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Tuesday, March 18, 2025

Archive for the 'Search Engine Marketing' Category

SEJ Lists Top SEO Podcasts For 2025

SEO podcasts provide valuable insights, trends, and expert strategies to help marketers stay updated and improve search rankings. They offer actionable tips on optimization, content strategy, and algorithm changes in an easily digestible format. Search Engine Journal contributor Roger Montti has published an article featuring the top SEO podcasts for 2025. He says, “The following SEO podcasts have been chosen for their grasp of what’s happening right now, publishing frequency, and willingness to embrace a more expansive perspective on all aspects of search marketing. 1. Crawling Mondays... [...]

3 Unexpected Examples of Technical SEO Issues [Video]

Technical SEO issues, such as slow page speed, broken links, and improper indexing, can hinder search engine rankings. Fixing these ensures better crawlability, faster load times, and improved user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them)’ featuring Kristina Azarenko. The MOZ team says, “Discover three hidden technical SEO issues silently sabotaging your website! In this edition of Whiteboard Friday, republished from the Moz archives, SEO expert Kristina Azarenko reveals... [...]

Reminder- SEO Beyond Just the Ten Blue Links!, March 18 [Webinar]

This is a reminder for the DMI webinar on March 18, 2025. In the AI-driven search era, ranking beyond the traditional 10 blue links is essential. Securing visibility now means optimizing for featured snippets, PAA, and Google’s Search Generative Experience across multiple search touchpoints. Digital Marketing Depot is hosting a webinar ‘SEO Beyond Just the Ten Blue Links!’ on Tuesday, March 18, 2025, at 1.00 pm EDT. The DMI team says, “Join Wayne Cichanski (Vice President of Search & Site Experience at iQuanti) as he unpacks SEO 2.0—an approach that goes beyond rankings... [...]

Guide To Finding Profitable Keywords For Your Niche

Finding profitable keywords is essential for driving targeted traffic and maximizing conversions. The right keywords help businesses rank higher in search engines, attract potential customers, and increase revenue efficiently. MOZ contributor Jonathan Berthold has published a guide featuring tips to find profitable keywords for your niche. He says, “While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and... [...]

Is Compression A Google SEO Myth? [Answered]

Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context... [...]

Franchise SEO Strategies: A Guide for 2025 [Guide]

Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole. On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part... [...]

Leveraging Your Data for Growth [Video]

HubSpot has published a new video ‘Leveraging Your Data for Growth’ from its Inbound 2024 event. The HubSpot team says, “Join us for a moderated fireside chat with Karen Ng, HubSpot SVP of product and GM of Operations Hub, and Jared Williams, SVP of engineering at HubSpot, as they discuss what’s new in Operations Hub this year, the importance of operations software for scaling businesses, and their vision for the future of data management in HubSpot.” It covers: Keynote Highlights and Exciting Announcements Making Data Useful: Insights from HubSpot Leaders Understanding... [...]

SEO-Driven Content Architecture [Video]

SEO-driven content architecture ensures a website is structured for optimal search visibility and user experience. By organizing content with strategic internal linking, keyword optimization, and clear navigation, it enhances rankings and engagement. MOZ has published the latest episode of the Whiteboard Friday video ‘SEO-Driven Content Architecture’  featuring Adriana Stain. The MOZ team says, “Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating... [...]

SEL Offers Seven Tips for SEO Newbies

Search Engine Land contributor Amanda King has published an article featuring seven tips for SEO newbies. She says, “This article covers several ways to build that foundational knowledge of search engine optimization. 1. Start with the business Whether you’re in-house or at an agency, resist the urge to jump straight into “solution mode” when beginning an SEO project. Instead of immediately focusing on meta tags, keywords, backlinks, or URL structure, start by understanding the business itself. Here are some key questions to consider as you browse the website: What product or service... [...]

CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy [Guide]

Search Engine Journal has published ‘CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy’. Martha van Berkel says, “Schema is actually the industry standard vocabulary that is used to markup structured data. This helps search engines understand the content on your website in the context of your brand, making your content more visible to your target audience. Optimizing your website is like translating your content into the language of search engines and machines. Enable Higher Visibility In Search By implementing structured data markup, you unlock... [...]


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