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Saturday, August 8, 2020

Marketing Glossary

Free e-book on US COVID-19 Payroll Protection Plan #ad

If you are in the United States and have lost income due to the COVID-19 virus, you may be eligible to apply for assistance from the special fund set up by the US Congress.

Congress set a system of forgivable loans, known as the Payroll Protection Plan, available both to self-employed individuals and to small businesses.

The first available funds were quickly exhausted, with many people still needing help. So, on June 30th, 2020, U.S. Congress extended the Payroll Protection Plan (PPP) to distribute over $121 BILLION in more funds for forgivable loans to millions of self-employed U.S. individuals and small businesses who weren’t able to take advantage of the original funds.

You must apply this week, no later than Saturday (unless Congress passes a replacement program or extension), so this is an urgent matter.

Matt Rhodes and his brother John Rhodes took advantage of the offer. Now, based on their experience, they have written up a guide to help other online USA marketers who may be in need of this help.

If you are in the US and have lost income due to the virus, get this free information from the Rhodes brothers here: Free Payroll Protection Plan booklet.

They explain:
► Who is eligible
► How and where to apply
► How much you may apply for
► How to get your loan forgiven

As we mentioned, they are marketers. After you get this free training, they will offer you marketing training at low cost. If you don’t need the Payroll Protection Plan training, see the ad below. You can get their marketing training by itself.

Five Strategies to Repurpose Content for Social Media

Content remains the king on the Internet. It is a difficult task to constantly create fresh content to influence your audience.

To help you with the content creation for your social media channels, Social Media Examiner’s Lynsey Fraser has shared five ways you can repurpose your existing audio and video content.

Fraser says, “Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media?

In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels.

Have Your Tech in Place

Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content”.

How to Repurpose Audio and Video Content for Social Media: 5 Ways

Social Media Examiner

Facebook Algorithm to Favor Original Reporting [Podcast]

Search Engine Journal’s Christine Zirnheld has published a new podcast episode ‘Facebook Algorithm to Favor Original Reporting’ highlighting how Facebook is going to treat original reporting on its network.

Zirnheld says, “This week on Marketing O’Clock, the team covers Facebook’s newsworthy algorithm change, free Google Shopping listings in the main search results, and more.

This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend.

Facebook will prioritize original reporting 

Facebook announced that they are updating their algorithm for news articles to prioritize original reporting.

If many articles related to a certain topic link back to one article as a source, Facebook would identify that article as the original report”.

Facebook Algorithm to Favor Original Reporting

Search Engine Journal

Five Steps to Promoting Your Products with Instagram Stories

With Instagram Stories, you can catch your audience’s attention and present the offers they can’s resist. You can boost product promotion by appealing the customer psychology.

Social Media Examiner’s Alex Beadon has shared five ways to help you promote your products with Instagram Stories.

Beadon says, “To learn how to use Instagram Stories to promote your products, read the article below for an easy-to-follow walkthrough or watch this video:

#1: Use the Instagram Stories Countdown Feature to Create a Sense of Urgency

My first tip for promoting a product or offer on Instagram is to use the Countdown feature on Instagram Stories. The countdown sticker can be effective to:

  • Count down to a special launch, whether it’s a promotion of a new product or a special offer.
  • Count down the number of hours remaining in an active launch”.

How to Use Instagram Stories to Promote Your Products

Social Media Examiner

FunnelVio: Funnels in a flash, “point and click” easy #ad

Marketing funnels are key to the growth of any marketing business. You don’t want to sell a single product to a customer. You want to offer them a series of related products that build on their original purchase and make these additional offers at a time and in a sequence that makes sense for them.

Less than 24 hours ago, FunnelVio was released to the public (i.e., the tribe of online marketers around the world), and it provides a significant boost to your funnel-building capabilities.

This new funnel building tool creates individual landing pages if that’s all you need, but it also creates whole sequences of these pages to form yout funnel.

The process is fast and easy for any online marketer, even beginners, because:
1. It comes pre-loaded with 200+ ready-to-deploy beautiful pages that you can choose from to suit your niche. Use them over and over again.
2. It has pre-built Blocks built on Google Cloud Pro to help you get started right away.
3. It has a “Point-n-click” easy SMART funnel builder and funnel editor. That means that you don’t need to know anything about coding or any of the other techy stuff.
4. It will clone any existing funnel with just 3 clicks of your mouse.

You should see the demo here to see how easy it is.

In your funnels, you will be selling things, of course. That means you need a way to take payment. Included in this software is a built-in check-out page with PayPal and Stripe, and 1-Click Zapier Integration

Your funnels are carefully designed to be responsive. All your pages fit perfectly on the screen the customer is using, whether wide, desktop, tablet, or mobile phone.

During the launch week (ending at 11:59 PM EDT on Monday, August 3), your license will include commercial rights, meaning that you can build funnels for clients to build an additional revenue stream for yourself.

And, during launch week, FunnelVio is available for a single fee, no monthly payment needed.

In addition, we have a collection of bonuses available that will enhance your success.

Traffic Autobahn

Whether you are selling T-Shirts, digital products, or affiliate products, driving traffic is a critical part of every business. We show you what’s working right now and how you need to do it correctly.

Product Creation Bootcamp

In this training, you’ll see Neil’s best strategies for creating an info-product in less than 4 hours. In fact, he did this live in front of everyone and ended up selling over $1,089 worth of this info-product within 24 hours.

My Blog Announcer

This software automatically pings search engines to get your blogs indexed much faster. Just add your URL and then add or remove ping services (the program comes pre-loaded with several services). Whenever you update your blog content, the program will automatically run all blogs to all ping services with the click of a button.

New Keyword Swarm

Uncover the hidden and profitable niche markets using a unique keyword researching tool

WP Ad Punch Plugin

Create ad spaces on your site which can be used as advertising space or a message for your visitors

Tiger Project Manager

Manage as many projects and project tasks you can think of. See all projects and tasks on one screen.

Keyword Ninja

Finds synonyms and keyword data from Overture and gets related keywords from sites listed on Google and Yahoo.

In Conclusion

They are raising the price daily, so the wise move, if you need marketing funnels (and who doesn’t?) is to go here now and take a look: FunnelVio.

PS: We will place links to our bonuses in JVZoo on the download page.

Facebook Creator Studio: What Marketers Need to Know [Podcast]

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Facebook Creator Studio: What Marketers Need to Know’.

Stelzner says, “Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio?

To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast.

Mari is the leading expert on Facebook marketing and author of The New Relationship Marketing. She’s also a popular speaker and regular guest on this show.

You’ll learn why marketers should be using Facebook Creator Studio. You’ll also discover newly launched and revamped features to help you better post, manage, monetize, and measure your marketing content”.

Facebook Creator Studio: What Marketers Need to Know

Social Media Examiner

Four Ways to Grow Your Website Traffic

With every Google search algorithm update, your website traffic sees some kind of change – be it positive or negative. According to ReadWrite’s Toms Panders, many publishers have seen drop in their site traffic after Google’s latest core update released on May 4.

Panders has shared five ways to regain your web traffic.

He says, “Having armed with key data and metrics, I would like to share with you four major tips on how to recover from this traffic crack.

1. Get your blog featured in Google News

According to SimilarWeb.com Google News currently has over 500M monthly visits. As it is the dream of most online publishers to reach an audience this big, this is the chance to distribute your content to a readership that is already well-established.

The potential of Google News is incredible and can help you to become one of the most featured blogs in your industry.

Let’s compare Ahref’s results on how organic traffic has changed from April to June for two Setupad publishers -– Publisher A and Publisher B”.

How Can Publishers Grow Traffic After the Latest Google Update?

Five Tips to Improving SEO with Keywords

Right keyword selection can help you to improve your search engine marketing performance. In-depth keyword research can help you to explore and select the most appropriate keywords for your business.

Ahrefs’ Joshua Hardwick has shared five tips to help you understand the importance of importance of keywords and use them for SEO.

Hardwick says, “Showing up at the top of Google for a relevant keyword might send lots of traffic your way, but how do you do that?

There are two ways.

  1. PPC (Pay Per Click) advertising
  2. SEO (Search Engine Optimization)

Pay-per-click (PPC)

PPC is where you pay Google to show your web page in the results for specific keywords. For example, if you sell email marketing software, you could bid on that term and appear at the top of Google’s search results when people search for it.

That’s what Campaign Monitor does.

4 ppc campaign monitor

This is known as PPC (Pay Per Click) advertising”.

What Are Keywords? How to Use Them for SEO

Ahrefs

Four-Step Guide to Creating a Personalization Strategy

Personalization in marketing helps you to reach out your target audience and persuade them to take an action. With right personalization strategy, you can enhance your marketing performance.

Content Marketing Institute contributor Ann Gynn has shared a four-step guide to help you create a simple personalization strategy for your marketing.

Gynn says, “Vishal Khanna, vice president of marketing and communications at HealthPrize Technologies, says the go or no-go decision for personalizing content should boil down to a single question: Is personalization integral to achieving success?

If it is, detail the goal for each piece of content, nurture campaign, etc. What does your brand want to achieve by personalizing it?

Allison Wert, senior marketing strategist at SmartBug Media, says brands must make personalization about providing value to the audience, not showing off how well they can “stalk” their prospects.

Or, as content strategist and marketing consultant Liz Willits explains, “It’s personalizing with purpose. Use personalization to help your audience and deliver content that solves their problems”.

How to Create a Not-Awkward Personalization Strategy

Content Marketing Institute

Five Steps to Optimize for Voice Search

As people increasingly use mobile devices to search the web, they are using their voices to search more often. Thus, by optimizing for voice search, you can enhance your chances of getting more website traffic from multiple devices.

Go Fish Digital contributor Pierce Brelinsky has shared five steps to optimize for voice search.

Brelinsky says, “Currently, about 44% of users use voice search technology every day. These numbers are expected to grow as natural language processing (NLP) technology continues to improve and users become more comfortable interacting with artificial intelligence (AI).

STRATEGIES FOR OPTIMIZING CONTENT FOR VOICE SEARCH

1. Write the Way You Speak

That’s right. Think about answering your question from a user experience (UX) perspective and try to write your content as you would if you were speaking to the user face-to-face. This helps make your content flow as though you were having a meaningful dialogue or conversation with your users in response to their questions.

Furthermore, readability makes your content easier to understand, especially when read out loud by a virtual assistant. A good rule of thumb for readability is to write at a high school or middle school reading level. These parameters translate to the lowest estimated level of standard education needed to understand your writing; they don’t necessarily mean that this demographic is your target audience. A handy tool to help make sure you’re on the right track is the Hemingway App, which can help make your content more accessible to your readers”.

How to Optimize for Voice Search