The latest article on ‘Business 2 Community’ is titled “3 Twitter Hashtag Campaigns That Were Smashing, Unequivocal Successes”. Anna Washenko says, “Hashtags have become an integral element of any company’s participation on Twitter. In fact, they’ve even started to appear offline on billboards and television commercials. They’ve been around long enough that most brands are learning how to avoid rookie mistakes and to incorporate them regularly into their tweets. But how do you take a hashtag from a word or phrase trailing a pound sign to a social success story? These... [...]
Archive for the 'Social Media Marketing' Category
The latest article on HubSpot blog is titled “Demystifying How Facebook’s EdgeRank Algorithm Works [INFOGRAPHIC]”. Pamela Vaughan says, “Aaah … the elusive EdgeRank algorithm. So powerful, yet so misunderstood. But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages“. [...]
Justin Glover is hosting a webinar on Tuesday, April 23 at 11.00 am CDT. The topic of the webinar is “4 Critical Steps To Earning $10,000 Per Month Online”. Webinar Details Organizer: Justin Glover Topic: 4 Critical Steps To Earning $10,000 Per Month Online Day/Date: Tuesday, April 23 Time: 11.00 am CDT – Time Zone Converter Register for webinar details. ‘4 Critical Steps To Earning $10,000 Per Month Online’ Webinar [...]
Chris Freville is hosting a webinar on Thursday, April 25 at 3.00 pm EDT. The topic of the webinar is “Secrets of a SPIM Marketer with Christine Clayfield”. Freville says, “I am hosting a webinar on Thursday 25th April with Christine Clayfield, author of the best selling book “From Newbie To Millionaire”. She has been a SPIM marketer for many years and she has made a lot of money from it. She is banking $1,800,000 (over £1,000,000 GBP) per year from her multiple income streams. One of these streams is self publishing. What exactly is SPIM marketing? It is Christine’s... [...]
HubSpot has released a free guide “How to Use Landing Pages for Your Business”. The HubSpot team says, “Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimize for conversion, download our new introductory guide. After reading this 48-page guide, you’ll be able... [...]
The latest article on Business Insider is titled “Digital Marketers All Got This Thing Wrong About ROI”. Simply Zesty says, “If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions. However, we’ve all been making a huge mistake. We (marketers, brands, agencies) have assumed that because you ‘can’ buy online, whatever... [...]
Anton Lomax, the creator of Social Link Builder, says everybody loves a discount, and he’s right. You can take advantage of this desire for a bargain to build your list, sell more products and do it all virally. Lomax has created a WordPress plugin that lets you offer a reward in return for the visitor’s action to share your page with his/her friends, via Facebook, Twitter, Google+, and more. If you give away something free or give a substantial discount, people’s bargain instinct kicks in and they share to get the reduced cost. Once you install the plugin as usual, it’s... [...]
The latest article on ‘Business 2 Community’ is titled “5 Reasons to Fit Webinars into Your Content Marketing Strategy”. Christine Leas says, “Webinars are fabulous affairs, indeed. They’re convenient, inexpensive, educational, social…and they’re one of the most popular ways for B2B marketers to reach new customers and build enduring relationships with existing ones. According to a recent study by the Content Marketing Institute, 59% of B2B marketers are using webinars (up from 46% last year) and 61% believe that webinars are an effective content marketing tactic. And... [...]
The latest article on ‘Marketing Land’ is titled “Tumblr Launches In-Stream Mobile Ads Today, Ahead Of Desktop”. Ginny Marvin says, “Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users’ content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in Tumblr Radar — the area in the right rail of users’ dashboards on desktops — and in the Spotlight area on category pages.... [...]
The latest article on HubSpot blog is titled “20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]”. Hannah Fleishman says, “Life is busy. Marketers are trying to stay on top of content creation, messaging, branding, budget, industry trends — not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn’t (or at least we don’t want it to be)”. [...]