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Monday, July 22, 2024

Marketing Glossary

Forget Everything You Know About Social Media: Embracing Chaos [Podcast]

Social media is crucial in marketing as it allows businesses to connect directly with their audience, fostering engagement and brand loyalty. It provides a platform for real-time communication, enabling marketers to reach a wider audience and leverage data analytics for targeted advertising.

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Forget Everything You Know About Social Media: Embracing Chaos’ featuring Mark Schaefer.

This episode covers the following:

  • The Evolving Challenges of Social Media Marketing
  • The Role of Content in Social Media Marketing Today
  • The Importance of Consistency in Social Media Marketing Content
  • Embracing Storytelling in Social Media Marketing Content
  • Embracing AI in Social Media Marketing Content.

Social Media Examiner

Five Steps To Check Website Accessibility

Website accessibility ensures that all users, including those with disabilities, can navigate and interact with websites effectively. It involves designing and developing web content that is usable by people with various physical, cognitive, and sensory impairments.

Semrush contributor Luke Harsel has published an article featuring five steps to check website accessibility.

He says, “These are ways you can review and improve your website accessibility manually. These are a useful starting point for accessibility, but should be built upon to maximize inclusivity.

1. Add Closed Captioning for All Videos and Audio Content

Closed captions – or subtitles – (as seen in the screenshot above) are words displayed either in sync with visual or audio content.

They assist people who have hearing difficulties as well as people who may be in a loud environment. Transcripts can often boost your SEO efforts as well.”

How to Check Website Accessibility in 2024

Semrush

Fueling the B2B Pipeline for Longevity [Ebook]

B2B marketing is vital for building strong business relationships and driving sales in a competitive marketplace. It helps companies tailor their strategies to meet the unique needs of other businesses, fostering long-term partnerships and growth.

Digital Marketing Depot has published a new white paper ‘Fueling the B2B Pipeline for Longevity’.

The DMD team says, “A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for anyone who has yet to find themselves on every screen audiences stream TV content on (including that big one in the living room).

MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, and site visits. MNTN is one of Fast Company’s Most Innovative Companies of 2023 and was named one of the Next Big Things in Tech for its upcoming VIVA creative suite.”

Fueling the B2B Pipeline for Longevity

Digital Marketing Depot

Foundational ABM Building Blocks, June 6 [Webinar]

Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge.

MarketingProfs is hosting a webinar ‘Foundational ABM Building Blocks’ on Thursday, June 20, 2024, at 2:00 pm ET.

The MarketingProfs team says, “Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing customer relationships that build long-term success.

Register now for Foundational ABM Building Blocks to get insights on:

  • Building a solid data foundation
  • Targeting, signals, and optimizing engagement channels
  • Aligning your ABM program with the customer lifecycle
  • Establishing effective KPIs and reporting strategies”.

Foundational ABM Building Blocks

MarketingProfs

From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit, June 12 [Webinar]

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google’s Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI’s partnership, have catapulted Reddit’s real-time content to unprecedented heights.

Search Engine Journal is hosting a webinar ‘From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit’ on Wednesday, June 12, 2023, at 2.00 pm ET.

The SEJ team says, “Join us for an insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.

You’ll hear:

  • The evolution of Reddit as a major influencer on SERPS over the years.
  • The impact of recent changes and partnerships on Reddit’s place in search.
  • A comprehensive look at Reddit, how it works, and how to approach it.
  • Unique engagement opportunities presented by Reddit.”

From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit

Search Engine Journal

From Logo to Legacy: How to Create and Amplify a Successful Brand Identity, June 13 [Webinar]

Your brand is worth more than you might imagine. It’s the power source behind every image, video, and message you create. And if your audience encounters off-brand imagery and messaging along the customer journey, your brand loses its revenue-driving power.

MarketingProfs is hosting a webinar ‘From Logo to Legacy: How to Create and Amplify a Successful Brand Identity’ on Thursday, June 13, 2024, at 2:00 pm ET.

The MarketingProfs team says, “In fact, most people don’t make a purchase until they’ve interacted with your brand at least a few times. That’s because they gravitate toward brands they trust, relate to, and see themselves in—which is why brand consistency is key.

In short: Your brand identity matters to your bottom line.

Don’t risk losing your brand identity as you scale. Join Ariana Keil, Sr. growth marketing manager at Canto, in this free webinar to discover how to:

  • Build a strong brand identity that resonates with customers and prospects
  • Ensure a consistent brand experience across every touchpoint
  • Use technology and content workflows to scale your brand presence”.

From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

MarketingProfs

Five Ways Shine Marketing Career Using AI

Using AI in marketing allows for personalized customer experiences and data-driven decision making, boosting efficiency and engagement. AI-driven tools can analyze consumer behavior, predict trends, and optimize campaign strategies in real-time.

HubSpot contributor Alana Chinn has published highlighting five ways to using AI for marketing career development.

She says, “Whenever I’m thinking about career growth, it’s helpful for me to know what’s hot (and what’s not) in the marketing world.

I mentioned earlier that more and more marketers are incorporating AI into their workflows. Here are a few additional insights from our report:

  • The most common AI tools for marketers include chatbots (e.g., ChatGPT), AI-enhanced CRM and marketing tools (e.g., HubSpot, of course), and AI-enhanced productivity tools (e.g., G-Suite AI suggestions).
  • The top three use cases for AI are content creationlearning how to do things (e.g., Excel functions), and data analysis/reporting. The majority of marketers who use AI for these tasks find it very effective.
  • 55% of marketers are using educational resources to improve their AI knowledge and skills. The top learning method is educational videos.”

How to Level Up Your Marketing Career in the AI Era (The Right Way)

HubSpot

Four Steps To Promote Your Content

Content promotion is the beacon that guides your creation to its audience, illuminating its value amidst the noise of the internet, ensuring it doesn’t go unnoticed. It transforms mere information into engagement, fostering connections and driving meaningful interactions with your audience.

HubSpot contributor Kayla Irhig has published an article featuring four useful steps to promote your content as a creator.

She says, “Content promotion is simply the process of reminding people about your content, products, or services. But what does that look like in real life?

I’ll walk you through this process using my own brand as an example.

Create Valuable Content

Yes, this is technically not a step in content promotion, but it needs to be said: no amount of marketing will make users care about poor content.

The (sort of) exception to this is a lifestyle brand. Large audiences have been amassed by many creators on TikTok and YouTube for simply sharing their daily lives. It’s a different type of value: entertainment.”

How to Promote Your Content as a Creator

HubSpot

Forbes On Integrating AI Into Sales And Marketing

AI optimizes sales and marketing efforts by analyzing data to predict consumer behavior, enabling businesses to tailor strategies with precision for maximum impact and efficiency. From lead generation to customer retention, AI-powered tools streamline processes and enhance engagement, driving growth and fostering lasting relationships.

Forbes has published an article featuring 18 ways to integrate AI into sales and marketing.

The Forbes team says, “Below, 18 Forbes Business Council members discuss the ways in which AI can be leveraged by sales and marketing teams to provide a better customer experience.

1. Produce Predictive Customer Analytics

One method sales and marketing teams can leverage to innovate the customer experience is using AI to develop predictive analytics. Predictive AI tools can forecast customer behaviors and needs. It’s been revolutionary in personalizing marketing strategies and enhancing customer satisfaction. By tailoring experiences using predictive data, businesses stay ahead, building stronger, more intuitive customer relationships. – Jim StevensonBletchley Group

2. Build A Seamless Customer Experience Flow

There are endless ways AI can improve the customer experience. One creative option is to work with AI to develop a seamless customer experience flow.”

18 Ways To Integrate AI Into Sales And Marketing

Forbes

Fundamental Marketing Lessons From The Top 1% Brands [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Fundamental Marketing Lessons From The Top 1% Brands’.

The HubSpot team says, “Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can’t defy.

Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology. Learn more on how conversational copywriting shaped the toothpaste industry, why distribution should be your first priority, and the significant role of relentless perseverance and customer value demonstrated by the story of James Dyson.”

HubSpot