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Friday, February 3, 2023

Archive for the 'Customer-Centricity Tips' Category

Forrester’s ‘Use Customer Journeys To Guide Your Digital Strategy’ Webinar, July 11

Forrester is hosting a webinar on ‘Use Customer Journeys To Guide Your Digital Strategy’ on Tuesday, July 11 at 11.00 am EST. This webinar will focus on creating customer-focused digital strategies and more. The Forrester team says, “Digital teams at banks and insurance companies are keen to digitize the customer life cycle from end-to-end, pushing for 100% digital sales and service, but these strategies are based on unvalidated assumptions about what’s best for customers and can result in misunderstandings of customer behavior and preferences and low adoption... [...]

eMarketer’s ‘Customer Experience: How to Navigate the Journey Toward Customer-Centricity’ Webinar, May 18

eMarketer is hosting a webinar on ‘Customer Experience: How to Navigate the Journey Toward Customer-Centricity’ on Thursday, May 17 at 1.00 pm ET with Nicole Perrin. This webinar will share information on how marketers are making improvements to the customer experience a priority The webinar attendees will learn: The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels What the realities are today for practitioners looking to reach the ultimate single customer view How marketers are dealing with a consumer... [...]