Marketing Glossary
CMI Announces ‘Masters of Content’ Webinar Series, January 26
Content Marketing Institute has announced the ‘Masters of Content’ webinar series starting from Wednesday, January 26, 2022.
The CMI team says, “Learn from the best of the best in our new webinar series, Masters of Content. We’ll present practical case studies that can be applied to your content marketing strategies and help you create your own success stories.
To kick off the series, we’ve invited the award-winning team at MSPC Agency to take us through three case studies showcasing how out of the box thinking helped their clients overcome the creative challenges of the pandemic and produce noteworthy results.
They’ll share:
- How compelling testimonial videos were created for Biologics by McKesson using patient-provided devices without in-person shoots
- The enterprise content campaign to celebrate U.S. Bank clients via organic social posts, videos, and web articles for Small Business Week
- The content strategy that allows 3M to reach production employees who have limited email access at work with a quarterly print magazine”.
Conversation, Personalization and Humanization: How Our Marketing Must Change in 2022, January 19 [Webinar]
Audiences today expect more. And as marketers, it’s time to stop talking about how we need to change and start becoming the change.
Content Marketing Institute is hosting a webinar ‘Conversation, personalization and humanization: How our marketing must change in 2022’ on Wednesday, January 19, 2021, at 2.00 pm ET.
The CMI team says, “Join CMI and the VP of Content Marketing at ON24, Mark Bornstein, for “Conversation, personalization and humanization: How our marketing must change in 2022” and learn simple ways to make profound changes in the way you connect with your target audiences, including:
- Moving from static to active content experiences
- How to find “their” voice, instead of being focused on yours
- Creating conversational marketing
- How to personalize content at scale.”
Conversation, personalization and humanization: How our marketing must change in 2022
Copyblogger’s Guide to Inspirational Writing
Copyblogger’s Brian Clark has published ‘The Martin Luther King, Jr. Guide to Inspirational Writing’.
He says, “Isay to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.
Content Marketing Matrix – Everything You Need to Know
Content marketing matrix is a framework to help direct your marketing based on your specific content goals, whether you want/need to entertain, inspire, educate or convince your audience.
Search Engine Journal contributor Greg Jarboe has published a comprehensive article on how a content marketing matrix can help you achieve success in content marketing.
He says, “A decade later, I don’t have a problem with using a 2×2 matrix “as a starting point.”
But it reminds me of the scene in Star Trek II: The Wrath of Kahn (1982) when Captain Spock (Leonard Nimoy) analyzes the tactics of Khan Noonien Singh (Ricardo Montalbán) and observes, “He is intelligent, but not experienced. His pattern indicates two-dimensional thinking.”
That’s why I believe experienced content marketers need a three-dimensional matrix to compete successfully in a world where:
- YouTube has more than 2 billion monthly logged-in users.
- 500 hours of video are uploaded to YouTube every minute.
- Video content is playing a starring role in all four quadrants.”
CLOSING PowrSuite Bundle At One-Time Price (Final Chance) #ad
The PowrSuite Bundle Special Launch offer is closing in a few hours, at midnight EST tonight.
This new software tool suite replaces a whole range of other marketing tools, so that with this one toolbox, you can run your whole online marketing business.
PowrSuite Bundle was launched just five days ago. We might wish the launch lasted at least a week, but in this case, it was only six days.
More than 500 marketers are starting to use either PowrSuite Bundle or the basic PowrSuite Commercial, and they love what it can do. Once the launch ends, you will be paying $97 for the basic license. And then $47 per month thereafter. And the Bundle version will be withdrawn from the market.
You can stop with the basic version and build 1000 marketing assets for yourself or your clients. If you get the Bundle version, one of the benefits is that you get to build an unlimited set of assets.
But, all these special deals go away in just a few hours, at midnight, as do IM NewsWatch Bonuses for PowrSuite.
This is a one-time opportunity to get this low-cost but powerful bundle license at a one-time price. It would be a much better deal to get this (which includes all the upgrades) than to get the basic version and just the first upgrade, which together cost $37 more.
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Creaing Customer-Driven Marketing Strategy
By reaching out to your customers the way they want, you can achieve desired marketing results.
AWeber contributor Chris Bass has published a comprehensive article on building a customer-driven marketing strategy.
He says, “Start your customer-focused marketing strategy with a simple playbook. This playbook will help you collect feedback at every stage of the customer lifecycle — throughout their experience working with you.
You can then use the information you collect to make product updates, alter how you deliver services, or even refine your communication style.
When to ask for feedback: A 4-stage playbook
- When a customer has just begun to engage with you – initial collection touchpoints
- After purchase/using your services – cadence for in-depth knowledge
- Issue handling – all hands customer service
- If (hopefully not when) they move on from your business – lesson learning”
CMI Shares Seven Insights to Improve Your Content Marketing SEO
SEO plays the most important role in your content marketing efforts. It helps you reach the people who are willing to consume the content you have created.
Content Marketing Institute contributor Jim Yu has shared seven insights to help you improve your content marketing SEO in 2022.
He says, “Given 71% of marketers says organic search play a role in their business intelligence, it’s important to learn as much as you can about how search connects to your business, target audience, and more. Here are seven areas to explore.
1. Market insights
In HubSpot’s Not Another State of Marketing Report 2021, 83% of marketers say they conduct market research, and 88% of that group use that research to inform business decisions. Of those surveyed, 67% of marketers plan on increasing market research spending in the next year.
Understanding your market in detail can help you better identify the ranking and traffic potential of content assets. Keyword research is essential granular activity here as it helps determine the terms and phrases used by customers to find content, products, and services like yours.”
Conversation, Personalization and Humanization: How Our Marketing Must Change in 2022, January 19 [Webinar]
Audiences today expect more. And as marketers, it’s time to stop talking about how we need to change and start becoming the change.
Content Marketing Institute is hosting a webinar ‘Conversation, personalization and humanization: How our marketing must change in 2022’ on Wednesday, January 19, 2021, at 2.00 pm ET.
The CMI team says, “Join CMI and the VP of Content Marketing at ON24, Mark Bornstein, for “Conversation, personalization and humanization: How our marketing must change in 2022” and learn simple ways to make profound changes in the way you connect with your target audiences, including:
- Moving from static to active content experiences
- How to find “their” voice, instead of being focused on yours
- Creating conversational marketing
- How to personalize content at scale.”
Conversation, personalization and humanization: How our marketing must change in 2022
CMI Shares 14 Ways to Get More Opt-Ins From Your Content
Content Marketing Institute contributor Tom Treanor has published an article highlighting 14 ways to get more opt-ins from your content.
He says, “Here are 14 types of opt-ins you can use to grow your mailing list.
General opt-in
First, let’s look at the type of opt-ins you can use on your main website.
1. Squeeze page
Your squeeze page is a landing page with one goal – to encourage visitors to subscribe to your email list. The best way to ensure conversions from your squeeze page is to focus on something that visitors would receive once they subscribe.
For example, if you offer free reports, e-books, guides, tools, or other lead magnets, you should create a squeeze page for each one. While promoting the lead magnet in social media updates and bios, guest author bios, paid ads, and other marketing channels, link to this squeeze page”.
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