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Monday, January 24, 2022

Marketing Glossary

Email Design Trends for 2022

The email has remained the frontrunner when it comes to online marketing. With the right targeting and designing strategies, you can continue to excel in email marketing.

Content Marketing Institute contributor Kevin George has published an article highlighting three email design trends for content marketers to use in 2022.

Here’s why minimalistic email design works:

  • Ensures the message is not lost in a gazillion distractions. Communicate one or two essential action items for best results.”

3 Email Design Trends for Content Marketers To Use in 2022

Content Marketing Institute

Eight Ways to Use Instagram Carousel Posts

An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. Up to 10 images or videos can be added and shared as a single post on the feed.

Social Media Examiner contributor Corinna Keefe has shared eight ways to use Instagram carousel posts in your marketing.

She says, “It’s about to make social media managers’ lives much easier.

But before we get into the hows and whys of deleting carousel images, let’s start with some carousel post inspiration for your Instagram feed.

8 Ways to Use Instagram Carousel Posts

Carousel posts are useful because they allow you to tell a story. Instead of presenting a single photo or video in isolation, you can add some context, get into details, or create a sequence of images to engage your followers.

Here are eight of my favorite ideas for carousel posts.

#1: Show a Before and After

Before-and-after posts are classics of the internet. We all love a glow-up—whether it’s an apartment makeover, a fresh outfit, or progress pics from a craft project.”

8 Ways to Use Instagram Carousel Posts in Your Marketing

Social Media Examiner

E-commerce Content for Facebook – How to Do It Right

Facebook is a platform that can help you in every facet of the business. Today, the E-commerce domain is quite dependent on social media and influencers.

Practical Ecommerce contributor Carolyn Mara has published an article to help you create the right E-commerce content for Facebook.

She says, “Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. Despite what many believe, Facebook is a thriving opportunity for e-commerce merchants — if you can capture an audience’s attention.

In this post, I’ve collected seven types of content for merchants to stand out, connect with an audience, and grow a following — all on the world’s leading social platform.

E-commerce Content for Facebook

Ask questions. The best way to start a conversation online is to ask your audience a question. It’s a powerful way to engage followers, provided it’s done only occasionally. Starbucks offers a good example. The company asks simple, short, and interesting questions that allow users to engage and share.”

The Best E-commerce Content for Facebook

Practical Ecommerce

Eight Steps to Automate Email Workflows

Email marketing automation is the practice of executing automated, personalized, and contextual email campaigns to improve accuracy and impact as well as save you time.

HubSpot contributor Pamela Vaughan has published an article highlighting eight steps to automate your email workflows.

She says, “Email marketing automation is centered around workflows which are a pre-determined, triggered set of actions you’re directing your automation software to take for you.

1. Select email automation software.

There are a number of email automation software on the market today — the key is selecting the option that works best for your business and goals.

For the sake of this article, we’re going to work through the following steps in this section by looking at HubSpot’s Marketing Automation tool.

But here are a few more tools for your consideration with their main features and benefits to give you an idea of what these tools are capable of.”

How to Set Up Automated Email Marketing Workflows (+ Examples)

Email Marketing Best Practices

Effective email marketing helps you communicate directly with your target audience and build long-term relationships with your customers.

Business 2 Community contributor Alejandra Zilak has shared 12 email marketing best practices for building relationships.

Zilak says, “Let’s get back to email marketing. How can you use this tool to build relationships clients wax poetic about?

Show Your Human Side

Presenting yourself only as a logo is impersonal — especially in a day and age when people are used to knowing more about the core values and relatability of a business. You can show this human side by letting contacts get to know you. You can share photos of your team, include staff celebrations in newsletters, highlighting your company culture, and show how your brand aligns with your customers’ values. Readers will get to know you better as you share things you have in common.

Send Personalized Communications

Greet them by name, send them content that’s relevant to them, suggest products based on their preferences and previous purchases.”

12 Email Marketing Best Practices for Building Relationships

Business 2 Community

Epic: Builds quick videos from available AV components #ad

Epic course creation softwareThere are a lot of apps that will record you as you talk. There others that will record a slide show. Epic does more.

Although these videos can be used for many purposes, the creator, Mosh Bari, added features that are especially useful for video courses. His goal is that you develop passive income streams.

He says it’s easy to get started building these online courses using a method he calls “Borrowed Expertise”, (1) using publically available components to build videos, and (2)borrowing the expertise of affiliates to sell your products.

He says you can build helpful, expert-quality videos in short order, then load them onto an affiliate platform to get sales.

The results of building these videos:
➤ Creating long-term passive income streams that pay you over and over for work you only do one time
➤ Using other people’s time, traffic, and expertise to create and sell your courses in less than a day
➤ Building an army of affiliates excited to promote your products – even if you’re brand new to course creation
➤ Quickly launching on sites like JV Zoo and Warrior Plus without relying on paid traffic or your own email list

Find “Creative Commons” or “Public Domain” content and turn it into your own video course.

Then load it onto Udemy, JVZoo, ClickBank, or WarriorPlus where armies of affiliates are looking for products to promote.

Bari did just that when he created an $8.20 product (that he created over a weekend) that affiliates promoted and sold $22,865 in 7 days. (Your results may be different.)

And today, he’ll be sharing the exact steps he followed in Epic.

You can copy these same steps to create your own video courses and place your courses on JV Zoo and Warrior Plus in less than a day.

If you’re serious about getting paid again and again from work you only do one time, selling your online course is worth investigating.

If you can do a few simple Google searches and use the copy-and-paste function on your device, you have what it takes to use this Done-For-You “Instant Expert” Formula to start selling your first course in record time.

Use:
• text
• image
• video
• audio, both background and foreground (for example, a recorded presentation or testimonial).

It was designed to
In summary, Epic is cloud-hosted online course builder software that is easy for beginners and professionals to use because no prior skills or experience is required.

It comes with:
■ Done-for-you course materials
■ Done-for-you ebook bundle
■ Done-for-you content package
■ Over the shoulder training on how to make 4 to 5 figures a month profit from online courses

Normally, course creation takes research, planning, and knowledge on course creation, publishing, optimizing to get traffic and sales. Epic helps with all of this.

BENEFITS:
✓ Beginners can create online courses easily
​✓ Publish/Launch courses on Udemy, Skillshare, W+, JVZoo, or ClickBank and get traffic from affiliates, SEO, Social and organic traffic
​✓ Start earning passive income as people buy your courses

Get your membership here: Epic.

Everything You Need to Know about Keyword Clusters

Keyword clustering is a practice SEOs use to segment target search terms into groups (clusters) relevant to each page of the website. It is a fully automated process performed by keyword clustering tools.

Search Engine Journal contributor Manick Bhan has published a comprehensive article on keyword clusters and how to use them.

He says, “In order to harness the power of keyword clusters, it’s important to note that this strategy takes way more time and resources than a one-and-done approach to website optimization.

It requires more keyword research, more content creation, and more work for your SEO and marketing teams.

But in the end, building topic clusters on your website will make it more Google-friendly and user-friendly. The benefits of keyword clustering include:

  • Strong rankings for long-tail keywords.
  • Improved rankings for short-tail keywords.
  • Higher organic traffic.”

Keyword Clusters: How to Level up Your SEO Content Strategy

Search Engine Journal

Everything You Need to Know about Responsive Search Ads

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers.

HubSpot contributor Rebecca Riserbato has published a detailed article on responsive search ads.

She says, “Responsive search ads are great to use for brand awareness and lead generation, while dynamic ads are helpful for content and keyword-based pages.

Now, you might be wondering what the benefits of responsive search ads are — let’s review below.

1. Personalized search ads.

One of the main benefits of responsive search ads is personalization. Since 90% of U.S. consumers find marketing personalization very or somewhat appealing, it’s important to make your ads as personalized as possible.

Responsive search ads are displayed based on a user’s search history, past clicks, device type, and search query (keywords used). Google will use the title and description you wrote that is most relevant. Additionally, responsive search ads can be tailored depending on a user’s current location, regular location, or location of interest.”

What Are Responsive Search Ads and Why Should You Use Them?

Everything You Need To Know About Long-tail Keywords

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.

Ahrefs contributor Tim Soulo has published an in-depth article explaining long-tail keywords.

He says, “Long-tail keywords got their name from their position on the “search demand” curve. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this:

The search demand curve

At the “head” of the curve, we have a tiny number of keywords with super high search volumes, while the “tail” consists of billions of keywords with very low search volumes.”

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

Ahrefs

Effective Marketing Campaigns [Guide]

A marketing campaign is an approach marketers use to promote their company’s products, services, or resources.

SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns.

Victoria Liaonenka says “Think of the strategy component of your marketing campaign as a destination you’re wanting to reach. Before you can know how to get there you need to know where you’re going. It can also help to know why you’re wanting to get there and who’ll join you in your journey.

Applying this to a marketing campaign, your strategy should clearly identify:

  • Where you want to get to (objective)
  • Why you want to get there (purpose)
  • Who you want to connect with along the way (target audience)
  • Who will help you get there (team)
  • How much it’ll cost to get there (budget)”.

A Quick Start Guide to Effective Marketing Campaigns

SEMrush