A sales plan is what outlines your sales team’s objectives and targets, as well as the steps, budget, and tools needed to get you there. Similarweb has published ‘How to Build a Sales Plan: The Step-by-Step Guide’ to help marketers prepare a sales plan. says, “Creating a robust sales plan is really handy to anyone that works in sales. It helps everyone see the big picture, get aligned on goals, and understand their role in achieving them. When you take the time to craft a sales plan, you will: Create a clear and accessible reference to understand company and sales-specific... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Empowering Sales Success—The Role of Marketing in Sales Enablement’ featuring Owen Richards. George B. Thomas says, “Marketing Smarts Episode 562 guest Owen Richards doesn’t believe in thought leaders. “Sales isn’t a qualification. There’s no education behind it,” Owen says. “There’s nothing to help people know the difference between doing it well and not doing it well, except for freedom of thought and people’s opinions, and with that comes such a variety.” So... [...]

A sales plan is what outlines your sales team’s objectives and targets, as well as the steps, budget, and tools needed to get you there. Similarweb content marketing expert Leah Messenger has published a ‘How to Build a Sales Plan: The Step-by-Step Guide’. She says, “Creating a robust sales plan is really handy to anyone that works in sales. It helps everyone see the big picture, get aligned on goals, and understand their role in achieving them. When you take the time to craft a sales plan, you will: Create a clear and accessible reference to understand company and sales-specific... [...]

A sales projection is a financial technique that estimates the amount of revenue a company expects to earn in the future. It’s also known as a sales forecast. HubSpot has published ‘The Ultimate Guide to Sales Projections‘. Althea Storm says, “Projecting sales (and revenue) helps business leaders make informed decisions about business operations and track their progress toward long-term goals and objectives. Below are several reasons why sales projections are important.1. Make better decisions. Sales projections provide important data that helps business leaders make informed... [...]

This is a reminder for the MarTech webinar to be held on August 3, 2023. MarTech is hosting a webinar ‘A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns’ on Thursday, August 8, 2023. The MarTech team says, “Join Scott Allan, Chief Marketing and Solutions Officer at URLgenius, in this webinar to learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact. You’ll learn how to unleash the full power of DTC social media advertising and organic engagement... [...]

Watch this TED video ‘The four-letter code to selling anything’ featuring Derek Thompson. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, Derek is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.  [...]

HubSpot has published a new guide ‘Personal Selling: The Ultimate Guide to Humanizing Your Sales Efforts’ to help businesses improve their sales.  Allie Decker says, “Personal selling gives you a leg up. A whopping 92% of all customers expect a personalized experience. What’s more, 80% of consumers are more likely to buy from companies that nail personalization. It should come as no surprise that personal selling offers several critical advantages. That includes the following. You can build strong relationships. You can use detailed and personalized communication to build... [...]

Sales forecasting software are designed to predict demand for a company’s offerings based on data. These programs utilize historical data and the current sales pipeline to create time-bound sales estimates. HubSpot contributor Tolulope Alabi has published a list of 12 best sales forecasting software in 2022. Alabi says, “The effects of inaccurate forecasts extend far beyond missing sales targets. In reality, these effects ripple throughout an organization in various ways — inventory shortages, poor resource management, inaccurate staffing, and so on. So, the true benefit of sales... [...]

Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve. HubSpot has published ‘Sales Analytics: A Simple Guide‘ featuring useful sales analytics statistics. Jay Fuchs says, “Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve. 1. Select who or what you want to analyze. This one is pretty straightforward, but it’s still worth... [...]

The Social Media Examiner has published a new video ‘Earning Trust: A Method for More Sales’ explaining how to earn customer trust. The SME team says, “Wish more people trusted your business? Looking for a content marketing model that helps establish trust? Discover how to combine three kinds of content to earn and sustain a trusted relationship with today’s marketplace.” Social Media Examiner  [...]