Marketing Glossary
CMI on Future of Content Marketing
Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing.
She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They come from being more interesting, more helpful, and more truthful.
That theme bubbled up during Content Marketing World last week as I listened to the presenters and chatted with the #CMWorld community on our digital and social platforms.
If you’re concerned that being more requires doing more, you’ll be glad to hear that it doesn’t.
Being more starts with a shift in mindset.
And that shift starts now.
Be more provocative
Andrew Davis says the world doesn’t need another expert. It does need visionaries. “The key to making the leap from expert to visionary is to do one simple thing: Ask a question that Google cannot answer,” he says”.
The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)
CMI’s Tips to Optimize Your Site for Google Carousel Results
Google’s carousel result is a row of rich (i.e., visual) results that searchers can interact with. With an effective carousel strategy, you can grow your site traffic.
Content Marketing Institute’s Ann Smarty has shared some useful tips on optimizing your website for Google Carousel results.
She says, “Google has been experimenting with these search elements for years, gradually expanding the types and showing them for more and more queries. Currently, these carousel types are generally supported:
Videos
Probably the most common type of carousels, this type can be seen on both desktop and mobile devices.
Images
These mostly appear on mobile devices for queries where Google may have found that searchers respond best to image results. On desktop, this element usually appears as an image block instead of a carousel. Using the “types of neckwear” example above, here’s what the image carousel looks like on desktop”.
CMI’s Two Tips to Improve Your Writing
Effective copywriting plays an important role in your marketing. It helps you to persuade your prospects to take an action.
Content Marketing Institute’s Penny Gralewski has shared two useful tips to help you improve your writing.
She says, “Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers.
Tip 1: Use short, simpler words
Everyone loves to sound smart, but your audience will tune out if they don’t understand what you’re saying. Don’t encourage your audience to stop consuming your content because you inflated it with complex words. Don’t make your interested audience leave the page to look up a definition.
Short words are easy to digest. Long or unfamiliar words slow down the reader. Readers may skip over key points or give up on the content”.
Creating the 2021 Content Marketing Strategy
Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. The COVID-19 pandemic has created an altogether new challenge for the companies and marketers in terms of the creation of new strategies to continue reaching the target market.
IMPACT’s Jen Barrell has shared a comprehensive article on what your 2021 content marketing strategy should include.
She says, “Let’s break down your new and improved strategy into four sections.
Think of this as the content manager version of The Home Edit (without the rainbow color-coding). It’s time to look at: adding in everyday staples, deciding what to keep, keeping up with trends, and making space for new items.
Where do you start? Just like on TV, start by pulling everything out of the closet and sorting it out. This means digging up your 2020 content strategy, along with all the changes you made to it along the way, and assessing what worked, what didn’t and what missed the mark.
Then, with your “keep” pile, look for or add these key elements:
Organizational buy-in
You can spend from now until 2020 blissfully comes to an end building a content marketing strategy to end all strategies, but that work means nothing if you don’t have foundational support”.
Courses that provide experiences are trending up #ad
Marisa Murgatroyd is among many who have found that courses that only deliver facts and “how to” information are falling behind. Other courses, that get the student involved in acting on the information (and even more important, get the students emotionally involved in the course), presented get better returns on your investment.
She recently ran an experiment with one of her “underperforming” online courses that had some surprising results:
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✔️ Sales increased by 33%
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Today and tommorrow, Murgatroyd is holding two livestream webinars to show how it is done: Experience Product Masterclass Introduction
Get ready to meet 6 of her most successful students. They are just regular folks who were able to do some astonishing things. You’ll see:
➤ How they came up with their “big idea” — and what they did at each step of the way to make success inevitable
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➤ The specific methods each person used to go from zero to a lucrative course or product in just 12 weeks (Some started making sales within 2 weeks.)
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Plus she will be giving away $10,156 in valuable prizes; there’s a chance to win every hour.
This can make your courses more attractive for you students and keep them coing back for more. Register for this free training here: Experience Product Masterclass
Creating Content That Wins Featured Snippets
Featured Snippets give you that special position where you stand a chance to grab the searchers’ attention.
iPullRank contributor Nathan Turner has shared some useful ways to create content that enables you to make it to appear in Google’s featured snippets.
Turner says, “As we noted back in January, Featured Snippets went through some pretty major changes earlier this year. Featured Snippets are no longer that coveted “0” position and now occupy the number 1 position. Also, this update made it so you cannot have the same URL rank in a Featured Snippet and in the first page’s Organic results.
Of course, this hasn’t made Featured Snippets any less valuable, but it does require SEOs to make a dramatic shift in their strategies.
Which Pages Should You Focus on?
Since you can no longer have the same URL rank on the 1st page of Organic Search results and have a Featured Snippet, the biggest change SEOs have to make in order to win Featured Snippets for their pages is to prioritize certain pages over others”.
Copyblogger’s 5-Point Blueprint for Content Editing
Your content plays a very important role in attracting new visitors to your websites. Well-crafted content is of the utmost importance when it comes to persuading people to take an action online.
Copyblogger’s Stefanie Flaxman has shared a five-point blueprint to help you edit and create great content.
She says, “To help you aim for “this week’s version of perfect,” here’s a five-point blueprint of items to double-check after you’ve finished your standard editing and proofreading process.
Then you’ll know it’s time to let your writing go.
Check #1: Paragraphs
When you’re done editing and proofreading, you’re extremely familiar with your writing on a micro level.
It’s almost like you’ve had blinders on.
Before you publish, look at your content one more time on a macro level to see it from a big-picture perspective.
Start with your paragraphs:
- Have you made them short and reader-friendly?
- Are they in the best order?
- Do your points flow together in a persuasive way?
These last-minute optimizations will boost your confidence about publishing”.
When Are You Done Editing? A 5-Point Blueprint for (Recovering) Perfectionists
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Just to assure we are together, CPA refers to “Cost per Acquisition”. You see, some businesses know they can convert a particular percent of their warm visitors (visitors to their website who have expressed an interest in what they are selling). Based on that knowledge, they will pay other marketers to send warm traffic to them.
That offers opportunities for you to earn a commission from sending good traffic to these businesses, whether the visitors buy or not.
If you send these visitors from a website or from your social media accounts, new people may continue to see your offer (and click your link) for a long time. You don’t need to do anything to generate these additional clicks. You now have a passive income over a long time, and you build this income without ever selling anything.
CPA Boss includes a “secret” (at least, that’s what they call it) traffic source that provides visitors to your CPA offers. They say this source converts even better than Facebook.
The process of using the software and traffic source is simple:
1. Set up your first CPA offer with their traffic source (this will be your first passive income machine)
2. Use the CPA Software to scale up your results
3. Rinse and repeat with more machines as many times as you like.
Just as important as what CPA Boss does for you is what it lets you avoid:
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CPA is the right business for some of our readers; maybe not all. But if you try it and find it is not for you, you get a full 30 days to make sure it is working for you. So, if for any reason this isn’t right for you, just let them know, and they will refund your tiny investment… No questions asked.
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CMI’s Guide to Instagram Features: Stories, Feed, IGTV, Reels
Content Marketing Institute’s Susan Moeller has published the ‘Guide to Instagram Features: Stories, Feed, IGTV, Reels’.
This comprehensive guide will help you to understand the Instagram features and use them efficiently for your marketing.
Moeller says, “I also will discuss content marketing strategies for each and suggest a content framework to add variety to your Instagram posts.
Let’s dive in.
Instagram Feed
Think of the Instagram feed as your Instagram homepage. It is your chance to convey with images what your brand is about.
As your Instagram home base, your feed does double duty. It provides new people an at-a-glance sense of your message, product, or services. It’s also the source of ongoing curated content for followers and fans to visit and revisit, hopefully, many times”.
The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels
CMI Shares 8 Tools to Optimize Your Old Content
Content Marketing Institute contributor Ann Smarty has shared a list of eight tools to help you optimize your content for new conversions.
She says, “I wrote on how to boost organic rankings of your old content. But how do you improve its conversions? Consider this process and these tools.
1. Find your higher-ranking pages
How much current traffic a page is generating is not quite a reliable metric to see what pages need updates. A better way to estimate any page potential is to look at its rankings.
The logic is simple: When a page ranks on page two, it may not get any clicks, but just a little push could take it to page one to see a huge traffic boost.
Ubersuggest is one of the best and easiest tools to identify pages with the highest potential to bring high-converting traffic. Simply type your domain and it shows:
- Your current rankings
- Other pages ranking for each keyword
- Estimated traffic a page is getting when ranking No. 1 for this term”.