This is a reminder for the Search Engine Journal webinar to be held on February 22, 2023.  Search Engine Journal is hosting a webinar ‘5 Ways To Combine SEO & PPC For More Effective Marketing ROI’ on Wednesday, February 22, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: How to combine paid and organic search data to inform strategies for both channels. Steps to increase PPC and SEO harmony. How to break down silos and align... [...]

As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to rethink your company’s digital strategy. Search Engine Journal is hosting a webinar ‘5 Ways To Combine SEO & PPC For More Effective Marketing ROI’ on Wednesday, February 22, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: How to combine paid and organic search data to inform strategies for both channels. Steps to... [...]

Marketers are more challenged than ever to prove ad efficacy. One KPI of increasing importance is incremental revenue, or revenue that would not have occurred without a particular campaign. Adweek is hosting a webinar ‘Prove Incremental Impact to the Right Stakeholders: Make the Most of Your Marketing Dollars’ on Thursday, September 19, 2022, at 1.00 pm EDT. The Adweek team says, “Join performance marketing experts from Horizon Media, Acceleration Partners and Cardlytics, who will unpack why properly tracking–and communicating–incremental return is key to evaluating ad efficacy... [...]

Marketing ROI analysis helps you to find out how your campaigns are performing. It is important to have data to defend and expand your marketing budget.  MarketingProfs is hosting a webinar on ‘How to Report on Marketing ROI With Confidence’ on Thursday, December 5, 2019 at 2.00 pm ET. MarketingProfs team says, “Do you want to leverage the power of data and insights to make better decisions and accurately measure the success of your marketing programs? Join us to learn three strategies for confidently reporting marketing program impact to senior management. You’ll learn how... [...]

Lead generation is an essential process in your marketing as you need wide connectivity to get prospective customers. Post lead generation you need to work on strategies to convert leads into customers. MarketingProfs is hosting a webinar on ‘The Art of Converting Webinar Leads Into Pipeline and Revenue’ on Tuesday, December 3, 2019 at 2.00 pm ET. MarketingProfs team says, “Join ON24 and MarketingProfs for “The Art of Converting Webinar Leads into Pipeline and Revenue” and learn tips and best practices for finding your best webinar leads and more effectively engaging with them and,... [...]

A Walker Information study has revealed that approximately $75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty. To increase customer retention and loyalty we need to make their online journey smooth so that they are being treated well. eMarketer is hosting a webinar on ‘Five Essential Steps to Begin Nailing Digital Experiences’ on Wednesday, November 20, 2019 at 2.00 pm ET. eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Brandon Harris, assistant vice president of digital... [...]

A Walker Information study has revealed that approximately $75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty. To increase customer retention and loyalty we need to make their online journey smooth so that they are being treated well. eMarketer is hosting a webinar on ‘Five Essential Steps to Begin Nailing Digital Experiences’ on Wednesday, November 20, 2019 at 2.00 pm ET. eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Brandon Harris, assistant vice president of digital... [...]

Marketing ROI analysis helps you to find out how your campaigns are performing. It is important to have data to defend and expand your marketing budget.  MarketingProfs is hosting a webinar on ‘How to Report on Marketing ROI With Confidence’ on Thursday, December 5, 2019 at 2.00 pm ET. MarketingProfs team says, “Do you want to leverage the power of data and insights to make better decisions and accurately measure the success of your marketing programs? Join us to learn three strategies for confidently reporting marketing program impact to senior management. You’ll learn how to: Organize... [...]

Getting the right ROI (return on investment) is necessary to survive in the business and you need to prove the claimed ROI to the people you work with. Econsultancy columnist Jeff Rajeck has shared three ways that can help marketers prove their marketing’s ROI. Rajeck says, “Proving marketing ROI to CFOs is tricky, but fortunately there are ways chief marketers (and people trying to make chief marketers happy) can prepare for it. 1) Review IPA case studies The Institute of Practitioners in Advertising holds annual Effectiveness Awardswhich require contestants to submit detailed campaign... [...]

Econsultancy columnist Ben Davis has shared seven questions that brands and marketers should answer for calculating the digital marketing ROI. Davis has answered the following seven questions. 1. What is the business case for calculating ROI? 2. What is your frequency of measurement? 3. What is your sales baseline? 4. What are your business goals and KPIs? 5. How will data be collected? 6. Can you ensure data integrity? 7. What macro and micro methodologies will you use? Calculating digital marketing ROI: Seven questions to ask before you start Econsultancy  [...]