Marketing Glossary
CMI Lists Seven Laws for Content Marketing Success
Content Marketing Institute contributor Robert Rose has published an article featuring seven laws of content marketing success.
He says, “These new content marketing laws will help you survive 2025 and dominate through 2030. Watch the video for the quick take, then keep reading for the deep dive.
Law 1: Always be orchestrating (internal buy-in is for amateurs)
The greatest threat to content marketing isn’t a lack of great ideas. It’s the inability to prove to fearful executives how valuable content marketing can be.
In 2025, it’s not enough to sell content marketing internally. If they haven’t gotten it by now, no amount of successful case studies packaged into a PowerPoint presentation will change business leaders’ minds. Today, you need to force the integration of valuable content programs across teams.
Marketing has become content marketing. Lean into that fact, and don’t try to sell content marketing as a distinct function. Assume you have permission to do marketing — and start creating great content as a function within it.”
CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy [Guide]
Search Engine Journal has published ‘CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy’.
Martha van Berkel says, “Schema is actually the industry standard vocabulary that is used to markup structured data. This helps search engines understand the content on your website in the context of your brand, making your content more visible to your target audience.
Optimizing your website is like translating your content into the language of search engines and machines.
Enable Higher Visibility In Search
By implementing structured data markup, you unlock the potential for your content to appear as rich results in Google search listings.
These rich results – which showcase additional information such as product pricing, star ratings, job posting details, and video thumbnails – take up more real estate in search results, drawing more attention and leading to higher click-through rates (CTR) and more traffic to your website.”
CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy
Creating High-Impact Search Ads: Strategies to Stand Out
Creating impactful search ads requires compelling copy, relevant keywords, and strong call-to-actions. Optimizing for user intent and ad relevance boosts engagement and conversion rates.
Search Engine Land contributor Chris Cabaniss has published an article featuring useful strategies to to craft search ads that stand out.
He says, “Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up.
To stand out, you need more than basic ad copy.
This article breaks down how to craft search ads that grab attention and drive results.
You’ll learn actionable strategies for writing compelling headlines and descriptions, plus advanced techniques like A/B testing, ad asset optimization, and competitor analysis.
Master the fundamentals of search ads
Strong search ads start with the fundamentals. Here’s what to keep in mind:
- Use relevant keywords: Include keywords from your ad group in the headline and description to improve Quality Score, CTR, and conversion rates.
- Add a call to action (CTA): Phrases like “Call now” or “Order today” encourage action and increase CTR and conversions.”
COPY Hims’ $60M/Month Marketing Strategy [Video]
The Exposure Ninja team says, “Growth at 77% year-over-year. Revenue soaring past a billion dollars. Profits in the millions. These aren’t just numbers. They’re the sound of digital marketing done right. The brand? Hims & Hers. And their playbook? A masterclass waiting to be dissected. Forget marketing theory. This is about real-world strategy, the kind that builds empires. In this video, Exposure Ninja’s Tim Cameron-Kitchen peels back the layers of the Hims & Hers phenomenon, revealing the precise digital engine driving their meteoric rise.”
CMI Shares Seven Laws for Content Marketing Success
Content marketing success relies on creating valuable, audience-focused content that drives engagement and conversions. Consistency, SEO optimization, and data-driven strategies ensure long-term impact and brand growth.
Content Marketing Institute contributor Robert Rose has published an article featuring seven laws for content marketing success.
He says, “These new content marketing laws will help you survive 2025 and dominate through 2030. Watch the video for the quick take, then keep reading for the deep dive.
Law 1: Always be orchestrating (internal buy-in is for amateurs)
The greatest threat to content marketing isn’t a lack of great ideas. It’s the inability to prove to fearful executives how valuable content marketing can be.
In 2025, it’s not enough to sell content marketing internally. If they haven’t gotten it by now, no amount of successful case studies packaged into a PowerPoint presentation will change business leaders’ minds. Today, you need to force the integration of valuable content programs across teams.”
CTV in the B2B Funnel: How to Drive Demand With Streaming Ads, February 27 [Webinar]
MarketingProfs is hosting a webinar ‘CTV in the B2B Funnel: How to Drive Demand With Streaming Ads’ on Thursday, February 27, 2025, at 2.00 pm EST.
The MarketingProfs team says, “Connected TV (CTV) advertising is no longer just an awareness channel. It’s a high-precision tool for B2B marketers who know how to use it. But because of fragmented supply, frequency challenges, and the complexity of reaching niche audiences, it’s easy to make costly CTV ad mistakes.
Get the insights and tools you need to make CTV a measurable, high-performing part of your B2B marketing strategy.
In this deep-dive tactical session, we’ll go beyond the basics and focus on advanced CTV ad targeting, optimization, retargeting, and measurement strategies that drive real results.
Join this webinar and discover how to:
- Reach the right B2B audience with advanced targeting and retargeting strategies
- Optimize ad delivery and performance to maximize efficiency and impact
- Effectively measure ad success and gain insights to further refine your CTV strategy.”
CTV in the B2B Funnel: How to Drive Demand With Streaming Ads
Cloudflare 301: Master Cloudflare without the tech headaches #ad
Cloudflare 301 Training
You really need to use Cloudflare to stand between your website and your end users. It is a CDN (“Content Delivery Network”). It’s available at no charge and keeps scammers from taking over your site.
Not only that; it has servers around the world, and your visitors will actually visit the copy of your site on the server that is geographically closest to them, which speeds up delivery of your content to them. There is a free version of Cloudflare as well as fee-based premium versions.
If you’ve been putting off setting up Cloudflare because it seemed too complicated, Cloudflare 301 is exactly what you need. This training has broken down every essential security and optimization feature into easy-to-follow, over-the-shoulder video tutorials.
Here’s what makes this training different:
➤ 17 step-by-step HD videos showing you exactly what to click
➤ No technical jargon – just clear, practical guidance
➤ Focused on the free Cloudflare features you actually need
The best part is that you’ll learn how to harness Cloudflare’s powerful security features without spending a dime on the premium plans.
Click here to get instant access while the launch price of $17 is still available: Cloudflare 301. (This launch pricing is only available through the end of the month.)
It’s hard to say which Cloudflare feature is more important: Speed or security. Certainly, it’s important that Cloudflare can stop hackers without breaking your website. But, for rankings, the extra speed will help, too.
Here’s the question you need to ask yourself: Do you know if your website is properly protected against hackers and malicious bots?
Maybe you’re not sure (or maybe you know it isn’t).
Here’s why this matters:
➤ Your site could be vulnerable to brute-force attacks.
➤ Malicious bots might be eating up your bandwidth.
➤ Security breaches could harm your reputation.
Remember, you don’t need to pay a monthly fee. Cloudflare offers powerful protection for free.
The challenge is setting it up correctly.
That’s exactly why these Cloudflare 301 videos were created. This trainng shows you how to:
➤ lock suspicious IP addresses automatically
➤ Protect your login pages from attacks
➤ Speed up your website while keeping it secure
Click here to get protected while the launch price is still available: Cloudflare 301.
By the way, we wondered what the “301” in the name meant. Maybe you did, too.
This is the third installment of Cloudflare training. You may also be interested in:
Cloudflare 101
Cloudflare 201
CMI Shares Best Practices for Award-Winning Brand Newsletters
Newsletter marketing nurtures customer relationships by delivering valuable content, updates, and offers directly to their inbox. It boosts engagement, builds brand loyalty, and drives conversions effectively over time.
Content Marketing Institute contributor Jodi Harris has published an article featuring five best practices for award-winning brand newsletters.
She says, “To enhance your ability to deliver a satisfying newsletter experience that drives your marketing goals, we’ve gathered examples and best practices. Each is a winner or finalist for Best Digital Newsletter at the 2024 Content Marketing Awards.
If you want your subscribers to look forward to opening and reading your newsletter, optimize your content for these five elements:
1. Readability
Time-constrained audiences scan newsletters for exciting ideas and relevant information rather than reading from start to end. To make that easier, use short sentences and paragraphs to get your message across. Use brief, catchy headlines and descriptive subheadings to highlight critical insights and recommended actions. Videos and images can also break up lengthy sections of copy and contextualize your messages.
Example: BDH Solutions
BDH Solutions provides business services for real estate principals, including landlords, property managers, and investors. Transactions between vendors and buyers in this space can be highly complex, which is all the more reason for BDH to communicate with the utmost clarity and simplicity.”
Content Sparks latest PLR/DFY product: Membership Site Planner #ad
You can rebrand this with your own logo and business name and then give away or sell this 160-page, 6-step PLR Planner — fully customizable to match your voice and style. It’s like having a practical workshop, ready for you to teach, all packed into one detailed planner.
There is a Special Launch Offer through Wednesday, February 19th, at 11:59 PM (PST).
The idea of steady, recurring income is appealing to all marketers, but turning that dream into reality can be challenging. Do you (or does your audience) aspire to a consistent income flow, foster deeper connections with customers, or establish yourselves as authorities in your/their field?
A membership site can achieve all that. It’s an ideal solution for tackling marketing challenges, fostering a loyal community, and generating stable revenue.
However, there are common hurdles…
🚫 Many find it hard to start, get bogged down by complexities, and waste months in planning.
🚫 Pricing, content, and tech setup often become overly complicated.
🚫 Launches without a robust strategy often result in difficulty attracting and retaining members.
Does this resonate with your own experience? Do your followers feel this frustration?
Imagine if your audience had a comprehensive guide that simplifies the entire process of creating a membership site, taking them from concept to launch with ease, ensuring no crucial step is overlooked.
Membership Site Planner is a ready-made, customizable planner that guides your audience through the critical steps to develop a successful, profitable membership site.
This is a brand new PLR planner that follows the same process as the earlier course on how to Create Your Membership Site, but in a bit more detail.
It’s a whopping 160 pages, but that’s because it goes through all the steps of planning and running a high-converting, high-retention membership site in detail:
Step 1: Choose Your Profitable Membership Site Niche / Topic
Step 2: Gather and Create Your Site Content
Step 3: Price & Set Up Your User-Friendly Membership Site
Step 4: Attract and Sign Up New Members for Your Site
Step 5: Run Your High-Retention Membership Site
Step 6: Review & Refine
So it makes a perfect stand-alone product or companion to their Create Your Membership Site course (which will also be discounted).
With the Create Your Membership Site Planner, you/they will:
➤ Identify a profitable niche and articulate their unique value
➤ Design their membership structure and content plan
➤ Select a suitable pricing model and set up technology
➤ Apply effective marketing strategies to attract paying members
➤ Engage members and nurture a high-retention community
➤ Monitor success and make data-driven enhancements
➤ This PLR planner is fully adaptable and customizable
➤ It’s available in both PowerPoint and Canva formats
➤ You can effortlessly integrate your own fonts, branding, and any additional content you desire.
➤ All the content is prepared and organized for you, awaiting your personal touch.
Once your edits are complete, the possibilities with your planner are limitless. For example:
➤ Teach this as an online workshop, handing out copies of the information to attendees.
➤ Distribute Printed Copies: Utilize a local or online printing service to send it to your new course students, clients, or as a valuable lead magnet.
➤ Market as a Paid Digital Product: Provide a digital, downloadable version (in PDF format) to your audience, offering immediate, impactful business success.
➤ Sell as a Physical Planner: Customize it significantly, rebrand it, and self-publish a physical planner on Amazon, by shipping it to buyers. If you customize it enough that Amazon considers it a new item, you can also sell it on Kindle.
This can be the start of a growing business for you, but the sale only lasts through Wednesday (it will be available later, but at a higher price). Get yours here: Membership Site Planner.
