An appealing email design makes your emails more likely to get clicks and sales. AWeber contributor Sean Tinney has published an email-design guide for non-designers. He says, “The right visual style can make the difference between a subscriber who takes an action and one who deletes your email. Attention spans are getting shorter, so understanding how people read your email will help you craft more effective messages. Knowing where their eyes are more likely to go will help you create a layout that makes your email more readable and helps navigate the reader towards your call to action.... [...]

Laura Forer says, “Email has come a long way from rich-text messages and hidden images, and today some emails are works of art. They contain animated gifs and they’re responsive by device. So if that’s the present, what does the future of email design look like? The folks at EmailMonks took a stab at answering that question in an infographic that looks at email design trends over the past year and predicts what we can expect to see as 2017 moves along. Some throwbacks from 2016 that we’re continuing to see are lightweight animated gifs in emails, flat design, and design... [...]