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Monday, September 27, 2021

Marketing Glossary

Exploring New Opportunities with AI-driven Predictive Analytics

Analytics is the key to understanding your customers and driving more sales. Moving on, artificial intelligence technology adds enormous value to data analytics.

MarTech’s Chris Wood has published a comprehensive article on how marketers can find new business opportunities with AI-powered predictive analytics.

He says, “Much of the way marketers use predictive analytics is customer-focused. They want to find customers who are more likely to buy. And in an effort to be more efficient, marketers will put their efforts and budget into engaging these customers that have more intent.

Another time-saving method, however, focuses on the timing of an event or opportunity that marketers can jump on. This strategy, called time series forecasting, can also help marketers avoid a bump in the road and save themselves from a headache.

Drawing on your company’s current data resources, algorithms can arrange the data into patterns, and AI makes the insights even more actionable. The two main patterns or themes that predictive analytics determines are seasonality and cyclicality. They are repeatable phenomena that marketers can see coming over the horizon, and act on them.”

Using AI-powered predictive analytics to time your next move

MarTech

Effective Marketing Campaigns [Guide]

A marketing campaign is an approach marketers use to promote their company’s products, services, or resources.

SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns.

Victoria Liaonenka says “Think of the strategy component of your marketing campaign as a destination you’re wanting to reach. Before you can know how to get there you need to know where you’re going. It can also help to know why you’re wanting to get there and who’ll join you in your journey.

Applying this to a marketing campaign, your strategy should clearly identify:

  • Where you want to get to (objective)
  • Why you want to get there (purpose)
  • Who you want to connect with along the way (target audience)
  • Who will help you get there (team)
  • How much it’ll cost to get there (budget)”.

A Quick Start Guide to Effective Marketing Campaigns

SEMrush

Exemplary Email Marketing Campaigns [Video]

A strong email marketing strategy can help you to achieve your sales goals. By observing successful content marketing campaigns, you can create your own.

HubSpot has published a new video ‘6 Great Email Marketing Campaigns Examples (As Chosen By Experts)’ to help you create great email marketing campaigns.

The HubSpot team says, “In this video, we’re covering 6 great email marketing campaigns. Don’t just take our word for it, these were chosen by the experts! Keeping your customers engaged via email can be a bit tricky but with these 6 different campaign ideas, you’ll be able to get the results you’re looking for with both existing customers and new ones too! Want to see more content like this? Give this video a like and make sure you’re subscribed to our channel!”

HubSpot

Everything You Ned to Know about On-Page, Off-Page & Local SEO

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. There are different types of SEO you should know.

Seer Interactive contributor Jennifer Hester has published an article highlighting On-Page, Off-Page & Local SEO.

She says, “At a high level, there are five different types of SEO to learn about in order to optimize your website thoroughly:

  1. On-Page SEO
  2. Off-Page SEO
  3. Local SEO
  4. International SEO
  5. Technical SEO

Memorize these five types now; there’s going to be a quiz! No, not really, but to learn more about each type, read on!

What is On-Page SEO?

On-page SEO is about optimizing every aspect of your website (on the pages of your site, get it?). This applies to every element on the pages of your site that you can control, from keyword research and optimization to content strategy and metadata.

To optimize on-page SEO, be sure to focus on infusing relevant keywords into your title tags, make sure your content is high quality and helpful for users, use header tags to organize your content, optimize images and utilize alt text, and include a Call to Action (CTA) to help your readers understand what to do next.”

Types of SEO

Everything You Need to Know About ‘Always-On’ Content Marketing

Always-on content marketing refers to a marketing strategy centered around consistent audience engagement and messaging that signals your availability.

Forbes contributor Chelsea Waite has published an in-depth article on creating an ‘Always-On’ content marketing strategy.

She says, “Always-on content marketing is the opposite of taking a one-off or “campaign” approach. Instead, it utilizes an ongoing content strategy that is scalable (and often automated for optimal results). What it really means for marketers, though, is that they should make the most of their data through effective content analytics.

Now, you may ask: What’s the difference between always-on and “always available?” Think of it this way — your company’s website runs nonstop. Your content is available whenever consumers want to engage with it. If someone wants to sign up for your newsletter in the middle of the night, they can, and you can thank them while catching their first-party data in your sleep. That’s “always available” marketing, but “always-on” involves an additional tactic or component that’s continuously optimizing your content marketing, like artificial intelligence.”

What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?

Forbes

Exposure Ninja Shares Five Lessons from Grenade.com’s Digital Marketing Strategy [Video]

Exposure Ninja’s Tim Cameron has published a new video ‘5 Lessons from Grenade.com’s Digital Marketing Strategy’ highlighting some important lessons from Grenade.com.

He says, “In March, Mondelez International acquired UK-based protein bar company Grenade for £200MM. That’s a big valuation based on a lot of protein bar sales. So you’d think that Grenade must have a killer marketing strategy to have gotten to that point from their inception in 2010, right?

Well, what we’ve found in our latest Digital Marketing Deep Dive might surprise you. Grenade’s brand is striking, with colours popping off the screen like exploding grenades, but their marketing is far from being explosive too. Watch and learn how your eCommerce marketing strategy could be so, so much better than theirs.”

Exposure Ninja

Eight Steps to Building a Go-to-Market Strategy

Go-to-market is the plan of an organization, utilizing their outside resources, to deliver their unique value proposition to customers and achieve a competitive advantage.

Ahrefs contributor Mateusz Makosiewicz has shared eight useful steps to build a go-to-market strategy

He says, “The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time.

In this article, you’ll learn:

What is a go-to-market strategy?

A go-to-market (GTM) strategy is a company’s plan to bring a new product or service to the market. Fundamentally, it identifies what you will offer, to what market, at what price, how you will offer it, and what is required operationally to launch the product/service.”

How to Build a Go-to-Market Strategy in 8 Steps

Ahrefs

Email Videos Pro: Add videos to your emails for better engagement #ad

Mario Brown has just released version 2.0 of Email Videos Pro 2.0. Now you can play videos inside your emails.

There have been other solutions for adding a kind of video to emails, but typically the videos were limited to GIFs, only lasting a few seconds.

Email Videos Pro 2.0 is different.

Email Videos Pro Software

If you are reading this before 10:30 Eastern time, check in on the webinar where Mario Brown introduces his new software. Register here, Email Videos Pro 2.0 Launch Party, where you will lern a lot and have a chance to win software and other great prizes.

At 11:00 Eastern, Email Videos Pro 2.0. If you get there early, you will get the best pricing.

This is a full-blown Video Email Marketing Suite that will make you among the first to play videos right inside emails you send out. This novel technology can drive significant traffic, a well as conversions, and sales for you, and if you choose it can do the same for your clients.

Why is this such a major opportunity?

Video is the missing link in many marketing businesses (perhaps including yours). If you are a marketing consultant or agency, you will find many businesses that can benefit from adding video to their emails.

Email Videos Pro 2.0 helps you in generating multiple revenue streams.
• Use these videos to promote anything you want to sell.
• Sell video email marketing services to clients for a recurring monthly fee.
• Sell brilliant video landing pages to businesses for $300-$500 each.

The built-in drag-and-drop editor and ready-to-use Templates means you’d be spending only a few minutes on each of your projects

Email Videos Pro 2.0 is super-simple to use and requires no special skills or experience.

It works In 3 Simple Steps:
Step 1: Upload Video – Upload your own video or use one of the included 500 stock videos in the hottest niches. (You can also import a video from your or your client’s YouTube, Vimeo, Facebook, or Instagram).

Step 2: Customize – Simply point-and-click to customize the video. Add a Call-to-action using the built-in drag-and-drop editor.

Step 3: 1-Click Embed & Send – Send it via email and get results [All recipients receive an optimized version of the video email, no matter what connected device they use]

With Email Videos Pro 2.0 you can help businesses struggling with marketing. Make their email communictions more effective.

Whatever business you are in (and whatever business your clients are in (Info-Sellers, E-Com Sellers, Business Coaches, Affiliate Marketers, Lead Generation Agencies, Digital & SAAS Product Sellers, Local Business Owner, Freelancers, Agency Owners… and many more)

Videos can play many roles in marketing:
✓ Sales Videos and VSLs,
✓ Client Prospecting Videos,
✓ Product Demo Videos,
✓ Training Videos,
✓ Affiliate Review Videos,
✓ Customer Support Videos,
✓ Membership Content Videos,
✓ and The List Goes On.

With Email Videos Pro 2.0, you receive full white label rights; there is no logo or watermark except your own.

Solve multiple issues you (and your clients) are facing right now with your videos.
► Reach 100% of your audience with Video Email
► Combine the power of Email and Video to get extraordinary engagement and conversions
► Upload your own video or use and customize one of the Done-For-You videos that are included
► Use any YouTube, Vimeo, Facebook or Instagram video to create your Video Email
► Add CTAs (Call-to-action) into Videos to get maximum clicks
► Nothing To Download or Install. Fully Cloud Based. Start benefiting right away.
► Commercial License included: sell to clients (e.g., on Upwork or Fiverr), using the included DFY Stock Videos and Calls to Action for professional sophistication.

And this list just scratches the surface.

Right now when you get access, you also get:
✓ Special Bonuses worth thousands
✓ Free Commercial Licenses included at no extra charge
✓ A heavily discounted one-time price.

See it in action here: Email Videos Pro 2.0.

The cost rises at 5 PM, but if you are seeing this after 5 pm, there is a coupon pro2 for a $2 discount.

But don’t delay. Grab your copy before this special deal expires: Email Videos Pro 2.0.

Entrepreneur Magazine Shares 6 Skills Required for Online Content Creation

By creating quality content online, you can grow your reach and promote products and services for making more sales.

Entrepreneur Magazine contributor Bhavik Sarkhedi has shared six skills you need to become a successful online content creator.

He says, “If you follow the principles below, you’ll quickly establish yourself as a creation leader, drawing qualified prospects ready to solve their problems.

Search engine optimization

You must make your content appealing to search engines in today’s marketing square. Hone your writing abilities helps, certainly, but also use SEO tools to help you get the most out of material. Web content writers should be well-versed in the fundamentals of SEO and apply them to their work. And it isn’t a skill just for copywriters; properly curated video SEO and imagery optimizations help content rank higher than it would otherwise.

Another great approach in learning how an audience is talking about a topic is to conduct keyword research, which will also assist in identifying fresh content options that you may not have explored otherwise.”

6 Skills You Need to Become a Successful Online Content Creator

Entrepreneur

Everything You Need to Know About Internal Linking for Mobile-First & Mobile-Only Indexing

MOZ contributor Tom Capper has published an in-depth article on internal linking for mobile-first & mobile-only indexing.

He says, “At this point it’s common best practice, at least for your major templates, to routinely produce a list of links from both versions of the page and look for discrepancies.

That said, some differences are more impactful than others. For illustrative purposes, I’ve compared the desktop and mobile versions of five homepages, and in the rest of this post I’ll discuss some of the more interesting differences I noted, and what I’d recommend to the respective sites. Just to be clear: I am not involved with, or indeed pitching, any of these sites.

The five homepages I looked at were:

Internal Linking for Mobile-First & Mobile-Only Indexing

MOZ