Marketing Glossary
E-E-A-T Quick Wins [MOZ Video]
He says, “Welcome to Whiteboard Friday. I’m Itamar Blauer, and today I’m going to be talking about E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.
So, first, let’s start with a bit of context as to why this is all quite important.”
Everything You Need To Know About Split Testing
Split testing, also known as A/B testing, involves comparing two versions of a webpage or campaign element to determine which performs better. It helps optimize user engagement, conversion rates, and overall effectiveness by analyzing real-time data from audience interactions.
Semrush contributor Sean Collins has published an article explaining split testing.
He says, “Here’s how split testing can directly benefit your business:
- Drives better results: Running A/B tests gives you concrete data on what leads to better performance. And you can apply what you learn to future content.
- Guides decisions with real data: Testing small changes first allows you to make informed choices, minimizing the risk of losing customers or conversions if a change doesn’t deliver.
- Reveals high-impact changes: Testing one element at a time pinpoints which changes drive the biggest results, so you know exactly where to focus for maximum impact
How to Conduct a Split Test
A split test might seem tricky at first, but you can set one up quickly by following these steps:
1. Identify What to Improve
Before you start testing, figure out what content you want to focus on and what you’re looking to improve.”
Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences, December 5 [Webinar]
In an age where data privacy laws are rapidly evolving and third-party cookies are becoming obsolete, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers.
Digital Marketing Depot is hosting a webinar ‘Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences’ on Thursday, December 5, 2024, at 1.00 pm EDT.
The DMD team says, “Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM). Learn how a single, universal consent platform is revolutionizing the way organizations gather, manage, and activate customer preferences for transformative success.
Key takeaways:
- Beyond Consent Management Platforms (CMP): Discover how UCPM goes further, allowing organizations to capture preferences across the entire customer journey, seamlessly moving from anonymous to known users.
- Progressive Profiling for 360° Customer Insights: Understand the power of progressive profiling in creating rich, 360-degree customer profiles, offering a deep, personalized view of individual preferences for more meaningful interactions. See how cookie preferences and first-party data converge to form unified customer profiles.
- Real-Time Data Integration: Explore how UCPM ensures customer preferences are integrated in real-time across systems, keeping preferences updated as they evolve. Enable permission-based segmentation and targeting across advertising, marketing, sales, and service teams for more impactful customer engagement.
- Drivers of Change: Gain valuable insights into the forces behind the shift from cookie banners to UCPM, including tightening data privacy regulations and the critical need to collect and unify first-party data for activation.”
Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences
Everythng You Should Know About B2B Social Media Marketing Trends
B2B social media marketing focuses on building professional relationships, showcasing expertise, and generating leads through platforms like LinkedIn and Twitter. It emphasizes value-driven content to foster trust and drive business growth.
Convince & Convert contributor Hannah Tooker has published an article featuring B2B social media marketing trends for 2025.
She says, “B2B brands are moving away from overly corporate messaging and adopting a more human, approachable tone. This shift mirrors strategies typically seen in B2C marketing, where relatability and storytelling are crucial. B2B companies now focus on building emotional connections by showcasing their brand’s values, challenges, and successes.
Examples of successful B2B storytelling include:
- Adobe’s storytelling campaign highlights how its tools empower businesses and creators.
- IBM focuses on sharing client success stories to build trust and demonstrate impact.
- Microsoft’s social initiatives showcase leadership perspectives on industry trends.
By emphasizing storytelling, brands connect deeply with their audiences and differentiate themselves in a crowded market.”
Engagi makes you the king of social media #ad
Engagi is being launched today. It solves a problem many marketers have: successfully marketing through social media.
Success on social media takes a lot of effort and skill. You need to be an excellent content creator, but it doesn’t stop there. To grow your social account you also need to be regularly active on social media.
That means engaging frequently with other accounts and getting people to connect with you, visit you, and like your posts. Yes, the journey from amateur to influencer is hard and takes a lot of work to become influential.
And yes, you need to be an excellent writer too. If you don’t create authentic and relevant responses, you’ll be shadow-banned.
That’s why most people like you and me can’t find success on social media.
But that changes today with the launch of Engagi.
Now, you can grow your social account without being a writer.
Engagi is an all-new AI-powered Chrome Browser plugin. It works on nearly every social website and lets you create high-quality, relevant content with just a click.
All you need to do is choose which post you want to engage with (that is write a comment about it) and then decide what flavor of response you want (just a click will do it), and that’s it. Engagi uses AI to write it for you. It’s that simple.
With Engagi helping you, you can do 10x the amount of engagement in less than 1/10th the time. Yes, it just takes 15 seconds, not 15 minutes, to create the best quality responses for social media marketing.
This new tool works on Facebook, LinkedIn, X, Threads, YouTube and most of the other social networks.
Build your network, get noticed by your best prospects, and build an audience, all on autopilot.
Take a look at Engagi. this is the most important tool you must have in your social media arsenal for the coming age.
Get the AI advantage; build your business online and get ahead of the competition: Engagi.
Email deliverability: What you need to know [Guide]
In 2024, email deliverability hinges on strong sender reputation and engagement-driven strategies, with increased emphasis on AI-powered filtering to ensure inbox placement. Businesses focus on personalization, list hygiene, and avoiding spam triggers to maintain high deliverability rates.
MarTech has published a new guide titled ‘Email deliverability: What you need to know’.
Constantine von Hoffman says, “Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through.
Why are email deliverability rules getting tougher?
“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So you have requirements that are tightening up, meant to make it harder to send unwanted and unsolicited emails.”
How big is the spam problem?
“The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. “And over half of those, depending on which metrics you look at, are estimated to be spam.” That’s 173,000,000,000 spam emails a day.
“The internet service providers, the Googles and the Yahoos and the Microsofts of the world are really, really trying to do everything they can to hold down the fort and protect our inboxes from mayhem,” said Price.”
Email deliverability: What you need to know [Guide]
Email deliverability is crucial to ensure marketing messages reach recipients’ inboxes rather than spam folders, maximizing engagement and conversion potential. High deliverability strengthens sender reputation and helps maintain consistent communication with the audience.
MarTech contributor Constantine von Hoffman has published a guide ‘Email deliverability: What you need to know’ covering important aspects of email deliverability.
Hoffman says, “Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through.
Why are email deliverability rules getting tougher?
“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So you have requirements that are tightening up, meant to make it harder to send unwanted and unsolicited emails.”
How big is the spam problem?
“The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. “And over half of those, depending on which metrics you look at, are estimated to be spam.” That’s 173,000,000,000 spam emails a day.”
Embracing Short-Form Video for Marketing: How to Master it in the TikTok Era, November 6 [Webinar]
In today’s fast-paced digital landscape, short-form video has become a powerful tool for capturing attention and driving engagement. From TikTok to Instagram Reels and LinkedIn Stories, these platforms offer unique opportunities for brands to connect with their audience in a more authentic and engaging way.
Content Marketing Institute is hosting a webinar ‘Embracing Short-Form Video for Marketing: How to Master it in the TikTok Era’ on Wednesday, October 2, 2024, at 1.00 pm ET.
The CMI team says, “In this session, we’ll explore how marketers can leverage the power of video to drive marketing success in 2024 and beyond.
You’ll discover:
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- The latest trends in video marketing and why it’s the best format in today’s digital age.
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- Practical tips for creating compelling short-form video content on influential social platforms.
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- Key metrics for measuring and tracking the success of your video campaigns.
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- Inspiring case studies of brands where video has transformed their marketing.
Don’t miss out on this opportunity to stay ahead of the curve. Register now to discover how to leverage short-form video to boost your brand’s visibility, drive conversions, and hit your marketing goals.”.
Embracing Short-Form Video for Marketing: How to Master it in the TikTok Era
Everything You Need To Know About WhatsApp Marketing
WhatsApp marketing allows businesses to connect with customers directly through personalized messages, updates, and offers. It builds stronger customer relationships by fostering real-time, interactive communication in a convenient, widely-used platform.
Digital Marketing Institute contributor Clark Boyd has published a detailed article explaining WhatsApp marketing.
He says, “Instant messaging has become a central part of most people’s lives in the 2020s – whether you’re in Canada, China, or Cameroon. WhatsApp is now the world’s most popular instant messaging service with over two billion monthly users. Despite this, it is still a footnote in most marketing plans. Even today, over a decade after it was acquired by Facebook (now part of Meta), we are still asking, “Does WhatsApp really matter for marketers?”
Let’s dig into this further!
- What is WhatsApp?
- WhatsApp today
- The WhatsApp Business app
- Who is using WhatsApp for marketing today?
Explaindio Elements makes fascinating animated videos in just 3 steps #ad
Explaindio Elements is the world’s most powerful – yet easiest to use – animated video maker, with the most engaging templates.
All it takes is 3 steps to make incredible animated videos with Explaindio Elements.
Step 1: Select scene templates and swipe them into place.
Step 2: Customize hotspots with your own text, image, or video.
Step 3: Generate
That’s it – those 3 steps will have you generating your next eye-catching video in minutes.
Explaindio Elements is so easy to use that you will be comfortable using it within the first 15 min session.
It’s that easy.
No coding, design, or technical skills are needed.
Just select a template, customize, and done.
You also get 200 stunning scene templates that work perfectly with the Explaindio Elements software so you can start making animations in minutes.
Watch the demo now: Explaindio Elements Demo
This is the latest version of the original Explaindio, released ten years ago in November, 2014. For the very first time ever, the team behind Explaindio and other top video products, is bringing to the market a new generation video content creation app. It’s a complete paradigm shift for video software.
The vision the creation team had was a super-easy-to-use video creation tool that offers a minimal learning curve so anybody can make video.
Explaindio Elements is a new, first of its kind, groundbreaking app, which allows you to generate full length social and promo videos by simply swiping done-for-you scene templates, snapping them into place, and customizing hotspots.
With Explaindio Elements you can create videos that bring in more viewers, generate more leads, and make more sales by simply swiping with your mouse.
This newest version of Explaindio is video software that’s designed to let you engage your customers and sell your product or service.
It takes its User Interface design from their popular Promoyze app, which which was popular although it only allowed for customization of done-for-you whole video templates. Explaindio Elements improves on that idea by allowing you to make brand-new videos from the included pre-done scene templates and do it in a super easy way.
It took over 13 months to develop this new software, but it is now finally here and live so you can get your hands on it.
Watch the remarkable demo now: Explaindio Elements Demo.
As is often the case, this new tool is available in a Basic Version that can be enhanced with optional upgrades. If you see the value of using video in your marketing, you may choose to get the basic version plus all the upgrades in a discount-priced bundle, which you can see here: Explaindio Elements Bundle. (Ignore the video; it’s interesting, but the wrong video, actually used to sell Leadono lead building software.)
Here’s our suggestion: Watch the demo of the basic version here Explaindio Elements Demo. If it looks good to you, then check out the bundle version content list before deciding to buy only the basic version and later upgrade with the add-ons. You will save a lot of money that way.
Here are coupons that will significantly reduce your investment:
Basic Version: ELEMENTS5OFF for $5 off the Basic Version
Bundle Version: ELEMENTS50OFF for $50 off the Bundle Version
Watch the Basic Version video here: Explaindio Elements.
Get the Bundle version description here: Explaindio Elements Bundle.
