The latest ‘Web Marketing Today’ blog post is titled “Use Hyperlocal Advertising to Reach Nearby Consumers”. Melih Oztalay says, ““Hyperlocal” refers to a specific consumer audience in a very small geographical area. By using hyperlocal ads, your business can promote products and services to a local audience in your immediate surroundings. Since 2008, Google’s search results have shown maps and map listings (i.e., local business listings). Local searchers no longer have to add a city and state as part of their search terms. The search engines know the locale of the person searching... [...]