Marketing Glossary
From Clicks to Citations: Win AI Search Without Losing Humans, February 12 [Webinar]
Content Marketing Institute is hosting a webinar, ‘From Clicks to Citations: Win AI Search Without Losing Humans’ on Wednesday, February 11, 2026, at 2.00 pm EST.
The CMI team says, “In this session, Lauren Yanez, Marketing Manager at Brightspot and human-first content advocate, and Tim Burke, Senior Revenue Operations Manager at Brightspot and resident data wizard, will unpack what this shift means for content marketers. How can teams evolve their analytics to track citations and sentiment, not just clicks? How can brands earn AI visibility while still creating content that real people want to read and act on? How can content marketers convert the traffic they do get at a better rate?
You’ll learn how to move beyond legacy SEO thinking, optimize for AI discovery and design content experiences that convert the traffic that remains.
Because AI is already telling your brand’s story for you. The question is: how well?
Our Guests:
Tim Burke, Senior Revenue Operations Manager, Brightspot
Lauren Yanez, Marketing Manager, Brightspot“.
From Clicks to Citations: Win AI Search Without Losing Humans
From SEO to GEO: What the Shift Means For Your Site and Your Brand, January 27 [Webinar]
SEO (Search Engine Optimization) focuses on improving a website’s visibility through content quality, technical strength, and authority signals, while GEO (Generative Engine Optimization) adapts content for AI-driven, location-aware search experiences. Together, they help brands stay discoverable in both traditional search results and AI-generated answers by aligning intent, context, and geographic relevance.
Digital Marketing Depot is hosting a webinar, ‘From SEO to GEO: What the Shift Means For Your Site and Your Brand’ on Tuesday, January 27, 2026, at 1.00 pm EDT.
The DMD team says, “The shift from SEO to GEO is real, and it’s already shaping how prospects, customers, and LLMs understand and interact with your brand. In this changing environment, one thing remains: Your website is still the best signal to feed your audiences your story.
Join Search Engine Land and Contentful for this live session and you’ll walk away with tactical advice on:
– How search has changed and continues to evolve
– How to adapt your content and your marketing team to meet these changes
– How to organize your marketing team to anticipate and respond to future changes
– How to make sure that AI is representing your brand accurately where it matters”.
From SEO to GEO: What the Shift Means For Your Site and Your Brand
Forrester Highlights Four Takeaways On The State Of Social Suites
Forrester Analyst Kelsey Chickering has published an article featuring four takeaways on the state of social suites.
She says, “Social suites are now a critical part of the martech ecosystem, ranking as one of the top three marketing technologies used by organizations. Once simple social media management tools with light social listening features, these platforms have evolved into unified solutions that go well beyond those capabilities. Forrester now defines social suites as:
Platforms that combine multiple social tech capabilities, such as social content planning and publishing, consumer intelligence, creator marketing, and customer response, into a single, unified offering.
In our newly published report, The Social Suites Landscape, Q1 2026, we examine how 13 vendors deliver business value for marketers, explore current trends and challenges in this category, and outline the top core and extended use cases for social suites. Here are four of our biggest takeaways”
Forrester on Customer Journey Management In 2026
Customer Journey Management focuses on mapping, monitoring, and optimizing every touchpoint a customer has with a brand across channels. It helps businesses deliver consistent, personalized experiences that improve satisfaction, retention, and conversions.
Forrester’s Joana de Quintanilha has published an article on customer journey management in 2026.
She says, “CX leaders face a familiar challenge: Despite years of journey mapping, results are still inconsistent, slow to scale, and hard to tie to business outcomes. Forrester’s Buyer’s Guide: Customer Journey Management Platforms, 2026, based on interviews with 30 buyers from organizations across industries and maturity levels, shows why that’s changing and what executives need to do differently in 2026.
The big shift is this: Customer journeys are no longer static artifacts; they’re becoming management operating systems.
From Visualization To Execution
Leading organizations are moving beyond workshops and maps toward customer journey management (CJM) platforms that connect discovery, delivery, and measurement. These platforms increasingly act as connective tissue between voice of the customer (VoC), analytics, business intelligence, design, and delivery tools like Jira or Azure DevOps. The result: Insights don’t stall in decks; they flow into backlogs, roadmaps, and performance metrics. Executives see value when journeys help teams decide what to build, what to fix, and what to stop — not just where customers feel friction.”
Customer Journey Management In 2026: From Maps To Measurable Impact
From Print to Performance: 2025 Consumer Trends in Direct Mail [Guide]
Digital Marketing Depot has published a new infographic, ‘From Print to Performance: 2025 Consumer Trends in Direct Mail’.
The DMD team says, “Based on exclusive insights from 600 U.S. consumers, From Print to Performance: Consumer Trends in Direct Mail unveils how mail stacks up in a screen-saturated culture. This guide explores what today’s audiences enjoy, ignore, and act on when they check their mailbox. Discover how to spark interest, earn trust, and drive results with a high-impact channel.
- 56% of consumers engage with direct mail weekly or more
- 24% have made a purchase from relevant direct mail in the last 6–12 months
- 87% of consumers watch for discounts or financial offers
What you’ll find in this guide:
- An inside look at how and why consumers still engage with direct mail, even in a hyperconnected society.
- Tactics that make mail memorable: offers, messaging, and formats that resonate.
- What encourages consumers to act, and clear behavioral patterns tied to conversion.
- Top attributes that give a positive impression of a direct mail ad, including what gets opened, read, and remembered.”.
From Print to Performance: 2025 Consumer Trends in Direct Mail
From Discovery to Influence: A Guide to AEO and GEO [Guide]
Microsoft Advertising team has published ‘From Discovery to Influence: A Guide to AEO and GEO’.
Jen Myers says, “When a shopper asks an AI assistant for a “lightweight carry-on bag that fits a laptop and doesn’t look corporate,” how does your brand get considered? SEO got you here, but it won’t get you there. AI assistants, browsers, and agents evaluate and interpret your data in new ways, and showing up in their recommendations requires a different kind of readiness.
The new discovery landscape
The goal is no longer traffic. It’s influence.
AI assistants, browsers, and agents don’t just index your site. They reason over data on and off your site and decide whether your brand is worth recommending. That decision depends on how complete, current, and contextual your product information is. Every detail, benefit, and price signal matters.
SEO is how you won in search. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are how you win the recommendation in AI-powered discovery. AEO drives clarity—accurate, real-time data AI can interpret. GEO drives credibility—content that positions your brand as authoritative. That’s the new game.
Why early matters
Agentic commerce is still early, which means most brands haven’t figured this out yet. The ones who move now won’t just be discoverable when it matters. They’ll be the benchmark everyone else is catching up to.”
Five Strategies to Strengthen Your Content Marketing in 2026
Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips to improve your content marketing in 2026.
She says, “Does content marketing feel harder than it should be lately?
In 2025, you’ve had to react to a lot — AI adoption, new platforms, demands to work faster, and increased pressure to deliver bigger results.
The fallout? For many marketers, it’s rapidly growing content libraries, new complexity resulting from AI tools, outdated personas after years of focusing on everything else, and persistent pressure to be everywhere at once.
2026 doesn’t have to be more of the same if you leave that reactive path behind in favor of an intentional one. Here’s how to let go of what no longer serves and commit to what will help your content and marketing success.”
Exhausted by Content Marketing? 5 Ideas To Reset Your 2026 Program
Forrester on How to Organize for Answer Engine Optimization
Forrester contributor Nikhil Lai has published an article featuring useful strategies on how to organize for Answer Engine Optimization.
He says, “Answer engine optimization (AEO) demands broader, more intensive collaboration than SEO, which runs on ad hoc coordination between content marketers, web developers, and paid search practitioners. AEO requires actionable insights flowing constantly across content marketing, web development, paid search, social media marketing, PR, and brand marketing.
AEO Needs A Center Of Excellence
AEO’s cross-silo collaboration requires a center of excellence (CoE) led by an evangelist who grasps the technical details of AEO as well as answer engines’ impacts on the top and middle of the funnel. AEO CoE leaders must be accountable to growing brands’ market share by making brands increasingly visible across answer engines. It’s on them to educate stakeholders about how to increase brands’ visibility, measure the quality of traffic sourced from answer engines, and earn cross-functional buy-in to content and technical AEO best practices.
AEO Makes Search More Social, Offsite, And Upper-Funnel
Collaboration between content marketing, IT, and paid search is core to AEO, as it was to SEO”.
Seven Roles, One Goal: How To Organize For Answer Engine Optimization
From SEO to GEO: What the Shift Means For Your Site and Your Brand, January 27 [Webinar]
SEO focuses on optimizing content to rank higher in traditional search engine results, while GEO (Generative Engine Optimization) targets visibility within AI-generated answers and summaries. Together, they ensure brands remain discoverable across both search listings and AI-driven discovery platforms.
Digital Marketing Depot is hosting a webinar, ‘From SEO to GEO: What the Shift Means For Your Site and Your Brand on Thursday, December 4, 2025, at 1.00 pm EDT.
The DMD team says, “The shift from SEO to GEO is real, and it’s already shaping how prospects, customers, and LLMs understand and interact with your brand. In this changing environment, one thing remains: Your website is still the best signal to feed your audiences your story.
Join Search Engine Land and Contentful for this live session and you’ll walk away with tactical advice on:
– How search has changed and continues to evolve
– How to adapt your content and your marketing team to meet these changes
– How to organize your marketing team to anticipate and respond to future changes
– How to make sure that AI is representing your brand accurately where it matters”.
From SEO to GEO: What the Shift Means For Your Site and Your Brand
FireLaunchers & Eric Holmlund’s Christms Software Blowout #ad
Eric Holmlund has partnered with FireLaunchers in recent months to release 8 software applications, which they are now offering at fire-sale prices through Christmas Eve.
Use Coupon Code XMAS50 to get 50% off each of these marketing tools.
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CoursemateAi 2.0
CourseMate 2.0 builds an educational business for you in the style of Udemy.
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CourseMate 2.0 is the ultimate AI-powered e-learning platform that allows you to instantly create and launch profitable online courses with no hassle, including e-learning websites, courses, eBooks, and training videos—all powered by AI. Use Coupon Code XMAS50 to get 50% off: CourseMate 2.0.
AiAutoSite
With AiAutoSite builds news sites, but you’re not limited to one project or one niche. The platform gives you the power to launch multiple AI-powered news sites across the hottest markets – health, fitness, travel, fashion, kids’ education, technology, yoga, and more.
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Media Cloud Pro 2.0
Media Cloud Pro 2.0 gives you access to over 9 million media assets for your business. These include stock images, videos, and a giant collection of visual graphics. This will ensure you’re stocked up on media for 2025 and beyond. If you want to elevate your creativity and branding, this tool is for you.
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InstantVidz
With InstantVidz, use AI to quickly create marketing videos.
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Claim your 50% Off Before the Offer Ends.
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Use XMAS50/b> to get all 8 here:
AiSpokeStudio
CourseMate 2.0
AiAutoSite
AiVideoSuite
VidVoicer
Courserious 2.0
Media Cloud Pro 2.0
InstantVidz
