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Friday, May 24, 2024

Archive for the 'Bing Advertising' Category

New Bing ads feature price extensions

The Search Engine Land has reported that the Bing ads feature price extensions to help searchers make their transitions quicker. says, “Bing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in mobile and desktop search results. Advertisers can use them to show prices for products or services and include up to a 25-character description with each extension. One price extension is visible from the ad, and a “view more items” drop-down displays three additional listings. Price extensions can be set up in the Bing... [...]

Tips to get more out of your Bing Ads

Google AdWords, Bing and Facebook are the major platforms that offer PPC advertising option to the brands. According to an Entrepreneur magazine article, keywords that are expensive on AdWords are much more affordable on the Bing Network. To help marketers make most out of their Bing advertising efforts, Search Engine Land has offered four tips. The SEL team says, “Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more... [...]

Bing’s Dynamic Search Ads (DSA) pilot opens for all US advertisers

Bing has opened its Dynamic Search Ads (DSA) pilot for all US advertisers. According to Bing team, the DSA will help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions. Eugene Goldenshteyn & Grant Oliveira say, “Dynamic Search Ads re-envision the way that text ad campaigns are managed on Bing Ads.  All an advertiser needs to do is provide their website domain and a generic ad copy, then Bing Ads will take care of the rest. We will crawl your webpages of interest, then utilize machine learning algorithms to match suitable... [...]

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