Marketing Glossary
Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide [Guide]
The phone call is one of the most popular engagement channels for U.S. customers, coming in only behind email, according to Salesforce’s State of the Connected Customer report. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey.
Digital Marketing Depot has published ‘Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide’.
The DMD team says, “MarTech Today’s latest publication of the “Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide” examines the market for call analytics and conversation intelligence platforms and the considerations involved in implementation. The 46-page report reviews the growing market for call analytics platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in call analytics and conversation intelligence platforms.
- What you should look for in a call analytics and conversation
intelligence solution. - What trends are driving the adoption of call analytics and conversation intelligence platforms.
- About the capabilities call analytics and conversation intelligence platforms provide.”
Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide
Copyblogger Highlights LinkedIn Personal Branding Strategy
A robust LinkedIn personal branding strategy involves optimizing your profile with relevant keywords and showcasing your expertise through engaging content. Cultivating meaningful connections and participating in industry discussions further solidifies your professional image and enhances networking opportunities.
Copyblogger contributor Megan Mahoney has published an article featuring a LinkedIn personal branding strategy used by influencers.
She says, “In this post, we’ll reveal the strategy many successful solopreneurs use to build their personal brands on LinkedIn.
And the best part is that anyone can execute it. It just requires time, consistency, and effort.
1. Identify Your Target Audience
There’s a key difference between people with strong personal brands and casual social media users.
The casual social media user publishes content they find interesting, while those with personal brands publish content their audience finds interesting.
The first step to building an audience is to define who you’re trying to attract and the specific problems you can help them solve.
Whether you’re a founder trying to attract customers or an employee starting a side hustle, define the title of the person you can help and the specific pain points you can help them solve.”
CMI Clarifies Six SEO Content Mistakes, Myths, and Misconceptions
Content marketing challenges encompass navigating evolving algorithms, maintaining audience engagement, and ensuring consistent quality amidst content saturation, requiring strategic adaptation and innovative approaches to stand out in a competitive landscape. Overcoming these hurdles demands a blend of creativity, data-driven insights, and agile tactics to effectively connect with target audiences and drive meaningful results.
Content Marketing Institute contributor Kim Moutsos has published an article clarifying six SEO content mistakes, myths, and misunderstandings.
She says, “Let’s debunk, demystify, and deconstruct six common SEO mistakes and misunderstandings with help from these experts.
1. Misunderstanding: Wanting your website to rank higher
The next time someone asks why your website doesn’t rank better in search, drop this truth bomb courtesy of Andy Crestodina: “Google has never ranked a website. Websites don’t rank in search. Web pages rank in search.”
Why the misunderstanding? Google does seem to consider the authority of the website when ranking individual pages. Most SEO tools assess and consider a site’s authority when interpreting a page’s ranking difficulty for a keyword or phrase.
Each tool approaches authority rankings slightly differently. Moz calls this metric domain authority, Ahrefs and Serpstat call it domain rating, and Semrush calls it authority score. Most consider the quality and quantity of links to your website domain — quality matters more than quantity, Andy says.”
6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year
Copyblogger Lists Useful Personal Branding Courses
Personal branding courses empower individuals to craft a compelling narrative about themselves, honing skills in self-presentation and online visibility. Through strategic guidance and practical exercises, they equip participants to cultivate a unique and memorable personal brand that resonates with their audience.
Copyblogger contributor Megan Mahoney has published an article featuring the eight best personal branding courses.
She says, “Apersonal brand gives you a unique advantage as an entrepreneur and increases your likelihood of success because:
- You’ll know exactly what pain points your audience faces, so you can verify demand before building a product.
- You’ll have a hungry group of potential customers who already like and trust you when you launch the solution to their problems.
As a result, you won’t have to worry about finding product market fit, and your entire marketing strategy can be just a simple email or Tweet to your audience.
However, building a personal brand is challenging.
To make it easier, here are eight personal branding courses to help you avoid key mistakes and build your personal brand faster. Whether you want to build an audience on social media or start a newsletter, podcast, or YouTube channel, there’s a personal branding course on this list for you.”
Content Marketing: How To Find The True Value Of Your Marketing Funnel, April 10 [Webinar]
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.
Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET.
The SEJ team says, “Join us as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.
You’ll learn:
- Fresh methods for measuring your content’s impact.
- Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
- Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.”
Content Marketing: How To Find The True Value Of Your Marketing Funnel
CMI’s Guide To Crafting a Winning Content Plan
Content planning is the process of strategically creating, organizing, and scheduling content to achieve specific goals. Whether it’s for a website, blog, social media channels, or other digital platforms, effective content planning involves several steps.
Content Marketing Institute contributor Jodi Harris has published a ‘4-Part Guide To Crafting a Winning Content Plan’.
She says, “Building your content plan can seem intimidating. You’ll need to orchestrate many parts, and each must align with your marketing goals and team dynamics.
Fortunately, if you break down your content plan into four focal areas, all the tasks should come into sharper focus, making the process much more manageable.
Here’s the good news: If your team has worked out its content operations framework, the first three are done already.
The four areas are:
- Governance and guidelines —the editorial quality standards, preferred practices, and guiding principles that define and distinguish the value of your brand’s content
- Processes and systems —your production tasks, workflows, routing practices, and the techniques and technologies you’ll use to make communication and collaboration as friction-free as possible
- Team resources — the roles that need to be in place, skills those tasks require, and details on how you’ll fill gaps that might emerge.”
Content Repurposing Workshop: maximize value, extend life of your content #ad
Content Sparks just released Content Repurposing Workshop, their new training course that you can learn from and, if you choose, you may teach.
During this Launch Week Sale, there is a special 67% discount:
Retail Price: $297
Launch Price: $97 for the next 7 days.
The course is all about maximizing the value of (and extending the life of) your best content,
…and it’s totally hands-on for the people you teach.
You will get everything you need to learn, teach, and sell your own branded training, including:
➤ Student Materials (Course Book, Action Guide, Worksheets, and more)
➤ Instructor Materials (Slideshow with Speaker Notes, Follow-up Emails, Research Sources, and more)
➤ Lead Generation Materials (Lead Magnet, Nurture Emails, Blog Posts, Social Media Posts, and more)
➤ Sales Page Copy – with placeholders for personal details
There will be two options for valuable (optional, but recommended)add-ons, including:
1. The Upgrade Pack – Module Quizzes and Group Activity (Repurposing Tools Brainstorming)
2. Related Courses – on Content Marketing and creating a Content Marketing Plan
There’s also an Early Bird Bonus for people who purchase their license before the end of the day on March 13th, when the launch pricing ends.
That bonus is a guide and worksheet for creating paid products with your repurposed content.
You’ll see Content Repurposing Workshop is ideal for anyone who wants to focus on maximizing the value of their best content. With these course materials, you will be able to teach your followers how to do it.
In this new course, you and your students will walk step-by-step through a process for:
• Repurposing a piece of their existing content
• Planning new content with repurposing in mind
• Creating a repurposing calendar and action plan
In case you haven’t noticed, you’ll need to already have content you’ve created before you can repurpose it. So will your students. I think that when we teach it, we will give our students content we have rights to as a part of their training package. They will work on repurposing it in our class.
Repurposing lets you maximize the value and visibility of your best content. Use it as:
✔️ A printed book
✔️ An e-book
✔️ Blog posts
✔️ A video script
✔️ etc.
By repurposing one piece of content in multiple ways, you’re able to:
1. Focus on creating a smaller quantity of content that’s your highest quality work
2. Extend its reach to new audiences
3. Make a bigger impact with any content you create
Help maximize the value of their content with this ready-to-go course kit. You’ll get a comprehensive set of materials for both teaching AND selling your new course, including:
➤ Course Book for Students
➤ Action Guide and Worksheets
➤ Slideshow with Speaker Notes
➤ Sales Page Copy
➤ Lead Magnet Funnel
➤ and much more.
Content Repurposing Workshop PLR (67% Off + Earlybird Bonus).Get it here: Content Repurposing Workshop.
Consumers Want Meaningful Content. Can Brands Deliver?, March 27 [Webinar]
The brand-customer dynamic is unrecognizable from what it was just a few years ago. It’s no longer enough to have the loudest voice, the prettiest branding or even the lowest price.
Adweek is hosting a webinar ‘Consumers Want Meaningful Content. Can Brands Deliver?’ on Wednesday, March 27, 2024, at 1.00 pm EDT.
The Adweek team says, “Discover what it takes to stand out in a world of half-hearted DEI initiatives, how to grow audiences while respecting data privacy, and whether audiences can tell if you’re using AI to generate your content from Greg Friend, Nativo’s VP of content, insights and strategy. You’ll find out:
- Real-world examples of meaningful sustainability and DEI changes
- Practical methods for identifying and connecting with audiences in a privacy-safe way
- Original findings on the differences between human and AI-generated content (and how your readers feel about it)”.
CMI’s Guide To Crafting a Winning Content Plan
Quality content is content that is relevant, engaging, and useful for an audience. It is well-researched, well-presented, and tailored to meet the needs of the audience.
Content Marketing Institute contributor Jodi Harris has published a 4-part guide to crafting a winning content plan.
She says, “Building your content plan can seem intimidating. You’ll need to orchestrate many parts, and each must align with your marketing goals and team dynamics.
Fortunately, if you break down your content plan into four focal areas, all the tasks should come into sharper focus, making the process much more manageable.
Here’s the good news: If your team has worked out its content operations framework, the first three are done already.
The four areas are:
- Governance and guidelines —the editorial quality standards, preferred practices, and guiding principles that define and distinguish the value of your brand’s content
- Processes and systems —your production tasks, workflows, routing practices, and the techniques and technologies you’ll use to make communication and collaboration as friction-free as possible.”
Creative Excellence Starts With Emotional Engagement…and Data, March 26 [Webinar]
Research reveals that 90% of decisions are made subconsciously, with emotionally engaged consumers three times more likely to recommend a product or re-purchase.
Adweek is hosting a webinar ‘Creative Excellence Starts With Emotional Engagement…and Data’ on Tuesday, March 26, 2024, at 1.00 pm EDT.
The Adweek team says, “Uncover the keys to this process from Risa Crandall, SVP of CPG strategy and sales at Aki Technologies. You’ll find out:
- The impact of emotions on consumer decisions
- How the effectiveness of advertising creative directly impacts the performance of a campaign
- Creative best practices that brands can apply today”.
Creative Excellence Starts With Emotional Engagement…and Data