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Friday, February 3, 2023

Archive for the 'Social Media Marketing' Category

SEJ Lists 100 Social Media Influencers Worldwide

Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. By approaching the right influencers, you can give a boost to your business. Search Engine Journal contributor Brian Frederick has published an article featuring the top 100 social media influencers worldwide. He says, “While some social media influencers make their living only on social media, the most impactful people on Instagram, Twitter, and other platforms are celebrities. But just like professional influencers, a name drop of your brand from one of them can reap... [...]

Hootsuite Shares Creative Facebook Giveaway Ideas for 2023

A Facebook giveaway is a popular subcategory of Facebook contests. Giveaways always involve the gifting of something of monetary value to the contest winner. Hootsuite contributor Alyssa Hirose has published an article featuring seven creative Facebook giveaway ideas for 2023. She says, “Running a Facebook contest is easy enough, but there’s a few things to know before you embark on your first giveaway — both for the success of your Facebook marketing strategy and to make sure you’re not breaking any of the platform’s rules. Step 1: Know your goals Why are you running... [...]

Viral is vanity: The biggest pitfalls damaging your social media ROI [Podcast]

ClickZ has published a new podcast episode ‘Viral is vanity: The biggest pitfalls damaging your social media ROI’ highlighting five pitfalls hurting your social media ROI. The ClickZ team says, “This year has seen some wonderful viral moments for brands. In September 2022, Amtrak tweeted ‘Trains’ and sparked a trend copied by countless others from Starbucks to Star Wars. One of the best is the low-cost airline Ryanair, whose sarcastic style sees it consistently score vast amounts of organic engagement. On the surface, this seems like a dream come true... [...]

Facebook Marketing: An In-Depth Guide For Beginners [Guide]

Search Engine Journal has published a new guide ‘Facebook Marketing: An In-Depth Guide For Beginners’ featuring useful advice for Facebook marketing success. Brian Fredrick says, “The very first thing you need to do to launch your marketing efforts on Facebook is to create a page for your business. It’s free to set up and gives you a place for people to like or follow you. It also gives you a chance to engage with your customers (and potential customers), and share content with them via posts. In your web browser, go to and select the category that... [...]

Three Steps to Measure Social Media Marketing ROI

Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment on these campaigns — including money, time, and effort. HubSpot contributor Marcus Andrews has published an article featuring three useful steps to measure social media marketing ROI. He says, “One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn’t a sound strategy in place to yield a positive return on investment. How does this happen? Typically, social... [...]

Why B2B Needs Social Media + Tips for Growth [Video]

Semrush has published a new Small Business Big Results video ‘Why B2B NEEDS Social Media + Tips for Growth’. The Semrush team says, “Are you a small business owner in a B2B industry looking to expand your reach on social media? This episode of Small Business Big Results provides insight into which social platforms to focus on, how to plan out your content, and goal setting techniques. Brian sits down with Dan Martell, Founder of the SaaS Academy, to discuss a B2B approach to social media, why it’s important, and how to make a splash in a saturated market. Over the course... [...]

Succeeding With LinkedIn Company Pages [Podcast]

LinkedIn Company Pages are pages dedicated to individual companies, organizations, and institutions. They allow LinkedIn members to discover and connect with individual companies and learn more about each organization’s brand, products, or services, career opportunities, and more. Social Media Examiner has published a new podcast episode ‘Succeeding With LinkedIn Company Pages’ featuring Michelle J. Raymond. The SME team says, “Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? Discover a LinkedIn content strategy... [...]

2023 Social Media Calendar from DMI

Digital Marketing Institute contributor Alison Battisby has published the 2023 Social Media Calendar. She says, “Get organised with your social media strategy for 2023 and plan around some key online dates! Check out our ever-popular calendar for key dates your customers will be noticing this year – from Mardi Gras to World Sleep Day to the Women’s World Cup Soccer and Black Friday. If you plan ahead and schedule campaigns around notable dates, you can really boost your brand’s visibility online. Download and print it to plan your year.” 2023... [...]

How to Get Facebook Ads Working for You in 2023 [Podcast]

Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’. Michael Stelzner says, “A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend. Are your Facebook ads underperforming? Wondering what can be done to increase your conversions?... [...]

Reminder- Analyze Social Media and Consumer Behavior for the Greater Good, January 18 [Webinar]

This is a reminder for the Digital Marketing Depot webinar to be held on January 18, 2023.  Digital Marketing Depot is hosting a webinar ‘Analyze Social Media and Consumer Behavior for the Greater Good’ on Wednesday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system––consumers, farmers, and other interested parties––understand current online and social media interest... [...]