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Saturday, August 8, 2020

Marketing Glossary

Content Marketing in Times of Uncertainty [Guide]

LinkedIn has published a new guide entitled’Content Marketing in Times of Uncertainty’. This guide aims at helping businesses to focus on key content and advertising elements that should be focused during the COVID-19 pandemic.

The LinkedIn team says, “Filled with advice from industry heavy-weights, B2B marketers and experts, this new guide explores why content marketing matters more than ever. B2B marketers need to develop or revisit and optimise their content marketing strategy to adapt to these unprecedented, uncertain, and extraordinary times. In the pages of this guide, you’ll learn more about:

  • Building trust and adapting your content marketing to put your audiences needs first
  • Harmonising long-term brand strategy with shorter activation tactics
  • Integrating your organic and paid content marketing strategy to drive growth
  • Measuring and reporting the ROI of your efforts

Times might be unprecedented, uncertain, and extraordinary, but your content marketing strategy doesn’t have to be”.


Chatbot Strategy: How to Improve Your Marketing With Bots [Podcast]

Chatbots help you to stay connected to your customers and communicate with them in a personalized way. You can also use chatbots to improve your customer service resulting in improved customer experience.

Social Media Examiner has published a new podcast titled ‘Chatbot Strategy: How to Improve Your Marketing With Bots’ to help your achieve better marketing results with chatbots.

Michael Stelzner says, “Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up?

To explore how to improve your marketing with bots, I interview Natasha Takahashi on the Social Media Marketing Podcast.

Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. She’s also host of the 10 Minute Chatbot Marketer podcast.

You’ll discover six ways to use bots in your Facebook marketing and find tips for developing a chatbot strategy. You’ll also learn uses for chatbots outside of Facebook Messenger”.

Listen to the podcast.

Chatbot Strategy: How to Improve Your Marketing With Bots

Social Media Examiner

Creating Digital Content for Better CX

By delivering a great customer experience, you an improve your customer retention graph. Your content plays an important role in this process.

ClickZ author Jacqueline Dooley has shared eight strategies to help you create digital content to improve customer experience (CX).

Dooley says, “Content marketing is a staggeringly large industry, projected to be worth roughly $413 billion by 2021. One reason for its growth, particularly in the B2B space, is that it’s cheaper to create and deploy than paid advertising.

This has led to a proliferation of content of all types and styles across every platform, device, and digitally propelled experience that consumers engage with.

In an environment that’s hyper-saturated with information, it’s not enough to create static content. These days, businesses need to take their assets to the next level so that it stands out.

That means your content must be engaging, interactive, personalized, and relevant. This can be difficult to make your asset stand out given the sheer proliferation of high-quality content available across multiple digital platforms”.

8 approaches to creating digital content to improve CX


Changes in Technical SEO [Podcast]

Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast titled ‘Changes in Technical SEO’.

This episode features Kathy Brown and Benjamin Shapiro.

You will learn the following:

  • Technical SEO is about all the functionality aspects of your site composed of different signals and technical factors that Google uses to determine quality and ranking score.
  • Google utilizes JavaScript to figure out what’s going on technically with a site. View source is no longer as useful in this process as it doesn’t provide a complete picture.
  • Google recently announced a new aggregate ranking factor named page experience – A collection of important past ranking factors combined with new core web vitals to revise page experience quality.

Changes in Technical SEO


Copyhackers’ Guide to Writing Landing Pages for Problem-Aware Visitors

By customizing your landing page themes depending on the needs of your visitors, you can improve your marketing performance.

Copyhackers contributor Tyler J Koenig has published a useful article on writing landing pages for problem-aware visitors.

Koenig says, “Imagine you’re a first-time homeowner with a raccoon problem.

You are almost positive you’ve seen them in your garage. They freak you out and you want them gone…but you don’t really know the extent of the problem.

You know next to nothing about raccoons. You don’t know if they bite or scratch or spit freaky raccoon acid. You don’t know if there’s something in your garage that could be attracting them.  You don’t know if they’re stealing your tools and you don’t even know if your cats are safe from their weird racoon hand-paws.

You would definitely like a way to get rid of them, but you really want to know what the hell you’re dealing with.

You are problem aware”.

How to write a landing page for problem-aware visitors

Choose photos to evoke emotions in your marketing #ad

Experienced marketers know that when people’s emotions are engaged, their buying interest increases.

That’s the reason behind SuoerGoodProduct‘s new collection of photos you can us on your website: Emotion Evoke Cloud Library Bundle.

It includes tens of thousands of photos that have been carefully grouped into categories representing specific emotions. Indeed, there are over 200 categories, (that’s right, over 200 emotions) that you might want to use in your marketing.

Boredom, fear, elation, grumpiness, happiness, and that’s just the beginning. There are about 200 more.

Your package of photos is designed for use in any marketing project. There is no royalty fee and you are getting a commercial license. You can use them in e-book, on websites, in social media, etc. Use them as many times as you want.

And you can use them both for yourself and for clients.

Emotion Evoke Cloud Library Bundle is available for a one-time fee and you get unlimited access and downloads to the library forever. No recurring fees ever, but only during this special launch period.

If you want a huge library of photos for every emotion and situation, saving you hours trying to find the right image for your projects, then you need to get the whole picture here: Emotion Evoke Cloud Library Bundle.

Creating Live Video Like a Pro: Tips for Any Personality [Podcast]

Video content enhances your marketing strategy and show your product on multiple networks. Being shareable – is the biggest advantage of video as a marketing tool.

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Creating Live Video Like a Pro: Tips for Any Personality’ featuring Luria Petrucci to help you create better video content.

Stelzner says, “Need to do more with live video? Not sure what to talk about when you go live?

To explore how to create live video like a pro, regardless of your personality, I interview Luria Petrucci on the Social Media Marketing Podcast.

Luria is a live video strategist and the co-founder of Live Streaming Pros. Her company helps creators and entrepreneurs create professional live video that’s unique to them and their personalities. Her course is called Create Your Dream Video Studio.

Luria explains how to make the most of live video with different types of content and how to incorporate your personality into your live streams. She also reveals tips to make your videos look better”.

Listen to the podcast here.

Social Media Examiner

Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses [Podcast]

Copyblogger has published a new episode of The Copyblogger Podcast titled ‘Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses’.

The Copyblogger Podcast: Content Marketing, Copywriting, and ...

The Copyblogger team says, “Darrell and Tim discussed an intriguing new “consent-based” email solution, economic trends for ecommerce retail and info products, and answered your question about SEO for service businesses.

In this episode, Darrell and Tim also talked about:

  • Why content marketing looks so different from 10 years ago
  • How to fight off spammers who have turned your inbox into a dumpster fire
  • The pros and cons of recent online privacy and email marketing practices
  • A primer in writing great content for localized services
  • And why good SEO is a combo of common sense and answering people’s questions”.

Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses


Calculate SEO ROI with Go Fish Digital’s ‘SEO ROI Calculator’

Chris Long of Go Fish Digital has published an article about the company’s ‘SEO ROI Calculator’. You can use this calculator to find the average conversion rate of your site with certain inputs.

Long says, “You can use our SEO ROI calculator to better estimate the value of SEO for your website.

To use the SEO ROI calculator, you can input how much additional organic traffic you would like to receive to your website. Next, input how much a website conversion is worth to your business and the average conversion rate of your site. The SEO ROI calculator will then return an ROI value comparing the additional revenue brought in from organic to your yearly SEO costs.

To better utilize our SEO ROI calculator, you can use the following steps to determine your input values:


This metric should indicate how much you would like your organic traffic to grow in the next 12 months. The more organic traffic that you receive, the more opportunities you’ll have to convert those sessions into customers. Since the goal of SEO is to improve ranking positions, ideally your site will be generating more organic traffic than it was previously”.

Our SEO ROI Calculator

Creating Successful Demand Generation Campaigns

Demand generation process helps you to bring in elements of education and brand storytelling. It helps you to inform more and more people about your products and services.

Sprout Social contributor Sarah Aboulhosn has shared a comprehensive article on building and measure successful demand generation campaigns.

Aboulhosn says, “We see the terms demand generation, lead generation and inbound marketing used interchangeably, but these strategies actually have very different focuses.

Demand generation vs. lead generation vs. inbound marketing

Demand generation differs from lead generation in a few ways. Lead generation applies when your audience recognizes that they have a problem and are actively seeking out different services or products that could provide the solution. When they find your brand, they’re already aware of the problem you’re trying to solve and ready to assess if you’re the right solution. The main goal of a lead generation campaign is to obtain a prospect’s information. You’ll use that information to nurture the relationship through the rest of the marketing funnel, ultimately selling them your product or service”.

How to build and measure successful demand generation campaigns

Sprout Social