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Monday, September 27, 2021

Marketing Glossary

Four Ways to Improve Your Writing

Effective writing skills play a very important role in your marketing journey. It helps you be more persuasive when it comes to reaching out to your prospects.

Content Marketing Institute contributor Ann Gynn has shared four useful tips to help you improve your writing.

She says, “Study these four tips and related before-and-after examples to get ideas for peppering powerful verbs into your writing. The “before” excerpts come from paragraphs in writing-advice articles I found online and from my own work. (I do love irony.) I itched to edit some of the examples to correct more than verb use, but I refrained so you would feel the impact of the verb change without any cushioning.

Forgo passive voice

Passive verbs work best when the subject of an action is unknown, explains the Guide to Grammar and Writing. Here is an example: “The bicyclist was injured in a hit-and-run accident.” Since the driver (i.e., subject) is unknown, this sentence couldn’t work in active voice.

But many writers weaken their sentences by using passive verb forms too often. Passive voice creates rudderless sentences. Active verbs, on the other hand, create visuals, instill emotions, and motivate readers.”

Punch Up Your Writing With These 4 Power-Packed Tips

Five Strategies to Improve Conversion Rate

Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action.

Spiralytics contributor Dhru Mehta has shared five useful ways to improve your company’s conversion rate.

He says, “If you, as an entrepreneur, are hoping for long-term success, then you should possess a strategy for growth. Fortunately, even in a market teeming with startups, you can make your mark and have a profitable business to carve a path to success. By employing a mix of traditional and creative solutions, you can build yourself a sizable customer base to help your startup off the ground.

Here, we will take a look at five such strategies that can help your startup improve its conversion rates and subsequently hack growth.

1. Market Your Startup Before Achieving Product-Market Fit

The product-market fit (PMF) is the state of existing within the perfect market for a particular service or product that solves a problem. While it doesn’t have to be the solution to every problem out there, it has to be a minimal viable product that fulfills a real need. Lack of market need can often be the doom for startups, as per a CBInsights survey which found that as many as 42% of startups failed because of it.”

5 Ways to Fuel Conversion Rate for Startups

Spiralytics

Free Tools to Improve Your Content Marketing

Your content marketing needs a variety of tools that can help you reach a wide audience and grow your business. With the right set of content marketing tools, you can achieve your sales target.

Allwork contributor Cat Johnson has published an article highlighting 15 free content marketing tools.

She says, “Here are 15 of my favorite content marketing tools and tips on how to use them.

1. Pocket

Pocket is a tool for managing a reading list of articles and videos. I use Pocket all day, every day. Much of my work involves being in the know about what’s going on in coworking and the workspace industry. I also curate content for my newsletter, blog posts and social media. Whenever I see an interesting post, I drop it into Pocket. This way, I have it bookmarked for potential inclusion in my content and I can circle back and do a deeper read when I have some downtime.

Pocket syncs across all your devices, so whether you’re reading on your phone while waiting for your coffee or on your desktop while scrolling through LinkedIn, you have easy access to the tool and your articles.

To use Pocket, install it on your devices, add the Pocket button to your browser and start saving content that interests you and your audience.

2. Google Drive

Google Drive is so easy and ubiquitous that it’s easy to dismiss. But Drive is a content marketing powerhouse. I use it for blog posts, collaborative docs, content calendars, lightweight CRMs, pdf creation, book notes, video scripts, event notes, blog post and email templates, guest posts…and just about everything else.”

15 Free Content Marketing Tools

Allwork

Facebook Ad Analysis and Automation: Save Time and Money [Video]

If you are spending too much time analyzing your Facebook ads and want to learn how often you should check in on your Facebook ads performance – here is a video published by Social Media Examiner.

In this video, Facebook ads expert Tara Zirker shares a time-saving process for successfully managing your campaigns in just one day a month.

You’ll discover a simple monthly maintenance protocol to help you review four valuable Facebook ads KPIs in less time.

Learn how to quickly analyze your ads to see if performance is trending up or down and get tips for improving those metrics if you aren’t seeing the results you want.

Social Media Examiner

Four Ways to Reach New Audiences Using TikTok

Social media platforms give you an opportunity to enhance your online reach. By creating a strong social media strategy, you can continue to grow the reach of your business.

Social Media Examiner’s Lisa D. Jenkins has shared four ways to help you use TikTok Promote to reach new audiences.

She says, “After months of testing, TikTok has released its new Promote feature, which allows you to promote your organic videos to reach new audiences. This is exciting news for anyone looking to find their target audience without their organic reach getting penalized or shadowbanned. TikTok may even reward those who hop on the new trend quickly.

Here’s how to set up a new video campaign to promote an organic video and analyze its performance.

#1: Choose a Goal for Your TikTok Promote Video Campaign

The first step in creating a Promote video campaign is setting a specific goal based on your overarching business objectives. You have three options: more views, more website visits, or more followers.

More Views

If you’re trying to reach a larger audience on TikTok to get the word out about your business or offering, choose More Views as your goal when setting up your campaign.”

How to Use TikTok Promote to Reach New Audiences

Social Media Examiner

Four Ways to Prepare Your Website for Success

Post Google’s Page Experience Update, you need to rework your website promotion strategies. The Google update includes changes such as secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals.

Perficient’s Digital Marketing Director Matt Ruud has published an article highlighting four ways to prepare your site to face the Google update.

He says, “Here are four things you should know about Google’s Page Experience Update and what you can do to set your site up for success:

1. The Page Experience Update integrates multiple ranking factors into one aggregated signal.

This integration lets Google rapidly test new, yet-to-be-announced aspects of the user experience as part of a larger ranking signal.

Why does this matter to you and your customers? A user’s experience with your site impacts their ability to find what they are looking for and leave satisfied. If users can’t get what they came for or lose patience waiting for it, it might as well not exist on your site. Google cares about providing a great user experience, so it makes sense that it plays a role in ranking.”

Google’s Core Web Vitals Update and What You Should Be Doing Now

Perficient

Flixsterz NEXT: Your own video platform, similar to YouTube #ad

Flixsterz NEXT was inspired by the growth of video streaming services like NETFLIX, Disney+, Apple TV, etc. and podcast services Like Spotify, SoundCloud, and many more.

With this new SaaS software, you can turn likes on your videos, podcasts, or blogs into email lists and more with your own videos or other people’s videos.

The first generation of this software was released in early 2020, at the time called Flixsterz Pro. The new, improved version (which they are calling the NEXT version) is being released today.

If you already have the first version, here is what has been added in Flixsterz NEXT:
➤ Podcast & Blogs Integration
➤ Channel Welcome Video
➤ Stream from Vimeo
➤ Stream from Google Drive
➤ Stream from Facebook
➤ Stream from Dropbox
➤ Stream from Amazon S3
➤ Logo Replacement (a part of OTO1)

At 10:00 today, there is a webinar that explains the power of this new tool. On the webinar, there will be drawings for prizes. You will also get a coupon for $10 off the initial purchase price.

Sign up here: Flixsterz NEXT Launch Webinar.

During this webinar they are going to showcase the new and improved Flixsterz NEXT.

This is an all-in-one platform for streaming your videos, hosting your podcasts, and publishing your blogs.

The inventors of this new video platform will show you how to replicate a Netflix, Spotify, and/or WordPress type platform, and;
* Why you do not have to invest in expensive subscriptions to showcase your videos, podcasts & blogs
* How to use other people’s content to build your platform’s content
* The method to attract subscribers to join your platform and leave their email address for your marketing list
* How to gain and grow your subscriber base in any niche with your own content platform

Go here to signup & win prizes (you don’t have to buy anything!): Flixsterz NEXT Launch Webinar.

Also on the webinar, they will show you how you can serve other businesses with video streaming, podcasting and blogging services.

We have all seen the TikTok, Facebook, and YouTube Influencers that have monetized their talents.

They have produced funny, educating, weird, political, and other sorts of videos that have captured an audience on their favorite social media platform. Then they recommend and promote products for a fee. These social media celebrities are earning thousands per day.

But they are at the mercy of their platform. Here is the big concern they constantly have:
• What if YouTube takes me down?
• What if Facebook bans my account?
• What if TikTok cancels my videos for some reason?

You will have the solution they need.

With Flixsterz NEXT you can offer them a professional platform of their own, which they control, without the risk of being banned, and where they control own their followers’ email addresses, letting them profit more than ever before.

During the Launch Webinar, you can receive:
+ Free Copies of the FLIXSTERZ NEXT
+ $100 Cash giveaway
+ Extra Bonuses
+ Free 1-on-1 Coaching Sessions
+ Step-by-Step Training
+ Live Case Study & Demo
Flixsterz Next Video Platform

Go there quickly to sign up for the webinar, if you get there in time. Otherwise you will go to the recorded intro video and sales page.: Flixsterz NEXT.

Five Steps to Perform Local Keyword Research

Local keyword research is the process of finding keywords that people search for when looking for local products and services.

Ahrefs contributor Joshua Hardwick has shared a five-step process to help you perform local keyword research in 2021.

He says, “In this guide, you’ll learn:

Why is local keyword research important?

Local keyword research is important because you need to understand what people type into search engines like Google when looking for your business’s products or services.

That might sound obvious, but that’s kind of the problem.

Most people just guess these keywords and assume they know how people are searching for their business. This often leads to them targeting the wrong keywords or completely neglecting keywords that could positively impact their bottom line”.

How to Do Local Keyword Research in 2021

Ahrefs

Four Steps to Measure Content Marketing Results

By effectively analyzing your content marketing campaign performance, you can continue to improve your content creation and marketing process.

MarketingProfs contributor Kelsey Raymond has shared a four-step process to effectively analyze your content marketing results.

She says, “Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it’s “very important” to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their campaigns are influencing revenue.

If marketers don’t understand the ROI of their marketing efforts, they can’t possibly know that those efforts are benefiting the bottom line.

That’s especially true with content marketing, which is inherently a long-term investment: A single piece of content doesn’t necessarily lead directly to an increase in sales, which means there’s no simple formula for determining content ROI.

But just because measuring content marketing ROI isn’t always easy doesn’t mean it’s impossible.

If you begin a campaign with an end goal in mind, you can both measure its success and optimize the campaign to drive more leads of higher quality. That way, when someone at your company asks, “What are the benefits of content marketing?” you’ll have both an answer and the receipts to back it up”.

Is Your Content Working? How to Measure Content Marketing Results

MarketingProfs

Flash sale of WP Toolkit Suite Ending ⏰ #ad

The 4-day sale for the suite of 6 WordPress Plugins known as the WP Toolkit Suite ends tomorrow.

These plugins enhance the ability of any WordPress site to effectively support a growing marketing business. If you don’t already have a solution for these needs, then this plugin suite is worth investigating.

Keyword research, video, affiliate marketing, advertising, and more are solved by this suite of plugins. Take a look at what you are getting:
Blog Niche Tools: 3 in 1 Niche Blogging Tool for Keyword Research, Free Images, and Importing Articles
Blog Link Magic: Add Keyword Based Affiliate Links To ALL Your Existing Content
WP Traffic Guard: Turn Your Lost Visitors Into More Commissions and Recover Your Deadlink Traffic
WP Video Magic: Video Hosting Without High Costs, YouTube Ads, or Techie Skills
WP SmartLinks: Create Social Media Friendly Affiliate Links That Don’t Get Banned
WP Toolkit Ultimate Ads: 4 Advertising and Lead-Gen Tools To Monetize any Blog in any Niche.

Remember, it’s “here today; gone tomorrow at midnight”. Click this link to lock in your 79% discount today: WP Toolkit Suite.