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Friday, December 2, 2022

Marketing Glossary

Content Marketing For Finance [E-book]

Search Engine Journal has published a new e-book ‘Content Marketing For Finance’.

This ebook shows you how to meet customers at each stage of their journey and create compelling content that converts.

The SEJ team says, “In Content Marketing For Finance, author Chandal Nolasco da Silva provides all the tools you need to balance the difficult priorities of finance content.

Key Takeaways:

  • How to navigate within an industry that’s been slow to digitize and resistant to change.
  • How to deal with the complications of regulators, operational delays, reference checks, and other risk reduction processes.
  • How to determine which marketing channels you should focus on – as sometimes, traditional channels don’t perform as well as they do in other industries.”

Content Marketing For Finance

Search Engine Journal

Can Twitter Become Creator Central? [Video]

Exposure Ninja has published a new podcast episode ‘Can Twitter Become Creator Central?’ discussing whether Twitter can replace YouTube.

Tim Cameron says, “Tune in to hear us chat about what’s going on in the marketing world as well as any companies we think are leaving an impact on the marketing industry…for better or for worse.

Of course, we’re doing our weekly live website audits tomorrow too.

Join Andrea and Freddy as they dive into your websites and advise ways you can increase your traffic, rankings, and conversions.”

Exposure Ninja

CMI Lists 25+ Timeless Books for Content Marketers

Content marketing is a creative job that requires constant effort. You can succeed in this domain with careful research and quality content.

Content Marketing Institute contributor Ann Gynn has published an article featuring 25+ new, newly updated, and timeless books for content marketers.

She says, “The books on the list aren’t about content marketing only. They also cover creativity, writing, personal branding, and other topics sure to inspire, motivate, and teach marketers who are all about content.

Each entry includes an excerpt from the Amazon description and a comment (if provided) by the recommender.

Recommendations for new and newly updated books

Content Chemistry: The Illustrated Guide to Content Marketing (2022), by Andy Crestodina

From the Amazon description: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing.”

25+ New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story [Guide]

Copyblogger has published ‘Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story’ on content series, which means a story that evolves over multiple blog posts.

Stefanie Flexman says, “If you produce one piece of content a week, the installments below will give you four weeks of content, but they could also publish four consecutive days in a row or every other day. See what works for you.

Installment #1: Establish your authority

Here’s where you select your content idea.

Let’s pretend you run a health-conscious, organic bakery that serves tasty desserts.

Your customers love your grape jam, so you want to give your blog readers a recipe for grape jam with natural ingredients and no added sugar.

You can start with a basic “how to ___” to generate your idea, and then follow simple SEO for content writers to see how your idea relates to what people search for …”

Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story

CMI’s Content Marketing Master Class, November 30 [Webinar]

Content Marketing Institute is hosting a webinar series on ‘Content Marketing Master Class: Manufacturing Edition’ on Wednesday, November 30, 2022.

The CMI team says, “Join us on November 30th for CMI’s Content Marketing Master Class: Manufacturing Edition. We’ll tackle how to more effectively market to technical buyers, progress your career and get buy-in from your executive team, and be better equipped to tackle the challenges of marketing in a traditional industry.

Take a look at the 75-minute agenda:

  • 2:00 PM ET: Inside the Mind of the Technical Buyer: Create the Content Your Prospects Actually Want with Wendy Covey and Morgan Norris, TREW Marketing
  • 2:25 PM ET: Roundtable: Tackling the Challenges of Content Marketing in Manufacturing with Wendy Covey, Morgan Norris of TREW Marketing and Adam Kaiser of 6Sense
  • 2:45 PM ET: Earning a Seat at the Exec Table: A Field Guide for Marketers in Traditional Industries with MJ Peters of CoLab.”

Content Marketing Master Class: Manufacturing Edition

Content Marketing Institute

ContentREV – Learn How to Use Content to Accelerate Revenue, December 14 [Webinar]

Content Marketing Institute is hosting a webinar series on ‘ContentREV – Learn How to Use Content to Accelerate Revenue’ on Wednesday, November 16, 2022, at 2.00 pm EST.

The CMI team says, “We’ve invited other leading content marketers to share their insights on topics like:

  • Creating digital experience that drive pipeline and revenue
  • Building a successful content syndication operation
  • Driving revenue with content analytics
  • Using a framework to build long-term digital success (you can’t drive revenue without it!).”

ContentREV – Learn How to Use Content to Accelerate Revenue

Content Marketing Institute

Can Twitter Become a Top Ad Platform? [Video]

Exposure Ninja founder Tim Cameron has published a new video answering the question ‘Can Twitter Become a Top Ad Platform?’.

He says, “In this episode, we’re talking about Twitter’s future potential now that Elon Musk’s acquisition has gone through, including a discussion of our upcoming video about Hello Fresh, talking about landing pages (the good and the bad), as well as a review of Estrid, our Brand of the Week.”

Exposure Ninja

Creating B2B Social Media Content That Fuels Human Connections [Podcast]

MarketingProfs has published the latest episode of the Marketing Smarts podcast ‘Creating B2B Social Media Content That Fuels Human Connections’ featuring Brooke Sellas.

says, “Those clichés and facts can only take your brand so far, especially on social media. If engagement is the goal, your content needs to be a balance of acquisition and retention strategies—or what Brooke calls “breadth and depth.”

George B. Thomas says, “You have to be superficial because, hopefully, you’re constantly adding new audience members to your social pages, so you need that superficial water-cooler cliché: how’s it going today, how are you doing, I’m fine—even if you had the worst day ever,” she explains. “But then you have to be thinking about depth….because the people who have been there with you and are loyal with you, you need to continue to build that relationship.”

Relationships are particularly important during a time when people are getting content overload and want to start socializing again. “People aren’t starved for content. They’re starved for connection. They’re looking for like-minded individuals to connect with. Your brand needs to be that ‘individual,'” Brooke says.

Check out the episode for more wisdom from Brooke, including he inevitability of trolls, the necessity of social listening, and the embracing of audience dissolution.”

Creating B2B Social Media Content That Fuels Human Connections


CMI Highlights Seve Content Marketing Skills

Content Marketing Institute contributor Kim Moutsos has published an article featuring 7+ skills every content marketer needs.

He says, “At Content Marketing World this year, we asked several content leaders what skills and backgrounds they think are most important for a content marketer.

Read what they told us (lightly edited for clarity), or watch the video for the highlights.

Get curious

Be curious – I would say that’s one of the skills you should refine. Curiosity is going to fuel you to want to understand your audiences. What matters is what you ought to be creating. – Deanna Ransom, president and executive director of Women in Revenue

Develop a journalistic viewpoint

Ultimately, we’re all telling stories. When you’re in journalism, you’re learning about interviewing skills, writing skills, and really telling people’s stories. I think that’s a great place to start. – Amy Fair, content marketing manager at SpyCloud.”

7+ Skills Every Content Marketer Needs to Be Great

Content Marketing Institute

Creative marketing strategies [Tutorial]

Digital Marketing Institute has published a free video tutorial featuring useful creative marketing strategies.

The DMI team says, “What is a creative marketing strategy and how do you make one? This free video lesson identifies the core components of an effective digital marketing strategy and explains how to develop an effective budget plan and measure the ROI for digital activities.”

Digital Marketing Institute