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Tuesday, December 5, 2023

Archive for the 'AI for Marketing' Category

Using Generative AI to Create Marketing Content

Generative AI (GenAI) is a type of artificial intelligence (AI) that can create new data. GenAI can generate a variety of content. HubSpot contributor Tristen Taylor has published an article featuring eight types of AI-Generated content in marketing. She says, “Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from... [...]

How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events, December 14 [Webinar]

Webinars have become one of our most successful channels because it’s where great content meets audience engagement. But with the power of AI, we can now personalize and scale our webinar programs, and content, in uniquely human ways. MarketingProfs is hosting a webinar ‘How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events’ on Thursday, December 14, 2023, at 2:00 pm ET. The MarketingProfs team says, “From personalizing promotions, to building presentations, to optimizing audience engagement and turning webinars into entirely new forms of content, this session... [...]

AI-Powered Personalization: Crafting the Customer-Centric Future, December 7 [Webinar]

AI-powered personalization uses machine learning and other technologies to analyze customer data and create personalized content. MarketingProfs is hosting a webinar ‘AI-Powered Personalization: Crafting the Customer-Centric Future’ on Thursday, December 7, 2023, at 2:00 pm ET. The MarketingProfs team says, ” Join Drift’s Ottavio Dattolo (senior global demand generation manager) and Caitlin Seele (director of revenue marketing) as they plunge into the dynamic world of AI-driven personalization. Discover the profound impact of AI personalization for connecting with your customers. In... [...]

Reminder- What Marketers Really Want to Know About Generative AI, November 30 [Webinar]

This is a reminder for the DMD webinar to be held on November 30, 2023.  Most people agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Digital Marketing Depot is hosting a webinar ‘What Marketers Really Want to Know About Generative AI’ on Thursday, November 30, 2023, at 1.00 pm EDT. The DMD team says, “Join our webinar as Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, poses the questions marketers really want answered about... [...]

I Used AI To Start A Billion Dollar Business Idea [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Start A Billion Dollar Business Idea’ featuring Kipp Bodnar and Kieran Flanagan. The HubSpot team says, “The future of business success relies on harnessing the full potential of AI. Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-dollar business that Warren Buffet would invest into. Learn more about AI-powered idea generation, customizing content for investors, and the dynamic process of iterating in real... [...]

Whiteboard Friday Recap 2023: AI Edition [Video Recap]

MOZ has published the latest episode of the Whiteboard Friday ‘Whiteboard Friday Recap 2023: AI Edition’. The MOZ team says, “The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that this level of adoption is drastically altering the way the online world functions. So how does this impact the search industry? Is AI going to take our jobs? Will AI change the roles of digital marketers... [...]

AI in Digital Marketing – The Ultimate Guide [Guide]

Artificial intelligence (AI) in digital marketing uses machine learning, algorithms, and data models to create customer insights. These insights can help marketers optimize spending, personalize content, and customize the customer journey. Digital Marketing Institute has published ‘AI in Digital Marketing – The Ultimate Guide’. The DMI team says, “AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we’ll... [...]

Five Tips to Future-Proof Your Content Strategy

Artificial intelligence (AI) is a powerful tool for content marketing. It can help marketers create more targeted and personalized campaigns. AI can also automate tasks such as data analysis and customer segmentation. Forbes contributor John Hall has published an article featuring five tips to future-proof your content strategy in the age of AI. He says, “Should content marketers be worried about AI? It’s a hot topic—and one you can’t spend too much time debating. Tools like ChatGPT are disrupting the pace of content creation and strategy. One expert prediction forecasts that AI will... [...]

Are LLMs And Search Engines The Same? [Answered]

Search Engine Journal contributor Winston Burton has published an article answering the question ‘Are LLMs And Search Engines The Same?’. He says, “AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT is like the new Frank’s RedHot sauce; people use it for everything. Search engines like Google and Bing have changed to incorporate AI chatbots into their algorithms, but do search engines and AI LLMs now serve the same purpose? Here’s... [...]

I Used ChatGPT To Create A Brand Campaign In 30 Minutes [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used ChatGPT To Create A Brand Campaign In 30 Minutes’. The HubSpot team says, “Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you... [...]