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Tuesday, January 19, 2021

Marketing Glossary

Create Strong Multimedia Content with These Trigger Words and Phrases

Whatever the content type you publish, you need to make it catchy and impactful. By instilling strong words and phrases, you can continue to get the most from your content publishing efforts.

Brian Clark of Copyblogger has shared a list of 50 trigger words and phrases for powerful multimedia content.

He says, “The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action.

The goal of this post is to give you some examples of words that bring the lightning. And by lightning I mean words that invoke and engage emotion.

Of course, these words work exceptionally well in written copy, too. But with multimedia content, you’ve got a lot more electricity to draw upon.

With audio, you’ve got the enthusiasm and emphasis that comes from your voice inflection and tone. And with video, the power of relevant visuals to enhance your message should not be underestimated from a psychological standpoint”.

50 Trigger Words and Phrases for Powerful Multimedia Content

Content Writing for SEO: How to Create Content that Ranks in Google [Video]

Ahrefs has published a new video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to help you create content that improves your SEO rankings.

The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic”.

Watch the video here.

Ahrefs

Can you spare 5 minutes daily to build your empire? #ad

Even if you work a full-time job (or maybe, two), you can probably spare 5 minutes daily to work on an online business. It may start as a “side hustle”, but can grow into your livelihood.

AS you know, online shopping has jumped to record levels in the last year. If you can spare 5 minutes per day, you can start an online store that may, in time, grow to be your full-time income by taking advantage of this surge in online shopping.

Empire e-commerce softwareThere’s new piece of software that has just been released, called Empire. Use it to build your own onlne empire.

This new tool builds e-commerce websites (fully hosted at no extra charge) where the traffic is free.

When visitors come, the sites show each visitor what he or she is wanting to buy.

When they buy, you get an affiliate commission.

For under 20 bucks and 5 minutes of your time, you can build a site with Empire and put it to work pulling in commisssions.

Here are the advantages of this approach to building an online business:
➤ You don’t need to buy a website.
➤ You don’t need your own products or services.
➤ You don’t need any experience.
➤ You don’t need to pay for advertising.
➤ You don’t need an existing audience.
➤ You don’t need expensive tools.
➤ You don’t need technical skills.
➤ You don’t need design or copywriting skills.

And there are no additional costs.

If you have $20 (currently, under $17, but rising) and can spare 5 minutes per day this might be the online business for you. See for yourself: Empire.

One thing that makes it different from what you may have seen before is that the stores it builds are hybrids. They can sell both physical products and digital products.

You can sell products from Amazon, eBay, Clickbank, and more.

This way you have many opportunities for affiliate earnings. And, your stores can include products from multiple niches and products in those niches in the same store.

The software automatically updates the products in your store with the latest deals available.

Even if you are a beginner and know nothing about online marketing, you can set up your store in a few minutes and let it start your future business. Get all the details here: Empire.

Converting More Prospects with Email Sequence

Email is one of the most trusted marketing tools. Among the rise of fall of several online tools and platforms, email has been a constant support to businesses in terms of marketing and communication.

Social Media Examiner’s Dana Malstaff has published an article highlighting some useful techniques to convert more prospects into customers using an email sequence.

She says, “Now let’s look at the six emails you need to include in your email sequence to build loyalty, generate engagement, and make sales.

#1: Permission Emails

The first email in the sequence is your permission email, which helps show your audience that they belong. This is important because they get a lot of emails from many different people. When they get an email from you, you want them to feel like they’re hearing from a friend, somebody who really gets them.

What does a permission email look like? One example my company uses is that sometimes your life is in chaos and you’re barely keeping it together. The permission we’re giving people is not to be perfect, maybe to cry in the bathroom because your kids won’t put their shoes on, but then hop on a client call 2 hours later and be razor-sharp”.

How to Use an Email Sequence to Turn Prospects Into Customers

Social Media Examiner

COVID-19 Pandemic and Podcast Industry

Podcasting is one of the most promising areas when it comes to marketing and promotion. The podcasters and their listeners are growing significantly which is a great sign for anyone looking for a wide audience.

Pulkit Sharma, Co-Founder & CEO, Khabri has published an article on how the podcast industry found a voice during the COVID-19 pandemic.

He says, “When the pandemic hit us, nobody anticipated the extent to which it would alter our lives. Just over a year ago, the coronavirus was spreading only in the unfamiliar region of China’s Hubei province. Today, every major country is reeling under its effects, with people trying to balance work, home and social wellbeing. While our routines remained restricted due to imposed limitations on movement, it has provided us additional time to spend at home.

Moreover, the work-from-home phenomenon has given employees the flexibility to accommodate the various facets of everyday life. People now have a myriad of options to pick and keep them entertained and connected to the world. Over the months since the initial lockdowns, there is a significant buzz, with reports suggesting a spike in mobile phone usage, online shopping, OTT video content and podcasting”.

How the Podcast Industry Found a Voice During the COVID-19 Pandemic

Entrepreneur

Complete Guide to the Disavow Tool

The Disavow Tool helps SEO experts and website owners to protect their websites from receiving any penalties from Google or avoid any ranking drops due to unwanted toxic backlinks.

SEO Hacker’s Sean Si has published a ‘Complete Guide to the Disavow Tool’.

He says, “Recently, Google announced that the Disavow Tool is finally being migrated to Google Search Console after being left when Google Search Console legacy tools were migrated last year. They gave the disavow tool a fresh but still simple interface and a few improvements.

There are so many tools out there that you can use to play around but the disavow tool is an exception. It is a tool that should only be used when necessary and you should not use it if you don’t fully understand what it does. With that being said, here is the full guide to Google’s Disavow Tool”.

The Complete Guide to the Disavow Tool

Consumer Trends in 2021: What’s Actually Changing?, January 26 [Webinar]

Social Media Today is hosting a webinar ‘Consumer Trends in 2021: What’s Actually Changing?’ on Tuesday, January 26 at 2.00 pm ET.

The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers.

Against all this uncertainty, we’re here to add some clarity and perspective. We’ll cut through the noise to look at the facts – like how consumers are changing in terms of behaviors, and, the drivers behind them and what it means for your business. In this webinar, we’ll dig into some of the key trends to watch out for in 2021, including:

  • 2020 made working remotely the norm – not working flexibly. But a more flexible working schedule will be a key driver in employee productivity, satisfaction and the future of work
  • Brand purpose is more these days. To engage consumers and build loyalty, brands must go back to basics and focus on supporting the consumer and baking empathy into everything they do
  • The e-commerce boom is set to last after the pandemic. So how do businesses differentiate when everyone is online?”.

Consumer Trends in 2021: What’s Actually Changing?

Social Media Today

CMI on Future of Content Marketing

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing.

She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They come from being more interesting, more helpful, and more truthful.

That theme bubbled up during Content Marketing World last week as I listened to the presenters and chatted with the #CMWorld community on our digital and social platforms.

If you’re concerned that being more requires doing more, you’ll be glad to hear that it doesn’t.

Being more starts with a shift in mindset.

And that shift starts now.

Be more provocative

Andrew Davis says the world doesn’t need another expert. It does need visionaries. “The key to making the leap from expert to visionary is to do one simple thing: Ask a question that Google cannot answer,” he says”.

The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Content Marketing Institute

Checklist to Handle Google My Business Spam

SEMrush contributor Blake Denman has published a handy checklist for managing Google My Business spam.

He says, “There are two checklists: one for identifying potential listings violating Google My Business guidelines and the other is a reporting checklist.

The first checklist doesn’t need to be done frequently, but it would be beneficial to do it at least once. If your rank tracking is set up correctly for Google Maps, you will likely just need to pay attention to your map rankings. If you drop a position on a major keyword, what listing is outranking you now? If it’s a new listing, head to checklist no.2.

Checklist No.1:

  • On google.com/maps, make sure you’re in the area you want to find spammers
  • Use the search operator intitle:”keyword” to surface listings with the keyword in the business title
  • Any listing that has the primary keyword is a Yellow flag
  • Any listing that is ONLY named the keyword is a Yellow flag”.

A Handy Checklist For Google My Business Spam

Create Better Content with These Proofreading Tips

Your content needs to be error-free to achieve the desired impact on your audience. By following a standard procedure, you can continue to create high-quality content.

Copyblogger contributor Stefanie Flaxman has shared 10 content proofreading tips to catch mistakes and publish better content.

She says, “Proofreading ensures you’ve thoroughly reviewed your work, so you feel good about releasing it to the world.

Here are 10 content proofreading tips that will help you publish with confidence.

1. Proofread backwards

Sonia Simone and I used to have a running joke.

Whenever I mentioned that proofreading your text from the last sentence of your content to the beginning is my favorite proofreading method, she would always quip:

“How about a tip that doesn’t take forever?”

At which point, I liked to explain why this technique is actually a time-saver. 🙂

We don’t always have a day to let our writing sit before we edit and proof it. That’s great advice in theory, but not realistic in a fast-paced content publishing environment”.

10 Content Proofreading Tips to Catch More Avoidable Goofs