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Friday, April 23, 2021

Marketing Glossary

Clubhouse Rooms: How to Grow Your Audience [Video]

Clubhouse is a new player in the social media domain. Currently, it is only available on iOS. We may have several questions about this new platform.

To help us, Social Media Examiner has published a new video ‘Clubhouse Rooms: How to Grow Your Audience’ featuring TerDawn DeBoe.

The SME team says, “Wondering how to grow your Clubhouse room size? Discover how to get more people to show up in your room from Clubhouse expert TerDawn DeBoe. Discover why collaborations are important to growing your followers on Clubhouse, and why building your following matters.

Find a tutorial for scheduling a room, then learn how to use the platform’s native tools to promote your Room on and off the platform, how to attract people into your Room after it goes live, and more.

Finally, get a tip for spinning up audience-worthy Rooms by tracking compelling topics and influential people on the platform”.

Social Media Examiner

Content Operations Makes Customer Moments Matter, April 21 [Webinar]

Content creation is at the heart of your marketing initiatives. By creating content that helps you persuade your prospects to become customers, you can grow your sales.

Content Marketing Institute is hosting a webinar ‘Content Operations Makes Customer Moments Matter’ on Wednesday, April 21, 2021, at 1.00 pm ET.

The CMI team says, “Across all industries, companies are failing to deliver on their digital brand experience goals, resulting in a subpar customer experience (CX). One of the most common reasons for a ’s shortcomings is inconsistent and at times, completely ineffective content operations. These CX failings are getting visibility in C-suites and board rooms and that’s why it’s no surprise that 2 in 3 marketers believe their content technology decisions will make or break their CX efforts in the next five to ten years. Simply put, marketers know that content operations is the key to ensuring the right content is ready to be delivered at the right time, on the right channel.

Join us to learn:

  • What leading brands are doing differently to connect content into the customer experience
  • How to define a content operations practice for your business
  • Step-by-step on how to build a content operations capability into a competitive advantage
  • The ROI on content operations and how to ‘wow’ the C-Suite”.

Content Operations Makes Customer Moments Matter

Content Marketing Institute

Copyblogger Shares 22 Headline Formulas that Work

The headlines of your articles and blog posts help you to catch the attention of your audience.

Copyblogger’s Brian Clark has shared 22 sure-fire headline formulas that work.

He says, “Looking for the best headline formulas to promote your top content?

Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 22 titles (with headline examples) you can customize for your audience.

1. Who Else Wants [blank]?

Starting a headline with “Who Else Wants …” is a classic social-proof strategy that implies an already existing consensus desire.

Examples

  • Who Else Wants More People to Read Their Writing?
  • Who Else Wants a Higher Paying Job?”.

22 Sure-Fire Headline Formulas that Work

Clubhouse Features and Where Clubhouse Is Headed [Video]

Clubhouse is the newest addition to the social media sphere. It is an invitation-only social media app for iOS that facilitates auditory communication through rooms that can accommodate groups of up to 5,000 people

Social Media Examiner has published a new video ‘Clubhouse Features and Where Clubhouse Is Headed’ to share information about various features of the Clubhouse app.

Watch this video and explore Clubhouse changes with Michael Stelzner.

Social Media Examiner

Copywriting: The Definitive Guide

When it comes to marketing, you have to consider several elements that play a vital role. Copywriting is one such important process, as it helps you to persuade and motivate people to take an action.

Backlinko has published a new guide titled ‘Copywriting: The Definitive Guide’.

It covers the following:

  • Copywriting Fundamentals
  • Customer-Focused Copy
  • Pro Copywriting Strategies
  • How to Write Amazing Headlines
  • Master The Lead
  • How to Write Compelling Copy
  • Proven Copywriting Formulas
  • Advanced Copywriting Strategies.

Copywriting: The Definitive Guide

Color Psychology In Marketing [Guide]

When it comes to influencing and persuading humans, colors play an important role. We have assigned different symbols to various colors.

Blogging Wizard contributor Matt Moran has published a beginner’s guide on ‘Color Psychology In Marketing’.

He says, “Color psychology is a field of study that looks at how colors influence our perceptions and behaviours. When we apply this to marketing, we specifically look at how these colors can influence consumers’ impressions of a brand, and how they impact their purchasing decisions.

By better understanding how the colors we use influence our customers, we can make more well-informed marketing decisions.

Why color psychology matters

Understanding color psychology is crucial to the success of your marketing content. Color is what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do.

The color choices you make greatly affect the usability of your website and the readability of your content, as well as the perception consumers have of your brand and products and how likely they are to make a purchase”.

Color Psychology In Marketing: The Beginner’s Guide

CMI Shares 3 Graphic Design Tips for Non-Designers

By creating captivating graphics, you can attract more people’s attention and put in your efforts to convert them into customers.

Content Marketing Institute contributor Midori Nediger has shared three useful graphic design tips for non-designers.

She says, “I’ll show you how the strategic use of white space, typography, and color can drastically improve the efficacy and aesthetics of your visual content. Try these three graphic design tips to keep your blog, social media, and other visuals on the right track

White space 101: Use plenty of it

A telltale sign of an amateur designer is a shortage (or misuse) of white space. White space (also called negative space) refers to the unmarked spaces around or between visual elements in a design.

An image showing how whitespace should be used.

Apple’s use of white space for its original HomePod page is extreme but effective. The stark emptiness of the design forces viewers to focus on the product, which is presented as a work of art”.

3 Graphic Design Tips for Non-Designers

Creating AI Marketing that Customers and Society Can Trust, April 20 [Webinar]

eMarketer is hosting a webinar ‘Creating AI Marketing that Customers and Society Can Trust’ on Tuesday, April 20, 2021, at 2.00 pm ET.

The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Salesforce’s Kathy Baxter, principal architect, ethical AI practice. She will discuss how to use AI marketing to build customer trust as the third-party cookie deprecates and marketers must collect data directly.

Join this webinar and learn how to:

  • Collect data and build a useful data bank
  • Ensure that your brand marketing is accurate, inclusive, and valuable to your audience
  • Preserve privacy while building trust with your core customers”.

Creating AI Marketing that Customers and Society Can Trust

eMarketer

Choose The Right Social Media Pl​at​form ​for Your Business

By selecting the right social media platform according to the type of your business, you can take the optimum advantage of the social media sphere.

Constant Contact’s Patrick Gillooly has published an article highlighting the best social media platforms for business.

He says, “When I’m out talking to small business owners or those who work in social media marketing for a living, I often get a few very similar questions:

“Do I need to be on every social media platform? There are so many!”

“Facebook is the place to be, right? Everyone is there?”

“Seriously, what platform do I need to be on for my business?”

Ultimately, the answer to these questions is: “it depends.” There is no general “best” social media, but there is one that is best suited for your business. Your answer will depend on three key factors:

  1. The industry you’re in
  2. The level of resources you can dedicate to these channels
  3. Your goals”.

Best​ Social Media Pl​at​forms ​for Business

Constant Contact

CMI Shares 14 Ways to Get More Opt-Ins From Your Content

Content Marketing Institute contributor Tom Treanor has published an article highlighting 14 ways to get more opt-ins from your content.

He says, “Here are 14 types of opt-ins you can use to grow your mailing list.

General opt-in

First, let’s look at the type of opt-ins you can use on your main website.

1. Squeeze page

squeeze-page-example-image 1

Your squeeze page is a landing page with one goal – to encourage visitors to subscribe to your email list. The best way to ensure conversions from your squeeze page is to focus on something that visitors would receive once they subscribe.

For example, if you offer free reports, e-books, guides, tools, or other lead magnets, you should create a squeeze page for each one. While promoting the lead magnet in social media updates and bios, guest author bios, paid ads, and other marketing channels, link to this squeeze page”.

14 Ways to Get More Opt-Ins From Your Content

Content Marketing Institute