Brand protection involves safeguarding a company’s reputation, trademarks, and intellectual property from misuse or infringement. It ensures that the brand’s identity and value are maintained, preventing counterfeiting, unauthorized use, and damage to consumer trust. Search Engine Land has published ‘Brand Protection: The Complete Guide’. The SEL team says, “Brand protection is an essential part of paid search. it helps safeguard your brand from competitors, affiliates and resellers capitalizing on your brand’s equity, potentially damaging its reputation and driving... [...]