MediaPost Columnist Ray Schultz has reported about the redesigned Gmail service that will help consumers track purchases and reservations. He says, “Google is taking another stab at improving the Gmail experience. It has updated its summary cards, adding new details to the snippets it previously supplied at the top of emails. The new cards are now appearing in Android and iOS. What’s all the hype about? “For starters, summary cards as you know them are getting a whole new look across purchases, events, bills and travel emails,” Google writes. “They’ll offer new action buttons, like... [...]

AWeber has published a new video ‘Using Calendly with Your Email Marketing Platform to Automate Lead and Customer Nurturing’. This video covers the following: Why is this integration so useful? Promote events and nurture leads Segment leads for more personalization Manage cancelations Reschedule invites Re-engage no-shows. AWeber  [...]

In 2024, email marketing is increasingly personalized, leveraging AI to deliver hyper-targeted content. It’s a crucial tool for nurturing customer relationships and driving engagement through tailored, data-driven campaigns. Content Marketing Institute contributor Ann Gynn has published an article featuring 19 do’s and don’ts of improving email marketing. She says, “Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want. But to gain email’s true advantage, you don’t just hit the... [...]

AWeber contributor Chelsea Hurst has published an article answering the question ‘Are image-only emails good for reader experience or problematic?’. She says, “I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month. I was so happy with how everything turned out—but that happiness turned into utter dismay when we received our copies from the printer. All of the images on the entertainment page were missing. I rushed to check my InDesign file. Sure enough, I had neglected to embed the images before sending it to... [...]

Welcome emails are essential for making a positive first impression, setting the tone for future interactions, and guiding new subscribers or customers through their initial engagement with your brand. They help establish trust and increase the likelihood of long-term loyalty. HubSpot contributor Erik Devaney has published an article featuring 16 great examples of welcome emails for new customers. He says, “I believe that one factor that really impacts the customer onboarding proces s is the welcome email. While there’s no one-size-fits-all format, there are several key components that... [...]

AI in email marketing enhances personalization by analyzing user behavior and preferences, enabling tailored content that boosts engagement. It also optimizes send times and subject lines, increasing open rates and overall campaign effectiveness. HubSpot contributor Flori Needle has published a guide to AI Email Marketing. He says, “I’ve found that the most significant benefit of using AI in email marketing is that it saves time while improving performance. The routine processes you spend time on can happen instantly, and you can launch your optimized campaigns faster. Most AI email... [...]

Executing an email campaign requires careful planning, from crafting compelling content to segmenting your audience for targeted messaging. Effective execution ensures higher engagement rates and conversion, making email campaigns a vital component of a comprehensive marketing strategy. Digital Marketing Depot is hosting a webinar ‘Mastering Email Campaign Execution’ on Tuesday, August 27, 2024, at 1.00 pm EDT. The DMD team says, “Email marketing has never been more challenging. With soaring customer expectations and an overcrowded inbox, delivering impactful campaigns demands... [...]

CleverlyBox is a 100% cloud-based autoresponder with a built-in SMTP server for reliable email delivery. Take a look at CleverlyBox, the first-ever ‘QuadIntel’ email automation system in the world. It revolutionizes your cold emailing strategy with its cutting-edge AI tools, turning them into successful sales. These tools include creating high-impact emails, using warmed-up IPs for optimal deliverability, predicting virality, and offering spam trap protection. Email marketing is a potent tool for reaching out to your audience directly. It serves as a direct channel to their inboxes,... [...]

HubSpot contributor has published an article featuring 13 Best Free (& Private) Email Accounts & Service Providers for 2024 He says, “There are two main types of email service providers to choose from for personal emails: email clients and webmail. Most options offer both alternatives to best match the end-user’s needs, but it’s still important to understand the different terms. What are email clients? Email clients are software applications you install onto your computer to manage the email you send and receive. To access this email, the client interacts with a remote email... [...]

Email marketing welcome sequences are crucial for making a strong first impression, nurturing new subscribers by providing valuable content, and building brand loyalty. They set the tone for future interactions, significantly boosting engagement and conversion rates. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Creating Winning Email Marketing Welcome Sequences’ featuring Tyler Cook. This episode covers the following: Why Marketers Should Focus on Email... [...]