An effective search engine optimization strategy enables you to improve your site traffic and make more sales. To achieve desired SEO results, you need to track and improve upon certain metrics.
Business 2 Community contributor George Konidis has shared a list of nine important SEO metrics you should track.
He says, “When evaluating your SEO strategy’s success, there are near-endless metrics you can monitor. To help you focus on the right metrics — regardless of what your business is about — here are the top nine SEO metrics and how to track them.
1. Organic traffic
Let’s start with the obvious one. Organic traffic is the traffic you get from the search engine results pages (SERPs) without paying for ad placement.
Your overall traffic can be from multiple sources (search engines, social networks, direct searches, other sites), and narrowing your focus to organic traffic shows your website’s visibility in search for keywords related to your business and niche. So if your SEO strategy is working, the number of visitors you earn from search results should steadily go up.
To track organic traffic in Google Analytics, log in to your dashboard and select “Add Segment” in the default Audience Overview”.
SiteVisibility has published a new podcast episode ‘A Strategic Approach To Influencer Marketing’ featuring influencer marketing consultant, Gordon Glenister.
Listen to the podcast to explore:
- Is greater regulation needed in the field of influencer marketing?
- Did influencer marketing exist 100 years ago?
- What is influencer marketing strategy?
- What are the components that should feature in an influencer marketing strategy?
- When’s a good time to collaborate with micro influencers?
- Gordon’s favourite b2b influencer marketing examples
- Gordon’s recommended influencer marketing software.
NP Digital has published a new video ‘Ad Secrets From Big Brands That You Can Copy to Sell More’ featuring Neil Patel, Brooke Weller and Chris Moreno.
Watch the video here.
Today mobile apps play an important role in your online marketing. When it comes to promoting your content on social media, various apps prove to be highly productive.
Search Engine Journal’s Brent Csutoras has published an article highlighting 25 essential social media marketing apps for your smartphone.
He says, “Our lives are likely to continue becoming more flexible and mobile as employers face the growing reality that remote and hybridized work is now in high demand.
These 25 social media marketing apps for your smartphone will help you create beautiful content and manage your social media campaigns, no matter where you’re working.
One of the most popular and well-known social scheduling apps, Buffer allows you to post and schedule updates to Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
The app also has analytics to measure performance.
Choose from a free personal subscription or paid plans ranging in price and features depending on the size of your business.”
60 Minute Sales Letters is a plug and play system that gets you crafting irresistible sales letters quickly.
Almost everyone hates writing sales letters (well, except those big copywriters who get paid a ton of money to create those long-form sales letters that bring in millions.)
But you and I are not paid that ton of money to type until our fingertips bleed and brains ache.
What we want is to get our message out there and selling products. We have other work. We aren’t full-time writers, after all.
So our methods need to be fast and effective. Amanda Craven created 60 Minute Sales Letters for people like us.
You don’t have the time or the energy to pour into crafting the perfect sales letter (even if you do have the skills). You need to write a “good enough” sales letter, but one that is truly good enough.
Carven worked out a way to do just that: craft sales letters that are good enough. In fact, a lot more than just good enough. And do it fast.
Her sales letters have sold hundreds of thousands of products for her and keep on doing so.
When she saw how well her letters performed, she took a hard look at them and found the pattern that she had been unconsciously using in all these successful sale letters.
She had stumbled on her own way of writing sales letters that she more or less repeated each time she had a new product.
Many professional copywriters have a similar formula, but she has taken it farther than most, adding “secret sauce” shortcuts and hacks to make the writing process painless and the results extra good.
Be thankful that this is the step by step, fill in the blanks process she is giving you in 60 Minute Sales Letters.
Now, you can simply leverage 22 years of expertise and success and plug and play your way to sales letter success. With her guidance, you can painlessly churn out a winning sales letter in 60 minutes or less.
The proof of the power of her system is that the sales letter she wrote for this product took her 57 minutes flat.
You can see that along with all the info about this proven fill-in-the-blanks system (and get your own copy) here: : 60 Minute Sales Letters.
New software, called ProfitWriter, was just announced that can write your marketing content for you:
➤ Creates Unique Sales Letters, Scripts, and Content with the Push of a Button
➤ Just Insert your niche & product name to get the perfect sales letter for it using AI-powered technology
➤ Works for sales copy, upsell pages, video sales letters, emails, articles, and more
➤ Templates by 7-Figure Copywriters are included
➤ Commercial rights let you write ads for other businesses. Start a copywriting biz in a few seconds.
ProfitWriter is SaaS software in the cloud that works on a PC, a Mac, or a Mobile
All marketers (including you, as well as your potential marketer clients) need sales copy, video scripts, and unique content.
Your potential clients include:
√ offline businesses and local clients
√ online marketers and website owners
√ buyers on sites like Fiverr, Upwork, etc.
The biggest marketing problem you (and all marketers) have is having compelling sales copy that actually sells your products and services. If you don’t have the skill to create persuasive copy, then this software is for you.
You can solve your own advertising and marketing needs plus add a second income stream with your new copywriting abilities because ProfitWriter is a 1-click solution that enables you to instantly generate 100% unique high-converting sales copy.
Creating your own sales copy has never been easier:
Step 1 – Login to the cloud interface
Step 2 – Insert your niche and product name
Step 3 – Have a video script, text ad, or sales letter ready to use in 60 seconds.
To make this deal even more valuable, our readers get these unadvertised bonuses.
Facebook Vidmatic creates entire fully monetized sites out of Facebook newsfeeds.
VidLock is a premium WP plugin that lets you capture leads and make more sales by “locking” your videos until visitors perform an action, such as signing up for your list.
UltraVid creates 1-click video sites complete with monetization.
WebbyApp turns any WP site into a fully-fledged mobile app (iOS & Android)
Right now, you can get this copywriting software and our premium bonuses for less that the cost of one manually written ad on Fiverr or Upwork, here: ProfitWriter.
In email marketing, your words matter the most. From the subject line to the email content, you need to be alert in your communication.
Mequoda contributor Kim Mateus has published an article highlighting subject line spam trigger words.
She says, “Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, spam trigger words, content, and reputation. In many cases, engagement is also applied to this filter.
And subject lines don’t only consist of letters and characters anymore, now we have emojis.
A couple of years ago, we sent an email newsletter – back when we were still sending full-length emails instead of snippets (oh, the testing we do here!) – that was chock-full of subject line examples. Although we weren’t shocked, the email ended up in the junk boxes of more users than usual.
It wasn’t because any of the subject line examples in the email were spammy, but because filters look at your email as a whole. So although we’re dubbing these subject line spam trigger words, you can rest assured these also apply to your content”.
Marketing Week has made available the replay of a webinar ‘Avoid Epic Webinar Fails: 5 Tips for Better Presentations’.
The MW team says, “Watch now to discover these critical components of a rock-solid webinar:
- Learn the overlooked aspects of your webinar software to ensure flawless delivery of content
- See how you can set up a professional background appearance from inside your home
- Incorporate an approachable demeanor and ‘human’ navigation of unexpected twists and turns
- Be open to on-the-fly questions while still reserving audience participation for the end of your presentation
- Leverage audience communication tools for a two-way interaction between hosts and guests”.
Choosing an appealing name for your website is extremely important. It helps you create a lasting impression on your audience.
Entrepreneur magazine contributor Brad Flowers has published an article on how to name your business for wider success.
He says, “Every industry has a set of unwritten branding rules, or tendencies, that become codified over time. Sometimes they can become clichés. Most industries will have only a few types of names. This happens naturally: One company finds success, and the next company mimics them because it worked for the first. The next thing you know, it’s a rule, and no one remembers why it started. This applies to everything from how businesses are run to color choice and typography to their names. But let’s look at naming for now.
The name of my company, Bullhorn, is a good example. There are general naming trends in the branding agency world that have become unwritten rules. The first is to use a modifier with the word “brand,” like this:
- Moving Brands
I chose these companies because they’re all large, successful agencies that do great work”.
Link building is important is a major factor in how Google ranks web pages. By getting quality links to your website, you can improve your SEO traffic.
Brian Harnish of iloveseo.com has published an ‘Advanced Guide to Link Building’.
He says, “Advanced link building includes tasks that are a little harder than intermediate level, but may be easier to scale, and that achieve links that are second to none on the value list. These tasks may require additional skills to complete. They range from things like instructographics to guestographics, creating original research, and becoming a thought leader within your industry.
Many of these approaches make things easier to scale while still moving forward with link building, which will continue to be effective for your site in the long run. In other words, you’re removing the human element from the equation and allowing your automation to take over.
Automation itself doesn’t necessarily mean that link building is advanced, because you can automate relatively simple tasks that will help you later.
When we talk automation, we are not talking about using automated programs to build links. We’re talking about automation that doesn’t violate Google’s guidelines—things like automating simple tasks, for example contacting websites or finding website addresses”.