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Wednesday, February 1, 2023

Archive for the 'AI for Marketing' Category

Get Started with Artificial Intelligence [Video]

Content Marketing Institute has published a new #CMWorld 2022 video ‘Get Started with Artificial Intelligence’ featuring Paul Roetzer This is a clip from Paul Roetzer’s session at Content Marketing World 2022 called Piloting AI for Content Marketers: How to Get Started with Artificial Intelligence. Content Marketing Institute  [...]

Will ChatGPT Take Your Job? [Answered]

ChatGPT is in the news. This AI-powered chatbot has excellent potential for the search engine optimization process. Search Engine Journal contributor Brian Fredrick has published an article answering the question ‘Will ChatGPT Take Your Job?’. He says, “There is no question ChatGPT and similar programs will change how SEO professionals work. But this is search engine optimization – change is the only constant.  And it’s already being employed by some professionals in the industry. From keyword research and strategy to content creation and reporting,... [...]

B2B Marketing and AI for Streamlined and Strategic Communications [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Marketing and AI for Streamlined and Strategic Communications’ featuring Peter Prodromou. George B. Thomas says, “AI is just an algorithm, after all. “Everybody is going to shop at Amazon because they have the best algorithm, and there may or may not be passion for it,” Peter says. “If we can…understand things like passion and sentiment, then we’re better positioned to help our clients establish narrative structures that are going to help them to create value.” Peter... [...]

High Ticket AI: build a profitable online business with AI #ad

James Renouf and Dave Espino just released High Ticket AI. Anyone can use the power of AI (Artificial Intelligence) to build or enhance their online business, according to Renouf. Whether you are a beginner online or a seasoned professional, this is for you. It levels the playing field. Renouf says that those that use this succeed. Those that don’t lose out on a remarkable way to grow their business. It is as simple as that. The specific AI strategy in High Ticket AI can work for you whether you have products of your own, or work as an affiliate marketer, or cooperate in JV Partnerships. This... [...]

What is ChatGPT And How Can You Use It? [Answered]

ChatGPT is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI’s GPT-3.5 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. Search Engine Journal contributor Roger Montti has published an article answering the question “What is ChatGPT And How Can You Use It?”. He says, “ChatGPT can write code, poems, songs, and even short stories in the style of a specific author. The expertise in following directions elevates ChatGPT from an information source to a tool that can be asked to accomplish a... [...]

Reminder- How You Can Use AI to Better Align Your Revenue Teams, December 8 [Webinar]

This is a reminder for a MarketingProfs webiar to be held of December 8, 2022.  MarketingProfs is hosting a webinar ‘Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams’ on Thursday, December 8, 2022, at 2.00 pm ET. The MarketingProfs team says, “Whether you’re new to AI or you have some experience with it, join Aurelia Solomon and Masooma Zakir for Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams. You’ll learn: Important AI trends and what they mean for marketing leaders Best-practices for enabling your team... [...]

How You Can Use AI to Better Align Your Revenue Teams, December 8 [Webinar]

Artificial intelligence has become a buzzword in the buzzword-loving tech world. But AI is much more that that—and it’s something marketing and sales leaders can no longer afford to ignore. MarketingProfs is hosting a webinar ‘Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams’ on Thursday, December 8, 2022, at 2.00 pm ET. The MarketingProfs team says, “Whether you’re new to AI or you have some experience with it, join Aurelia Solomon and Masooma Zakir for Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams. You’ll... [...]

Reminder- Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI, October 13 [Webinar]

This is a reminder for Adweek’s webinar scheduled on October 13.  Everyone wants their businesses to be better, both in terms of financial outcomes and how they’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers. Adweek is hosting a webinar ‘Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI’ on Thursday, October 13, 2022, at 1.00 pm EDT. The Adweek team says, “Merkle’s... [...]

Using AI to Improve Content Marketing Processes

Artificial intelligence offers plenty of opportunities to boost your marketing efforts. With AI assistance, content marketing can perform better. Content Marketing Institute contributor Ann Smarty has published an article featuring three ways to use AI for content marketing improvement. She says, “Though a machine can’t do creative writing, artificial intelligence can be helpful in your content marketing processes. Here are three ways AI-powered tools can help you make your content marketing more productive: 1. Put together content briefs Creating a content asset often requires a lot... [...]

Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI, October 13 [Webinar]

Everyone wants their businesses to be better, both in terms of financial outcomes and how they’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers. Adweek is hosting a webinar ‘Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI’ on Thursday, October 13, 2022, at 1.00 pm EDT. The Adweek team says, “Merkle’s global head of data and analytics Shirli Zelcer will unpack why understanding... [...]