Marketing Glossary
Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025, August 7 [Webinar]
The EMARKETER team says, “Holiday sales growth is slowing—and for the first time in EMARKETER’s tracking history, it’s expected to fall short of full-year retail growth. With the added pressure of potential tariffs and wavering consumer confidence, this year’s holiday season will look different—and demand sharper planning.
Join us for a Meet the Analyst Webinar, where our Principal Analyst Sky Canaves shares our annual 2025 holiday shopping forecast, what to expect this season, and how to prepare. She’ll walk through where ecommerce demand is holding steady, which channels are still worth your investment, and how to plan around this year’s promotional windows”.
Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025
Forrester on How GenAI is Reshaping Shopping and Reviving SEO
Forrester contributor Nikhil Lai has published an article on how GenAI reshapes shopping and revives SEO.
Nikhil Lai says, “Search engines’ potential to become full-funnel one-stop shops makes search engine optimization increasingly significant. But unlike search engines, which are top of mind for CMOs and now CFOs, SEO is relegated to the weeds of schema markup, sitemaps, log files, and crawlers. SEO’s marketing problem, based on its reputation for tediousness, technical difficulty, and low return on effort, hamstrings SEO processes. Thirty-eight percent of B2C marketers, according to Forrester’s Q2 2025 CMO Pulse Survey, cite “getting buy-in from various SEO stakeholders, including content, IT, and paid search” as their greatest SEO-related challenge.
That’s changing as vendors across the SEO landscape increasingly automate content and technical SEO workflows, precisely measure SEO’s short- and long-term impacts, and adapt to AI-integrated search. The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025, evaluates the top seven vendors in the SEO market on criteria spanning their current offerings and strategies. You can chat with our Wave using Izola and customize the Wave to identify vendors that match your particular criteria.”
FlexiFunnels: The easier way to run an online marketing business #ad
Are you tired of juggling multiple tools to run your online business? FlexiFunnels is a powerful unified platform that can handle everything from building stunning sales funnels to securely delivering your online courses, all without a single line of code.
Imagine a world where you could launch your next big idea, attract floods of leads, and convert them into paying customers with ease. A world where you could slash your software expenses by thousands of dollars a year, reinvesting that money back into your growth.
That world is here, and it’s called FlexiFunnels.
This tool is the revolutionary all-in-one platform designed to empower entrepreneurs, marketers, course creators, freelancers, and agencies like you to build, manage, and scale your online business faster and more efficiently than ever before.
How FlexiFunnels will transform your business
- Effortless Page & Funnel Building: Its intuitive drag-and-drop builder makes creating high-converting landing pages, sales funnels, and websites a breeze.
Choose from over 300 “Done For You” templates optimized for every niche imaginable, or build from scratch with its pre-built sections.
- Boost Your Revenue: Seamlessly integrate popular payment gateways like CashFree, Razorpay, Stripe, and PayPal.
Design beautiful, conversion-optimized checkout pages with irresistible bump offers and advanced upsell/downsell logics to maximize your average order value.
- Secure Your Knowledge & Income: Host and sell your online courses directly within FlexiFunnels.
Its advanced piracy protection ensures your valuable content is safe with encoded videos and buyer-data display. Say goodbye to expensive third-party course platforms.
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Its AWS Auto-Scaling Queue guarantees that your leads and sales processes never fail, even during high-traffic surges.
- Smart Decisions with Advanced Analytics: Gain deep insights into your business with comprehensive analytics. Track page views, conversion rates, revenue, and average order value, empowering you to make data-driven decisions.
Plus, its cart abandonment data helps you recover lost sales.
- Streamlined Operations: Manage your team with robust subuser access controls. Integrate with your favorite autoresponders and webinar platforms.
And for advanced users, its webhook support provides endless possibilities.
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You could save a lot by breaking your Fiverr habit.
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Whether you’re a seasoned digital marketer looking to streamline client work, a course creator seeking a secure platform for your programs, a local business aiming to generate more leads, a freelancer building sites for clients, or even a complete newbie ready to launch your first online venture – FlexiFunnels is built for your success.
Special Launch Offer Underway
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Don’t let technical hurdles or inflated software costs hold you back. It’s time to unleash your true potential and scale your online business with confidence.
Ready to build world-class funnels and courses that convert?
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Final Reminder: The PLR Powerhouse Closes Tonight #ad
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But creating that content? That’s where most entrepreneurs hit a wall. Hiring professional writers can cost hundreds, even thousands, for a single eBook. Researching, outlining, writing, editing, formatting, and designing—it’s a time sink that can derail even the most ambitious projects.
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Future-Proof Your SEO Strategy in the AI Era, July 10 [Webinar]
AI search is transforming how people discover information—delivering direct answers instead of just link lists—and brands must adapt quickly or risk falling behind in visibility and relevance.
Conductor is hosting a webinar, ‘Future-Proof Your SEO Strategy in the AI Era’ on Thursday, July 10, 2025, at 1.00 pm EDT.
The Conductor team says, “Join Shannon Vize, Sr. Content Marketing Manager, and Pat Reinhart, VP of Services & Thought Leadership, as they break down the latest AI search trends, game-changing innovations, and top priorities to shape your search strategy in 2025 and beyond.
Why attend this webinar
- Adapt to AI disruptions. Learn how AI is changing search and what it means for your website traffic, conversions, and overall strategy.
- Focus on conversions over traffic. Discover why quality engagement matters more than raw traffic numbers in the AI search era.
- Create content that AI and audiences love. Build content strategies that capture visibility in both traditional search and AI-powered results.
- Optimize for answer engines. Understand how to create optimized, on-brand content that satisfies audience search intent and performs in AI and traditional search”.
From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior, July 16 [Webinar]
The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly complex market landscape. To address these challenges, ESW and EMARKETER conducted a thorough survey, analyzing shopper behaviors across 18 countries.
Join our webinar to explore findings from this research, highlighting where consumers are currently spending online, anticipated shifts in spending patterns for the second half of 2025, and the key factors influencing their discovery and purchasing decisions.”.
Five Strategies to Achieve Content Marketing Success in 2025
In 2025, content marketing success hinges on hyper-personalization and authentic storytelling that resonates with niche audiences. Brands that leverage AI-driven insights to deliver timely, relevant content are leading the digital conversation.
Lisa Gately, Principal Analyst at Forrester has published an article featuring useful advice on improving content marketing in 2025.
She says, “To stand out in this environment, you’ve got to produce content that gets recognized and reused by the tools your buyers rely on. Here’s what that looks like in practice:
- Write for reasoning, not just ranking. Structure your content to answer real buyer questions clearly and logically, not just to satisfy keyword formulas. Use concise explanations, well-labeled sections, and context-rich examples to help large language models understand and reuse your content accurately, whether that’s as a direct quote, summary, or reference in a broader AI-generated response.
- Collaborate with subject-matter experts to build depth and authority. Involve your experts early to surface unique angles, original insights, and meaningful context that your competitors can’t replicate.”
Standing Out In A Zero-Click World Starts With Stronger Collaboration
For Lasting Marketing Impact, Balance Controversy and Consensus [Video]
Enhancing marketing impact requires a deep understanding of your target audience and tailoring strategies to meet their evolving needs. Leveraging data-driven insights and consistent brand messaging boosts engagement and drives measurable results. 4o
Content Marketing Institute has published a new video, ‘For Lasting Marketing Impact, Balance Controversy and Consensus’.
The CMI team says, “Recent polls and studies show audiences are growing numb to being constantly shouted at, provoked, or tricked into paying attention. Rather than racing to extremes, marketers must learn how to harness varying dynamics to break through apathy and earn more trust. Robert Rose offers a framework for creating lasting impact by thoughtfully balancing familiarity, surprise, alignment, and controversy. Read this week’s Rose-Colored Glasses for the full details.”
Forbes On Using Business AI To Launch New Products
Using AI in business streamlines operations, enhances decision-making, and boosts productivity. It enables automation, data-driven insights, and personalized customer experiences for better growth.
Forbes Brand Contributor Zoryana Zagorodnya has published an article on how business AI can help bring new products to the market.
She says, “If you, like millions of others decided to do a “dry January” in past years you might have noticed that your options were limited to sugary soda or just water.
Thankfully those days are over as the alcohol-free movement has exploded, offering a wide array of beverages that mimic the taste and experience of their alcoholic counterparts, but have the best bonus to offer – they don’t effect your body the same way alcohol does.
Consumers, mostly Millennials and Gen Z, are increasingly prioritizing health and wellness. They’re more aware of the negative impacts of alcohol, seeking alternatives that align with their fitness goals and overall well-being. For example, in the US, the alcohol-free market, revenue is predicted to grow annually by 2.70% (CAGR 2025-2029).”
