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Tuesday, January 19, 2021

Marketing Glossary

Four Steps to Analyze Your Facebook Ad Performance

Advertising on Facebook is one of the most popular ways to help you reach more people online and grow your sales. By analyzing the performance of your ads, you can enhance your business performance.

Social Media Examiner’s Allie Bloyd has shared a four-step approach to help you analyze the Facebook ad performance using Facebook Ads Manager.

She says, “Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager?

In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters most to you and how to save your report for quick access in the future.

#1: Set Up a Custom Report Layout in Facebook Ads Manager

When you log into Facebook Ads Manager, you’ll notice that the column layout is set to Performance by default. Many Facebook advertisers don’t know that there are other layouts they can choose from such as Set Up, Delivery, Video Engagement, and Offline Conversions, among others.

I don’t find any of these layouts to be great options. Instead, I suggest creating your own custom set of data so you can see the Facebook ad metrics you care about”.

Using Facebook Ads Manager to Analyze Your Ad Performance

Social Media Examiner

Five Content Marketing Trends for 2021

Effective content marketing campaigns can help you to grow the influence of your business and improve your sales. As we move to 2021, it’s time to review what’s ahead in the content marketing domain.

Convince & Convert contributor Ann Smarty has shared five content marketing trends to watch in 2021.

She says, “As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than eve.

What is 2021 going to look like for content marketers? Is there any way to get prepared?

Let’s dive in now to these 5 content marketing trends for 2021.

1. Competition Is Continuing to Grow

The year of COVID-19 driven lockdowns has shown just about any business one simple truth: if you are not online, you do not exist.

These days, most sales have moved online, and there’s no reason to believe it’s changing any time soon.

With more businesses investing more in online marketing, the competition is inevitably growing. These days, we are all forced to invest more time and money into getting our content noticed”.

5 Content Marketing Trends to Keep in Mind for 2021

Convince & Convert

Finding Social Media Content Ideas: A Proven System [Video]

Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ featuring Matt Johnston.

The SME team says, “Struggling to come up with social media content? Looking for a process to fuel your content creation? Social video expert Matt Johnston shares a repeatable system you can use to develop a pipeline of content ideas that never ends. You’ll learn how to combine your buyer persona and a lifestyle map with search to develop numerous topics your audiences will be interested in.

You’ll also discover a four-part system to create headlines that will guide content creation for multiple social media platforms. Finally, you’ll discover a system for creating content that is specific to your brand and business”.

Social Media Examiner

Facebook Ads Trends for 2021 for Better Returns on Ad Spend [Video]

Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ featuring Tara Zirker.

The SME team says, “Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change?

Facebook ads expert Tara Zirker shares five trends that will impact Facebook ad results in 2021.

Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in the coming year.

You’ll also discover two surprising elements to experiment with in your Facebook ads”.

Social Media Examiner

Facebook Brand Safety Tools: A Complete Walkthrough for Marketers [Video]

Social Media Examiner has published a new video ‘Facebook Brand Safety Tools: A Complete Walkthrough for Marketers’ to help you learn about the Facebook brand safety tools.

The SME team says, “Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? Facebook marketing expert Tara Zirker explains how to use Facebook’s Brand Safety tools to control where your Facebook ads appear.

Find out how to set your Inventory Filter level, and how to use Topic Exclusions to stop your Facebook ad from appearing in specific types of content. Learn how to use the Publisher List to see a list of Facebook pages and Audience Network apps on which your ads could be shown, and how to create a block list to manage that exposure.

Finally, you’ll discover how to run a Delivery Report to see exactly where your ads have appeared in the past”.

Watch the video here.


Social Media Examiner

Facebook Live Selling: How to Convert More Customers [Video]

Social Media Examiner has published a new video ‘Facebook Live Selling: How to Convert More Customers’ to help you boost your sales using Facebook.

The SME team says, “Wondering how to sell products or services with Facebook live? Looking for a process to follow?

Facebook marketing expert Dana Malstaff explains how to sell with Facebook live video. You’ll discover an easy to model seven-step livestream structure that converts viewers into buyers, and learn four things that must occur for a sale to take place.

You’ll also learn three mistakes to avoid and find a valuable tip to get more exposure for your live stream after the broadcast ends”.

Watch the video here.

Social Media Examiner

Four Ways to Develop Strong Social Media Marketing Strategy for 2021

With the passing time, the need for a strong social media strategy continues to gross as the number of social media users is growing constantly.

Entrepreneur magazine contributor Arash Derakhshan has shared four ways to develop a winning social media marketing strategy in 2021.

He says, “Here are a few ideas and suggestions that would help  position themselves for success in 2021.

Relationship-based social media marketing

Maintaining engagement and growing followership in 2021 will be much harder than if we stick to the same routine strategies we have used in the past. 2020 has been a revolutionary year, and only your agility as a  would sustain you going forward.

A few months ago, a study showed that about 75% of respondents don’t consider advertisements to be the truth. This is worrying but also understandable, based on the increased skepticism among social media users. With the increase in fake news allegations and the explosion in unethical marketing practices, this trend is hardly surprising.

It does seem that the only followers you can maintain are those with whom you have developed a relationship, and the only ones you can acquire are the ones you develop a real relationship with. Trust has never been as important a marketing factor as it is in today’s social media space”.

How Brands Can Develop a Winning Social Media Marketing Strategy in 2021

Entrepreneur

Facebook Ads Trends for 2021 for Better Returns on Ad Spend [Video]

Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ explaining major Facebook ads trends featuring Tara Zirker.

The SME team says, “Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change?

Facebook ads expert Tara Zirker shares five trends that will impact Facebook ad results in 2021.

Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in the coming year. You’ll also discover two surprising elements to experiment with in your Facebook ads”.

Watch the video here.

Social Media Examiner

Facebook Advertising Blueprints For Every Kind of Business, December 16 [Webinar]

Entrepreneur magazine is hosting a webinar ‘Facebook Advertising Blueprints For Every Kind of Business’ on Wednesday, December 16.

The Entrepreneur team says, “In the time of social distancing, webinars have never been more important for staying connected to our prospects and customers. And yet something is changing. Digital life is becoming more authentically human than ever before, and webinars may never be the same.

Join us for “How to Deliver Awesome, Engaging Webinars in a Work From Home World,” and learn how webinars are being transformed into genuine human experiences, including:

  • The new webinar “tonality”
  • Tricks to presenting from home
  • Creating conversational formats
  • Getting your audience engaged

It’s time to finally let people be people on our webinars. Register now and learn how”.

Facebook Advertising Blueprints For Every Kind of Business

Entrepreneur

Facebook Shops – Everything You Need to Know

Facebook has launched ‘Facebook Shops’, a free tool that allows business page admins to create a Facebook or Instagram-based mobile-optimized online store that highlights products or collections of items.

HubSpot contributor Pamela Bump has published a comprehensive article on Facebook Shops and how to businesses can use it.

She says, “below is a quick step-by-step guide for setting up your first Facebook Shop.

How to Use Facebook Shops

1. Make sure you’ve fulfilled all the Facebook Shops requirements.

Although creating a Facebook Shop is free for all businesses, Facebook Shops still has a few requirements. To set up a Facebook Shop for your brand, you must:

  • Have a Facebook Business Page and/or an Instagram Business account that you have Business Manager admin privileges for.
  • Have manager privileges for your brand’s Facebook catalog.

One thing to keep in mind is that while you do need to admin either an Instagram or Facebook Business Page, you can have one or the other and still create a Facebook Shop. This means that you don’t necessarily need a Facebook Business account to take advantage of this tool”.

Facebook Shops: What Is It and How Brands Can Use It