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Saturday, July 20, 2024

Archive for the 'Remarketing Tips' Category

10 Remarketing Strategies

Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take the desired action that may interest them, such as conversion. Search Engine Journal contributor Brooke Osmundson has shared 10 remarketing strategies to boost PPC performance. She says, “These three remarketing strategies cover the basics of top-of-funnel marketing and utilize different campaign types to help leverage your RLSAs. 1. Target Users Who Have Engaged With A Video Campaign And Encourage Them To Take Action If you’ve tried YouTube Ads in any form and have struggled... [...]

Facebook Remarketing Made Easy: Get the most from your Facebook ads #ad

Chances are that anyone who visits your website also visits Facebook on a regular basis. They may come to your site, choose to not accept the offer you make for your product or service and then leave. It looks like you have lost a sale. But wait, the next day, they visit Facebook. Suppose you have an ad on Facebook for your product, and they see it again. “Hmm,” they think. “This is advertised on Facebook. Maybe I too quickly turned it down.” Then they click on your ad. Now you have a second chance to market to them; you are “remarketing” to them. And this second... [...]

Strategies to Build Remarketing Audiences in Google and Facebook

Remarketing refers to tracking visitors to your website who didn’t buy and when they visit a platform supporting remarketing (for example, Facebook) showing them an ad, to have a second chance to make the sale. The term comes from the idea that during their original visit, you marketed to them. The later ad “remarkets” to them. Seer Interactive’s Ashton Underwood has shared an article highlighting ways to create remarketing audiences in Google and Facebook networks. Underwood says, “The last time we saw you, we shared our tips and tricks in setting up a holistic paid... [...]

Using Responsive Display Ads for Remarketing

Remarketing or retargeting is the marketing concept in which you reconnect with users who have visited your website in the past. It is done with the help of display ads. Portent contributor Timothy Johnson has shared some useful tips on how to use responsive display ads for remarketing. Johnson says, “There are many different ways to remarket to users, but for this post, we are going to focus on remarketing via Google and the Google Display Network. First, we’ll cover how to jump into Google display remarketing, and then how to use responsive display ads. How to Get Started... [...]

How to Manage a Bing Remarketing Program

Remarketing is re-contacting the prospects who have already shown interest in your products or services. In remarketing, marketers specialize and customize their search ads to target those prospects. Usually, Google, AdRoll and Criteo are the major platforms which are considered for remarketing. Michelle Cruz of Search Engine Land has shared tips for managing a successful Bing remarketing program. Cruz has listed the three-step process to start a Bing remarketing campaign. Talking about the UET for Bing, Cruz says, “Bing remarketing relies upon the implementation of their Universal Event... [...]

‘Remarketing Made Easy’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Remarketing Made Easy”. Pete Prestipino says, “Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects from those sites that have opted into the program. Google uses visit duration, page depth, physical location, device, referrer and browser to predict the users most likely to convert when they return to a website. Google Analytics automatically manages... [...]

‘How to successfully engage customers when remarketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to successfully engage customers when remarketing”. James Critchley says, “In a post on this site recently, I  looked at some of the top UK ecommerce retailers and evaluated how well they implement remarketing tactics, such as cart recovery. In doing so I signed up to an account for each of these companies, as is the norm, loaded a basket with goods, abandoned it and then waited to see what happened. Since carrying out that experiment I’ve been receiving marketing emails, with varying degrees of regularity, and... [...]

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