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Thursday, January 26, 2023

Archive for the 'Social Media Marketing' Category

Three Steps to Measure Social Media Marketing ROI

Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment on these campaigns — including money, time, and effort. HubSpot contributor Marcus Andrews has published an article featuring three useful steps to measure social media marketing ROI. He says, “One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn’t a sound strategy in place to yield a positive return on investment. How does this happen? Typically, social... [...]

Why B2B Needs Social Media + Tips for Growth [Video]

Semrush has published a new Small Business Big Results video ‘Why B2B NEEDS Social Media + Tips for Growth’. The Semrush team says, “Are you a small business owner in a B2B industry looking to expand your reach on social media? This episode of Small Business Big Results provides insight into which social platforms to focus on, how to plan out your content, and goal setting techniques. Brian sits down with Dan Martell, Founder of the SaaS Academy, to discuss a B2B approach to social media, why it’s important, and how to make a splash in a saturated market. Over the course... [...]

Succeeding With LinkedIn Company Pages [Podcast]

LinkedIn Company Pages are pages dedicated to individual companies, organizations, and institutions. They allow LinkedIn members to discover and connect with individual companies and learn more about each organization’s brand, products, or services, career opportunities, and more. Social Media Examiner has published a new podcast episode ‘Succeeding With LinkedIn Company Pages’ featuring Michelle J. Raymond. The SME team says, “Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? Discover a LinkedIn content strategy... [...]

2023 Social Media Calendar from DMI

Digital Marketing Institute contributor Alison Battisby has published the 2023 Social Media Calendar. She says, “Get organised with your social media strategy for 2023 and plan around some key online dates! Check out our ever-popular calendar for key dates your customers will be noticing this year – from Mardi Gras to World Sleep Day to the Women’s World Cup Soccer and Black Friday. If you plan ahead and schedule campaigns around notable dates, you can really boost your brand’s visibility online. Download and print it to plan your year.” 2023... [...]

How to Get Facebook Ads Working for You in 2023 [Podcast]

Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’. Michael Stelzner says, “A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend. Are your Facebook ads underperforming? Wondering what can be done to increase your conversions?... [...]

Reminder- Analyze Social Media and Consumer Behavior for the Greater Good, January 18 [Webinar]

This is a reminder for the Digital Marketing Depot webinar to be held on January 18, 2023.  Digital Marketing Depot is hosting a webinar ‘Analyze Social Media and Consumer Behavior for the Greater Good’ on Wednesday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system––consumers, farmers, and other interested parties––understand current online and social media interest... [...]

Will Marketers Continue to Use Twitter in 2023? [Answered]

HubSpot contributor Erica Santiago has published an article featuring survey results on the use of Twitter by marketers in 2023. She says, “When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said “no.” Though most respondents said they have no plans to move their brand off the platform, 71% said they plan to spend less time on Twitter. Will marketers use alternatives to Twitter in 2023? As Twitter goes through its changes, other platforms like Mastodon, Hive Social, and Cohost have risen in popularity as alternatives to Twitter. With... [...]

Knowing When to DIY or Outsource Your Digital Marketing [Video]

Semrush has published a new video ‘Knowing When to DIY or Outsource Your Digital Marketing’ featuring Brian Dean. The Semrush team says, “What do strategies look like when you outsource your digital marketing and how can it benefit your small business operations? Brian Dean discusses how to get the most out of your outsourcing experience with Mike King, Founder and Managing Director of iPullRank. They weigh in on knowing when it’s time to outsource, common misconceptions, finding reputable services, and more.” Semrush  [...]

Leadono builds viral mailing lists of real buyers #ad

Leadono is groundbreaking tech with smart LDO technology that finally allows you to effortlessly capture verified emails with just a touch or click &and grow your list virally on autopilot. You will be able to auto-build your subscribers list even without a website, and easily capture people’s emails from both social platform users and cream-of-the-top Amazon buyers with a touch or click from them. All the emails you collect will be already verified and automatically synced to your autoresponder account. On top of that, you will also get direct access to the most powerful free traffic... [...]

How to Use Facebook to Build a Community in 2023 [Video]

Social media platforms have strengthened businesses all over. With proper utilization of social media, we can enhance our online presence and grow sales. Social Media Examiner has published a new video ‘How to Use Facebook to Build a Community in 2023’ sharing some useful tips to build a community using Facebook. The SME team says, “Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? Discover how to develop communities with Facebook.” Social Media Examiner  [...]