Effective online sales channels in 2024 include e-commerce platforms, social media marketplaces, and personalized brand websites, all optimized for mobile users. Integrating AI-driven recommendations and seamless checkout processes enhances the customer experience and boosts conversion rates. Shopify contributor Alexa Collins has published an article featuring 10 most important sales channels for selling online in 2024. She says, “Distribution channels are how products move from the manufacturer to the consumer. Many companies use third-parties like dropshipping, print on demand, or 3PLs to... [...]

Accurate sales forecasts are crucial for businesses to manage inventory levels effectively, ensuring that they meet customer demand without overstocking. They also enable better financial planning, helping companies allocate resources efficiently and make informed decisions for growth. HubSpot has published a new video ‘How to Create Accurate Sales Forecasts in 2024’. The HubSpot team says, “Struggling to make accurate sales forecasts? Wondering how to avoid cash flow issues and make informed financial decisions? In this video, Jory... [...]

Digital PR, short for Digital Public Relations, is a marketing strategy that helps brands increase their online presence and reputation. It’s a measurable tactic that can help drive brand awareness, website traffic, and sales. MOZ contributor Amber Buonsenso has published an article featuring useful tips for driving sales with Digital PR. She says, “Digital PR is a link-building tactic and one of the three vital pillars of SEO (technical SEO, content marketing, and link building) that work together to boost your website’s rankings in search results. It is an ongoing commitment, and... [...]

A sales plan is what outlines your sales team’s objectives and targets, as well as the steps, budget, and tools needed to get you there. Similarweb has published ‘How to Build a Sales Plan: The Step-by-Step Guide’ to help marketers prepare a sales plan. says, “Creating a robust sales plan is really handy to anyone that works in sales. It helps everyone see the big picture, get aligned on goals, and understand their role in achieving them. When you take the time to craft a sales plan, you will: Create a clear and accessible reference to understand company and sales-specific... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Empowering Sales Success—The Role of Marketing in Sales Enablement’ featuring Owen Richards. George B. Thomas says, “Marketing Smarts Episode 562 guest Owen Richards doesn’t believe in thought leaders. “Sales isn’t a qualification. There’s no education behind it,” Owen says. “There’s nothing to help people know the difference between doing it well and not doing it well, except for freedom of thought and people’s opinions, and with that comes such a variety.” So... [...]

A sales plan is what outlines your sales team’s objectives and targets, as well as the steps, budget, and tools needed to get you there. Similarweb content marketing expert Leah Messenger has published a ‘How to Build a Sales Plan: The Step-by-Step Guide’. She says, “Creating a robust sales plan is really handy to anyone that works in sales. It helps everyone see the big picture, get aligned on goals, and understand their role in achieving them. When you take the time to craft a sales plan, you will: Create a clear and accessible reference to understand company and sales-specific... [...]

A sales projection is a financial technique that estimates the amount of revenue a company expects to earn in the future. It’s also known as a sales forecast. HubSpot has published ‘The Ultimate Guide to Sales Projections‘. Althea Storm says, “Projecting sales (and revenue) helps business leaders make informed decisions about business operations and track their progress toward long-term goals and objectives. Below are several reasons why sales projections are important.1. Make better decisions. Sales projections provide important data that helps business leaders make informed... [...]

This is a reminder for the MarTech webinar to be held on August 3, 2023. MarTech is hosting a webinar ‘A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns’ on Thursday, August 8, 2023. The MarTech team says, “Join Scott Allan, Chief Marketing and Solutions Officer at URLgenius, in this webinar to learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact. You’ll learn how to unleash the full power of DTC social media advertising and organic engagement... [...]

Watch this TED video ‘The four-letter code to selling anything’ featuring Derek Thompson. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, Derek is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.  [...]

HubSpot has published a new guide ‘Personal Selling: The Ultimate Guide to Humanizing Your Sales Efforts’ to help businesses improve their sales.  Allie Decker says, “Personal selling gives you a leg up. A whopping 92% of all customers expect a personalized experience. What’s more, 80% of consumers are more likely to buy from companies that nail personalization. It should come as no surprise that personal selling offers several critical advantages. That includes the following. You can build strong relationships. You can use detailed and personalized communication to build... [...]