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Thursday, February 2, 2023

Archive for the 'YouTube Advertising' Category

YouTube AdSense: How To Get Started [Step-by-Step Guide]

AdSense is a Google product that lets YouTube Creators in the YouTube Partner Program get paid. Search Engine Journal contributor Ben Steele has published a step-by-step article on getting started with YouTube AdSense. He says, “To become eligible for the YouTube Partner Program and start using YouTube AdSense, you need to meet a set of specified requirements and then put your channel through a review process. You need an existing YouTube channel in good standing, with videos uploaded, an existing audience of at least 1,000 subscribers, and at least 4,000 hours of total watch time within... [...]

Your Guide to Launch & Optimize YouTube Video Ad Campaigns

YouTube advertising is a proven way to increase your leads and get more sales done. Appealing ads can help you give a boost to your business. HubSpot contributor Jami Oetting has published an in-depth article on launching & optimizing YouTube video advertising campaigns. Oetting  says, “In this post, we’ll guide you through YouTube ads—how they work, how you get paid, and best practices for growing revenue from your YouTube channel through advertising. By the end of this guide, you’ll be ready to launch advertisements across your YouTube channel as part of your... [...]

Four Steps to Run Shoppable Ads in YouTube Shorts

Shoppable Ads allow advertisers to take consumers from awareness right through to purchase, all within a single ad format. Social Media Examiner’s Anna Sonnenberg has published an article featuring four steps to run shoppable ads in YouTube Shorts. She says, “You can advertise in the Shorts feed by creating a Video Action or App campaign. The setup process is similar for both campaign types, so we’ll walk through how to create a Video Action campaign, including what to do if you need a new short-form creative for advertising. #1: Launch a New YouTube Video Action Campaign Open... [...]

A Better Way to Advertise on YouTube [Video]

Neil Patel has published a new video featuring a new way to advertise on YouTube. He says, “YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? It’s because everyone does the same old things where they choose certain keywords, audiences and videos they want to target and show their ads to those people. And what most companies do is... [...]

Strategies to Improve YouTube Ads Targeting

With YouTube content targeting you can choose where to place your YouTube ad videos so you can advertise on the videos and channels that align best with your goals. Social Media Examiner contributor Anna Sonnenberg has shared four ways to improve YouTube ads targeting. She says, “When you set up YouTube ads, you can use audience targeting, content targeting, or both. As you add targeting options to video campaigns, pay attention to the forecast in the upper-right corner. It’s important to make sure your targeting is defined enough to be relevant without making your potential... [...]

Guide to Using YouTube’s Call-to-Action Overlay Ads

A call-to-action (CTA) overlay is an interactive element that appears over an ad and can help drive clicks to your website. An overlay appears when the video starts, and collapses into a thumbnail image after 15 seconds. HubSpot contributor Tristen Taylor has published an article on using YouTube’s call-to-action overlay ads. He says, “They’re relatively small and inoffensive to the viewing experience and leave enough space to garner the attention of various potential customers. And making them isn’t a challenge, let’s get into it. How to Create YouTube Overlay... [...]

YouTube Advertising: How to Run Your First Ad [Video]

Social Media Examiner has published a new video ‘YouTube Advertising: How to Run Your First Ad’ featuring Allie Bloyd. The SME team says, “Want to start running ads on YouTube? Not sure how to get started? In this video, [email protected] Bloydprovides a complete step-by-step tutorial for setting up and launching your very first YouTube ad. You’ll discover the basics, like how to set up your YouTube channel and Google Ads account, as well as how to link your accounts to track performance. You’ll also learn how to set up a new campaign from start to finish, including choosing... [...]

Your Guide to Building a YouTube Ad Sequence

YouTube video ad sequencing lets marketers show ads on YouTube in an order based on the most compelling and memorable story structures. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting the important steps to build a YouTube ad sequence. She says, “YouTube ad sequences offer a valuable opportunity to connect with your target audience. Here are a few ways your business can leverage this tool—and why you should consider using it. Deliver Your Brand’s Message in Order If you’ve set up solid targeting parameters and built YouTube remarketing... [...]

Beginner’s Guide To YouTube Video Advertising [Guide]

Getting started with YouTube video ads is easier than ever. By following the right steps, you can create rewarding ads. Search Engine Journal contributor Lisa Raehsler has published ‘The Complete Beginner’s Guide To YouTube Video Advertising’. She says, “First, let’s take a look at the video assets you have available. Do you have current video ads you can use? Any reworking/editing existing videos? Or do you need to create new ones with a video producer or use templates? Content of the video: For ads, the video should start out fast and keep the... [...]

Three YouTube Ad Targeting Options You Should Consider

YouTube advertising can help you to engage with your most valuable audiences on the world’s largest video platform. With the right ad formats, you can attract new customers within your budget. Social Media Examiner contributor Joe Martinez has published an article highlighting three YouTube ad targeting options to expand your reach. He says, “Want to reach more of the right people with your YouTube ads? Wondering which targeting options you should try? In this article, you’ll discover three ways to target people with your YouTube ads. #1: Target Audiences by YouTube Remarketing... [...]