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Friday, August 14, 2020

Marketing Glossary

Eleven Ranking Factors of On-Page SEO

On-page SEO refers to the practice of optimizing website content to grow organic search traffic. It helps users (and search engines) read and interpret your website content.

Portent contributor Kat Sherkeo has shared eleven ranking factors for on-page SEO.

Sherkeo says, “Let’s take a look at 11 essential ranking factors that help landing pages rise to the top of organic search results.

1. Keyword Mapping

Always start your on-page SEO audit with keyword mapping. If you don’t know what keywords you’re targeting, there’s no point in optimizing the landing page for “SEO.” There’s a good chance that the topic you’d like to rank for can be approached in a few ways, which is why it’s important to target keywords with high search volume. If keywords have traffic, users are already looking for them.

Not sure where to start? Choose 3-5 keywords you want to target (including long-tail) to ensure that the page’s subject is clear.

For example, in this blog post, I’ve set out to target the following keywords:

  • on-page SEO
  • on-page SEO checklist
  • what is on-page SEO”.

See the whole article here:
On-Page SEO: How to Optimize Landing Pages

Eight Ways to Make Money from Your Content

Your content is a precious thing when it comes to making money online. With the right monetization strategies, you can set up a channel to create an extra online income.

Entrepreneur magazine contributor Timothy Carter has shared eight strategies to help you make money from your content.

Carter says, “Regardless of whether you’re writing blog posts, syndicating a podcast or live streaming on a regular basis, you can use most (or all) of these strategies to make money:

  • Direct : One of the first options people turn to is advertising. If you’re on  or a similar platform, you might be able to make money directly based on the ads your platform chooses to display. Otherwise, you can choose to host your own ads. This is a simple strategy that offers a return proportional to your total audience, but be careful. Some of your fans won’t appreciate your advertising, and there’s always the risk of advertising a sketchy product that compromises your reputation.
  • Sponsorships/affiliate links: You could also work with sponsorships or affiliate links. With an affiliate link in your content, you’ll generate revenue as a percentage of the number of sales you influence (usually dependent on how many people click the link)”.

Online Content Monetization 101: How to Make Money From Content


Eight-Step Guide to Prioritizing SEO Content Topics

To create great content, you need a clear plan. Before starting your content creation journey, you need to prioritize your content topics according to the needs and interests of your audience.

Seer Interactive‘s Celina Levin has shared an eight-step guide to help you plan your SEO content creation efforts.

Levin says, “Have you done the research and found new content for your website? Well done, that’s half the battle. However, when you’re strapped for time and resources, how do you prioritize which content to create and post? If you don’t have projected revenue data, here are 9 elements to consider when prioritizing content:

  1. Converting Keywords
  2. Direct Competitors Ranking
  3. Likelihood of Ranking
  4. Quantity of Content Needed to Rank
  5. Audience Research
  6. Seasonality, Time-Sensitive or Evergreen Content”.

How to Prioritize SEO Content Topics

Seer Interactive

Everything You Need to Know about Sitelinks

Sitelinks are links to other pages that appear under Google search results. Searchers use sitelinks to find relevant information from the search results.

Ahrefs contributor Patrick Stox has shared an article on sitelinks and how to edit them.

1 ahrefs sitelinks

Stox says, “Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact, nearly 67% of all organic keywords for contain sitelinks.

Let’s dive deeper into some common questions around:

The different types of sitelinks

Sitelinks have evolved over the years and display in many different ways. Google is often changing things such as the number of sitelinks shown and the appearance of sitelinks in the search results. You may see some sitelinks with outlines, with images, in a carousel format, or ones that expand. Here are different types of sitelinks that Google shows today”.

What Are Sitelinks and How Do I Edit Them?


Everything You Need to Know about Content Length

When it comes to content creation and marketing, its length is one of the crucial elements to watch for. With short an to the point articles, you can create content that helps your audience and saves their time too.

Ahrefs’ Joshua Hardwick has shared an article with some useful tips on deciding your blog post length.

Hardwick says, “In this post, we’ll explore why this is almost certainly wrong, and what you should do instead to optimize your blog posts for search engines.

Why do people think long blog posts are better for SEO?

Many studies show a correlation between content length and the things that we associate with good SEO performance.

However, correlation doesn’t prove causation.

So let’s discuss a couple of common arguments a bit further.

1. Longer content gets more backlinks

Backlinks are one of the most important Google ranking factors.

We know this because they’re the foundation of the PageRank algorithm. Google also talks about backlinks in the context of ranking useful pages here.

If you look at the relationship between word count and backlinks, there is indeed a strong positive correlation”.

How Long Should Blog Posts Be? The ‘Truth’ About Content Length


Everything You Need to Know about LinkedIn Message Ads

LinkedIn Message Ads are intuitive, self-service ad formats that enable you to easily create, manage, and optimize customized promotional campaigns. You can use this ad format to reach  a premium professional audience and drive high-quality leads to your business.

PPC Hero contributor Noah Lewchenko has published a comprehensive article on LinkedIn Message Ads.

Lewchenko says, “Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer – the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it’s the term you’re all still familiar with. By the time you’re done reading, I hope to provide you with some insight that you can reflect on the next time you create a LinkedIn campaign.

The Pros of LinkedIn Message Ads

I’m someone who likes to hear the good news before I hear the bad news, so in true fashion, we’ll start by looking at “the good news” when it comes to these ads. InMail ads offer some pretty nifty personalization features, such as messaging that can include the receiver’s first and last name, job title, and/or their company name and industry. These fields are dynamically inserted within your message to add a touch of personal flair to your ad. This elevates a typical ad to a personalized invitation”.

Evaluation and Insights on LinkedIn Message Ads (InMail)

Econsultancy Shares Seven Examples of E-commerce Checkout Best Practices

Econsultancy contributor Rebecca Sentance has published an article highlighting seven excellent examples of ecommerce checkout best practices.

Sentance says, “While I could write a whole essay on this subject alone, here is a (hopefully concise) summary of the most important things to bear in mind when evaluating your online checkout experience.

  1. No distractions. Enclosing the checkout – which refers to the practice of situating your checkout in a stripped-down environment without all the bells and whistles of the main site – ensures that shoppers are focused on the task at hand and not likely to be taken out of the checkout journey by links or other distractions.However, be sure to maintain visible branding and security information so as not to damage trust (see #8).
  2. Guest checkout option. While encouraging customers to register for an account is a good idea, making it a requirement to check out adds friction and can turn customers away. Instead, provide a guest checkout option and encourage guests to sign up for an account after the purchase is already complete”.

Seven excellent examples of ecommerce checkout best practice


Everything You Need to Know About ‘Google Penalty’

Google continues to update its algorithms for the past few years. These algorithm updates are aimed at giving users the best possible answers to their search queries and provide good user experience (UX).

Google penalizes the websites that violate Google’s guidelines.

Rank Ranger contributor Liraz Postan has shared an article on Google Penalty and how to recover if you have received a penalty.

Postan says, “If you know anything about Google as a search engine, you know that it’s anything but static. Over the years, Google has consistently made changes to its platform to give users the best experience. This is the reason that it stands among the top search engines in the world.

This incredible performance is a direct result of the updates that Google has made to its search algorithms. These updates are meant to provide a user experience like no other, and it’s hard to argue with the fact that the search engine has achieved that.

Google has made so many improvements and to ensure that it’s evolving ecosystem remains of the highest quality the search engine will issue “penalties” to those who don’t follow the rules”.

What is Google Penalty and How to Recover

Rank Ranger

Exploring the Future of Social Media Marketing, Twitter Chat – June 23

Social Media Today is hosting a live Twitter chat session titled ‘Exploring the Future of Social Media Marketing’ on Tuesday, June 23, 2020 at 12.00 pm EDT.

Join this Twitter chat to learn about the changes that may come in the social media domain.

The SMT team says, “Next Tuesday, we’re planning an exciting conversation for all our friends on #SMTLive. We’ll be discussing evolving social media trends and sharing our thoughts and predictions on what the future has in store for marketers. Hope to see you there”.

Exploring the Future of Social Media Marketing

Social Media Today

Experiential Marketing During COVID-19 – Four Questions Answered

eMarketer has published an interview with Lenetta Pesotini of MAG Experience on ‘Experiential Marketing in the Age of COVID-19’.

In this conversation, Pesotini has answered four important questions on how you should use experiential marketing during this crisis.

The eMarketer team says, “As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see an opportunity to bolster their virtual events and innovate new offerings for clients.

We spoke with Lenetta Pesotini, vice president of the MAG Experience, about the shift to virtual experiential marketing, keeping customers engaged during online events and the pandemic’s long-term impact on experiential marketing”.

Experiential Marketing in the Age of COVID-19