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Friday, February 3, 2023

Archive for the 'Search Engine Marketing' Category

SMX Master Classes: Actionable search marketing training, March 1-3

Marketing Land is hosting ‘SMX Master Classes: Actionable search marketing training’ on March 1-3, 2023. Attend these master classes to discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more. Session information: Advanced SEO training with Bruce Clay Advanced Google Ads training with Brad Geddes Technical SEO training with Eric Enge Google Analytics 4 training with Colleen Harris PPC landing page optimization training with Brian Massey SEO-friendly content marketing training with... [...]

5 SEO AI Tips to Implement Straight Away [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘5 SEO AI Tips to Implement Straight Away’ featuring Bastian Grimm. In this episode, Bastian shares five SEO AI tips to implement straight away, including: Content AI tools Brainstorming and timesaving Generate static imagery Generate video Prompt optimization. Rank Ranger  [...]

What Should You Do If Your Search Rankings Won’t Go Higher? [Video]

Search Engine Journal has published a new video ‘What Should You Do If Your Search Rankings Won’t Go Higher?’ sharing useful strategies to improve your search engine rankings. The SEJ team says, “Adam Riemer, CEO at Adam Riemer Marketing, LLC, joined Search Engine Journal’s Senior Managing Editor Miranda Miller to talk about finding opportunities sure to increase SERP performance. If you’re worried about your search rankings or wondering why you’re not ranking better on Google, Adam shared a step-by-step process you can follow to find opportunities to improve... [...]

Think Spiderwebs, Not Funnels, For Remarkable SEO Results, February 2 [Webinar]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels, For Remarkable SEO Results’ on Thursday, February 2, 2023, at 1.00 pm EDT. The DMD team says, “With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. Join... [...]

Do ranking factors matter for SEO? [Podcast]

Listen to the latest SERP’s Up podcast episode ‘Do ranking factors matter for SEO?’. The SERM’s Up team says, “SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking? On this episode of the SERPs Up SEO Podcast we’re diving into the narrative around “ranking factors”! Marcus Tober, Senior Vice President of Enterprise Solutions for Semrush, joins the podcast to further discuss ranking factors... [...]

An Apple Search Engine? [Video]

MOZ has published a new episode of Whiteboard Friday ‘An Apple Search Engine?’ featuring Tom Anthony. The MOZ team says, “Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.” MOZ  [...]

How To Predict Your SEO Success: A 5-Step Formula To Help You Win, February 15 [Webinar]

Your SEO success depends on several elements including keyword research, quality content, and right optimization strategies. Search Engine Journal is hosting a webinar ‘How To Predict Your SEO Success: A 5-Step Formula To Help You Win’ on Wednesday, February 15, 2023, at 2.00 pm ET. The SEJ team says, “Join Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results. Key Insights: Learn how forecasting your SEO can... [...]

Your Guide to Using Meta Keywords

Meta keywords are a <meta> tag option that can give search engines more information about a page’s content. Semrush has published an in-depth article explaining meta keywords and when to use them. The Semrush team says, “Some people suggest using meta keywords for competitor research. They advise looking at meta keywords on competitor sites to work out what keywords they’re trying to optimize for. But we think this is rarely the right approach. That’s because: Most sites don’t use meta keywords tags these days, so you won’t find any keywords there most... [...]

5 Tips for Optimizing Your Google Business Profile [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘5 Tips for Optimizing Your Google Business Profile’ featuring Greg Gifford. The Rank Ranger team says, “Is your Google business profile fully optimized? Today’s guest will help make sure that you’re taking advantage of all the key optimization opportunities that Google Business Profile offers. He’s a man who graduated from Southern Methodist University in Dallas, Texas, with a BA in Cinema and Communications and can provide an obscure movie quote for just about any situation. He is one of the... [...]

Google Search News (Dec ‘22) – Search Essentials, ranking systems, and more! [Video]

Google Search Central has published the latest video episode of ‘Google Search News (Dec ‘22) – Search Essentials, ranking systems, and more!’ featuring John Mueller and Lizzi Sassman. In this December episode of Google Search News, John Mueller and Lizzi Sassman go over recent updates and announcements in Google Search. They cover: Search Essentials Site names Ranking systems SEO community news.  [...]