“Knowledge is power”; it’s as true today as it was hundreds of years ago. Marketers need to know how people are using their sites. It’s how you know what’s working and what isn’t. Unfortunately, you can’t literally look over the shoulder of each visitor. But IM Tracker is the next best thing. This new WordPress plugin by Amel Boukamcha watches what your visitors do on your site and keeps statistics for you. Look at what this software can do for you: ■ There are no monthly fees to use your software. ■ Your click data is stored on your own server so... [...]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period. What makes it so attractive? • It uses the Facebook Video Player. This is the only Facebook video marketing software that uses the Facebook video player. This allows your videos to play automatically in your friends/fans newsfeeds; they don’t have to install any software. • It lets you add A Facebook “Call to Action” to all Videos. Right in the video, itself, place a call to action button at the end so you can drive traffic to any... [...]

The latest article on HubSpot blog is titled “4 Critical Steps In Tracking Facebook ROI”. Ted Ammon says, “We get it: Facebook is a powerful marketing tool that helps you reach the masses. Or is it? You probably spend at least five hours per week on your social media marketing, and that’s only if you’re a very small business with little customer interaction. The true numbers might shock even you. If you’re spending that much time on your Facebook marketing, do you have any idea what the return on your investment is? What about the Facebook ads you’ve purchased? Have... [...]