Marketing Glossary
Everything you know about Marketing is changing [Video]
In this video, you’ll learn:
- The AI SEO Explosion: Why investment jumped 98% and how to optimize for “answers” instead of “clicks.”
- The Organic Social Crash: Why 64% of marketers are slashing social budgets and the one skill your team is likely missing.
- The Measurability Moat: How to use CRO, UX, and first-party data to defend your budget when attribution breaks.
- The 4-Part Framework: The exact system we use at NP Digital to manage over $1 Billion in marketing spend.
Email marketing reporting: Our top best practices and tool recommendations for 2026 [Guide]
Email marketing reporting tracks key metrics like open rates, click-throughs, conversions, and ROI to measure campaign effectiveness. Clear, actionable reports help marketers refine messaging, timing, and segmentation for better engagement and results.
HubSpot has published a new guide, ‘Email marketing reporting: Our top best practices and tool recommendations for 2026’.
Justina Thompson says, “Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a void, unable to see what’s working, what’s falling flat, and most importantly, what’s driving revenue.
The top reporting features in email marketing software go far beyond open rates and click-throughs. Today’s email reporting tools enable closed-loop reporting, connecting every email touchpoint to pipeline outcomes and customer lifetime value. This means marketers can finally answer the question executives care about most: How does email contribute to revenue?
In this guide, I’ll break down what email marketing reporting actually involves — which KPIs to track at each funnel stage, how to build a dashboard that surfaces actionable insights, and which email marketing reporting tools can help you get there.”
Email marketing reporting: Our top best practices and tool recommendations for 2026
eCommerce Trends for 2026 [Podcast]
eCommerce in 2026 will be driven by AI-powered personalization, voice and visual search, and hyper-fast, seamless checkout experiences. Brands that combine automation with trust, data privacy, and human-like customer interactions will win customer loyalty at scale.
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘eCommerce Trends for 2026’.
The DMD team says, “We invited 4 experts in their digital marketing field into the podcast studio to give us their predictions for 2026. ECommerce consultant Derek Liddy argues that as AI content becomes common, the real risk is publishing generic material that adds nothing. His take is simple: content wins when it shows real experience, clear expertise, and usefulness – EEAT – so people trust it and platforms have stronger signals to work with.”
Email marketing automation tools: How to choose in 2026 [Guide]
Cassie Wilson Clark says, “The right email automation tool depends on factors like revenue goals, team capacity, existing tech stack, and compliance requirements.
Personally, as a fractional content strategist, I appreciate an email marketing tool that fits within my clients’ budgets and offers stress-free onboarding.
But because every marketing team is different, here’s how to evaluate the best options on the market. Be sure to follow these best practices to avoid automation mistakes.
1. Start with your business goals.
Ask: What outcomes must this tool drive?
Common goals for using an email marketing automation tool include:
- Lead nurturing.
- Ecommerce recovery.
- Strengthening retention programs.
- Sending lifecycle emails.
- Partner marketing.”
Eight Paid Media Marketing Strateges for 2026
In 2026, paid media marketing continues to evolve with AI-driven targeting and personalized ad experiences that boost ROI and audience engagement. Marketers increasingly leverage cross-platform campaigns and automation to optimize spend and reach the right customers at the right moment.
Search Engine Journal contributor Brooke Osmundson has published an article suggesting eight changes marketers should make to paid media marketing in 2026.
She says, “Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy.
Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search.
Microsoft pushed forward with its own set of AI tools inside Ads and Copilot, along with quality updates that changed how some advertisers measure performance. Meta expanded Advantage+ capabilities and tightened its recommendations for creative structure.
We also saw strong momentum from platforms that used to sit on the sidelines. TikTok introduced more search-focused ad placements. Reddit continued improving its targeting and creative tools.”
Paid Media Marketing: 8 Changes Marketers Should Make In 2026
Entrances in GA4 [Guide]
Entrances in GA4 indicate the number of times a page or screen is the first interaction in a user session. They help identify key entry points that attract users and set the tone for engagement and conversions.
KRM Digital Marketing has published a new guide, ‘Entrances in GA4’.
Kyle Rushton McGregor says, “If you’ve spent any time poking around Google Analytics 4, you’ve probably noticed the “Entrances” metric. At a glance, it seems identical to a landing page. And that’s where the confusion usually starts.
Here is the thing: while they are related, they function very differently in your reports.
What is the Entrances metric?
Put simply, Entrances is a metric that counts the number of times the first event in a session occurred on a specific page or screen.
If you’re tracking an app, “screen” is the equivalent of a page.
Essentially, it marks the starting line of a user’s session.”
Enhancing Your SEO Skills: A Comprehensive Guide To Acquiring Experience [Guide]
iloveseo.com Vice President Steve Guberman has published ‘Enhancing Your SEO Skills: A Comprehensive Guide To Acquiring Experience’.
He says, “Welcome to our comprehensive guide on enhancing your SEO skills! In this article, we will take you through a journey of acquiring valuable experience in search engine optimization.
At its core, SEO is about improving website visibility and increasing organic traffic. But how can you become an expert in this ever-evolving field? We provide practical strategies and insights to help you acquire the necessary skills.
Through personal projects, skill exchanges, charity work, internships, on-the-job experience, and continuing education, we’ll show you how to build a solid foundation and hone your SEO techniques. By trying different aspects of SEO and identifying your natural talents, you’ll be able to uncover your preferred areas of work.
From keyword research to link-building mastery, we’ll delve into various essential skills that every successful SEO professional should possess. Additionally, we’ll discuss adapting to algorithm updates and using SEO tools effectively.”
Enhancing Your SEO Skills: A Comprehensive Guide To Acquiring Experience
Everything You Need to Know about MCP Server
An MCP (Model Context Protocol) Server acts as a bridge between AI models and external tools or data sources, enabling faster, more reliable task execution. It streamlines workflows by letting AI securely access apps, databases, and automation systems in real time.
Ahrefs contributor Mateusz Makosiewicz has published an article explaining MCP server and why marketers should care about it.
He says, “An MCP server is a service that gives an AI access to the outside world. It connects the AI to things like databases, file systems, and APIs so it can pull in the context or tools it needs without you doing the heavy lifting.
It lets your AI safely pull data from your tools (e.g., Ahrefs, Mailchimp, Google Drive) without you exporting files or juggling different tools and dashboards.
An MCP server is like a universal adapter. Think of those travel adapters that let you plug in anywhere in the world, or a restaurant waiter who handles everything happening in the kitchen—you just place your order, and they take care of the rest.”
Ecommerce PPC: 4 takeaways that shape how campaigns perform [Guide]
Ecommerce PPC uses targeted paid ads to drive high-intent shoppers directly to product pages, boosting visibility and sales. It enables precise audience targeting, measurable ROI, and rapid scaling for online stores.
Search Engine Land has published a new guide, ‘Ecommerce PPC: 4 takeaways that shape how campaigns perform’.
Mark Meyerson says, “We’ll look at how the core differences between ecommerce and non-ecommerce models influence PPC strategy and how to use each platform’s strengths to support your products.
1. Performance Max is built for ecommerce
Google Ads is a key platform for ecommerce businesses largely because of Performance Max campaigns.
I’d go as far as saying PMax works best for ecommerce. Nine times out of 10, nonecommerce businesses will struggle with it.
PMax requires substantial data to learn and improve, and ecommerce brands generate that data quickly through higher sales volumes and lower ticket sizes.
Non-ecommerce brands that drive large numbers of leads may be candidates for PMax, but for most ecommerce businesses, it can deliver strong results.
To get the most out of PMax, you must:
- Optimize your feed.
- Segment your campaigns.
- Ensure conversion tracking is in place.”
