Marketing Glossary
Four Steps to Designing Content Marketing Strategy Measurement
Content marketing strategy measurement can help you identify content that needs improvement and content that is performing well.
Search Engine Journal contributor Robert Rose has published an article featuring four steps to designing the content marketing strategy measurement.
He says, “Here is the process.
Step 1: Set The Objective
Ensure you create an actual and shareable objective.
Well-articulated strategic objectives capture a mix of how content will deliver value to the business. They also imply or overtly talk about a time horizon— when the success will happen.
Now, you may plan to realize objectives (or not) by the quarter, year, or multiple years. You might have long-term and short-term objectives.
You can figure out the hierarchy of those things.
Setting strategic objectives doesn’t mean they don’t change as the marketplace shifts or assumptions evolve. It just means you can start to time-box them to understand how quickly you need to change.”
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team, Ocober 17 [Webinar]
Managing resources has become a foundation of success for organizations across industries. Yet, the perpetual challenge of ensuring your team is neither overburdened nor underutilized is a hurdle many leaders grapple with.
Digital Marketing Depot is hosting a webinar ‘From Overworked to Optimized: Expert Tips for a Productive and Balanced Team’ on Tuesday, October 17, 2023, at 1.00 pm EDT.
The DMD team says, “In this webinar, Chris O’Neal, Principal Product Marketing Manager at Adobe, unveils resource management best practices, breaking them down into easily digestible tips that you can seamlessly integrate into your own team’s workflow.
You’ll gain insights into:
- How to maximize your output while making strategic use of your teams’ skills
- Tips for gaining visibility into everyone’s current and future capacity
- How to confidently assign incoming work to the right people at the right time
- How to establish KPIs and metrics to track resource management performance, enabling continuous improvement and adaptability.”
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
From Overwhelmed to AI-nspired, September 28 [Webinar]
Whether you’re part of an AI project today or you want to prepare for what’s coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI.
MarketingProfs is hosting a webinar ‘From Overwhelmed to AI-nspired’ on Thursday, September 28, 2023, at 2:00 pm ET.
The MarketingProfs team says, “Industry experts Meghan Keaney Anderson (Jasper), Justin Keller (Drift), and Mike Kaput (Marketing Artificial Intelligence Institute) lead a knowledgeable panel of AI practitioners who share their experiences and challenges in deploying AI solutions.
Don’t miss this chance to position your organization—and yourself—for AI success.
In this webinar, you’ll learn:
- Change management strategies to get your team on board with AI tools
- High-impact, high-value use cases for AI in marketing and sales
- How to measure the ROI of your AI initiatives.”
Five Content Discovery Trends You Need to Know
Content discovery is the process of finding and consuming relevant digital content online. It’s the process that customers and leads go through when they find and engage with a brand’s content on their website, social media sites, and anywhere else online.
Content Marketing Institute contributor Nicole Martin has published an article featuring five content discovery trends to inform your marketing strategy.
She says, “Consider these five trends as you finalize your fourth quarter and 2024 content plans:
1. Consumers expect videos for their educational needs, a brand’s products, and its services
According to HubSpot research, 66% of surveyed consumers watched a video about a brand or product the previous year. People still tend to believe what they see with their eyes. Consuming content visually and auditorily allows them to make smarter decisions about the brands, products, and services they select – limiting risk and increasing satisfaction levels.
Audiences aren’t looking for the best, most crisp, polished videos. Thanks to social media, they actually look for more authentic, “real” videos to gain trust and confidence in the brand.
Videos that aren’t brand- or product-specific also have value. Consumers hunt for videos that not only interest and entertain them but teach them something new.”
5 Content Discovery Trends To Inform Your Marketing Strategy
Future-Proof Your Ad Measurement: Understanding Full-Funnel Impact, October 5 [Webinar]
The stakes for ad effectiveness measurement have never been higher. New ad formats, siloed social platforms, deprecating identifier technologies and constantly changing consumer behaviors are all having an impact.
Adweek is hosting a webinar ‘Future-Proof Your Ad Measurement: Understanding Full-Funnel Impact’ on Thursday, October 5, 2023, at 1.00 pm EDT.
The Adweek team says, “Hear from a panel of measurement leaders from Zynga, UM and Disqo for a look at what it will take to future-proof your ad measurement and attribution efforts. You’ll find out:
- Key metrics for understanding full-funnel ad impact
- Why a consumer-consented, single-source approach to measurement provides holistic and reliable measurement
- How advertisers are thinking about measurement in the rapidly evolving universe of media”.
Future-Proof Your Ad Measurement: Understanding Full-Funnel Impact
Five Ways that Generative AI is Changing Search [Podcast]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘Five Ways that Generative AI is Changing Search’ featuring Ben Howe.
The Similarweb team says, “We’ve all seen the AI headlines recently and on this episode, we’re aiming to separate the facts from the scare stories. How much is generative AI actually changing search right now?
We’re discussing that with a man who describes himself as a mix between a country house snooper and a triathlete in decline. He’s a published SEO author, a training producer, and a conference speaker. A warm welcome to the In Search SEO podcast, SEO Director at SEOMG!, Ben Howe.
In this episode, Ben Howe shares five ways that generative AI is changing search including:
- Challenging the long-established status quo of Google’s dominance.
- Measurement and reporting as we know it might become a near-impossible nightmare.
- Sites will get less top-of-funnel traffic”.
From Clueless to Successful: Charles Miller’s Journey of Learning and Growth [Podcast]
Copyblogger has published the latest podcast episode ‘From Clueless to Successful: Charles Miller’s Journey of Learning and Growth’.
The Copyblogger team says, “In this episode of the Copyblogger podcast, host Tim Stoddart interviews Charles Miller, a freelancer, entrepreneur, and coach. They discuss Charles’ journey into the world of online writing and how he discovered his passion for it. Charles shares his origin story, highlighting his initial interest in e-commerce and his pursuit of self-employment.”
Facebook Updates Feed Changes, Group Admins, and More [Podcast]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Facebook Updates Feed Changes, Group Admins, and More’.
The podcast features the following:
- Meta Earnings Call Released
- Daily Facebook User Count is Up
- Meta Warns Group Admins to Maintain Activity, or They’ll Be Replaced
- Meta confirms AI ‘off-switch’ incoming to Facebook, Instagram in Europe
- Seamless Editing for Facebook Reels
- Tracking Branded Content Campaigns in Ads Library.
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Free Instagram for Business Kit [Free Kit]
HubSpot and Agorapulse have released a free Instagram for Business Kit explaining how to get followers, build your audience, navigate algorithm updates, and measure success on Instagram.
Download this kit to explore the following:
- 22 free Instagram post and story templates
- What, when, and how to post on Instagram to get followers fast
- A featured chapter from Instagram expert Jenn Herman on how to use Instagram algorithms to your advantage
- Using hashtags: best practices, tips, and a full glossary of common hashtags to use
- Tips to help you develop your Instagram Reels strategy
- Setting goals, measuring success, and proving the value of Instagram to your executives.
