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Monday, June 27, 2022

Marketing Glossary

Eight Steps to Creating an Instagram Content Plan

Content is the king. With quality content, you can achieve desired results from your Instagram marketing campaigns.

Search Engine Journal contributor Brent Csutoras has shared eight steps to creating an Instagram content plan.

He says, “In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help boost your content.

1. Define Your Goal

The first thing you want to do is create your Instagram goal or goals.

What do you want to accomplish? Is it to grow your audience, drive more engagement, or generate sales?

Once you figure out your plan, you’ll be better prepared to tailor your content to meet those goals.

Then, you can set the key performance indicators (KPIs) to mark different points of analysis you want to observe along with your Instagram campaign.”

How To Create Your Instagram Content Plan

Search Engine Journal

Eight-Step Technical SEO Audit

Technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website.

Ahrefs contributor Jenny Abouobaia has published an article on complete a technical SEO audit in 8 steps.

She says, “Regardless of whether you are looking to audit your own small site or a large one for a new client, I’m going to walk you through the eight steps that will help you to identify and fix some of the most common technical issues.

Step 1. Crawl your website

All you need to get started here is to set up a project in Ahrefs’ Site Audit, which you can even access for free as part of Ahrefs Webmaster Tools.

This tool scans your website to check how many URLs there are, how many are indexable, how many are not, and how many have issues.

From this, the audit tool creates an in-depth report on everything it finds to help you identify and fix any issues that are hindering your site’s performance.”

How to Complete a Technical SEO Audit in 8 Steps

Ahrefs

Everything You Need to Know about Guided Selling

Guided selling is the process of analyzing current sales, historic sales, and customer data to help sales reps provide tailored product recommendations to customers and increase the likelihood of conversion.

HubSpot has published an article explaining guided selling and five best software tools.

Doug Bonderud says, “Guided selling is similar to solution selling, in that it uses collected sales and customer data to offer recommendations about products or services that meet consumer needs.

In practice, this approach leverages AI-driven data analytics tools capable of combining current market trends with specific customer behaviors to offer tailored solutions that help “guide” consumers along the path to purchasing.

The goal of guided selling is to present buyers with several options that meet their needs — and offer data-driven reasoning around why each of these options would be a good fit. This sets guided selling apart from typical sales frameworks, which tailor ads to consumer behaviors or specific groups of buyers, but leave customers to largely fend for themselves once they arrive at business websites.”

What is Guided Selling & How Does it Work? 5 Best Software Tools

Enterprise SEO Platforms: A Marketer’s Guide [Report]

MarTech has published the twelfth edition of ‘Enterprise SEO Platforms: A Marketer’s Guide’.

MarTech’s latest publication of the “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 65-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in enterprise SEO platforms
  • What you should look for in an SEO solution
  • What trends are driving the adoption of SEO platforms
  • About the capabilities enterprise SEO platforms provide.

Enterprise SEO Platforms: A Marketer’s Guide

MarTech

Email Marketing Platforms: A Marketer’s Guide [Report]

MarTech and Digital Marketing Depot have published a new report ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers learn about and use the right email marketing platforms.

The MarTech team says, “MarTech’s publication of “Email Marketing Platforms: A Marketer’s Guide” examines the market for Email Marketing Platforms and the considerations involved in implementation. The 51-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in Email Marketing Platforms
  • What you should look for
  • What trends are driving adoption
  • The capabilities Email Marketing Platforms provide.”

Email Marketing Platforms: A Marketer’s Guide

MarTech

Eight Important On-Page SEO Elements

On-page SEO refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.

Semrush contributor Emily Greene has published an article highlighting eight essential on-page SEO factors for fast impact.

She says, “When you need results fast, making on-page SEO optimizations is often the best place to start. Optimizing pages on your site to improve user experience and give Google a clearer idea understanding of your content can go a long way toward better ranking and traffic.

What Are the Most Important On-page SEO Elements?

1. Title Tags

The title tag appears within the search engine result below the URL but above the meta description. Title tags should be eye-catching, on-brand, and optimized for your keywords.

img-semblog

In theory, meta data optimizations are the most basic of tasks. But in practice, crafting title tags and meta descriptions is more of a nuanced art than a hard science.

The rules of title tags are simple, but the strategy is complex. A widely-accepted rule is to stay under ~60 characters, but you should target 51-55 characters fo the best odds that Google won’t rewrite your title tags, and click-through rate studies suggest you should cut that character count in half.”

8 Essential On-Page SEO Factors for Fast Impact

Semrush

Eight Free Websites to Improve Marketing [Video]

Aurelius Tjin has published a new video ‘8 FREE Websites You Probably Didn’t Know Existed!’ to help marketers learn and improve their marketing performance.

He says, “Content creators, freelancers, educators, students, and anyone looking to try out some cool websites and tools, I’ve got 8 useful websites that will help you be productive, present better, learn more, and overall save time! All the websites and tools are absolutely free to use.”

Email Marketing Platforms: A Marketer’s Guide

Email is an irresistible and proven marketing tool. With a strong email marketing strategy, you can achieve greater heights in business.

MarTech has published ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers learn about the best email marketing platforms.

The MarTech team says, “MarTech’s publication of “Email Marketing Platforms: A Marketer’s Guide” examines the market for Email Marketing Platforms and the considerations involved in implementation. The 51-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in Email Marketing Platforms
  • What you should look for
  • What trends are driving adoption
  • The capabilities Email Marketing Platforms provide

Also included in the report are profiles of 9 Email Marketing Platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.”

Email Marketing Platforms: A Marketer’s Guide

MarTech

E-commerce: Top 5 Ways To Drive Revenue With A Clean Martech Stack, June 1 [Webinar]

Ecommerce sites perform slowly and poorly when their Martech stack isn’t optimized. It results in slow growth.

Search Engine Journal is hosting a webinar ‘Ecommerce: Top 5 Ways To Drive Revenue With A Clean Martech Stack’ on Wednesday, June 1, 2022, at 2.00 pm ET.

The SEJ team says, “Let’s cut down the laundry list of apps in your e-commerce site’s ecosystem with a 360-degree strategy and one goal in mind: driving revenue.

Learn how to choose the right plugins and apps to:

  • Drive traffic.
  • Boost conversions.
  • Raise your average order value.

Join Bridgeline’s e-commerce product and marketing experts, Shreyas Kamath and Victoria Lindsay, as they walk you through the important aspects of your site that help attract traffic and convert visitors into customers.”

Ecommerce: Top 5 Ways To Drive Revenue With A Clean Martech Stack

Search Engine Journal

Everything You Need to Know about Targeted Advertising

In online marketing, a targeted ad is an advertisement that is served to a specific audience, which could be a particular demographic, a group, or an individual.

HubSpot contributor Sarah Goliger has published an article explaining targeted advertising.

She says, “Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand.

To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown on social platforms such as Facebook, Instagram, or TikTok.

Other options include publishing targeted ads in users’ Google search results or via the Google display network, which reaches 90% of Internet users worldwide. Both fall under the larger banner of Google Ads, and costs are based on an auction system. Marketers input the maximum amount per click they’re willing to pay for an ad, and Google then determines ad pricing and position based on overall ad quality and maximum bid. Worth noting? Brands are only charged when someone clicks through on your link.”

Targeted Advertising: A Simple Guide to Reaching Your Customers