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Saturday, October 24, 2020

Marketing Glossary

Everything You Need to Know about Google’s FAQ Rich Snippets

Google’s FAQ rich snippets feature questions covered on the linked page. These snippets help your target audience learn what your website pages consist of.

Content Marketing Institute’s Ann smarty has published an article highlighting the features of Google’s FAQ rich snippets.

She says, “Like any other Google-supported rich snippet, a structured markup, i.e., FAQPage schema, enables FAQ snippets.

The two required properties for the rich snippet to work are:

A standalone WordPress plugin – FAQPage schema plugin – makes it easy to add the schema to your blog posts and pages.

With the plugin, you can mark up on-page H2 and H3 subheads as questions and type in your answer underneath. FAQ/knowledge-base-building plugins and themes also support the markup”.

What to Know About Google’s FAQ Rich Snippets

Everything You Want to Know about Chrome 86

Google has just updated its Chrome web browser.

How-To Geek’s Joe Fedewa has published an article highlighting the key features of Chrome 86.

He says, “Chrome 86 is another solid upgrade from Google. Besides the usual under-the-hood improvements, Google Chrome 86 helps you quickly change vulnerable passwords and protects you from websites wasting your CPU resources (and battery power) in the background.

Google released Chrome 86 on October 6, 2020. Chrome will automatically install the update or ask you to install it. If you don’t want to wait, you can check for and install the update by clicking Menu > Help > About Google Chrome.

Google Chrome can check whether your passwords are compromised and warn you about it. Starting with Chrome 86, there’s now a quick “Change Password” button in Chrome’s password manager that will help you changed those leaked passwords. It will take you directly to the website’s password reset page, taking a lot of legwork out of the process”.

What’s New in Chrome 86, Available Now

How-To Geek

Everything You Need to Know about Mobile-First Indexing

With the wider adoption of mobile devices, the search is going mobile. With a strong mobile search strategy you can achieve better SEO performance.

SEMrush contributor James Brockbank has shared a 9-point guide titled ‘Mobile-First Indexing Explained: What You Need to Know’.

He has covered the following:

Mobile-First Indexing Explained: What You Need to Know

Everything You Need to Know about Content Velocity

Content velocity refers to the amount of content a brand is putting out during a defined period of time. By learning about it, you can measure the performance of content in a stipulated time.

Search Engine Journal contributor Patrick Reinhart has published a detailed article on content velocity.

Reinhart says, “There are many use cases for measuring and reporting on content velocity.

It all just depends on what point you are trying to make.

Here are the ones I feel are most impactful.

1. Making a Case for More Resources

One of the best ways to utilize this data is to make the case to get more resources to create content, especially if you’re behind.

Executives hate losing to and love beating and staying ahead of their competitors.

Looking at competitive content velocity and comparing it to your own is a great way to prove to your executives that you need more resources”.

Content Velocity: What It Is, How to Calculate It & Why You Should Care

Search Engine Journal

Earn Affiliate Commission By Helping People Save #ad

If you want to earn affiliate commission from Amazon, JCPenney, AT&T and 6,500 other famous brands, take a look at Frooggal.

In less than two minutes, this brand-new software will help you build a complete money-making affiliate site with coupons and deals from the world’s biggest brands and online stores.

Whenever we can use a coupon, we do. We like saving 10% or more when we buy something we were already going to buy anyway. And we have to admit, sometimes a coupon led us to buy something we otherwise would not.

Why Are Coupons So Popular?

Coupons work so well for retailers and online stores. Almost all of them have a coupon box on their checkout page.

Probably, you are like us. Every time you buy something online and see that coupon field, you immediately check Google for the discount code.

Millions of people are like us. Every day there are many searches on Google, Bing, and others looking for good coupons. This is why Frooggal site builder was created. It helps you provide the valuable coupon to the eager customer and, in the process earn an affiliate commission.

How Do Coupon Sites Earn Money?

Every time when someone finds a coupon on your site and tries to copy the coupon code, a new browser tab opens up. It uses your affiliate link to take them back to the store where they were about to place an order.

So when they paste that code on the checkout page and finish their purchase, the sale gets credited to your affiliate account and you earn an affiliate commission.

Your Frooggal site also comes with free premium hosting. You don’t need to have a domain to get started. Although you can use your own own domain if you have one.

Your site also has a blog with fresh articles already included to get you started.

Ready to get started with your own instant coupons and deals site? Get more details and open your account here: Frooggal.

Engaging On Your Instagram Business Account [Video]

Engagement is the key to achieving success on social media networks. By publishing content that helps you to capture your audience’s interest, you can make the most of your social marketing efforts.

Sue B. Zimmerman has published a new video ‘Engaging On Your Instagram Business Account’ to help you improve engagement on Instagram business accounts.

Watch the video here.

Sue B. Zimmerman’s Blog

Everything You Need to Know About New Facebook Features

Sprout Social contributor Sarah Aboughlhosn has shared an article highlighting new Facebook features every marketer should know about.

Aboughlhosn says, “If you’re a regular user of the platform, then you may have noticed some aesthetic changes, as well as a few usability upgrades to the platform. There are also a few hidden Facebook features that can come in handy if you know where to look. Overall, these updates create a more streamlined user experience.

New layout and dark mode

Facebook rolled out a new layout as well as a dark mode for your Timeline. To enable dark mode, navigate to the Settings menu in your profile, and scroll down to ‘Dark Mode.” Turn it on, and it will change the contrast of your screen, turning your interface dark. You need to enable Facebook’s new layout on your profile to access Dark Mode. The rest of the new layout incorporates many of the features that the Facebook Mobile app has utilized for years, including changes to the general design of the interface, a separate tab for Groups and more sidebar customization options”.

The new Facebook features every marketer should know about

Sprout Social

Engaging Social Media Audience with Niche Celebrations

To achieve social media marketing success, you need to keep your audience engaged. You should explore and try the strategies that work to engage your audience.

Digital Marketer contributor has shared Shannon Goodell shared an article on improving social media engagement with niche celebrations.

Goodell says, “As a business owner or marketer, you probably see a few of these days pop up that would be great opportunities to take advantage of. A bakery can make a lot of use out of National Chocolate Chip Cookie day, but only if they know it’s coming.

These holidays are prime marketing opportunities for the first two stages of the Customer Value Journey. In the first stage (Aware), a customer avatar becomes aware of your business. This is like somebody walking past your bakery for the first time or finding it in the search results for “bakery near me.” In the second stage (Engage), a customer avatar walks into your bakery or decides to check out your online menu.

By using these holidays to your advantage, you can create marketing campaigns that build brand awareness and engagement”.

Social Media Holidays: How to Use Niche Celebrations to Engage Your Audience

Digital Marketer

Entrepreneur Magazine Shares Three Marketing Leadership Strategies

Entrepreneur Magazine contributor Louis Camassa has shared three powerful marketing leadership strategies to help you elevate your business to the next level.

Camassa says, “We invested hours in interviewing leading marketing professionals in our network, and even more time doing secondary source  (listening to speeches, following  comments and posts, synthesizing other sources). We found three central themes: be a generalist, know your customers (really know them), and pursue lifelong learning.

Of course, speaking with over a dozen specialists with the highest pedigrees elicited more than three takeaways. The conversations were so rich, it was a challenge to winnow the ideas down to just three.

A hearty thanks to all those who donated their time to satiate our curiosity as to what it’s like on the other side of the screen. Now, back to our three themes.

“It’s not a bad thing to be a generalist.”

Jann Parish, named as Forbes CMO NEXT 2019, is an experienced CMO/executive level marketer with brands such as Victoria’s Secret, Calvin Klein, Tommy Hilfiger, and L’Oreal. She described how being a generalist can make you a better leader”.

3 Powerful Marketing Leadership Strategies


Everything You Need to Know about 301 vs. 302 Redirects for SEO

The website redirects are useful when you are relocating your website content permanently or temporarily. Ahrefs contributor Joshua Hardwick has published an article on using 301 vs. 302 Redirects for SEO.

He says, “Redirects are simple. If you’re moving content to a new location permanently, use a 301 redirect. If you’re moving it temporarily, use a 302 redirect.

But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality.

The answer is simple: Search engines view 301 redirects and 302 redirects differently. And choosing the wrong one can cause SEO issues that often go unnoticed for months or even years”.

Read this article to learn:

301 vs. 302 Redirects for SEO: Which Should You Use?