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Sunday, May 26, 2024

Archive for the 'AI for Marketing' Category

AI Updates Go Personal [Video]

Content Marketing Institute has published a new video ‘AI Updates Go Personal’ featuring Robert Rose. The CMI team says, “In competing events, OpenAI and Google each launched major AI upgrades this week, including multimodal models, desktop apps, and real-time interaction capabilities. Despite the rumors, both businesses left the implications for search and marketing out of their conversations. Robert Rose says it’s a clear sign the biggest players are positioning their products for consumer appeal, which convinces him that businesses need to find their own operational footing... [...]

Everything You Should Know About New ChatGPT and Gemini Features

Combining ChatGPT and Gemini for marketing presents an innovative approach that merges the power of conversational AI with precise ad targeting. Content Marketing Institute has published an article featuring recently added ChatGPT and Gemini features. The CMI team says, “The most interesting thing in both OpenAI and Google’s announcements wasn’t the new features but what they didn’t say. But before I get to that, let’s dive into what they did say. OpenAI launched GPT-4o. The “o” stands for “omni” — a nod to the new all-encompassing multi-modal application. The more efficient... [...]

5 Ways OpenAI’s GPT-4o Changes Marketing [Podcast]

GPT-4o represents a significant leap in AI capabilities, boasting unparalleled language understanding and generation. With its advanced architecture and extensive training, GPT-40 pushes the boundaries of natural language processing, revolutionizing various fields from content creation to virtual assistance. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Ways OpenAI’s GPT-4o Changes Marketing’. The video covers the following: Call to innovate... [...]

Branding & Marketing In The Age Of AI with Seth Godin [Video]

AI is revolutionizing branding and marketing. It analyzes vast data to understand customer desires, crafting hyper-personalized experiences that resonate deeply. This empowers brands to develop targeted messaging, predict trends, and automate tasks, freeing marketers to focus on creative strategy. The result: a more efficient, data-driven approach that builds stronger brand connections. The BMA team says, “In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. The fusion of artificial intelligence (AI) with branding... [...]

DMI Lists Six AI Tools for Designers

AI tools for designers boost efficiency by automating repetitive tasks and spark creativity by generating unexpected design ideas. Digital Marketing Institute contributor Tanla Jackson has published an article featuring six AI tools for creative designers. She says, “In an industry fueled by innovation, AI in digital marketing offers so many opportunities for professionals in all areas, and creative designers perhaps more than others. In this walkthrough* from the Digital Marketing Institute’s chief creative designer, Tania Jackson demonstrates six of her favorite AI tools that she... [...]

Using AI To 10X Sales Prospects [Podcast]

Using AI in sales enhances efficiency by analyzing customer data to personalize interactions, predict buying behavior, and tailor product recommendations, ultimately boosting conversion rates and driving revenue growth through targeted strategies and insights-driven decision-making. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Using AI To 10X Sales Prospects’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends... [...]

How To Master Sales Prospecting With AI In 2024 [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Master Sales Prospecting With AI In 2024’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends on data quality. AI should profile people to improve engagement. AI outperforms humans in marketing email conversions. AI excels at user profiling and triggers. Construct prospect email in chunks, validate online presence. Using CRM and Zapier to automate processes. Cheap tactics saturate, value... [...]

Reminder- How AI-Powered Data is Transforming the Future of Marketing, May 16 [Webinar]

This is a reminder for the Adweek webinar to be held on May 16, 2024. Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first environment. Now is the time to tap into its transformative potential to deepen your understanding of these key stakeholders—and catapult growth. Discover how to leverage... [...]

I Created A Media Strategy For Airbnb With One Prompt [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5% Possible data anomaly in shift from Google. AI chat bots need to be stickier Generative AI tech stack for audio and video. AI created video scripts save time and effort Gary Vaynerchuk’s insights and advice Google provides direct attribution marketing channel impact Educate managers on value of indirect channels Planning... [...]

I Created A Media Strategy For Airbnb With One Prompt [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5%. Possible data anomaly in shift from Google. AI chat bots need to be stickier. Generative AI tech stack for audio and video. AI created video scripts save time and effort. Gary Vaynerchuk’s insights and advice. Google provides direct attribution marketing channel impact. Educate managers on value of indirect channels. Planning... [...]


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