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Thursday, June 20, 2024

Archive for the 'Internet Marketing Analytics' Category

What Is Google Clamping Down On? Spring 2024 Updates [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google Clamping Down On? Spring 2024 Updates’ featuring Tom Capper. Capper says, “Happy Friday, Moz fans. Today, I want to talk to you about the spring 2024 Google updates and, what I think Google might have been trying to achieve with these updates and also what they say that they’re achieving, which can be slightly different. So, back on March 5, Google announced two updates — a core update and what they’re calling a spam update. Now, obviously, I should mention, I should caveat, Google... [...]

Combining SEO Data to Make Smarter Marketing Decisions [Video]

In the digital landscape of 2024, SEO data serves as the compass guiding businesses through the vast online realm, revealing insights into user intent, competition dynamics, and content performance. Leveraging this data fuels strategic decision-making, empowering brands to optimize their online presence, enhance visibility, and ultimately drive sustainable growth. MOZ has published the latest episode of the Whiteboard Friday video ‘Combining SEO Data to Make Smarter Marketing Decisions’ featuring Dominic Woodman. The MOZ team says, “We’re going to go through that, we’re... [...]

6 Things SEOs Should Advocate for When Building a Headless Website [Video]

Effective website design is the gateway to captivating user engagement, fostering seamless navigation and enhancing brand credibility. It serves as a virtual storefront, shaping visitor perception and driving conversions through intuitive functionality and aesthetic appeal. MOZ has published the latest episode of the Whiteboard Friday video ‘6 Things SEOs Should Advocate for When Building a Headless Website’ featuring Peter Richman. The MOZ team says, “Discover the essential considerations for SEOs when building headless websites in this insightful Whiteboard Friday by Peter Richman.” MOZ  [...]

How to Appear in Position One in 2024 [Video]

Search engine rankings hold immense significance in today’s digital landscape, serving as the primary gateway to online visibility and success. Securing a prominent position in search engine results pages (SERPs) ensures heightened visibility to potential customers, bolstering brand recognition and credibility. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Appear in Position One in 2024’ featuring Tom Capper. The MOZ team says, “Unlock the secrets of SERP dominance in 2024 with Tom Capper. Discover the evolving landscape of position one rankings... [...]

Aligning SEO Strategy with Client Business Goals [Video]

An effective SEO strategy enhances online visibility, driving organic traffic and increasing brand exposure. It is a vital component for businesses aiming to reach their target audience and stay competitive in the digital landscape. MOZ has published the latest episode of the Whiteboard Friday video ‘Aligning SEO Strategy with Client Business Goals’ featuring Anthony Barone. The MOZ team says, “In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this... [...]

How Reading Patterns Can Help Us Optimize Content for Organic Search [Video]

Content for organic search should be informative, engaging, and optimized with relevant keywords to enhance visibility and attract organic traffic. It must cater to user intent, providing valuable answers or solutions to their queries, thereby increasing the likelihood of ranking higher in search engine results pages (SERPs). MOZ has published the latest episode of the Whiteboard Friday video ‘How Reading Patterns Can Help Us Optimize Content for Organic Search’ featuring Chole Smith. The MOZ team says, “In this Whiteboard Friday, learn about how to use reading patterns to optimize... [...]

How Inclusivity Drives Link Diversity [Video]

Inclusive marketing embraces diversity, ensuring all voices are heard and represented. It fosters connection by celebrating differences and creating spaces where everyone feels valued and included. MOZ has published the latest episode of the Whiteboard Friday video ‘How Inclusivity Drives Link Diversity’ featuring Isa Lavahun. The MOZ team says, “Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.” MOZ  [...]

How the SERPs Guide Content [Video]

SERPs, or Search Engine Results Pages, display listings of web pages ranked by search engines according to relevance to a user’s query. They are crucial for online visibility and drive traffic to websites. MOZ has published the latest episode of the Whiteboard Friday video ‘How the SERPs Guide Content’ featuring Julia-Carolin Zeng. The MOZ team says, “From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.” MOZ  [...]

E-E-A-T Quick Wins [Video]

E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). MOZ has published the latest episode of the Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. The MOZ team says, “Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.” MOZ  [...]

Top SEO Tips for 2024 [Video]

In 2024, SEO may shift from just ranking websites on search engines to creating a broad online presence. This means that visibility and reputation across digital platforms will be important for SEO success. MOZ has published the latest episode of the Whiteboard Friday video ‘Top SEO Tips for 2024 featuring Crystal Carter. The MOZ team says, “It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.” MOZ  [...]


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