Marketing Glossary
Emotional Targeting: A Proven Path to More Leads and Sales [Podcast]
It covers the following:
- What Can Emotional Targeting Do for Marketers
- Step 1: How to Do Meaningful Research to Understand Your Customer
- Step 2: How to Conduct an Emotional Targeting Audit
- Step 3: How to Test and Optimize Your Emotional Targeting.
Econsultancy Lists Eight Digital and Marketing Trends for 2025
Digital and marketing in 2025 revolve around AI-driven personalization, data-backed insights, and immersive experiences that help brands connect with consumers in smarter ways. Businesses are focusing on blending human creativity with advanced technology to deliver meaningful engagement and measurable growth.
Econsultancy contributor Ben Davis has published an article featuring eight digital and marketing trends for 2025.
He says, “This year we’ve got eight trends, and for a bit of fun I’ve put them in four buckets – pragmatism, purposefulness, personality and productivity. I am in no way trying to redefine the 4Ps, it’s simply a naked ploy to make the list more memorable.
You can use the links below to jump between each trend.
1. Marketers do less with less (AKA staying strategic in tough times)
When we asked a few agency folk about the elephant in the room heading into 2025, Mindshare Sweden’s Nils Andersson Wimby pointed to a familiar beast.
“Our field is still pestered by the confusion of tactics and tools with strategies, with tech and channel FoMo, with a nervousness and lack of confidence that means we keep adding more things rather than focusing on fewer, bigger, better.”
Wimby highlighted the tension of a marketing industry known for its (potentially distracting) innovation and populated by many professionals that lack formal education in their field.”
EduZign: AI creates course titles, descriptions, quizzes, more #ad
EduZign is a remarkable AI-driven app designed to allow you to instantly create, host, and sell video courses in various niches in just a few minutes, eliminating any need for manual effort.
This platform is an AI-enhanced course creation and e-learning business tool, empowering:
• educators
• coaches
• digital marketers, and
• agency owners
to easily develop and commercialize professional courses without the necessity of:
❌ video recording
❌ content design, or
❌ managing intricate technical systems.
With EduZign’s AI capabilities, you can quickly generate captivating course titles, descriptions, quizzes, and comprehensive course structures for your courses, dramatically reducing the time spent on content development.
With EduZign, you can:
→ Establish Your Own E-Learning Platform: Launch a scalable, mobile-optimized online course system.
→ Bypass Content Creation Challenges: Access over 2,000 pre-made video and eBook courses to begin selling immediately.
→ Expand Your Audience: Enhance student engagement with interactive tools, quizzes, and live chat features.
→ Increase Revenue Opportunities: Develop courses for personal branding or extend your expertise to clients with a commercial license.
→ Streamline Payment Processes: Offer multiple payment methods, including PayPal and Stripe.
→ Broaden Your Reach: Connect with a global audience using multilingual support and mobile-friendly layouts.
EduZign takes just three straightforward steps:
✅ Step #1: Select or Create a Course
Choose from a library of over 2,000 ready-to-use video and eBook courses, or employ the AI-powered system to craft a complete course structure with titles, descriptions, quizzes, and more, allowing you to bypass the tedious planning and content recording phase—EduZign handles this for you.
✅ Step #2: Personalize and Launch Your Educational Platform
Customize your courses with various sections, quizzes, videos, PDFs, and branding options. Choose from six elegant landing page designs, integrate payment gateways, and launch a polished online academy without requiring any coding or design expertise.
✅ Step #3: Market, Automate, and Expand
Use one-click social media sharing, marketing automation, and integrated student management tools to promote your courses. Accept payments globally, track student achievements, generate invoices, and seamlessly expand your e-learning enterprise.
EduZign empowers you not only to create courses but also to build a pofessional e-learning empire.
Examples of EduZign in Popular Niches
Coaches & Consultants – Coaches can transform their expertise into online courses, expanding beyond individual sessions. They can design coaching programs and certification courses to reach a global market and secure passive income.
Digital Marketing Agencies – Agencies can offer course creation services to businesses, influencers, and entrepreneurs aiming to bolster their online presence. EduZign enables them to develop branded online academies, aiding clients in brand growth and revenue enhancement.
Entrepreneurs & Business Owners – Business owners can leverage EduZign to develop employee training programs, customer educational content, and industry expert courses. This fosters customer engagement and opens new revenue channels.
eCommerce & Dropshipping Experts – eCommerce professionals can create courses on launching and scaling online businesses using EduZign’s AI-powered tools, educating aspiring entrepreneurs and generating additional income.
Affiliate Marketers – Affiliates can craft educational courses on affiliate marketing tactics like SEO, paid advertising, and content marketing, integrating affiliate links into their material to earn commissions while imparting knowledge.
Online Course Creators & Educators – Teachers and subject matter experts can utilize EduZign to rapidly generate courses, quizzes, and certifications through AI, enabling them to offer structured learning programs without prolonged content development.
Real Estate Professionals – Real estate agents and investors can provide educational courses on property investment, home-buying, and real estate marketing, building trust and attracting leads through valuable educational content.
Health & Fitness Trainers – Personal trainers, nutritionists, and wellness experts can design structured fitness programs, workout guides, and meal plans, scaling their coaching services and creating recurring income streams.
Tech & Programming Instructors – IT and programming professionals can offer courses in software development, cybersecurity, and coding through EduZign, establishing profitable e-learning ventures with structured bootcamps or certification programs.
Public Speakers & Thought Leaders – Speakers and influencers can monetize their expertise by converting their knowledge into structured courses.
Whatever your niche, providing quality educational content can build your reputation, your business, and your income.
Get your personal course creator here: EduZign.
Eight Steps To Create Your Instagram Content Plan
An Instagram content plan outlines what, when, and how to post to maintain consistency and engage your target audience effectively. It helps align visuals, captions, and hashtags with brand goals, ensuring steady growth and stronger audience connections.
Search Engine Journal contributor Donna Almonte has published an article featuring eight steps to create an Instagram content plan.
She says, “To support your brand’s conversion and success, this guide has a free Instagram content plan template and helpful tips that you can customise for your brand.
So, let’s try to capture some of those users.
1. Create Your Content Calendar
A well-structured plan is your roadmap to guide your path, help you meet your goals, and schedule campaigns effectively.
For this purpose, our template comes with an Overview tab and monthly planning tabs with flexible weekly layouts to give you a bird’s-eye view of your content.
It will help you know when you’ve met your goal and can readjust and analyze ways to improve your content strategy for your next one.
Plus, an Instagram content plan can keep ideas, budgets, themes, and marketing initiatives categorized. It also helps you identify any content gaps and build consistency – a key to Instagram success.”
How To Create Your Instagram Content Plan (With Free Template)
Ebook Cash Bundle: 2000 eBooks with your name on them #ad
Are you ready to dive into the world of easily selling digital products online? Ebook Cash Bundle gives you access to a colossal bundle of over 2,000 high-quality PLR eBooks, all ready for you to sell immediately. Whether you choose to keep them as they are or add your personal touch with your name, company, or brand, the choice is yours.
Why waste time creating content from scratch when you can start selling these complete products today on platforms like Etsy, Fiverr, Amazon, or your own website? There’s no need to hire freelancers or deal with the hassle of content creation. It’s all done for you—just plug in, play, and watch the profits roll in.
This premium eBook library is your ticket to instant money-making opportunities. Use them to boost your affiliate promotions, sell them individually, bundle them as bonuses, or grow your email list. The possibilities are endless, and it’s entirely up to you.
Think of this as the smartest way to launch and expand your online business without the burnout. By leveraging PLR (Private Label Rights) and MMR (Master Resell Rights) products, you gain a high-value solution that’s ready to go, eliminating stress.
And the best part? This bundle of 2,000 eBooks is an exceptional deal, costing you just half of one cent per eBook. You won’t find a better offer anywhere.
Are you ready to seize this opportunity? If so, go here now: Ebook Cash Bundle.
Everything You Need to Know About Web Guide
Web Guide is a Search Labs experiment from Google (launched July 24, 2025) that leverages a custom‑trained Gemini AI to reorganize search result pages. Instead of the traditional list of “blue links,” Web Guide groups related links under AI‑generated headings with short summaries to help users explore broader topics efficiently
Google’s Austin Wu says, “We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages.
Web Guide groups web links in helpful ways — like pages related to specific aspects of your query. Under the hood, Web Guide uses a custom version of Gemini to better understand both a search query and content on the web, creating more powerful search capabilities that better surface web pages you may not have previously discovered. Similar to AI Mode, Web Guide uses a query fan-out technique, concurrently issuing multiple related searches to identify the most relevant results.”
Enterprise SEO: A complete guide for scalable search success [Guide]
Enterprise SEO focuses on optimizing large-scale websites to improve visibility across multiple markets and keywords. It aligns technical SEO, content strategy, and performance tracking for sustainable growth.
Search Engine Land has published ‘Enterprise SEO: A complete guide for scalable search success’.
Russell Welch says, “Some enterprise SEO challenges are due to the scale of the website (or websites). Others relate more to the scale and structure of the organization itself.
Scale
Enterprise websites are big. The largest sites can have millions of URLs, and a website of this size comes with its own challenges:
- More keywords to research and track
- More pages to optimize
- More content to create
- More complex site structures
- More potential for technical problems
You’ll need either significant investment in terms of money, time, and expertise, or automated workflows that make things more manageable.”
Enterprise SEO: A complete guide for scalable search success
Enterprise SEO: A complete guide for scalable search success [Guide]
Search Engine Land has published a new guide, ‘Enterprise SEO: A complete guide for scalable search success’.
Russel Welch says, “Enterprise SEO is the process of improving search engine visibility for large, complex websites with thousands of pages or more.
The basic SEO principles and techniques are the same as traditional SEO, but large sites are more complex. Enterprise companies and other large businesses have more people and departments involved in the decision-making process. And there’s more at stake.
Enterprise SEO affects market share, brand reputation, and the bottom line. It’s essential for maximizing your business’s online visibility—building brand awareness and getting your products and services in front of as many people as possible.
Who is this guide for?
In-house SEOs, digital leads, and agencies supporting big brands. In this article, we’ll discuss the unique challenges enterprise websites face, SEO strategies, collaborative approaches, and future trends.”
Enterprise SEO: A complete guide for scalable search success
Elevating Your SEO Career and Team in the AI Era [Video]
An SEO career in the AI era demands adaptability and a deep understanding of how search algorithms evolve with machine learning. Professionals who blend technical SEO skills with AI-powered tools will stay ahead and drive better organic growth.
MOZ has published the latest episode of the Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent.
Meghan Pahinui says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.”
