Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ad. Advertisers bid on keywords or phrases they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. Search Engine Journal contributor Corey Morris has published an article highlighting seven benefits of using PPC advertising. He says, “If you’re not advertising on search engines, you’re likely missing out by being too slow with just SEO or being... [...]

Search Engine Journal has published a new podcast episode ‘Ask a PPC Live with Amy Bishop’. Talking about PPC, Loren Baker says, “The thing that really excites me about PPC is, and just a little bit about my background may be helpful to hear, is that when I first got started in marketing, it was more so media buying and PR. It was kind of before SEO became a big thing. And then I got into SEO over time. And part of media buying was paid search. So goto.com, and I’m dating myself here, and Overture, and then Google rolled on AdWords and things like that. But I’ve always seen... [...]

Search Engine Journal contributor Corey Morris has published an article highlighting seven powerful benefits of using PPC advertising. He says, “If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue. Need to make a case for PPC advertising? Here are just seven powerful benefits of using PPC. 1. PPC Contributes to Business Goals This is often the most compelling reason to use PPC advertising. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot... [...]

Artificial Intelligence (AI) is evolving and making its impact on almost all the domains. When it comes to e-commerce, it has been creating a significant value for itself. Econsultancy columnist Wesley Parker has share the impact of Artificial Intelligence on the PPC advertising. Parker says, “An expert from the field of AI could argue that paid search agencies don’t use AI at all. In the vast majority of the cases where paid search agencies are using AI it has been around bidding algorithms. Which in reality is simply “machine learning” a subset of AI where a computer uses a dataset... [...]

The pay-per-click (PPC) advertising enables the brands to get direct traffic from their ads displayed on search engine result pages. Relevant PPC ads can help you get the customers genuinely interested in your product or service. Search Engine Land columnist Amanda Krause has shared useful tips to improve your ad relevance with ZIP code-based geotargeting. Krause says, “If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage... [...]