Marketing Glossary
CMI’s 25 Tips on Building a Lasting Marketing Career
Building a lasting marketing career requires continuous learning, adaptability to evolving trends, and a strong foundation in strategy and creativity. Networking and personal branding also play crucial roles in long-term success.
Content Marketing Institute contributor Ann Gynn has published an article featuring 25+ tips for newbies and pros on building a lasting marketing career.
She says, “Want a long-lasting career in content-driven marketing?
We’ve got over 25 ideas on how to do it from the experts presenting at Content Marketing World.
Although we asked them for advice for new professionals, their recommendations work for any marketer who wants to successfully navigate industry twists and turns for the next five, 10, 25, or 40 years.
The guidance ranges from the need for adaptability to the skills to be mastered, and from the audience’s role to the business’s role. It also goes deep into what will always matter — being human.
Thinking caps are always required
While you don’t need to show up for class anymore, you do need to show up and learn every day of your career.”
How To Build a Lasting Marketing Career: 25+ Tips for Newbies and Pros
Content: From Keyword Research to Creation, July 10 [Webinar]
Content marketing and keyword research go hand in hand to attract the right audience. By aligning valuable content with high-intent keywords, brands boost visibility and drive targeted traffic.
Conductor is hosting a webinar, ‘Content: From Keyword Research to Creation’ on Thursday, July 10, 2025, at 1.00 pm EDT.
The Conductor team says, “If you are responsible for content at your organization, this session is a must for getting started with Conductor. This session will walk through how Conductor can help you with your content workflow from early keyword research to drafting your content using real-time insights and exciting on-demand AI recommendations.
Agenda:
- What is Keyword Research and Why Does It Matter?
- Researching Keywords in Explorer
- Creating and Optimizing Content with Content Guidance and Writing Assistance
- Q&A with a Conductor Expert”.
CMI Highlights 5 B2B Video Lessons From Maersk
B2B video marketing helps businesses communicate complex ideas, showcase products, and build trust through engaging visual content. It drives higher engagement, improves lead quality, and boosts conversions.
Content Marketing Institute contributor Ann Gynn has published an article featuring five b2b video lessons from shipping giant Maersk’s YouTube channel.
She says, “YouTube and a 121-year-old Danish shipping and logistics company.
It seems like an odd couple.
But it’s a smart marketing strategy for Maersk, which operates in over 130 countries and boasts over 100,000 employees.
And it’s far from the only B2B brand to think so. Almost 80% of B2B marketers say they use YouTube, according to CMI’s 2025 B2B research.
So, how does a B2B brand make the most of the Google-owned video platform? What should it refrain from doing? Let’s look at some lessons from the Maersk YouTube channel.”
5 B2B Video Lessons From Shipping Giant Maersk’s YouTube Channel
ChatGPT Changed SEO…But Can It Replace Me? [Video]
Ahrefs has published a new video, ‘ChatGPT Changed SEO…But Can It Replace Me?’.
The Ahrefs team says, “In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can decades of experience beat pure AI knowledge?
Along the way, you’ll see:
- How AI grades human SEO knowledge in real time
- Whether Sam gets stumped on expert-level Ahrefs-style questions
- Tactical walk-throughs of scenario-based SEO challenges
- Honest reactions and a final score to settle who reigns supreme: the expert or the AI?”.
Coaching Client Progress – Reality Check needed (free template) #ad
Reality checks are often needed to make sure we are still on the path we intended to take. For example, do your clients or customers highly value what you offer them? Are they actually implementing it?
Are you a coach or consultant finding yourself puzzled by clients who express a desire to reach their goals but seem unable to progress toward those goals? Have you caught yourself wondering:
– “What’s stopping this person from moving forward?”
– “Why do some of my clients start with enthusiasm but then lose momentum?”
– “Is there something in my approach that’s affecting my client’s progress, or is it a deeper issue?”
If these thoughts resonate with you, then this quick reality check could be just what you need. This tool offers a simple yet insightful way to assess your clients’ progress, especially those who have become stalled, slowed down, or veered off course.
Here’s how to use the Reality Check Template:
Make copies of the template and fill out one for each client. Spend just 5–10 minutes on each, allowing your observations to guide your responses without overthinking. By completing this ‘Reality Check,’ you’ll gain a clearer picture of where your client stands and what they need to advance.
Remember, this isn’t about passing judgment on your clients or yourself. It’s about identifying patterns that might be overlooked, helping you to better support your clients’ journeys.
|
Client Name |
Sarah T. |
|
Progress Level |
(High/Mid/Low) Mid |
|
Engagement Level |
(High/Mid/Low) Mid |
|
Common Excuses or Challenges |
“I didn’t have time to “I wanted to think Missed two sessions in |
|
What Helped |
She responds well to When we tied her She liked having a |
|
What Didn’t Help |
Giving her too much Open-ended reflection Email summaries of the |
|
What patterns are emerging? |
Clients who start The word “should” tends Planning is used as a Structured |
|
Where might something deeper be blocking |
I suspect some Possibly misaligned She may be worried |
|
What’s your takeaway from this client’s |
Sarah is capable and I need to keep the pace There’s more hesitation |
Next Step
Sometimes the real issue isn’t visible on the surface. It’s internal resistance, misaligned goals, fear, or confusion — things the client may not even recognize yet.
Rather than guessing, use the Why Aren’t My Clients Taking Action? Diagnostic Tool to:
Pinpoint the root cause
Tailor your coaching to match motivation level
Save time, reduce frustration, and keep clients moving forward
Download the free Coach’s Diagnostic Tool here: ‘Why Aren’t My Clients Taking Action?’ Diagnostic Tool
It’s ideal for helping you:
Reflect on what’s been working (and what hasn’t)
Spot areas where your clients are stuck
Recommit to your client relationship goals
Once you have identified the problem, how will you correct it?
Motivate Your Clients to Take Action has the answer. This training will walk you through the A.C.T.I.O.N process that helps you:
Build coaching relationships that spark motivation (and keep it going)
Uncover hidden resistance and mindset blocks keeping your clients from moving forward
Set inspiring goals that actually lead to progress
Create simple accountability systems that keeps moving forward
Re-engage clients who’ve started ignoring you
You’ll walk away with a proven system and tools you can plug right into your business,
…and, if you choose, you’ll have a professional course to sell, teach live, include in a membership site or coaching program, or use as part of an even bigger offer.
The Launch Week Discount ends today at Midnight PDT so there’s no time for delay. Get your copy now: Motivate Your Clients to Take Action.
Copy This 11,000+ Lead Marketing Strategy [Video]
This video covers the following:
- Why starting with customer research and positioning is non-negotiable — and how our “Branding and Positioning Accelerator” process identifies your most valuable audience segments and their unique buying journeys.
- How we reduced cost-per-lead from £100 to £30 through audience segmentation.
- The exact website structure that achieved a 3%+ conversion rate and won “Standout B2C Website of the Year” at the UK Digital Excellence Awards.
Checklist For Hosting Or Migrating A Website In 2025
In 2025, website hosting emphasizes speed, security, and scalability with cloud-native solutions like AWS and edge computing. Website migration is now more seamless, with AI-assisted tools ensuring minimal downtime and smooth transitions across platforms.
Search Engine Journal has published an article on hosting or migrating websites in 2025 along with a checklist.
The SEJ team says, “Is your website struggling to maintain visibility in search results despite your SEO efforts?
Are your Core Web Vitals scores inconsistent, no matter how many optimizations you implement?
Have you noticed competitors outranking you even when your content seems superior?
In 2025, hosting isn’t just a backend choice. It’s a ranking signal.
In this guide, you’ll learn how hosting decisions impact your ability to rank, and how to choose (or migrate to) hosting that helps your visibility.
Learn to work with your rankings, not against them, with insights from InMotion Hosting’s enterprise SEO specialists.”
How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist]
Custom Vs. Template Website Design Explained
Custom website design offers unique branding, tailored functionality, and full creative control to match specific business goals. In contrast, template designs are faster and cost-effective but may limit customization and originality.
Search Engine Journal contributor Atul Jindal has published an article explaining the difference between vustom Vs. template website design.
He says, “Website templates are built using website builders and aim to make web building easier for people with no coding experience or knowledge.
However, as simple as these websites may be, they have their limitations. It is because of these limitations that many established businesses often choose custom-built websites, even if that means investing a large sum of money upfront.
Here’s a quick rundown of how custom and template design websites compare against each other to empower you to make the right choice:
Uniqueness
The online world is saturated with businesses, which are vying for one thing and one thing alone: customer attention.”
Copyblogger Shares 10 Content Marketing Examples
Content marketing in 2025 is driven by personalization, AI, and purpose-led storytelling that builds deeper audience trust. Brands that educate, engage, and entertain across platforms will dominate the digital landscape.
Copyblogger contributor Tim Stoddart has published an article featuring 10 content marketing examples with strategy breakdowns.
He says,In this post, we’ll share a handful of successful content marketing examples you can use as frameworks. I’ll also discuss why they work and provide actionable tips to help you implement these frameworks in your content marketing strategy.
To make this guide actionable for any business, we’ll show you various content examples from different platforms for different business models (e.g., SaaS, ecommerce, and even brick-and-mortar businesses).
Example #1: UGC From Manus
You’ve probably seen examples of UGC content and ads for ecommerce companies, but very few B2B or SaaS businesses have effectively leveraged UGC content.”
Chance to grab ClipsMate AI at launch pricing—Don’t miss it #ad
The launch of ClipsMate AI will be over soon. Then investing in it will become more expensive.
Maybe it doesn’t fit your business, but take a look at this information before you decide.
Overview
ClipsMate AI is a revolutionary, AI-driven platform designed to help you effortlessly produce eye-catching, 3D videos with the power to:
➤ Captivate audiences
➤ Enhance user interaction
➤ Significantly increase leads and sales.
You can do it all with just three simple steps. You don’t need video editing expertise or costly software—this tool empowers you to create impactful, attention-grabbing videos that deliver results.
As the simplest 3D video creation tool on the market, ClipsMate AI transforms text, images, conversations, and tweets into compelling, high-conversion short videos.
Thanks to its sophisticated AI and user-friendly drag-and-drop interface, it’s the perfect solution for social media marketers, content creators, businesses, and agencies aiming to stand out in cluttered feeds and rapidly boost revenue.
Unique Key Features
🚀 Pattern Interrupt 3D Video Engine: Instantly capture attention in busy social media environments.
🎨 Extensive Template Collection: Over 1,500 high-performing templates and counting.
🧠 AI-Driven Creation: Convert text, images, chats, and tweets into videos.
💼 Commercial License: Monetize by selling videos to clients for over $300.
🖼️ Three-Step Process: Select a template, customize it, and export to earn.
📱 Tailored Outputs for Platforms: Perfect for TikTok, Instagram, YouTube Shorts, Facebook, and more.
🔊 Realistic AI Voiceovers and Sound Effects
🌍 Beginner-Friendly: No prior skills or experience needed.
☁️ Cloud-Based with Quick Rendering: Accessible anytime, anywhere.
Strategies for profiting from your License
➤ Immediate 3D Video Creation: Combat ad fatigue and content blindness.
➤ Effortless Automation: No technical knowledge? No worries!
➤ Profit from Content: Utilize the included commercial license to sell videos.
➤ Reduce Time and Expenses: Replace pricey editors and 3D animation tools.
➤ Target Any Niche: Ideal for e-commerce, local businesses, creators, coaches, and SaaS.
Features and Advantages
🧩 Scroll-Interrupting Animations: Keep audiences engaged.
✍️ AI Script-to-Video Tool
🖼️ Convert Chats, Tweets, Images to Videos
🎭 Over 1,000 3D Animated Objects
🧠 Intelligent Captions, Subtitles, and Auto-Branding
📊 AI Video Performance Analytics
💾 HD Export and Cloud Video Storage
🎵 Extensive Music Library with Over 1,000 Tracks
🛠️ Complete Customization: Adjust fonts, colors, logos, and layouts to your liking.
Add this new tool to your arsenal now: ClipsMate AI.
