Marketing Glossary
Content Marketing Writing Secrets: Better, Stronger, Faster [Guide]
Content Marketing Institute has published a new guide ‘Content Marketing Writing Secrets: Better, Stronger, Faster’.
The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more.
- Sharpen your storytelling
- Speed your writing process
- Strengthen the impact of every word
- Sway your readers to the actions you want them to take
- Subdue even the toughest writer’s block
Crafting Comprehensive Social Media Guidelines for Maximum Impact
Social media guidelines serve as the cornerstone for navigating the dynamic landscape of digital interaction. They provide a framework for users to understand best practices, etiquette, and boundaries in online communication. By outlining expectations and offering practical advice, these guidelines empower individuals and organizations to engage responsibly, foster positive relationships, and mitigate potential risks in the virtual realm.
HubSpot contributor Erika Heald has published an article on writing effective social media guidelines to protect your brand.
She says, “The length of your company’s social media guidelines is less important than their accessibility and quality. Ensure any employee can understand the guidelines. Create one-pagers or cheat sheets for specific activities, like training or unique campaigns.
At a minimum, all employee social media guidelines should include the following elements:
- Brand’s purpose on social media — Document the brand’s purpose for each social platform. Whether for recruitment, content amplification, customer advocacy, etc., the guidelines should explain why the company exists on each channel and how employees can support that purpose.
- Company style guide — List any trademark needs and spelling of company products and services so that employees correctly present the brand. You should also define your brand personality and any language considerations.”
How To Write Effective Social Media Guidelines That Protect Your Brand
Cooking Video Library with PLR #ad
If you have an interest in the cooking niche, this multi-faceted Cooking Video Library with PLR includes videos, articles, and images for your website and e-books to sell.
Use WordPress with a cooking theme, drip the videos into the site, 3 or 4 per week, put e-book ads in a sidebar and you have an online business in operation.
Here’s what makes Cooking Video Library stand out:
➤ 200 Cooking Videos: From basic cooking techniques to gourmet recipes, these professionally produced videos cover every aspect of cooking.
➤ 50 Healthy Recipe eBooks: Nourish your body and soul with a collection of nutritious and delicious recipes designed to support a healthy lifestyle.
➤ 800 Cooking Articles: Dive into a wealth of knowledge with an extensive library of cooking articles covering a wide range of topics.
There is an optional upgrade for the Cooking Video Library with PLR. When you choose to add the upgrade you get even more. Combined with the basic package, you will have, in total:
➤ 900 Cooking Videos
➤ 150 Healthy Cooking Recipe E-Books
➤ 20 Juice E-Books
➤ 800 Cooking Articles
➤ 600 Cooking Quotes Images
➤ Hot and evergreen topic from a big niche that sells like hot cakes
➤ Unrestricted PLR Rights Pack
➤ Generate responsive leads on complete Autopilot
➤ Fully Integrated and Highly Converting Sales Funnel
By the way, because you have PLR, you are allowed to sell these items to other marketers or include them in websites you sell.
Get your copy here, beginning a 9:00 EDT: Cooking Video Library with PLR.
CMI’s ContentTECH Summit, May 15-16, 2024
Content Marketing Institute is hosting the ContentTECH Summit on May 15-16, 2024.
This online event will host webinars on the following topics:
- From Logo to Legacy: How to Create and Amplify a Successful Brand Identity
- How to Leverage AI for Effective Marketing (without losing the human touch) + FastCHAT
- Driving Growth: Webinar Secrets to Propel Your Pipeline Forward
- Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy + FastCHAT
The CMI team says, “Join us May 15 – 16, 2024 for ContentTECH Summit. We’ve invited content marketing leaders and brand innovators to share their expertise, practical advice, and insights to guide you in unlocking the potential of content technology in your organization. The agenda is filled with solutions to the common challenges content teams face, including keeping your brand identity on course, managing your content processes, and navigating artificial intelligence.”
Can We Beat the Stock Market Using Google This Way [Video]
Ahrefs has published a new video ‘Can We Beat the Stock Market Using Google This Way’.
The Ahrefs team says, “In this thought experiment we see if a company’s Google traffic could actually guide us to better stock picks than traditional investment strategies. We built a unique portfolio from the top 100 websites with the most Google traffic and compare its performance against the giants of the investment world. Watch to find out more.”
Create a Social Media Strategy for Success, May 22 [Webinar]
A well-crafted social media strategy serves as the compass guiding brands through the vast digital landscape, fostering meaningful connections, driving engagement, and amplifying brand awareness. It’s the heartbeat of modern marketing, enabling businesses to cultivate communities, spark conversations, and ultimately convert followers into loyal advocates.
Digital Marketing Institute is hosting a webinar ‘Create a Social Media Strategy for Success’ on Wednesday, May 22, 2024.
The DMI team says, “Sometimes, working in social media can feel like you’re chasing the wind. On some days, you open your mouth and catch a gust. On other days, your tongue gets no breeze.
In this webinar, we’re going to pull you and your mouth out of the algorithms for an hour and make sure that when you go back in, you do so with:
- An understanding of critical research into brands
- Principles and concepts of strategy
- Weaknesses of a lot of social media strategy
- A social media creative brief template that will improve your output.”
Combining SEO Data to Make Smarter Marketing Decisions [Video]
In the digital landscape of 2024, SEO data serves as the compass guiding businesses through the vast online realm, revealing insights into user intent, competition dynamics, and content performance. Leveraging this data fuels strategic decision-making, empowering brands to optimize their online presence, enhance visibility, and ultimately drive sustainable growth.
MOZ has published the latest episode of the Whiteboard Friday video ‘Combining SEO Data to Make Smarter Marketing Decisions’ featuring Dominic Woodman.
The MOZ team says, “We’re going to go through that, we’re going to go through the why, and we’re going to talk through the how.
A quick bit of background on myself: I’m Dominic. I run Piped Out. We’re a service that helps SEO teams and marketing teams handle their data problems, and a lot of what we do looks something like joining these things together. So that’s my sort of background for talking to you today, and hopefully, what I can do is inspire you to go out and do this for your own website.
We’re going to talk through six hypothetical problems and show how each of them is easier when we join our data sources together and how each of them gives us something.”
Content That Triggers Massive Reach on Social Media [Podcast]
This episode covers the following:
- Why Social Content Is Important in 2024
- Why Social Media Algorithms Are Important to Your Content
- Content That Triggers Social Media Engagement
- How to Generate Content Ideas With AI
- How to Craft Content With Strong Opinions
- How to Collaborate With Others to Enhance Your Content
- How to Publish Opinion-Based Content on Social Media Platforms.
Copyblogger Shares 10 Profitable Solopreneur Business Ideas
Starting a new business entails navigating the labyrinth of uncertainty, from securing funding to establishing a robust market presence, amidst fierce competition and evolving consumer demands. It demands resilience to weather setbacks, adaptability to changing landscapes, and the strategic foresight to sustain growth amid myriad challenges.
Copyblogger contributor Megan Mahoney has published an article featuring 10 profitable solopreneur business ideas.
She says, “Some solopreneur businesses are certainly more passive and profitable than others, so here are the ten best solopreneur business ideas that offer a lifestyle of freedom and high earning potential.
1. Content Creator
Content creators have multiple options to generate income, from passive affiliate and sponsorship revenue to building to investing in full-scale businesses.
Additionally, many social media platforms, like YouTube, offer generous creator payouts based on the number of viewers they attract.
Creating content does require active work, and you probably won’t see a return on your investment for the first several months (or even years). Yet once you’ve built an audience, you can earn significant returns for the same amount of work. Even if you take a few weeks or months off, your videos will allow you to generate revenue passively.”
CaptivateAI Studio creates shorts, reels, more short videos with AI #ad
CaptivateAI Studio builds Instagram Reels
CaptivateAI Studio makes short work of YouTube Shorts, Instagram Reels, TikToks, and other short videos. That’s good because these short videos are all the rage now. People consume them like they were popcorn.
After all, how many reels or other short videos do you watch in a day?
It’s reported that on average, people spend 3 hours a day watching reels. That’s hard to believe (unless you are one of them), but sad to admit, we don’t dare start watching, or we could be stuck for at least an hour, ourselves.
That’s why it’s important for marketers to be presenting their offers in this space. Your short marketing video, mixed in with the hundreds an average viewer watches in a day, can get your audience’s attention and boost sales.
The issue is, of course, how can you create these short videos quickly and easily so that you can have a chance to use them to captivate viewers.
Normally, you need a lot of experience, and you need to record the videos yourself. It can be done, but it’s not always easy for ordinary folks to create videos of good quality.
But CaptivateAI Studio gives you a way to skip all of the normal hassle and technical stuff.
Loveneet Rajora, the creator, just opened the doors for Captivate AI Studio, the world’s first AI engine that generate hyper-engaging reels:
❌ Without recording anything
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❌ Without paying for ads.
All you have to do is just enter a keyword, and Captivate AI Studio will do everything for you.
Right now, you can secure your copy of Captivate AI at a remarkably low price, plus a huge bonus pack that will enhance your experience. You get all these bonuses:
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