.”
A Guide To Digital Marketing Career Paths in 2025
Digital Marketing Institute
Ahrefs Lists 15 AI Content Creation Tools
AI content creation tools revolutionize the way businesses and individuals generate text, visuals, and multimedia, offering efficiency and creativity at scale. These tools leverage advanced algorithms to craft personalized, high-quality content in seconds, catering to diverse industries and audiences.
Ahrefs contributor Louise Linehan has published an article featuring 15 AI content creation tools you can add to your tech stack.
She says, “We’re not exactly short on AI content creation tools as we head into 2025—in this list, you’ll see some ol’ faithfuls, and some that are hot-off-the-shelf.
In any case, they are 15 of my top finds, complete with example workflows and use cases.
Here they are, in no particular order:
1. ChatGPT
Here’s a tool that needs little introduction. ChatGPT is an AI chatbot that uses natural language processing (NLP) to generate human-like content. It’s like a pseudo-sentient autopredict, built on the OpenAI GPT model and its underlying large language model (LLM) powers a fair few of the tools you’ll see on this list.
How can you use it for AI content creation?
ChatGPT has thousands of use cases. One of my favorites is: data analysis and data visualization for research-led blogs.”
AI Effects creates emotionally-captivating fantasy AI videos #ad
AI Effects may be right for you if you are looking to capture attention instantly and engage viewers with ease.
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These are more than just videos; they are emotional experiences designed to captivate and encourage viewers to engage.
With AI Effects, you can:
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A Guide to Voice Search Optimization [Guide]
Voice Search Optimization involves tailoring digital content to respond effectively to voice-activated queries. It focuses on natural language, question-based keywords, and local SEO to enhance visibility in voice search results.
Digital Marketing Institute has published ‘A Guide to Voice Search Optimization’.
Clark Boyd says, “Impressive statistics abound in relation to digital assistants and voice search. To cite just a few:
- Over 20% of mobile searches are by voice (Source: Google).
- There are 8.4 billion voice-assisted digital assistants in use worldwide today, according to Statista.
- Voice commerce sales will reach $164 billion worldwide by 2025.
Clearly, this is a growing industry and the physical evidence of the marketing opportunity lies all around us.
Devices like Google Home and the Amazon Echo range became increasingly prominent in living rooms, kitchens, and bedrooms in Western markets in the late 2010s. Furthermore, anthropomorphic assistants like Siri, Alexa, and Google Assistant are embedded in a wide range of smartphones, cars, and even fridges.”
A Beginner’s Guide To Elementor Editor For WordPress [Guide]
Search Engine Journal has published ‘A Beginner’s Guide To Elementor Editor For WordPress’.
Roger Montti says, “Elementor Editor is the world’s most popular WordPress page builder plugin. It currently has a market share of 17% and is used by 12% of all websites.
It simplifies website creation using four core components: templates for the overall layout, blocks for page sections, widgets for individual elements, and custom code.
Users can create attractive websites with no coding knowledge, while developers have the flexibility to add custom JavaScript and CSS.
How Website Design Works In Elementor Editor
Creating a website with Elementor Editor revolves around four basic elements:
1. Templates
Templates speed up the creation of webpages and websites, serving as a starting point for designing pages with predefined layouts.”
Answer Marketing ROI Questions With Data [Video]
Content Marketing Institute has published a new video ‘Answer marketing ROI Questions With Data’.
The CMI team says, “Struggling to show how marketing contributes to the business? Learn how travel company TUI’s digital analytics team did it while automating the attribution journey across all their platforms. This presentation is from MADS 2024 presented by Martijn Hosten (Manager Digital Analytics, TUI) and Halewijn Schoonjans (Digital Marketing Technology Lead, TUI).”
AI Podcasts turns your ideas into top-tier podcasts—no recording required #ad
Introducing AI Podcasts, launching today at 11:00 NY time.
Are you aware that top podcasters can earn thousands per episode, sometimes without uttering a single word?
Imagine crafting captivating, high-quality audio and video podcasts in a matter of minutes, all without the need for costly gear, editing skill, or even your own voice recordings.
Welcome to AI Podcasts, an innovative AI platform that streamlines podcast production from concept to completion.
🎙️ Join Abhi Dwivedi for Live Training today, March 25, at 10 am ET/NY time: AI Podcasts Launch Webinar.
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🌟 Techniques for converting existing content (such as blog posts, articles, and videos) into compelling podcast episodes.
🌟 Strategies for monetizing podcasts through sponsorships, premium content, and affiliate marketing.
Additionally, you have a chance to win:
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