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Monday, September 27, 2021

Marketing Glossary

Content Marketing – Rethink Innovation, October 6 [Webinar]

Successful content marketing requires creativity and innovation. By developing neer creation and publishing strategies, you can improve your content marketing performance

Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Wednesday, October 6, 2021, at 2.00 pm ET.

The CMI team says, “Join us and learn:

  • How to rethink everything you know about innovation
  • Where to find inspiration that leads to your most brilliant work
  • The process that makes new ideas feel less risky, so bosses and clients say, “YES!”
  • Real-world examples of innovation in content marketing
  • How to “supercharge” your team.”

Rethink Innovation

Content Marketing Institute

Crawl Budget [Video]

MOZ has published a new WhiteboardFriday video titled ‘Crawl Budget’ featuring Tom Capper.

The MOZ team says, “In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about.”

MOZ

CMI Highlights Content Marketing Myths and Missteps

Effective content marketing is a key to leading your business further. Quality content helps you persuade your audience and create more leads.

Content Marketing Institute contributor Ann Gynn has compiled content marketing myths and missteps that hurt businesses.

She says, “We asked presenters at the upcoming Content Marketing World what irritates them about our industry. They came back with a lot to say. Much of it falls into a few overarching categories: strategy, audience, and the content itself.

Read on to hear what bothers 51 of them.

1. Focusing on what’s easy

My biggest pet peeve about the content marketing industry is how it promotes tactics and tools more than the importance of strategy and planning. Tactics and tools are easier to sell because humans are typically impatient. Marketers would get so much more out of their content marketing tactics and tools if they took the time to strategize and plan. – Chris Craft, co-founder and chief content officer, NeoLuxe Marketing.

2. Starting without a content strategy

Our biggest annoyance is what we call “strategy MIA” (missing in action). Many brands jump straight into content creation without spending time on the strategy work. We also see a lot of brands spending without any attribution or idea of their content ROI. – Karen Hesse, CEO and founder, 256.“.

51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work

CMI Shares 10 Best Practices to Write Email Subject Lines

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action.

Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines.

He says, “How do you make a great first impression in inboxes?

Read on to learn how to not only pique the interest of recipients but to better their engagement with your brand.

1. Make it personalized

You have many personalization options for emails. For example, you can send it from a person at your brand instead of a generic brand email name like TextRanch does here:

The human touch is more likely to grab subscribers’ attention who see it as a more personal email, not a promotional brand email”.

10 Best Practices to Write the Perfect Email Subject Line

Cannibalization [MOZ Video]

MOZ has published a new Whiteboard Friday video titled ‘Cannibalization’ featuring Tom Capper.

The MOZ team says, “In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out!”

MOZ

Can W3 Total Cache and CloudFlare Make WordPress Fast?

One of the most important features of your website is its speed. With a fast-loading site, you can keep your visitors happy.

Blogging Wizard contributor Colin Newcomer has shared an article on how to speed up WordPress using Can W3 Total Cache and CloudFlare.

He says, “I’ll take you through every step of the process using real screenshots. So whether you’re a total newbie or an advanced WordPress user, you’ll be able to figure everything out.

How do W3 Total Cache and CloudFlare improve page speed?

Beyond choosing quality hosting, two of the biggest improvements you can make to a WordPress site’s page load times are:

W3 Total Cache knocks out the caching part. Caching speeds up your site by serving static files instead of dynamically rendered content (which WordPress is full of). I know that sounds a bit jargony, but all it really means is that your web server has to do less work and can, therefore, serve up your content faster.”

How To Make WordPress Faster With W3 Total Cache + CloudFlare

Blogging Wizard

Calculating Returns on Influencer Marketing

According to an eMarketer report, spending on influencer marketing in the U.S. will reach 33.6% from $2.76 billion in 2020 to $3.69 billion in 2021.

Search Engine Journal contributor Greg Jarboe has published an article highlighting some ways to calculate the ROI of influencer marketing campaigns.

He says, “Influencer marketing is big business. But how do you know whether your campaigns are delivering results?

Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a viable marketing tactic.

Some influencer marketing gurus challenge the very idea of measuring ROI as antiquated, similar to asking the ROI of having telephones in the office.

But influencer marketing won’t be taken seriously by Chief Financial Officers (CFOs) as long as Chief Marketing Officers (CMOs) dodge the question.

In this column, you’ll learn about the challenges in calculating influencer marketing ROI, as well as a formula for calculating Return on Marketing Investment (ROMI). Let’s get started.”

How to Calculate the ROI of Influencer Marketing Campaigns

Search Engine Journal

CMI Shares 15 Engaging Ways to End Your Next Blog Post

Blogging is an art. By creating engaging blog posts, you can continue to win more sales and grow your profits.

Content Marketing Institute contributor Alexandra Cote has shared 15 creative and engaging ways to end your blog posts.

She says, “Here are 15 options to create more effective conclusions.

1. Address multiple points

When writing conclusions, I tend to stick to the classic structure:

  • Final words on the topic with one more keyword mention
  • Call to action to a product or service
  • Final question or food for thought that will motivate people to comment or share the post

Here’s an example of a multi-purpose conclusion for an article on email marketing from Get Response:

MailerLite adds visual elements to make the conclusion pop in its article about email branding”.

15 Engaging Ways to End Your Next Blog Post

Content Marketing Institute

CMI Shares 3 Strategic Pillars Behind Every Winning Content Strategy

A good content marketing strategy requires a great plan. With a combination of different content formats, you can make your content marketing plan work.

Content Marketing Institute contributor Jodi Harris has published an article highlighting three strategic pillars behind great content marketing strategies.

She says, “There’s no quick or easy shortcut for achieving success with content. But there is a reliable process that, according to CMI’s 2021 Benchmarks, Budgets, and Trends research, 60% of the most successful B2B marketers have a documented content marketing strategy. That strategy should center on three key pillars:

  • Why – the marketing and business goals to achieve and the reason to create content as opposed to other marketing techniques
  • Who – the audience to serve through your efforts, who they are, what they need, and what path they follow in their customer journey
  • How – the unique brand mission or story, what sets your content apart from anything else your audience might choose to engage with and act on

A thoughtfully conceived and thoroughly considered strategy will supply the power your content conversations need to shine.”

The 3 Strategic Pillars Behind Every Winning Content Strategy

Create a Profitable Online Business with These Tools [Video]

Launching and running a successful business online is a challenge. You need to have the right skills and tools to continue making more and more sales.

In his new video, Neil Patel has shared information about five tools to creating a profitable online business.

He says, “You don’t need a lot of people to grow your traffic and sales. You can actually use tools to help you out. Today I’m going to break down five tools to create a profitable online business.”

Neil Patel’s Blog