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Saturday, April 1, 2023

Archive for the 'email marketing' Category

22 Sales Email Mistakes to Avoid

It is important to stay focused on sending out regular emails to your audience. Well-crafted emails can help you achieve your marketing goals. HubSpot contributor Tristen Taylor has published an article featuring 22 email marketing mistakes that people make. She says, “Writing good sales emails is an art and a science, and good salespeople know how to write professional and personalized messages to prospects. No matter the tone or writing style you choose, your communication should be free of common sales email mistakes. Email Mistakes at Work 1. Sending too many emails. Brand-new reps often... [...]

What is an automated email campaign and how can it save me time? [Answered]

Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool. AWeber has published a new video on what is an automated email campaign and how can it save me time. The AWeber team says, “This email automation tutorial will show you how you can save time and money by working to engage and grow your audience and business, 24/7.” AWeber  [...]

Send people ultra-personalized email with dynamic content [Video]

Personalized emails can help you make your offers irresistible. It helps you connect with your subscribers and appeal to them. AWeber has published a new video ‘Send people ultra-personalized email with dynamic content’ featuring useful tips on creating personalized emails. The AWeber team says, “One of the great things about email is that it’s incredibly personal. When done right, it feels like a one-on-one conversation between you and the single person reading your email. The best way you can make email personal is by asking your audience about their interests and sending... [...]

The Beginner’s Guide to Email Marketing [Guide]

HubSpot has published ‘The Beginner’s Guide to Email Marketing’ to help marketers build effective email marketing campaigns. The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list. Remaining CAN-SPAM compliant. Using email automation to save time. Segmenting your audience to deliver targeted content. And More! The Beginner’s Guide to Email Marketing HubSpot  [...]

Avoid This Email Marketing Strategy At All Costs [Video]

Neil Patel has published a new video ‘Avoid This Email Marketing Strategy At All Costs’ highlighting an email marketing strategy you should avoid. He says, “Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and here’s how you can avoid falling into the same trap.” Neil Patel’s Blog  [...]

Sendiio: AI Autoresponder for Email, Text, Facebook Messenger #ad

Sendiio 3.0 was just released and is at launch pricing through Feb 12, 2023. Its claim to fame, according to Joshua Zamora, the creator, is that it’s the 1st and only autoresponder that combines real artificial intelligence with the power of email, text, and Facebook Messenger marketing under one central dashboard. Sendiio has been around since the release of version 1.0 in 2019 and already serves over 12k users and delivers over 1 Million messages per day. This latest version has new features that every marketer will benefit from. For example, Sendiio 3.0 comes with a built-in AI writing... [...]

Email Marketing: An In-Depth Guide [Guide]

Search Engine Journal has published ‘Email Marketing: An In-Depth Guide’ explaining email marketing and how to succeed at it. Brian Fredrick says, “If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business: Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it. It allows you to build a stronger relationship with your targets via personalization and auto-triggered campaigns. You can segment your audience to... [...]

Maximize Email Engagement and Personalization with Data & AI [Webinar Replay]

MarTech’s webinar on ‘Maximize Email Engagement and Personalization with Data & AI’ is available on replay. The MarTech team says, “A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries, and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results. You’ll also learn how they: Accessed... [...]

Email, The Weapon Against Identity Fraud [Guide]

ClickZ has published a new guide ‘Email, The Weapon Against Identity Fraud’. The ClickZ team says, “US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention.  Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc.  An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs.  Data about an email tells a lot about an individual behind the email or a potential fraudster.  The AtData API provides companies... [...]

Reminder- Maximize Email Engagement and Personalization with Data & AI, January 31 [Webinar]

This is a reminder for the Digital Marketing Depot webinar to be held on January 31, 2023.  Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to get a sense of a few things: What is multi-site management, and why it’s foundational in establishing diverse yet on brand, digital experiences? How our partners... [...]