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Saturday, January 28, 2023

Archive for the 'Retargeting Tips' Category

Winning at Retargeting: Tips to Reconnect & Convert [E-book]

Search Engine Journal has published an e-book ‘Winning at Retargeting: Tips to Reconnect & Convert’. The SEJ team says, “You’ll learn a complete framework for successful conversions and find retargeting examples from brands to inspire your own campaigns, too. By the end of this guide, you’ll be able to: Understand the differences between these two tactics and determine which strategies are right for your goals. Identify the key factors to consider in launching your RM/RT efforts. Figure out which advertising platforms are best to run your campaigns. Apply consumer... [...]

“How to create a winning WP Plugin”, free with purchase #ad

Cindy Donovan and her team have just released new traffic software for getting penny clicks: PixlyPro. PixlyPro is a link shortener with built-in integration to six social media platforms (Facebook, Twitter, Pinterest, Google Ads, LinkedIn and Quora). It also has built-in “call to action” (CTA) software that enables you to use any URL and have your call to action associated with it. Users who click on your link are then “pixelized” and so you can retarget them. Because of this powerful retargeting capability, you can take advantage of traffic to any website and use its traffic... [...]

Avoid these retargeting mistakes

Econsultancy columnist Patricio Robles has shared a list of six big retargeting mistakes that the marketers make. Robles says, “Retargeting can be an incredibly powerful weapon in the digital marketer’s arsenal. For some marketers, it consistently produces one of the highest ROIs of all digital campaigns. But even so, many marketers make mistakes that can reduce the efficacy of their retargeting campaigns. Here is a look at six of the biggest. Retargeting users who have already converted The productivity of retargeting campaigns can mask waste. One of the more common forms... [...]