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Sunday, August 7, 2022

Marketing Glossary

A Guide to Social Media and Privacy

Privacy has become a priority for consumers across digital channels. Many want to protect their data and are becoming more careful about what they share on social media and who they share it with.

Digital Marketing Institute has published ‘A Guide to Social Media and Privacy’ to help marketers understand social media privacy and improve marketing.

Clodagh O’Brien says, “A new Cisco report ‘Building Consumer Confidence Through Transparency and Control’ found that 86 percent of consumers “care about data privacy” and want more control while 79 percent are willing to invest time or money to better protect their privacy.

To be compliant, you need to understand the most common privacy issues that impact social media channels. Ultimately it’s about protecting and valuing the data of your customers and avoiding a social media crisis that would bring disrepute to your company.

Data mining

Data mining is a way for companies to gather information using automated computer systems that sort through information to identify trends and patterns. It’s often used to examine people’s behavior based on past purchases, location, content preferences, or events such as birthdays.”

A Guide to Social Media and Privacy

AWeber Shares 10 Thank You Page Examples

A thank you page is the page that appears after someone has completed an action.

Thank you pages help you create new business opportunities. With quick loading and well-designed thank you page, you can win many more customers.

AWeber contributor Pam Neely has shared 10 great thank you page examples and ways to create your own.

She says, “You can do a ton of interesting things with thank you pages – as you’re about to find out!

10 ideas for thank you pages that rock with examples

Let’s work from the basics to the fancy stuff, with thank you page examples sprinkled in along the way.

1. Ask people to confirm their email address

Using “confirmed opt-in,” also known as “double opt-in” is an email marketing best practice. It does require subscribers to take an extra step to double-confirm that they want to get emails from you, but email lists that use confirmed opt-in get much higher opens, clicks, and sales. (There’s a reason why it’s a best practice!)

Here’s what the sequence of onboarding emails looks like for confirmed opt-in versus regular opt-in.”

10 great thank you page examples – and how to create your own

AWeber

Ahrefs’ Blogging Tips for Beginners

Blogging is a great way to promote your products and services. It helps you closely connect with your audience and boost your influence.

Ahrefs contributor Si Quan Ong has shared 20 actionable blogging tips for beginners.

He says, “In this post, I’ll share the 20 blogging tips I wish I had known when I started.

Let’s get to it.

1. Focus on a profitable niche that you’re passionate about

Don’t mess around on the blogosphere on things you don’t care about. You won’t stick with it.

Plus, your content will likely also be the same as everyone else’s, which makes competing hard. So choose something you love.

If the top-ranking articles consistently grind your gears because they’re wrong or give bad advice, this is a sign of a good niche. Make it your task to set the record straight.”

20 Actionable Blogging Tips for Beginners

Ahrefs

Alessandro Zamboni’s Summer Deals (one week only) #ad

Alessandro Zamboni is familiar to our readers. Today he opens his Summer Deals sale. In his sale, he is offering you his top 12 products that have never been available before at special deal pricing. And he offers all of them for only $17 total, instead of their normal total price of $204, providing you a saving of about 92%.

Inside Zamboni’s Summer Deals there are all these 12 winning products about online marketing and Kindle:

➤ Kindle Quiz
➤ New T-Shirt Revolution
➤ Shopify Traffic Explosion
➤ Crowdfunding Affiliate Cash
➤ 7 Days Kindle Success
➤ Short Books Empire
➤ Offline Clients Expo
➤ Challenges Empire
➤ Cozy Mystery Empire
➤ Cheatsheets Empire
➤ Cookbooks Empire
➤ Cookbooks Empire: International Edition

This launch will be open from July 28th to August 6th, 2022 at midnight.

Get your copy now for this rock-bottom investment: Alessandro Zamboni’s Summer Deals.

Avoid These YouTube Mistakes

YouTube is the powerhouse for your video marketing efforts. It helps you reach a wide audience through your video content.

Social Media Examiner founder Michael Stelzner has published an article featuring the biggest YouTube mistakes marketers make and how to overcome them.

He says, “Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong?

In this article, you’ll learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster.

YouTube: The Best-Kept Secret in Social Media

Unlike other social networks, YouTube rarely makes headlines. It’s often overlooked by marketers, entrepreneurs, and creators.

But while the video-sharing site keeps a relatively low profile, it has a lot to offer. Did you know…

  • YouTube is the second-largest search engine in the world. And it’s owned by the largest search engine in the world—Google.
  • It offers a unique combination of file hosting, fine-grained analytics, and monetization tools… for free.
  • In 2021, advertisers spent more on YouTube than any other social network. There’s so much demand that ads are now included in all videos—even those from channels that are too small for creators to monetize”.

The Biggest YouTube Mistakes Marketers Make

Social Media Examiner

Ahrefs Shares 13 Tips to Create Great Content That Ranks

SEO copywriting is the process of writing content for search engines and users. It’s where you craft content to rank on Google that searchers want to read, link to, and share.

Ahrefs contributor Si Quan Ong has published an article on SEO copywriting sharing 13 tips to create content that ranks.

He says, “Let’s get into the actionable tips that you can implement.

1. Match search intent

At 388,000 monthly searches in the U.S., the term “basketball shoes” looks like a good keyword to write a blog post about—if you own a basketball blog.

Search volume for the keyword, "basketball shoes"

But you’d be mistaken.

If we look at the SERPs for “basketball shoes,” we’ll see the results are mostly e-commerce category pages from online retailers.”

SEO Copywriting: 13 Tips to Create Great Content That Ranks

Ahrefs

Animaxime creates explainer and promo animations for any niche #ad

Animaxime animated graphicsWe will have more details tomorrow about Animaxime, but here are the highlights for this collection of animated graphics:
➤ All “done for you” unlimited animation templates
➤ Suitable for all online professions such as entrepreneurs, marketers, content creators, agencies, digital advertisers, and more!
➤ No need for complicated software even newbies can easily create animations using these all-in-one premium templates
➤ Save your time for more important things instead of creating graphics
➤ Develop your business with the best animations, high conversion explainers, ads, and much more
➤ Mix & Match the templates to make your unique animation style
➤ Unlimited access & ​no monthly recurring fees
➤ 460+ ready-to-use amazing templates

Get your copy here: Animaxime.

A Straight Talking Guide on Omnichannel Marketing Strategy, July 21 [Webinar]

Omnichannel marketing is an increasingly popular topic in digital marketing today.

Digital Marketing Institute is hosting a webinar ‘A Straight Talking Guide on Omnichannel Marketing Strategy’ on Thursday, July 21, 2022.

The DMI team says, “In this session, we will pin down the definition of omnichannel marketing before working through a blueprint that any brand can put into practice.

  • Unichannel, multichannel, omnichannel: What are the key differences?
  • Omnichannel and the customer journey
  • The 5 key components of an omnichannel strategy
  1. Customer data
  2. Technology
  3. Partners
  4. User experience
  5. Measurement.”

A Straight Talking Guide on Omnichannel Marketing Strategy

Digital Marketing Institute

A Guide to SEO for Small Business [E-book]

Digital Marketing Institute has published a new e-book ‘A Guide to SEO for Small Business’ to help small businesses grow through SEO.

The DMI team says, “When you’re running a small business, you’re probably wearing lots of different hats. You’re involved in product design and development, sales, marketing, customer support … everything. Getting to grips with SEO can seem like yet another task on a very long list!

You may have already heard that SEO is important for helping you win new customers online. But you might be wondering what exactly it involves and – crucially – whether it’s worth your time.

In this ebook, we’re going to explain the basics of SEO. We’ll show you the essentials you need to know in order to get your small business ranking well in Google, even if you can’t spend much time or money on it.”

A Guide to SEO for Small Business

Digital Marketing Institute

AppSumo Giveaway Ending #ad

You may have heard of : AppSumo. They help new and small software companies get a following by offering their products at discount prices.

We have bought several applications from them that we use to run our business.

We just learned about a sale and a giveaway contest they have been running, apparently to compete in a minor way with the Amazon Prime Day, which had a tendency to suck up all the mindshare from other online marketers. Wlamart, Target and Best Biy did the same thing to compete with Prime Day.

The AppSumo event ends at noon EDT today. They have many apps at half price till noon. Plus they are running a promotional giveaway event until noon, as well.

Check it out here: AppSumo Giveaway