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Saturday, August 8, 2020

Marketing Glossary

Analyzing the Impact of Facebook Posts on Sales

Publishing on Facebook is one of the most popular and proven ways to reach more audience on social media. With engaging Facebook content, you can grow your following and grow your business.

PPC Hero contributor Etgar Shpivak has published an article on how Facebook Post engagement helps you to drive more sales.

Shpivak says, “Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares.

While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn’t always correlate with actual website conversions. This claim has been made when Instagram star @Arii (with over 2M followers) failed to drive 36 T-shirt sales.

To test the impact of such promoted content, an advertiser can use UTM tagging to analyze incoming traffic to the site with Google Analytics. The challenge with such measurement is that not all users will actually click through on the ad, and might actually visit your site from another channel, e.g. Organic search. Another challenge is that users might engage with a post on a certain device, and then visit your site on a different one, an interaction Google Analytics will isn’t able to identify properly”.

Does Facebook post engagement drive sales?

Asigo: eService Dropshipping (How can you dropship a service?) #ad

Asigo lets you be ‘The First To Market’ in the growing eServices industry, even if you aren’t an expert.

Experienced online marketers Chris Munch and& Jay Cruiz have written a new report called The Rise of eServices, available at no charge, which introduces you to eServices dropshipping.

They explain how they created a “$100k eStore” that you can clone using their new system, Asigo.

This is a new industry and a new business model for online marketing. It has been doing well and has been projected to grow in the next several years.

But the current economic climate and world-wide pandemic have accelerated the movement in this direction.

Imagine getting a start in eCommerce, Dropshipping, or Amazon FBA 5-10 years ago, before the rest of the market caught on.

This may become just as big. Munch and Cruiz have shared a lot of good information in this The Rise of eServices report. Get it at no cost right away.

But that is only the start of their free introduction to this new online industry. Today, they are holding a webinar (they call it their eService Dropshipping Zoom-A-Thon) where they will explain and demonstrate the way to take advantage of this new opportunity with their system.

And this is an unusual webinar. It will last for 18 hours. You don’t need to be there that long, but they will be. On this webinar, you will find out everything you wanted to know about eService Dropshipping.

By the time you read this, they will likely be live. (They are in England, so if you are east of them, you may need to wait a few hours.)

For 18 hours, you can stop by and ask questions about what they are calling their “$2,079+ per week eService Dropshipping model”, also their “$100k Copy & Paste eStore”, and their “$10,513/day eService”.

Ask them anything you want to know. Before you invest in this system, you should have a clear picture of its potential and how it fits with your own needs. It may not be right for you. But it may be perfect.

It’s worth showing up just to see how their business combines the simplicity of dropshipping with the profitability of private-labeling. And it does so without the headaches of inventory, suppliers or shipping.

Sign up for the webinar here: eService Dropshipping Zoom-A-Thon.

Ahrefs Shares 5 Winning Types of Content Marketing

Content marketing requires constant innovation that helps you to attract more audience online. Content in the form of text, video and infographics has its own advantages.

Ahrefs contributor Si Quan Ong has shared five winning content types for better marketing performance.

Quan Ong says, “In this post, I’m not going to cover every content marketing tactic. I’m going to run through the types of content marketing that have worked for us and helped us grow our traffic and revenue.

These are:

  1. Blogging
  2. Video marketing
  3. Podcasting
  4. Free tools
  5. Online courses

1. Blogging

Blogging is the format we’ve been using the longest to drive more traffic to our site and get more customers.

Our primary goal with blogging is to rank high in Google for topics relevant to our business and acquire passive organic traffic”.

5 Winning Types of Content Marketing to Grow Your Business

Ahrefs

Ahrefs Shares 7 Successful B2B Content Marketing Examples

B2B (business-2-business) content marketing refers to the  creation and promotion of content that appeals to businesses that are your target customers.

Ahrefs contributor Si Quan Ong has published an article highlighting seven successful examples of B2B content marketing.

Quan Ong says, “In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success.

  1. Shopify’s Free Tools
  2. Ahrefs’ Blog
  3. Slidebean’s YouTube Channel
  4. MeetEdgar’s Podcast Strategy
  5. First Round — The Review
  6. Kinsta’s Blog
  7. YouGov’s Blog

Shopify is an ecommerce platform that helps businesses sell online. As of June 2019, more than 800,000 companies use the Shopify platform.

Why are they doing so well?

According to their Senior Global Content Marketing Lead, Mark Macdonald, Shopify has invested heavily in content marketing since the beginning”.

What is B2B Content Marketing? 7 Successful Examples

Ahrefs

Are Google’s Core Updates Working? [Podcast]

Google continues to improve its search engine algorithm with a view to provide better search experience to its users.

Rank Ranger has published a new podcast episode ‘Are Google’s Core Updates Working?’ featuring Lily Ray of Path Interactive.

Mordy Oberstein says, “This week, we’re going to get a little more practical. We talk a lot about creating an authoritative content profile in an overall sense, but today we’re going to walk through how to set up a specific piece of content to be authoritative.

As SEOs, when we talk about E-A-T and creating authoritative content, it’s all so novel, which is a little funny because every college student knows what it means to write a piece of authoritative content! Still, it can be very hard to define what exactly authoritative content is. It’s way harder than a purely cognitive issue, it’s a mindset. And adjusting to that mindset can be very hard at times because you still need to think about Google as a simple machine to a certain extent.

Back it all starts with writing for the user. While that may sound simple, understand that your content will come out differently if you write to get traffic or clicks. To keep it simple, just throw all those SEO metrics out the window and write something that helps the user”.

Are Google’s Core Updates Working?

Rank Ranger

Are You Making These Content Development Mistakes?

Content creation is a creative process. To make your content stand out, you need to see that it is helpful to your audience and adds some value to the existing knowledge.

To help you make your content development process flawless, Content Marketing Institute’s An Gynn has shared 15 content development mistakes you should avoid.

Gynn says, “Too often, when content marketers talk mistakes, they’re referring to typos, grammatical errors, and misspellings.

That narrow focus on the granular could be their biggest gaffe.

That’s what we discovered after asking ContentTECH Summit presenters for the biggest mistakes they see happening in the content creation, production, and promotion processes.

How many of these mistakes sound familiar?

1. Don’t know the customer

Failure to fully understand customer needs and wants drives poor and unclear communication – which wastes precious energy and time and serves as a frustration point to customers. This challenge could ultimately have a negative impact on your brand. – Wendy Richardson, senior vice president, customer technical services, Mastercard“.

15 Mistakes You May Be Making in Your Content Development

Content Marketing Institute

A Cyclone for busy online marketers #ad

The Cyclone tool has become popular among internet marketers. The developers of the tool have apparently struck a nerve. People who know they need to improve the success of their marketing, but don’t know how, seem to be attracted to it since it promises that even a beginner can do well.

Cyclone works in 3 steps:
Step 1. Pick a “Revenue Pack” from among those they include. There are multiple “done for you” packs for you to use when you are getting started.

Step 2. Activate The Pack.

Step 3. Cyclone starts generating your results for you on autopilot.

They say it’s ideal for beginners because there really isn’t any significant amount of work needed once you activate the system. The software just takes over and generates results for you on autopilot.

If you don’t have time to do a lot of detailed work building and maintaining a website (or if you don’t even know how), this may be for you.

At the moment, it is being offered at a discount. No codes or anything like that is needed to get your discount. If you use one of these links, the discount will be automatically applied.

See what other marketers have found so attractive about this new tool here: Cyclone.

Affilibuilder builds affiliate websites in a flash #ad

Affiliate marketing, in which you find interested people and send them to a merchant’s website for a commission, is one of the quickest ways to get started online. And it’s not just for start-ups. Some big businesses do nothing but affiliate marketing.

If you do all the work by hand, though, it can be time-consuming. That’s why we are always interested when someone develops software that will take some of the load that we would otherwise do manually.

Kurt Chrisler, who is responsible for the creation of many affiliate marketing tools, has just released Affilibuilder, a tool that can build an affiliate site, automatically, in just moments.

This new tool builds a robust WordPress site, using any theme you have installed, with editorial content and professional photos. Then, it monetizes your site with ads for affiliate products

To provide content for your site, Crisler built created a database of over 10,000 articles for you to choose from. All you have to do is search for any keyword, then choose articles from among those it shows you, and the software will automatically add that content to your post or page.

He also includes 1.7+ Million Images that you can add to your site to make it more inviting.

If that’s not enough, Affilibuilder also will add a YouTube video to your post, one that is relevant to your keyword; again, automatically.

You monetization is through any affiliate program you choose. Simply enter in your affiliate links once, and Affilibuilder will add them throughout your site for you.

Your site can be fully mobile-optimized and responsive. As long as the WordPress theme you are using is mobile-optimized, your Affilibuilder will take advantage of it.

An easy way to get started in affiliate marketing? Yes. And you can begin right now, here: Affilibuilder.

Ahrefs Shares 63 SEO Statistics for 2020

Ahrefs has shared 63 useful SEO Statistics for 2020. This list covers top SEO statistics, ranking statistics, backlink statistics, keyword statistics, SEO industry statistics and more.

Si Quan Ong says, “These are the most interesting SEO stats we think you should know.

  1. 68% of online experiences begin with a search engine. (BrightEdge)
  2. 0.78% of Google searchers click on results from the 2nd page. (Backlinko)
  3. 53.3% of all website traffic comes from organic search. (BrightEdge)
  4. 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
  5. SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
  6. 69.7% of search queries contain four words or more. (Ahrefs)”.

63 SEO Statistics for 2020

Ahrefs

A Fresh Take on FAQs for SEO

Rank Ranger has published a new podcast episode ‘A Fresh Take on FAQs for SEO’ featuring Ashley Segura.

Mordy Oberstein and Sapir Karabello say, “Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO!

  • Why a good FAQ is super helpful for your SEO
  • One massive FAQ? Multiple categorized FAQs? How to craft your FAQs!
  • From markup to media, how to enhance, track, and judge the effectiveness of your FAQs!

Plus, we look at CTR on the SERP when ranking above the fold vs below the fold”.

A Fresh Take on FAQs for SEO

Rank Ranger