Marketing Glossary
Future-Proof Your SEO Strategy in the AI Era, July 10 [Webinar]
AI search is transforming how people discover information—delivering direct answers instead of just link lists—and brands must adapt quickly or risk falling behind in visibility and relevance.
Conductor is hosting a webinar, ‘Future-Proof Your SEO Strategy in the AI Era’ on Thursday, July 10, 2025, at 1.00 pm EDT.
The Conductor team says, “Join Shannon Vize, Sr. Content Marketing Manager, and Pat Reinhart, VP of Services & Thought Leadership, as they break down the latest AI search trends, game-changing innovations, and top priorities to shape your search strategy in 2025 and beyond.
Why attend this webinar
- Adapt to AI disruptions. Learn how AI is changing search and what it means for your website traffic, conversions, and overall strategy.
- Focus on conversions over traffic. Discover why quality engagement matters more than raw traffic numbers in the AI search era.
- Create content that AI and audiences love. Build content strategies that capture visibility in both traditional search and AI-powered results.
- Optimize for answer engines. Understand how to create optimized, on-brand content that satisfies audience search intent and performs in AI and traditional search”.
From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior, July 16 [Webinar]
The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly complex market landscape. To address these challenges, ESW and EMARKETER conducted a thorough survey, analyzing shopper behaviors across 18 countries.
Join our webinar to explore findings from this research, highlighting where consumers are currently spending online, anticipated shifts in spending patterns for the second half of 2025, and the key factors influencing their discovery and purchasing decisions.”.
Five Strategies to Achieve Content Marketing Success in 2025
In 2025, content marketing success hinges on hyper-personalization and authentic storytelling that resonates with niche audiences. Brands that leverage AI-driven insights to deliver timely, relevant content are leading the digital conversation.
Lisa Gately, Principal Analyst at Forrester has published an article featuring useful advice on improving content marketing in 2025.
She says, “To stand out in this environment, you’ve got to produce content that gets recognized and reused by the tools your buyers rely on. Here’s what that looks like in practice:
- Write for reasoning, not just ranking. Structure your content to answer real buyer questions clearly and logically, not just to satisfy keyword formulas. Use concise explanations, well-labeled sections, and context-rich examples to help large language models understand and reuse your content accurately, whether that’s as a direct quote, summary, or reference in a broader AI-generated response.
- Collaborate with subject-matter experts to build depth and authority. Involve your experts early to surface unique angles, original insights, and meaningful context that your competitors can’t replicate.”
Standing Out In A Zero-Click World Starts With Stronger Collaboration
For Lasting Marketing Impact, Balance Controversy and Consensus [Video]
Enhancing marketing impact requires a deep understanding of your target audience and tailoring strategies to meet their evolving needs. Leveraging data-driven insights and consistent brand messaging boosts engagement and drives measurable results. 4o
Content Marketing Institute has published a new video, ‘For Lasting Marketing Impact, Balance Controversy and Consensus’.
The CMI team says, “Recent polls and studies show audiences are growing numb to being constantly shouted at, provoked, or tricked into paying attention. Rather than racing to extremes, marketers must learn how to harness varying dynamics to break through apathy and earn more trust. Robert Rose offers a framework for creating lasting impact by thoughtfully balancing familiarity, surprise, alignment, and controversy. Read this week’s Rose-Colored Glasses for the full details.”
Forbes On Using Business AI To Launch New Products
Using AI in business streamlines operations, enhances decision-making, and boosts productivity. It enables automation, data-driven insights, and personalized customer experiences for better growth.
Forbes Brand Contributor Zoryana Zagorodnya has published an article on how business AI can help bring new products to the market.
She says, “If you, like millions of others decided to do a “dry January” in past years you might have noticed that your options were limited to sugary soda or just water.
Thankfully those days are over as the alcohol-free movement has exploded, offering a wide array of beverages that mimic the taste and experience of their alcoholic counterparts, but have the best bonus to offer – they don’t effect your body the same way alcohol does.
Consumers, mostly Millennials and Gen Z, are increasingly prioritizing health and wellness. They’re more aware of the negative impacts of alcohol, seeking alternatives that align with their fitness goals and overall well-being. For example, in the US, the alcohol-free market, revenue is predicted to grow annually by 2.70% (CAGR 2025-2029).”
Forrester On The Future Of Digital Experiences
The future of digital experiences lies in immersive, personalized interactions powered by AI, AR/VR, and real-time data. As technology evolves, users will demand seamless, intuitive interfaces that anticipate needs and enhance everyday life.
Forrester Analyst Aurelie L’Hostis has published an article on the future of digital experience.
She says, “Today, we are already witnessing the gradual integration of multiple interaction modes into interfaces, including touch, text, voice, haptics, and gestures. Apps now allow users to use voice commands to ask questions, research products and services, and make payments. Virtual assistants use augmented reality to offer virtual try-ons. Smartwatches use haptic feedback to alert users or share health metrics.
In the future, organizations will leverage AI to further reduce friction in human-computer interactions. AI-powered interfaces, such as chatbots and virtual agents, will actively observe, seek information, learn, and communicate with consumers. This will allow organizations to better understand consumer intent and emotions and generate responses that use appropriate tone, emotion, visual elements, and more. In the short term, conversational interfaces will make digital experiences more natural, intuitive, and accessible.”
The Future Of Digital Experiences: A Human-Centered, Empowering Journey
Forbes Shares 20 Facts And Figures To Know When Marketing To Women
Forbes contributor Krystle M. Davis has published an article featuring 20 facts and figures one should know when marketing to women.
She says, “Women may make up half of the U.S. population, but they dominate consumer purchasing decisions. Brands looking to reach this coveted audience must move beyond traditional marketing methods and understand how cultural shifts affect this diverse group. Here are a few key facts to know before you launch a campaign targeted to women:
Leadership, Wealth and Work
- Women make up 25% of C-level executives at the top 1,000 U.S. companies (by revenue), according to a 2019 study, up slightly from 23% a year ago.
- Women represent 19% of software developers, 53% of financial services workers and 40% of physicians and surgeons, according to a 2018 Bureau of Labor Statistics report.”
Franchise SEO Strategies: A Guide for 2025 [Guide]
Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement.
Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’.
He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole.
On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part of the strategy. This includes making sure that each site contains the correct information—such as address and contact details—and that it is formatted correctly.
This makes SEO for franchises trickier, as you need to optimize each location independently.
If you manage multiple franchise locations, you also need to consider the structure of your website and how all your location pages work together. You don’t want to promote one location at the expense of another.
With franchise SEO, people tend to search for more niche, location-specific keywords. You must consider their search intent to optimize your website properly. ”
FaceForm Warrior brings your E-books to life — literally #ad
FaceForm Warrior is now available, and for the next six days, you have the chance to purchase the commercial license at an unprecedented low price of under $17, allowing you to sell the videos you create.
Whether you’re a content creator, coach, business owner, or digital entrepreneur, this AI-driven media suite enables you to achieve the extraordinary in mere seconds.
Four Transformative Features of FaceForm Warrior for Content Creation and Revenue Growth:
Transform Anyone into a New Character from a Single Image
Reimagine any video by replacing the subject with a different person, avatar, or fictional character—no need for new actors or reshooting the video. Ideal for branding, storytelling, and tailored client projects.
Instantly Revamp Videos Using AI Prompts
Use simple text prompts to replicate or refresh any video. Perfect for repurposing content, adapting to seasonal trends, or delivering unique client projects without the hassle of manual editing.
Create Flawlessly Lip-Synced Talking Avatars
Convert a single image into a talking avatar with perfect lip-syncing—great for “faceless” (hat is, you don’t appear on screen) YouTube channels, e-learning, product demonstrations, or narrative-driven storytelling.
Effortlessly Swap Faces in Videos and Images
Swap faces in any media effortlessly, achieving stunningly realistic results. This feature is great for viral content, personalized videos (you record the video, for example, and replace your face with your client’s), quirky client requests, or innovative advertising campaigns.
What Can FaceForm Warrior Do for You?
- Design branded mascots and avatars for businesses
- Offer personalized avatars for faceless content creators
- Craft viral content for social media
- Instantly refresh and reuse existing video content
- Sell your creations with full commercial rights
The process is as easy as:
1. Upload (or prompt) your image
2. Upload your video
3. Generate impressive media in seconds
Don’t miss this exclusive 7-day (6 more days) offer: FaceForm Warrior.
The creators (Todd Gross and Oliver Goodwin) tell us that FaceForm Warrior will never be available at this price again. If you’re looking for a tool that can help you create and monetize media faster than ever, now is the time to act.
With FaceForm Warrior, you can bring your ebooks to life—literally.
What do we mean? Well, what if you could actually step into your story?
Envision transforming yourself into your favorite character within your own ebook (for example,you are the voice for Sherlock Holmes in your animated book – your voice, his face) with custom looks, expressions, and even animated scenes.
With FaceForm Warrior, this is exactly what you can do.
– Instantly create characters that resemble you—or anyone you envision.
– Animate them for video trailers, teasers, or interactive storytelling.
– Add a new visual element to your book marketing.
Example Use Cases
🎬 Want to showcase your characters in a promo video?
📖 Planning to adapt your e-book into a visual novel or social media reel?
✨ Aiming to make your author brand unique?
FaceForm Warrior simplifies these tasks—no design or editing skills are required. Simply upload a photo or describe your character, and FaceForm handles the rest.
Ready to turn your imagination into a visual reality?
Then FaceForm Warrior can:
– Make your characters unforgettable.
– Make your stories get seen.
👉 Click here to try FaceForm now—available at the lowest-ever price: FaceForm Warrior.
P.S. Remember, the FaceForm Warrior launch (and the reduced price) are available for only six more days—secure the commercial license before the price increases.
Future-Proof Your Content Strategy with the Right CMS, April 29 [Webinar]
In today’s digital-first world, organizations need more than just a website—they need a CMS that empowers them to create seamless, secure, and engaging digital experiences.
Digital Marketing Depot is hosting a webinar ‘Future-Proof Your Content Strategy with the Right CMS’ on Tuesday, April 29, 2025, at 1.00 pm EDT.
The DMI team says, “Join us for this insightful webinar, where we’ll break down what really matters when selecting a CMS. We’ll explore key features like security, compliance, integrations, and scalability, all while keeping the focus on delivering better digital experiences and operational efficiency.
With insights from industry experts, real-world case studies, and practical guidance, you’ll leave with a clear roadmap for making a smart CMS decision that supports your long-term digital strategy.
Key takeaways:
- The must-have CMS features for organizations.
- How to navigate security, compliance, and integration challenges.
- Ways to future-proof your CMS for scalability and growth.
- Real-world success stories from teams who got it right.”
