Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create Experiential Marketing Campaigns’ featuring Katie Rudy. The SME team says, “Are your clients asking for experiential marketing? Looking for examples of campaigns that delivered memorable experiences at scale? Discover how a new agency owner is focusing on experiential marketing services.” Social Media Examiner  [...]

This is a reminder for an Adweek webinar to be held on November 8, 2022.  Adweek is hosting a webinar ‘Measure the Impact of Your Experiential Marketing: How Just Egg Cracked the Code’ on Tuesday, November 8, 2022, at 1.00 pm EST. The Adweek team says, “Hear directly from Eat Just, Inc. (Just Egg’s parent) director of field marketing Adrian Santos and AnyRoad co-founder and COO Daniel Yaffe, who will discuss their approach to data-driven branded experiences. You’ll find out: How to utilize technology to gather first-party data from a live event Ways to leverage your customers’... [...]

Achieving measurable success in experiential marketing requires strategies that prioritize collecting first-party data. Adweek is hosting a webinar ‘Measure the Impact of Your Experiential Marketing: How Just Egg Cracked the Code’ on Tuesday, November 8, 2022, at 1.00 pm EST. The Adweek team says, “Hear directly from Eat Just, Inc. (Just Egg’s parent) director of field marketing Adrian Santos and AnyRoad co-founder and COO Daniel Yaffe, who will discuss their approach to data-driven branded experiences. You’ll find out: How to utilize technology to gather first-party data... [...]

Social Media Examiner has published a new video ‘Fan Evangelism: How to Create Unforgettable Experiences’ featuring Jesse Cole. The SME team says, “Do you want raving fans? Wondering how to build a fan-first experience? Discover a five-step framework for creating great experiences that your customers and fans will share on social media.” Social Media Examiner  [...]

Experiential marketing is a type of marketing that provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase sales of products or services. Ahrefs contributor Fraser McCulloch has published an article on experiential marketing highlighting 22 examples and takeaways. He says, “Experiential marketing has become increasingly important because it allows businesses to connect deeper with customers. The key difference between experiential marketing and other types of marketing is that an experience takes place in “real” life. The main... [...]

eMarketer has published an interview with Lenetta Pesotini of MAG Experience on ‘Experiential Marketing in the Age of COVID-19’. In this conversation, Pesotini has answered four important questions on how you should use experiential marketing during this crisis. The eMarketer team says, “As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see... [...]

Experiential marketing campaigns help you cultivate customer loyalty and retain them for longer period. This form of marketing provides the customers with a close feeling of what you are offering them with. Entrepreneur magazine contributor Jeff Snyder has shared four content strategies to make your experiential marketing campaigns stand out. Snyder says, “Want to make your marketing more “experiential”? Give any experiential marketing campaign a boost with these four content strategies: 1. Leverage the voice of everyday consumers. People tend to trust other people over brands,... [...]

Experiential marketing is all about offering a memorable brand experience to your customers and make your branding strategy stronger. The Econsultancy team has shared ten examples of experiential marketing. Econsultancy team says, “Here are 10 great examples of experiential marketing. We’ve included relevant success metrics where they are available, but others I’ve included just because they’re pretty darn cool… 1. Ghostbusters movie: Marshmallow Man causes havoc at Waterloo station Commuters in London in 2016 were amazed to see the Stay Puft Marshmallow Man emerging through the concourse... [...]

Experiential marketing is a great way to involve your customers by inviting them to interact with a business in a real-world situation. This form of marketing brings customers closer to your brand. HubSpot’s Braden Becker has shared eleven examples of effective experiential marketing that have worked well. Becker says, “Experiential marketing might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric. But there are also times when they have nothing to do with a specific event, as you’ll see from the examples we picked. When... [...]

The experiential marketing experience allows marketers to offer a personalized experience to their clients. It helps brands to create lasting experience on the consumers’ minds. Forbes contributor Steve Olenski has shared three why the marketers should use experiential marketing. Olenski says, “A Freeman Global Brand Experience Study reports that a third of CMOs plan to devote 21-50 percent of their budget to experiential marketing efforts over the next several years. If the same efforts aren’t already a big part of your brand’s marketing strategy, then they should be, and these... [...]