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Friday, December 2, 2022

Marketing Glossary

Everything You Should Know About Search Forecasting

Search forecasting is the practice of predicting what your organic traffic will look like. All good SEO strategies start with hard data.

Search Engine Journal’s Rachel Vandernick has published an article explaining the importance of search forecasting.

She says, “All good SEO strategies start with hard data. That’s ultimately what should be shaping your next move – not best guesses and assumptions.

With data in hand, you’ll be able to predict what search traffic might look like for your business and use this to plan out your upcoming campaigns.

When working on organic traffic predictions, here are a few key details that you should keep in mind.

Focus On The Right Metrics

Beginning with keyword research is really the backbone of any SEO strategy.

You might think you know exactly what search phrases will be most beneficial for your business, but it’s best to set those assumptions aside in a separate column of your spreadsheet and look at the actual data.”

What Is Search Forecasting And Why Is It Important?

Search Engine Journal

Expert SEO & Google Algorithm Predictions For 2023, December 14 [Webinar]

2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up.

Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, December 14, 2022, at 2.00 pm ET.

The SEJ team says, “In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts.

We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold.

Key Takeaways:

  • What a crazy 2022 for Google means for 2023.
  • How the growth of social media search will impact strategy in 2023.
  • What the popularity of visual search will mean going forward.

If you struggled keeping up with this year’s constant changes, the SEO predictions you’ll discover in this webinar could be a game-changer for your business.


Expert SEO & Google Algorithm Predictions For 2023

Search Engine Journal

Everything You Should Know About Competitor Mapping

Competitor mapping is a process of competitive market analysis used to visualize the relationship between two or more variables to help businesses uncover a competitive advantage.

Search Engine Jouranl contributor Matt Bertram has published an article explaining competitor mapping.

He says, “In this guide, I’ll walk you through the basic steps of creating a competitor map, and give you my favorite tricks to help you learn more in the process.

How To Build A Competitor Map1. Identify Your Competitors

The first step of conducting a competitive analysis and building a competitor map is to identify your competitors.

Ideally, I like to keep the number of competitors I track on a map anywhere between 4 to 10 businesses to keep my data less randomized.”

Competitor Mapping: What Is It & How To Do It

Search Engine Journal

Eight Ways to Increase Website Traffic

Increasing website traffic is one of the main concerns of all marketers. Quality traffic enables you to increase leads and convert more.

Search Engine Journal contributor Jessica Foster has published an article featuring eight tips to help you increase website traffic.

She says, “If you look at popular blogs, you can see what they are doing right, providing insight into different strategies or tactics you can take for your content strategy.

Now let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands:

1. Get The Story First

Business Insider is one of the world’s fastest-growing financial, media, and tech blogs.

As it generates more than 49 million website visitors per month, there’s no doubt there’s some golden knowledge to uncover about its content strategy.

The key takeaway from this high-performing website include:

Creating Great Digital Content Fast

The news site was before its time because it focused primarily on digital content from the beginning. Not print content. Not broadcasting content.

They knew where their target audience was heading and got ahead of the curve.”

Increase Website Traffic: 8 Secrets from Popular Blogs

Search Engine Journal

EZDeals Advanced challenges Groupon head-on; local businesses need it #ad

EZDeals Advanced, being launched today, is a premium Deals Page Creator, intended to help local businesses pull customers into their store, restaurant, etc. by offering coupons and special deals for customers.

EZDeals Advanced has a number of different layouts of deal pages for various niches, mostly in local niches but some online niches as well. It can be used by new or existing businesses to boost the online sales of their product or service. It is easy to use and creates high converting scarcity-driven deal pages in just a few clicks.

It is so powerful and so attractive to local businesses, some people call it a “Groupon Killer”. Here is an opportunity to serve businesses that need more customers by setting up a deal page for them, a page where they can bring new customers to their goods and services. The special offers can turn these visitors into customers.

EZDeals Advanced lets you give these benefits to your business customers:
➤ Their own unique page, not shared with other businesses
➤ Many templates (looks and feels) to choose from
➤ Connected social media accounts
➤ Videos can be embedded on the page
➤ QR Code generator
➤ Count-down timer for limited-time deals
➤ Complete customization (add their logo, their text, their photos, etc.)
➤ Much less expensive for them than Groupon
➤ Hosting included, and
➤ A lot more.

But the benefits don’t stop there. This system is designed to benefit your business as a seller, too.

You will receive a collection of sales aids to help you attract and “close” clients.

This is the perfect “foot in the door” service that can help you win new clients. Once you have them as a client you can offer them other marketing services, as well.

To make sure this is a deal you can’t pass up, they guarantee:
1. Low Onetime Price with nothing more to pay ever again
2. 30-Day Satisfaction Guarantee
3. No monthly fees will ever be charged

We have arranged 10 Bonuses for EZDeals. See them here: IM NewsWatch Bonuses for EZDeals Advanced.

There is a free training webinar at 10 AM today. There will be a drawing for a free copy of the software during the drawing. Sign up for the webinar and get rgw details about this product here: EZDeals Advanced.

EZDeals Advanced Features

Eight Image SEO Best Practices

Image SEO refers to the practice of optimizing your images for search engines through thoughtful alt text, appropriate captions, good file dimensions, and more.

HubSpot contributor Caroline Forsey has published an article featuring eight image SEO best practices.

She says, “Here, let’s explore what image SEO is, and the best practices you’ll want to follow to make your webpages more discoverable in image search results.

1. Use relevant, accurate alt text for user accessibility and SEO.

As a quick refresher: Alt text is written copy that describes an image. For instance, if you click on Pipcorn’s popcorn product and inspect the page, you’ll see the alt text describes the product image accurately as “Popcorn Family Pack Popcorn Pipsnacks LLC”:

the alt text of popcorn family pack pipsnacks product

Alt-text plays two critical roles in SEO.

First, alt text — also known as alt tags, or alt descriptions — helps search engine crawlers index your website more effectively, which has a positive effect on search results.”

Image SEO Best Practices to Make Your Content More Discoverable


Expand Your Reach with Multilingual Content, December 8 [Webinar]

Less than 5% of the global population counts English as its first language, according to the CIA’s World Factbook. Reaching the other 95% of the world does not come without its challenges, and creators that want to achieve growth need to consider making content in other languages.

Adweek is hosting a webinar ‘Expand Your Reach with Multilingual Content: Connect with Global Audiences at Scale’ on Thursday, December 8, 2022, at 1.00 pm EST.

The Adweek team says, “AI-powered tools can help brands break into new markets to extend their reach and increase audience engagement and revenue. Gain insight into the future of connecting with global audiences at scale from leaders at Cameo and Veritone. You’ll find out:

  • Why multilingual content needs to be part of your 2023 strategy
  • The importance of localization, personalization and regionalization to your audience
  • New ways to incorporate AI voice technology into your marketing.”

Expand Your Reach with Multilingual Content: Connect with Global Audiences at Scale


Eleven ways to increase blog traffic

High-quality traffic is of utmost importance in your blogging journey. You can continue getting more traffic with the right blend of content and SEO.

AWeber contributor Sean Tinney has shared eleven useful tips to help you increase your blog traffic.

He says, “Use these tips to maximize each piece of content you write and get more traffic to your blog.

Find keywords that are easier to rank

Don’t skip keyword research. This is an important step in making sure your content can be found organically. To perform keyword research you can use tools such as SEMrush or Ahrefs.

My recommendation would be to start with a broad topic you want to write about. For example “write a blog”.

Here are the results of my initial research in ahrefs.

Search for write a blog in ahrefs

Next, condense your search by finding keywords that are easier to rank for. In this example I changed keyword difficulty to anything below 50.”

How to increase blog traffic: 11 obvious and not-so-obvious tips


Earning Trust: A Method for More Sales [Video]

The Social Media Examiner has published a new video ‘Earning Trust: A Method for More Sales’ explaining how to earn customer trust.

The SME team says, “Wish more people trusted your business? Looking for a content marketing model that helps establish trust? Discover how to combine three kinds of content to earn and sustain a trusted relationship with today’s marketplace.”

Social Media Examiner

Everything You Need to Know about Email Autoresponders

An autoresponder is a time-based email or message that you send out automatically after a visitor signs up for your email list. Depending on your autoresponder tool’s capabilities, you can further segment your autoresponder emails based on other contact properties, but at its core, an autoresponder allows you to passively and automatically send pre-written messages.

Copyblogger’s Sonia Simone has published an article explaining email autoresponders.

She says, “You can use autoresponders for anything you need to educate prospects about before they buy.

Explore the pain and problems they’re facing today. Paint the picture of what their life will look like with that problem solved.

Address and overcome objections, outline features and benefits, and create intense desire for what you have to offer.

And if your prospect isn’t ready to buy right now, great email content will keep her “parked” until she is ready … whether that takes her six months, a year, or 10 years.

As long as you keep adding to the sequence, you can keep prospects engaged and interested until the time is right for them.”

Email Autoresponders: Meet the Lazy Marketer’s Best Friend