Marketing Glossary
Contextual Targeting For the Holidays: More Reach, Less Risk, October 25 [Webinar]
Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets.
Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: More Reach, Less Risk’ on Wednesday, October 25, 2023, at 1.00 pm EDT.
The Adweek team says, “Get effective strategies to turn your desired holiday audiences into contextual targets that deliver results from leaders at Fyllo. You’ll find out:
- How to apply contextual targeting now to secure a cookieless future
- More effective ways to leverage your loyalty data beyond re-marketing
- Strategies to drive contextual accuracy with your favorite audiences”.
Contextual Targeting For the Holidays: More Reach, Less Risk
Contextual Targeting For the Holidays: Reach Your Brand’s Best Audience, October 25 [Webinar]
Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets.
Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: Reach Your Brand’s Best Audience’ on Wednesday, October 25, 2023, at 1.00 pm EDT.
The Adweek team says, “Get effective strategies to turn your desired holiday audiences into contextual targets that deliver results from leaders at Fyllo. You’ll find out:
- How to apply contextual targeting now to secure a cookieless future
- More effective ways to leverage your loyalty data beyond re-marketing
- Strategies to drive contextual accuracy with your favorite audiences”.
Contextual Targeting For the Holidays: Reach Your Brand’s Best Audience
CMI Highlights Five Content Discovery Trends
Content discovery is the process of finding and consuming new, relevant content online.
Content Marketing Institute contributor Nicole Martin has published an article highlighting five content discovery trends to improve marketing.
She says, “Consider these five trends as you finalize your fourth quarter and 2024 content plans:
1. Consumers expect videos for their educational needs, a brand’s products, and its services
According to HubSpot research, 66% of surveyed consumers watched a video about a brand or product the previous year. People still tend to believe what they see with their eyes. Consuming content visually and auditorily allows them to make smarter decisions about the brands, products, and services they select – limiting risk and increasing satisfaction levels.
Audiences aren’t looking for the best, most crisp, polished videos. Thanks to social media, they actually look for more authentic, “real” videos to gain trust and confidence in the brand.
Videos that aren’t brand- or product-specific also have value. Consumers hunt for videos that not only interest and entertain them but teach them something new.”
5 Content Discovery Trends To Inform Your Marketing Strategy
Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success, October 4 [Webinar]
Short-form video content is increasingly important on social, but many companies are scrambling to crack this format while proving ROI.
Adweek is hosting a webinar ‘Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success’ on Wednesday, October 4, 2023, at 1.00 pm EDT.
The Adweek team says, “Discover the steps you can take to transform your social strategy from Ashley Murphy, VP of consumer marketing at Rare Beauty, and Kate Kenner Archibald, CMO at Dash Hudson. You’ll find out:
- The impact that entertaining short-form video content has on driving social media ROI
- Why creator-brand partnerships outperform brand-only content, and how to choose the right type of creators
- How brands can use community-building to achieve higher engagement and follower growth than industry averages”.
Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success
CMI Highlights Seven Roles of a Content Marketing Team
Successful marketing requires teamwork. People having a variety of experiences can strengthen the marketing process and achieve the set goals.
Content Marketing Institute contributor Robert Rose has published an article highlighting seven core roles of a content marketing team.
He says, “Don’t see these roles as a new head count, though for some companies, they may be. Rather, look at these roles as categories of different activities performed by specific members of your team – even if that team is just you.
1. Chief content officer (aka director of content marketing or program director)
Most typically, the chief content officer is not a C-suite position but leads the content marketing efforts. This is the content ambassador or the organization’s chief storyteller. Many times, this person fits what I call the “arbiter of good.”
This person should be responsible for setting the overall editorial or content marketing mission statement and integrating all the content. As every silo (PR, email, social, search, etc.) creates and curates content, it is the CCO’s responsibility to make sure the stories remain consistent and make sense to the audience(s).”
Case Study – Super Affiliate Mom reveals her secrets #ad
Jenn, a mom of 4, started promoting affiliate products with the Profit Singularity Breakthrough method when she was struggling to make ends meet.
Now, she is making a remarkable $20k per day (and her best days are over $50k). Don’t forget: your results may be better or may be worse; that is, YMMV.
If you have been in a situation where your responsibilities were far beyond your financial capacity, you know how stressful this can be.
Discover how she did it here (very inspiring): >Profit Singularity Breakthrough Affiliate Mom Case Study.
It’s important that you understand that she was NOT an expert when she started. She was a mom, in need of funds to support her family. But, she became a novice practitioner of this technique of affiliate marketing.
Because she’s using this method to run paid video ads (using AI software which makes creating the video ad very easy):
In only a year, she has scaled from 10, to 100, to 1k, to 20k per day.
Here >Profit Singularity Breakthrough Affiliate Mom Case Study, you’ll find her Case Study where she shares several important tips and mindset secrets that you shouldn’t miss.
She also shares a stumbling block she had to overcome in order to succeed.
Plus she reveals the niche that she’s currently in, and more.
This is one more case study in successfully using this new affiliate marketing process.
Take a look at it here: >Profit Singularity Breakthrough Affiliate Mom Case Study
CMI Highlights Five Content Marketing Measurement Don’ts
Content marketing measurement is the process of collecting data around content marketing initiatives.
Content Marketing Institute contributor Kim Moutsos has published an article featuring five content marketing measurement don’ts and what to do instead.
She says, “Imagine a world where you could prove content marketing’s long-term value in a way the CFO would understand, accept, and believe.
Avinash Kaushik is working to make it possible.
The two-time bestselling author (Web Analytics 2.0 and Web Analytics: An Hour A Day) understands the content world. As chief strategy officer at marketing agency Croud, he gets the marketing angle. And given his 16-year stint at Google, where he was part of the Google Analytics launch team, Avinash understands the data side, too.
1. Don’t measure content performance against inappropriate goals
Marketing lives up to its fullest glory when you can figure out the short-, medium- and long-term things you do that drive value.
How do you put all of these things together? It requires bringing together the art and the science.
You want to do the kind of marketing that allows you to meet quarterly revenue and profit numbers.”
5 Content Marketing Measurement Don’ts (and What To Do Instead)
CMI Lists Five Content Marketing Measurement Don’ts
What is content measurement? Content measurement is the process of collecting data around content marketing initiatives.
Content Marketing Institute contributor Kim Moutsos has published an article featuring five content marketing measurement don’ts(and what to do instead.
She says, “Imagine a world where you could prove content marketing’s long-term value in a way the CFO would understand, accept, and believe.
1. Don’t measure content performance against inappropriate goals
Marketing lives up to its fullest glory when you can figure out the short-, medium- and long-term things you do that drive value.
How do you put all of these things together? It requires bringing together the art and the science.
You want to do the kind of marketing that allows you to meet quarterly revenue and profit numbers. But at the same time, you want to build this expansive relationship with consumers who might consider buying in the future – or with people who may never buy your products and services but who influence a much larger pool of customers.”
5 Content Marketing Measurement Don’ts (and What To Do Instead)
Crossword Puzzle Mastery: new way to make money on KDP #ad
This is a popular niche on Kindle. It’s also hugely popular in the physical book market. This software creates both e-books and physical books.
Making puzzles by hand is hard, time-consuming, and not commercially practical. But with Crossword Puzzle Mastery, you can create any number of puzzles and sell them on Amazon and elsewhere.
The software creates all the components needed (the puzzle grid, the list of clues, etc.) and gives them to you as PNG files. You just size the components as big or small as your market segment needs (e.g., larger for children or for people with poor vision) and place them on the page where you want them.
Here are some important features of this new tool:
➤ The included training shows how to make “New York Times” style puzzles and “British/UK” style, too.
➤ This unique software provides ample support for making the crossword puzzles. It includes a clues database with over 3,000,000 entries.
➤ It includes different grid sizes (9×9 [which is perfect for mall children] up to 19×19) that make this a breeze to use for both kid puzzles and adult level puzzles
➤ Your license lets you make unlimited puzzles, each with commercial rights so you can sell them and PLR rights so you also can supply them to other publishers who want to sell them.
The sales page has several demo videos that show you the various stages of the puzzle creation and publishing process. Take a look.
This can become a “set and forget” passive income stream for you: Crossword Puzzle Mastery.
By the way, this is not the first puzzle creation software Ken Bluttman, the author, has created. After you have invested in these crossword puzzles, he will offer you a chance to get some of his other types of puzzles.
Choosing Pricing Models for Your Marketing Agency [Podcast]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Choosing Pricing Models for Your Marketing Agency’ featuring Donna Mostrom.
The SME team says, “Are you charging by the hour for your services? Looking for inspiration to move to a retainer or project fee model? Discover how an agency evolved its pricing structure.”
