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Friday, December 2, 2022

Marketing Glossary

Future of Marketing: Why Personalization Matters [Report]

ClickZ has published a new report ‘Future of Marketing: Why Personalization Matters’ explaining how personalization adds value to marketing.

The ClickZ team says, “Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages.

This report outlines whether or not marketing teams realise the full potential of personalized marketing, and where they face challenges in terms of resources and budgets. The report also sheds light on where marketing teams are focusing their personalization efforts in terms of marketing channel and format.”

Future of Marketing: Why Personalization Matters

ClickZ

Five Tips to Write Great SEO Titles

A well-thought title can help you improve the SEO performance of your post. It could prove to be the gateway to potentially higher click-through rates and help you rank better on SERPs.

Search Engine Journal contributor Ingrid Adames has published an article featuring five useful strategies to write great SEO titles.

She says, “In this brief-but-thorough guide, I’ll walk you through what you need to know and the tools available to take your title strategy to the next level.

Include Focus Keywords

Researching the right keywords is one way to ensure your readers click your article and can help it rank better for SEO. While doing so is crucial, it’s also essential to select them wisely.

For example, a title like “Conditioning And Acclimation Methods To Train A Puppy” is descriptive and direct and uses keywords like “methods,” “train,” and “puppy.” But it also uses technical terms that confuse readers and make them lose interest.”

How To Write Great SEO Titles

Search Engine Journal

Four Steps to Run Shoppable Ads in YouTube Shorts

Shoppable Ads allow advertisers to take consumers from awareness right through to purchase, all within a single ad format.

Social Media Examiner’s Anna Sonnenberg has published an article featuring four steps to run shoppable ads in YouTube Shorts.

She says, “You can advertise in the Shorts feed by creating a Video Action or App campaign. The setup process is similar for both campaign types, so we’ll walk through how to create a Video Action campaign, including what to do if you need a new short-form creative for advertising.

#1: Launch a New YouTube Video Action Campaign

Open your Google Ads account dashboard and click to create a new campaign. Choose one of the campaign objectives that support YouTube placements such as brand awareness and reach, product and brand consideration, website traffic, leads, or sales. Then choose Video as the campaign type.

how-to-launch-a-new-video-aciton-campaign-using-youtube-shorts-ads-google-create-choose-campaign-objective-product-and-brand-consideration-videos-example-1

Depending on the objective you pick, you may have a few additional choices to make. For example, you’ll need to select a conversion action for leads and sales campaigns. For a product and brand consideration campaign like the one in this example, you’ll need to choose between campaign subtype options.”

How to Run Shoppable Ads in YouTube Shorts

Social Media Examiner

Finding success with Smart Bidding [Guide]

The Google Ads team has published ‘Finding success with Smart Bidding’, an official guide to automating and optimizing your bids.

The Google Ads team says, “Automating your bids with Google Ads can deliver better, more informed bids while saving you time. In this guide, we’ll talk about why you should use a Smart Bidding strategy and how to drive better results in Search campaigns.

1. Deliver better performance using auction-time bidding with Google Ads

  • Bid to the user’s auction-time context via Smart Bidding.

Why: Dynamic bids tailored to each individual auction can lead to better results. 

Why: Google Ads bidding algorithms evaluate billions of combinations of relevant contextual signals present at auction-time to set bids. More than 80% of Google advertisers are using automated bidding.”

Finding success with Smart Bidding

Five Do’s and Don’ts of Social Media Management

Social media management is the process of creating and publishing content, monitoring engagement and mentions, growing a community of customers and influencers, and reporting and analyzing the results of your efforts.

Search Engine Journal contributor Aleh Barysevich has published an article featuring five do’s and don’ts of Social media management.

He says, “We use social media to drive our branding efforts, connect with customers, generate new leads, gain insights into buying habits, manage reputation, and bolster our digital footprint.

But, while social media is an essential part of modern business, many companies still aren’t getting the full potential from their digital efforts.

As Social Media Examiner’s 2022 Social Media Marketing Industry Report reveals:

  • Those new to social media marketing generally focus on Facebook (82%) and Instagram (67%). However, those who have been social media managers for more than five years have diversified across multiple platforms, including Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok.
  • The top two platforms that B2C marketers use are Facebook (94%) and Instagram (85%).
  • The top two platforms that B2B marketers use are Facebook (85%) and LinkedIn (81%).”

The Do’s and Don’ts of Social Media Management

Search Engine Journal

Five Solutions to Marketers’ Biggest Challenges [Video]

HubSpot has published a new video ‘5 Solutions to Marketers’ Biggest Challenges’ explaining key challenges marketers face nowadays and solutions to those challenges.

The HubSpot team says, “In this Marketing Minds episode, Caroline talks with Neil Patel on marketers’ biggest challenges today and how to approach them.”

HubSpot

 

Five SEO Mistakes You Should Avoid

Google’s helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience. This update requires quality content and a strong SEO strategy too.

MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes that should be avoided to meet the helpful content update guidelines.

He says, “Here’s what the traps are—and what to do instead.

1. Longer content isn’t always better content

Since the “skyscraper technique” has become the norm, marketers have become increasingly focused on making posts longer.

That is a misguided approach.

Long content can still be thin content. That’s because “thin” doesn’t refer to length. It refers to depth.

Many businesses and SEOs simply review the content that’s out there, maybe pull insights from a few related posts to make it longer, and call it a day.

It’s longer. But it’s not really adding anything to the conversation.”

Google’s ‘Helpful Content Update’: Five SEO Mistakes to Avoid

MarketingProfs

F5: Affiliate Marketing Improved and Simplified #ad

F5 Affiliate MarketingMark Barrett, the creator of F5 Affiliate Marketing, puts it this way, “Every time we hit refresh we have more results, more traffic, more sales” and this is all due to 30 minutes of work he did days ago that just keep on bringing in sales.

Do you have 30 minutes to invest in your business? Barrett says it takes just 30 minutes to set up an affiliate campaign with this method.

After you set it up, he says, you will have “A true Set & Forget System” It creates autopilot affiliate commissions, he says.

Because this method is so automated, it is perfect for beginners since you don’t need any special skills to implement it.

His training will tell you everything you need to make this affiliate marketing method work for you.

F5 Affiliate Marketing is cloud based membership and training, so you can log in on any device you own and it will work seamlessly.

He explains the whole process here: F5 Affiliate Marketing.

Five Things Sales Teams Want Marketers to Know [Video]

HubSpot has published a new video ‘5 Things Sales Teams Want Marketers to Know’ featuring Dropbox VP of Sales Debbie McClure.

The HubSpot team says, “In this Marketing Minds episode, Caroline talks with Debbie McClure, Dropbox’s VP of Sales on how to align marketing and sales at each stage of the lifecycle. Debbie also dives deep into the importance of sales and marketing alignment from the very beginning.”

HubSpot

Facebook Ads Strategies Guaranteed to Grow Any Business [Video]

Facebook advertising enables businesses to grow their online reach and make more sales. With carefully designed ads, you can continue to boost your business.

Adam Erhart has published a new video ‘Facebook Ads Strategies Guaranteed to Grow Any Business’ featuring useful Facebook ad strategies.

He says, “In this video, I’m going to be sharing some of the most effective and profitable Facebook Ads strategies working right now. I’m going to be going deep on targeting, placements, audiences, campaign structures, and a few other secret tips I’ve never shared before so that you can start and scale a profitable Facebook Ad campaign for your business, or any business that you want to help out.”