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Friday, April 23, 2021

Marketing Glossary

Five Steps to Submit Your Website to Google in 2021

By getting your website listed in Google search, you can create newer opportunities for business growth. There are various ways you can let Google know about your blogs and websites.

Ahrefs contributor Joshua Hardwick has shared a five-step process to help you submit your website to Google in 2021.

He says, “If you want search engine users to be able to find your website, it needs to be indexed.

But how do you submit your website to Google in 2021? And do you even need to?

In this guide, you’ll learn:

How to Submit Your Website to Google in 2021


Five Steps to Drive Organic Clicks and Leads From Your Instagram Channel

Social media marketing enables us to extend our online reach. Among all the platforms, Instagram is a great platform for influencer marketing and advertising.

Content Marketing Institute’s Ann Smarty has shared five steps to help you drive more organic clicks and leads from your Instagram channel.

She says, “Here are a few definitive steps to start seeing higher converting traffic from your Instagram channel:

1. Create eye-catching content

While content quality is crucial for any tactic, it’s actually fundamental for Instagram. You want people to stop scrolling when they see your update – otherwise, nothing else that you do to get clicks matters.

You need “scroll-stopping” content – eye-catching enough for people to pause from scrolling their feeds to see your post and read your caption.

Like all good content, its creation involves a lot of brainstorming, competitive analysis, and experimenting. Instagram content also requires you to improve your image and video editing skills. Trying new visual content creation and editing apps could make all the difference”.

How to Drive Organic Clicks and Leads From Your Instagram Channel

Five Strategies to Strengthen Your Content Marketing Strategy

A strong content marketing strategy enables you to increase your return on investment by growing customers and making more sales online. has shared five tips to improve your content marketing strategy.

The team says, “To improve your content strategy, follow these simple and evergreen marketing tips.

Stick to a schedule.

You might not realize it, but posting content consistently means a lot to your audience—and your business.

A consistent content schedule not only creates a better customer experience, but it also establishes credibility and trust with your brand.

In fact, McKinsey & Company says that consistency is a key factor in making your customers happy throughout their buyer journey.

Moreover, Techipedia says that consistent brands are worth 20% more than those who are not.

With this, you should place importance on creating and following a content schedule for each of your marketing channels”.

5 Simple Tips to Beef Up Your Content Marketing Strategy

FunnelMates: Funnel Builder That Pays You To Use It #ad

Funnelmates affiliate softwarefunnel matesFunnelMates, just released by Cindy Battye is a complete funnel creation, lead generation and email followup system that automates all aspects of creating entire marketing funnels.

With it, you can also build a list of unlimited email subscribers, and create, store, and send automated email sequences to them.

Here are some highlights of FunnelMates :
✓ You can access a library of DFY Affiliate Funnels that are integrated with JVZoo, W+, Clickbank, and Pay Kickstart products
✓ Each of these Funnels has:
 • DFY Lead Magnet
 • DFY Landing Page
 • DFY Download Page
 • DFY Thank You page
 • DFY Automated prewritten email sequence
 • All with your embedded affiliate links
 • Funnel analytics and performance tracking
 • Funnel ratings from members
 • Multiple niches to choose from
✓ You can unlock paid funnels for cash or free funnels
✓ You can create and publish your own funnels
✓ Creator of a funnel gets a copy of all leads generated from the activation of a free funnel
✓ Creator earns income from people activating a paid funnel
✓ Creator also receives sales of their own product
✓ You can create your own funnels for personal use and/or for selling to other members inside the member’s area.
✓ There is a Member forum for discussions between members
✓ You get fully hosted pages, lead magnets, and autoresponder.
✓ You can integrate your funnels with external autoresponders.

Battye says this is her most ambitious project to date, and with all the built-in facilities, it’s easy to agree with her.

Get all the details here and then get you own copy: FunnelMates.

Four Ways To Build Brand Trust Using Content Marketing

Content marketing can help you to influence people, persuade them, and grow your online sales. It can also be used to build trust in your business.

Forbes contributor Aaron Agius has shared four ways to help you build brand trust using content marketing.

He says, “Companies are in a position to develop stronger relationships with their customers than they’ve had in the past. The key to doing it well is to have the right strategy. Below are four tips to help you build trust through content marketing.

1. Create Relevant Content

Few things are as powerful as content when connecting with customers. From blog posts to infographics, different types of content can explain your mission, highlight your services and provide meaningful information.

As a digital marketer and managing director of Louder.Online, I’ve seen companies of all sizes leverage content to build their brands and engage their customers. One of the things that has worked well for all of them is content that’s both timely and relevant”.

How To Use Content Marketing To Build Brand Trust


Five Tips to Get More Google Traffic

Getting more and more traffic from Google is one of the most sought-after strategies for online business success.

Blogging Wizard contributor Ann Smarty has shared five useful tips to help you get more traffic from the Google search.

She says, “You can increase your blog’s organic traffic by increasing the click-through rate for your current positions, i.e. by making your search snippets more clickable.

Here’s how:

1. Create irresistible titles

I know this is easier said than done. Everyone says your headlines should be powerful but what exactly does it mean?

More often than not, page titles are what Google uses to create the most prominent part of the search snippet, i.e. its clickable part:

Page titles shown in Google results

There’s an in-depth article on how to write better titles as well as a list of tools that help you craft headlines that drive clicks“.

How To Get More Google Traffic (Without Ranking Higher)

Facebook Video Ads: Making Ads That Sell [Video]

Social Media Examiner has published a new video ‘Facebook Video Ads: Making Ads That Sell’ featuring Matt Johnston.

The SME team says, “Wondering how to make Facebook video ads that convert? Looking for a model to easily create video ads yourself? Discover how to create three types of video ads that generate sales from video expert Matt Johnston.

Discover formulaic structures to create successful text-on-screen videos, testimonial videos, and testimonial demo videos. You’ll also learn how to coach customers to give you authentic testimonials that will connect with video ad viewers on an emotional level”.

Social Media Examiner

Five Ways to Improve Your Website Authority and Rankings with Infographics

By publishing infographics on your websites, you can grow your online reach and convert more prospects into customers.

Kai Tomboc of Easelly has shared five proven ways to use infographics to improve your website authority and rankings.

He says, “First off, it’s what we do best here at Easelly, whether it’s through our simple infographic maker tool or team of infographic designers.

It’s worth noting that most of the principles and steps discussed below will also apply to other types of visual content assets.

1. The visual nature of infographics makes them more shareable. 

As to why infographics are perfect tools to help boost your website rankings, Joshua Hardwick of Ahrefs (a well-known toolset for backlinks and SEO analysis) shares two reasons: 

An infographic helps your readers understand and retain your message easily and quickly.

For example, when you hear information, you’re likely to remember only 10 percent of that information after 3 days. On the other hand, if a relevant image is paired with that same information, you are likely to retain 65 percent of the information after 3 days”.

How to Use Infographics to Improve Your Website Authority and Rankings

Four Ways to Make Highly Watchable Videos

Quality video content enables you to make your sales efforts more rewarding. By adding the element of persuasion in your videos, you can have more influence on your audience.

Social Media Examiner contributor Matt Johnston has shared four steps to help you make highly watchable video content.

He says, “To learn how to induce people to watch and share your video with their friends and followers on Instagram, Facebook, and other social media platforms, read the article below.

#1: Hook Viewers in the First 3-5 Seconds of Your Video

The first step to making a highly watchable and shareable video is the hook. In the first 3-5 seconds of your video, you need to grab people’s attention as they’re scrolling through the news feed. You can do this either by placing your best footage at the beginning or using a strong headline.

This is a case where you don’t want to save your best for last. When you’re making videos for social media, you need to frontload your best stuff. The first few seconds are when all of the magic happens”.

Making Highly Watchable Videos: A 4-Step System to More Eyeballs

Social Media Examiner

Five-Step Process to Solve Your Writing Problems

Effective writing skills can help you to capture the attention of your audience and persuade them to take an action.

Copyblogger’s Brian Clark has shared a five-step process to help you solve three painful writing problems.

He says, “I once asked the Copyblogger community to name their biggest writing problems.

From the many responses, a pattern developed:

  • How to get started
  • How to cut the fluff
  • How to finish

These three issues are really symptoms of the same painful challenge, which boils down to not clearly understanding what you’re trying to accomplish with your writing.

Don’t worry … it’s a fairly common ailment.

There’s a five-step process you can work through that will help clarify your objectives, which leads to greater clarity in your writing”.

Solve 3 Painful Writing Problems with This 5-Step Process