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Saturday, October 24, 2020

Marketing Glossary

Five Ways to Grow Your Email List with Facebook Ads

Facebook advertising enables you to enhance your online reach and grow your business. You can also drive more email subscriptions with the help of such ads.

Social Media Examiner’s Laura Moore has shared five tips to help you grow your email list using Facebook ads.

Moore says, “Facebook ads are an effective way to gain the email addresses of your Facebook and Instagram audiences and add subscribers from a wider audience who may not already know you from your organic marketing. Here’s how to combine Facebook ads with an email nurture campaign to capture and retain new subscribers.

#1: Create a Lead Magnet or Offer

Inboxes are crowded these days so asking someone to hand over their email address should be considered a value exchange. You may need to sell the proposition similarly to selling a product or service, despite no financial exchange being made.

Service-based businesses will often offer a lead magnet in exchange for an email address. A lead magnet is content that your subscriber wants or needs and will be willing to exchange their email address for. This could be a PDF checklist or guide, a video series, or even a quiz. Whatever form it takes, your lead magnet should provide incredible value”.

How to Grow Your Email List With Facebook Ads

Social Media Examiner

Five Strategies to Control Your Google Ads Costs

Advertising on Google is one of the best ways to enhance your online reach and promote your products and services to the target audience. But with the right tactics, you can advertise your business at a lower cost.

SEMrush contributor Rob Watson has shared five ways to help you control your Google ad costs.

Watson says, “In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a surprisingly cost-effective way. Here’s what we’ll cover:

If you’re an online eCommerce business, then your primary goal is to make sales, and grow your revenue. If you’re a service business, perhaps it’s getting downloads of whitepapers or completions of enquiry forms. Whatever your business goal might be, two things need to be clear: your core conversion metric and the value of each conversion.

In the case of eCommerce, it’s simply the value of the order at the checkout. A service business, however, will need to assign a value to each type of interaction. A whitepaper download, for instance, could be worth £20, whilst an enquiry form completion could be worth £100″.

How to Keep Your Google Ads Costs Under Control

Four Ways to Get More Instagram Traffic

When it comes to social media marketing, you need to turn your heads to Facebook and Instagram. With new features, these two networks capture the majority of the social media audience.

Social Media Examiner’s Jenn Herman has shared four ways to help you get more Instagram traffic.

Herman says, “In this article, you’ll discover four places to drop your links on Instagram and discover pro tips and tricks to optimize your links for clicks. You’ll also find a valuable hack to bypass the link in bio issues with a solution that lets you easily retarget your Instagram traffic.

#1: Add Links to Your IGTV Description

Let’s start first with IGTV because any Instagram account can add a link in their IGTV video description that’s fully clickable. If you’ve got people tuning into your IGTV videos, you can include a call to action (CTA) to open up the video description and click on that link. It’s a quick and easy way for anyone to drive traffic from Instagram”.

How to Get More Instagram Traffic

Social Media Examiner

Facebook Ads for Local Businesses: A Framework for More Revenue [Video]

Social Media Examiner has published a new video ‘Facebook Ads for Local Businesses: A Framework for More Revenue’ to help local businesses utilize Facebook ads.

The SME team says, “Does your local business need more business? Need a proven Facebook ads strategy? Facebook advertising expert Allie Bloyd shares a framework to create a profitable Facebook ads strategy for your local business.

You’ll discover three different levels of ads your local business should be using, and learn which content and campaign types work best at each level. Allie shares specific advice you can apply to attract new customers, package your offer and convert the customers you attract, and retarget people who don’t immediately convert.

Finally, you’ll find out how to ensure all your Facebook ads are set up properly before you begin running your campaigns”.

Watch the video here.

Four Ways to Strengthen LinkedIn Marketing with Video

Video is an irresistible weapon when it comes to marketing and promotion. With quality content, you can continue to persuade more prospects and turn them into customers.

Social Media Examiner’s Louise Brogan has shared four useful ways to help you improve LinkedIn marketing with video content.

Brogan says, “Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn?

In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts.

#1: Introduce Yourself With Video via the LinkedIn Profile Featured Section

The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It’s designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn.

This is the perfect place to share a video introducing yourself and your business. Ideally, it should be a short video—under a minute—where you talk directly to the camera. It’s important to catch your audience’s attention in the first few seconds”.

How to Enhance LinkedIn Marketing With Video

Social Media Examiner

Facebook Ad Attribution Changes and Facebook Embed Changes [Video]

Social Media Examiner has published a new video ‘Facebook Ad Attribution Changes and Facebook Embed Changes’ featuring Miracle Wanzo.

The SME team says, “Explore what Facebook’s removal of ad reporting attribution and API support for Facebook and Instagram post embeds mean for marketers with special guest Miracle Wanzo; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy”.

Social Media Examiner

Four Ways to Engage Your Audience with Hashtags

As we know, a hashtag is a keyword or phrase preceded by a hash (#) symbol. On social media platforms, hashtags help a piece of content become more discoverable by other users.

Business 2 Community contributor Daniel Hopper has shared four ways to help you improve audience engagement on social media platforms.

Hopper says, “The use of hashtags has grown from the initial purpose of indicating the topic of a post to support visibility and participation, to having the additional function of a social resource for forming relationships and communities. Social media users now commonly use hashtags to give interpersonal meanings to a piece of content. Because users choose their hashtags, they inevitably have become personalised and can even start trends. These two broad functions of hashtags providing numerous benefits.

Indicate topics or themes

Hashtags are an information-organising tool in the same way as keywords are for search engine optimisation (SEO). They add context to a social media post and act like a “decentralised, user-generated tagging, organising, and classification system” (Saxton, Niyirora, Guo, & Waters, 2015)”.

Hashtags: How to Use Them to Engage Your Audience

Business 2 Community

Facebook Lead Form Ads: How to Optimize for Results [Video]

Social Media Examiner has published a new video ‘Facebook Lead Form Ads: How to Optimize for Results’ to help you make the most from your investment in Facebook lead ads.

The SME team says, “Want more quality leads from Facebook? Are your Facebook lead forms set up properly?

Facebook advertising expert Allie Bloyd explains how to create Facebook lead forms that drive quality leads and sales via paid or organic campaigns. You’ll learn what type of lead form will yield the highest quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads.

You’ll also discover the most important aspect of lead forms many businesses overlook”.

Watch the video here.

Social Media Examiner

Four Ways to Optimize Offline Conversion Tracking

Google offline conversion tracking allows businesses to import conversions that are tracked in any other system into Google Ads It enables the advertisers to understand the quality of their leads according to the volume of sales generated.

PPC Hero contributor Margaret Hoffman has shared four ways to help you optimize offline conversion tracking.

She says, “Offline conversion tracking is a dream for B2B advertisers. It lets you take a whole chunk of data your automated bidding strategies were previously missing out on and optimize toward it. But if you’ve set up offline conversion tracking, and you’re not quite sure what to do next, here are some tips on how to optimize for the best lead quality.

1. Assign Value to Your Conversion Actions

Think about the lifetime value of your customer and the steps along your customer journey. You can assign value to each step along the customer journey to make sure your campaigns are optimized to the right conversion actions.

First, you’ll determine the lifetime value of a customer. In determining the lifetime value of a customer, you want to consider the number of users who converted from PPC clicks”.

How To Optimize Offline Conversion Tracking

Four Strategies to Create Great Content

Quality content creation can help you to reach keep your audience informed. An effective content creation strategy is needed to keep people coming to your websites and blogs.

Copyblogger’s Stefanie Flaxman has shared four useful tips to help you create brilliant content for your business.

Flaxman says, “I’ve simplified the creative self-editing process into five steps. And I don’t think I’ve oversimplified how much effort these steps take, because each one has many layers.

Average content is always the result of rushing an idea to completion, which leads us to Step #1.

Step #1: Leave enough time

This is the foundation for all of the other tips in this post, as well as the other 150+ articles I’ve written for Copyblogger.

It all comes back to leaving enough time for your ideas to mature and shine”.

The Art of Creative Self-Editing: From Basic to Brilliant Content