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Wednesday, May 18, 2022

Marketing Glossary

A 6-Step Guide to Social Media for Small Businesses [Guide]

While growing their social media presence, it’s easy for a small business owner to focus on the number of followers gained rather than creating brand awareness.

Semrush contributor Vladyslav Opryshko has published ‘A 6-Step Guide to Social Media for Small Businesses’ to help small business owners grow.

He says, “Social media marketing can be a low-cost, organic option for creating that brand awareness and recognition you are looking to achieve. This is true even with a low number of followers who are loyal and engaged.

That’s why we think every small business owner should learn how to leverage social media to help gain those customers and grow awareness.

One Pre-Step to Getting Results Through Social Media

If Sunrise Joe wanted to hit the ground running, brainstorming a rational content strategy and focusing on growing engagement rates should happen first.

Before following these five steps, remember these few things:

  • Social media is not a sales channel
  • It invests in building a community
  • Choosing the right content is important for your target audience.”

A 6-Step Guide to Social Media for Small Businesses


AppOwls training starts at 10 AM EDT. Build iOS & Android apps #ad

AppOwlsEvery single day, over 1,300 iOS and Android mobile apps are created. With AppOwls and without prior experience you can enter this app creation market.

Approximately 70% of new apps are created inside a company for their own use. The other 30% are created by freelancers and agencies for their clients. That’s where you have an opportunity to become an app developer.

There’s only one problem. Most people reading this are not programmers trained in Android and iOS app development principles.

Abhi Dwivedi intends to remove this barrier to your success with AppOwls, the new app development software that handles the hard stuff, so you don’t have to be an expert developer.

Today, Dwivedi is offering live training at 10 AM EDT, showing how, with his new AppOwls, you can quickly and easily create professional mobile apps for both Apple iOS and Google Android, wich together cover the vast majority of mobile phone and tablets in use today.

The process is simple. You can build these apps:
■ Without being a programmer or mobile app designer
■ Using just a keyword
■ For yourself or your clients
■ To be the backbone of your app creation business, as you continually gather new clients through happy clients’ testamonials.

>> Join The LIVE Training – 22nd February at 10:00 am EST

AppOwls is a cloud-based mobile app design, development, and hosting platform that allows anyone to create a professional mobile app in any niche, using just a keyword.

No coding is needed. No designing is needed. No complex editing is needed, either.

Make sure you join Dwivedi on this live demo of AppOwls. Besides the training, you will be entered into a drawing for:
– One of 5 free copies of AppOwls
– $150 Bucks in VineaSX Marketplace Coupons to use on other of Dwivedi’s products.

Sign up to attend the live training here: AppOwls Training.

By the way, creating full-blown mobile apps for iOS and Android has never been this easy. And with only a one-time investment required, it’s a steal.

And, when you make this low investment, you also get a collection of bonuses that we have arranged: AppOwls Bonuses for IM NewsWatch Readers.

To get your bonuses, send an email to [email protected] with subject “AppOwls bonuses”, forwarding your receipt and saying, “Please send my bonuses: Reseller Rights to VidNeos and Reseller Rights to SocialNeos Pro”.

AppOwls creates professional mobile apps for iOS & Android #ad

Tomorrow, Abhi Dwivedi will release AppOwls, which lets you create an unlimited number of Mobile Apps for iOS and Android without coding or designing.

And to kick everything off, Dwivedi is offering free training on how to do it.

If you have a smartphone, you probably have multiple apps on it. (We have over 200 on ours, everything from Amazon to YouTube.)

That’s the state of affairs today: Every marketer and every business needs a mobile app in 2022,
➤ A mobile app to showcase their business.
➤ A mobile app with an eCommerce store to sell products.
➤ A mobile app with a blog to spread its message.

(These could be separate apps, but it would be simpler to create one app that does it all.)

Because of this widespread need, ordinary people like you can do well on Fiverr, Freelancer, UpWork, etc., creating a mobile app for others.

For example, Muhammad made over $650,000 on Freelancer by creating iOS and Android apps for over 213 people.

Chirag and Daditza made $23,055 and $76,570, respectively, by creating mobile apps for others on Fiverr.

Abhi Dwivedi is holding a webinar tomorrow, the 17th of May, to show how you, too, can profit from creating and selling mobile apps for iOS and Android to local businesses without hiring (or being) an app developer or web designer.

>> Join the Live Training – 17th May at 10:00 am EDT: AppOwls Training.

He will be showing his new software that lets non-technical people create attractive and functional apps that will meet the needs of many businesses around the world.

You can build your app development business:
➤ without being a coder or mobile app designer
➤ using just a keyword
➤ for yourself or your clients
➤ and sell them for thousands of dollars.

You’ll be surprised by what AppOwls lets you do.

Dwivedi says this is the most straightforward, useful tool since the invention of the web browser.

>>Watch the Demo and Sign Up for LIVE Training here: AppOwls Registration.

When you attend, you also have a chance to win one of these webinar-only bonuses:

➤ One of 5 Free Copies of AppOwls builder
➤ $150 Bucks in VineaSX Marketplace Credits, letting you get some of his other products.

And if you don’t win, you will be offered the best price posible, and your investment will also provide this bonus (this isn’t a drawing; any of out readers who invest will get it): AppOwls Bonuses.

To get your bonuses, send an email to [email protected] with the subject “AppOwls bonuses”, forwarding your receipt and saying, “Please send my bonuses: Reseller Rights to VidNeos and Reseller Rights to SocialNeos Pro”

Sign up for your training and for the drawing here: AppOwls.

Ahrefs Highlights 14 Universal Digital Marketing Skills

When it comes to digital marketing success, there are several skills that you need to acquire. Social media marketing, search engine optimization, email marketing, and marketing automation are some of them.

Ahrefs contributor Mateusz Makosiewicz has published an article highlighting 14 universal digital marketing skills you can’t ignore.

He says, “The sooner you start to learn those “universal” skills, the better—because those skills act as investments. They will pay off nicely when you work your way toward becoming an expert in a given field or when you switch to another marketing specialization that’s currently trending.

1. Data literacy

Digital marketers swim in a pool of data all of the time. Insights come from data, decisions are based on data, results are in the form of data, and your reports will be filled with data too.

I’m talking about metrics, graphs, trends, and statistics, not to mention the more advanced stuff like predictive analytics. It’s important to develop an appreciation of these things because marketers are required to do these four things really well:

  1. Report on the past – Example: calculate the conversion rate from trial signups to paid subscriptions.”

14 Universal Digital Marketing Skills You Can’t Ignore


AWeber Highlights Best Practices for Double Opt-in

Double opt-in is a method of subscribing to an email newsletter where subscribers have to confirm two times (hence the “double” opt-in) that they want to receive emails from you.

AWeber contributor Alyse Falk has published an article highlighting best practices for double opt-in.

She says, “Double opt-in requires customers to confirm their email addresses twice. It’s not enough for users to leave an email on the website. They have to find the confirmation email you’ve sent and click on the link in it to confirm the subscription.

Five benefits of double opt-in

The practice of double opt-in is a proven email marketing best practice. Some of its advantages are:

  • Save time
    As AWeber’s Customer Evangelist Emily McGuire explains, “A double opt-in will save you so much time later on. One of the main ways that email metrics tank is through lack of engagement. Eventually, unengaged contacts have to be cleaned out of your list to preserve your sender reputation and overall engagement.”

Best Practices for Double Opt-in


A Detailed Guide to Partnership Marketing [Guide]

Partnership marketing refers to the collaborative relationships that give brands unique access to customers through the partner’s circle of trust.

Databox contributor Sam O’Brian has published ‘A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business’.

He says, “The idea of partnerships in business is nothing new. Enterprises have long built complex networks of partnerships under the reseller partnership model, transacting with end-users and downstream partners such as retailers, resellers, or managed service providers.

Today, referral partnerships are a new type of partnership model in which partners recommend and refer a businesses’ products to their shared target customers. In fact, referral programs for small businesses are a great way to convert leads and expand your customer base.”

This guide covers the following:

A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business


A Marketer’s Guide to YouTube for Business [Podcast]

MarketingProfs has published a new podcast episode ‘A Marketer’s Guide to YouTube for Business’ featuring Nick Nimmin.

The MarketingProfs team says, “In the TikTok-Twitter social media world, it’s easy to get caught up in how popular your content becomes right away. How many views or retweets? How many people are interacting? What are they saying? You want to know immediately!

YouTube is a little different, explains Nick Nimmin. You can’t compare views of longform video content to those of short 30-second Instagram Reels. Instagram Reels and TikTok are referred to as vertical content, and whether you get to see it largely depends on what the algorithm wants to give you. YouTube, on the other hand, is highly targeted. People choose to click on those videos.

Echoing statements made by Ian Anderson Gray, Nick also insists that your content and tech setup doesn’t need to be fancy as long as it has value. Focus on creating that viewer experience.”

A Marketer’s Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]


Ahrefs Shares 180+ SEO Terms and Definitions

SEO is an endless journey. You need to keep yourself abreast of what is happening with search engines and content marketing to achieve SEO success.

Ahrefs contributor Si Quan Ong has shared 180+ SEO terms and definitions you should know.

HE says, “You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated and categorized all the important SEO terms and their definitions below.

10x content

Content that is at least ten times better than the current top-ranking result for the target keyword.

301 redirect

Redirect that takes users to a new URL and tells search engines that the page has moved permanently.

302 redirect

Redirect that takes users to a new URL and tells search engines that the page has moved temporarily.”

SEO Glossary: 180+ Terms and Definitions You Should Know


AWeber Highlights 25 Free Marketing Tools

With the right marketing tools, you can take your business to an altogether new level. But it is a challenge to select the right set of tools for your business.

AWeber contributor Kelsey Johnson has shared 25 free marketing tools you could learn in line at Starbucks.

She says, “Whether you’re a marketer, business owner, or just looking to learn some new skills, there are tons of free marketing tools that can make you seem like a pro. Check out the following list to give your business a boost, create more engaging content and emails, and — above all — sell more stuff!

Free email marketing tools


You can use AWeber to send emails to all your subscribers, set up automated email campaigns, build landing pages, create ecommerce pages, and even send web push notifications — for free.

Any business owner, creator, or side hustler looking to get started selling or trying to ramp up their sales should try AWeber. You can use it to create a basic website, set up a free Link Tree-style page, turn social followers into subscribers, and even create a newsletter you can charge for.”

25 Free Marketing Tools You Could Learn in Line at Starbucks


Ahrefs Shares 19 Easy Digital Marketing Tips

Ahrefs contributor Si Quan Ong has published an article featuring 19 easy digital marketing tips.

He says, “Looking for some simple yet effective digital marketing tips? You’re in the right place.

Get ready to implement the tips below, which will improve your business:

1. Set one to two SMART marketing objectives for the year

What is the first thing you do when you begin planning for a vacation? You decide where to go, aka the destination.

It’s the same for marketing. To head somewhere, you must first decide where you want to go. You can’t know if you’ve reached your destination if you don’t set one in the first place. 

That means knowing what marketing objectives you’re trying to achieve.”

19 Easy (But Effective) Digital Marketing Tips