Mobile SEO is the process of optimizing the mobile version of a website to drive organic traffic from search engines. Ahrefs contributor Jamie Grant has published an article featuring 10 tips to make your website mobile-friendly. He says, “Here are my top 10 tips to ensure you effectively optimize for mobile. Tip 1. Use responsive design When it comes to picking your approach to serving content to different devices, you have a few options to choose from. Responsive design (recommended) With responsive design, you serve the same HTML file regardless of the device. CSS then alters the rendering... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Top 5 SERP Features to Boost Your SEO’ featuring Bethany Weatherhead. The Rank Ranger team says, “How aware are you of the common SERP features that appear for your target keywords? And what are you doing to take advantage of them? That’s what we’re discussing today with a lady who has over six years of experience in SEO and provides training to many companies across the UK, including guest lecturing at Warwick University. She is the owner and SEO consultant at Ruddy Duck Digital. A warm welcome... [...]

This is a reminder for the Search Engine Journal webinar to be held on March 29, 2023.  Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET / Thursday, March 30, 2023, at 9.00 am ET. The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI. You’ll Learn: How machine learning can increase ecommerce sales and profit... [...]

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Ahrefs contributor Joshua Hardwick has published an article featuring nine free keyword research tools. He says, “In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator for finding popular keyword ideas. Answer The Public for finding keywords phrased as questions. ChatGPT for... [...]

Search Engine Journal is hosting a webinar ‘2023 Forecast: SEO & Content Trends You Need to Know’ on Wednesday, April 19, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and discover the SEO trends that help you stay ahead of the competition in 2023. You’ll learn: The major focus areas and anticipated obstacles by expert marketers for this year. Ways to incorporate AI in your SEO workflows. How to expand your search strategies beyond Google.” 2023 Forecast: SEO & Content Trends You Need to Know Search Engine Journal  [...]

Content Marketing Institute has published ‘The Complete Guide to Creating Location Pages for SEO’ explaining how to create location pages for SEO. The CMI team says, “The most pressing question local businesses ask is, “How can I get more leads to find me?” If you’re not discoverable, you can’t grow. What’s the answer? Location pages! Target the regions you serve to better rank on Google and convert more website visitors. But location pages won’t work unless you do them right. So how exactly do you do them “right”? Download this free ebook to learn: What are location... [...]

Search Engine Land has published a new guide titled ‘Your SEO guide to the ChatGPT API’ explaining how the new AI technology can help you improve SEO. Tom Demers says, “To leverage the ChatGPT API, you need to be able to access the API in the first place. ChatGPT’s parent company OpenAI has extensive documentation for using the API. If you’re looking to learn more about building a tool or interacting directly with the API there’s also a good walk-through here. You can also use AppsScript to query the ChatGPT API in Google Sheets, which we’ll walk through here step by... [...]

Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET / Thursday, March 30, 2023, at 9.00 am ET. The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI. You’ll Learn: How machine learning can increase ecommerce sales and profit through faster smart bid strategies & right-price discovery. Why faster product feed... [...]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Audience First SEO With HubSpot’ featuring Rory Hope. Loren Baker says, “In today’s digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics.” Search... [...]

MOZ has published the latest episode of the Whiteboard Friday episode ‘You’re Measuring Your Branded SERP Wrong’ featuring Dominic Woodman. The MOZ team says, “Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Today, Dominic talks through an example of how they fall short, and how we can do better.” MOZ  [...]