Marketing Glossary
CMI Shares 19 Content Distribution Ideas
Content distribution ensures your content reaches the right audience through various channels, maximizing its visibility and impact. It enhances engagement, drives traffic, and supports broader marketing goals by delivering content where your audience is most active.
Content Marketing Institute contributor Ann Gynn has published an article featuring 19+ free ideas to distribute your brand’s content.
She says, “We asked the experts presenting at Content Marketing World, and their responses offer a plethora of opportunities to grow your content’s reach and engagement without depleting your budget.
Turn to social influencers
Pushing something valuable via social. For example, you sell dog toys. You can put together a downloadable white paper titled Social Influencer’s Top 20 Products Needed for Your New Puppy. Interview five dog influencers and have them provide their top 20 favorite products. Make sure they have credit in the document and have them mention the product sheet to their followers. — Michael Bonfils, global managing director, Digital International Group
Ask the rank and file
When employees share your brand’s content, that is as close to free as it gets. Unfortunately, many brands don’t understand the value of employee content sharing, and the same is true of many employees. Equipping employees with training and tools to enable content sharing is a worthwhile investment. This has been true for many years, especially on LinkedIn for B2B brands. — Bernie Borges, vice president, global content marketing, iQor”.
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers? [Video]
Ahrefs has published a new video ‘Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers?’.
The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s Google rankings. From initial keyword research through content creation and link building, each step of the SEO process is handled by freelancers with zero ratings on Fiverr. We test the reliability and output quality of these gigs using standard SEO tools, providing a realistic look at what such services can offer. Watch the video to see if these underdogs have what it takes to make a real impact on a new website’s performance.”
Create Breakthrough Digital Ads With Entertainment Partners, September 24 [Webinar]
Partnership ads, also known as co-marketing, can link your brand to top entertainment content, often producing superior ROI results. In the past, securing these kinds of bespoke partnerships was complicated, if not impossible.
Adweek is hosting a webinar ‘Create Breakthrough Digital Ads With Entertainment Partners’ on Tuesday, September 24, 2024, at 1.00 pm ET.
The Adweek team says, “Discover a new approach to entertainment ad partnerships with Mike Benson, president and CMO of CBS, Andrew Gilman, CMO of NWN Carousel, and Alan Gould, Co-CEO of MutualMarkets. You’ll find out:
- How to find the right entertainment partners for your brand
- Strategies to help you agree to terms quickly
- Tips on how to produce killer ad creative that delivers higher levels of awareness and conversion for your digital ads”.
CMI Shares 19 Do’s and Don’ts of Email Marketing
In 2024, email marketing is increasingly personalized, leveraging AI to deliver hyper-targeted content. It’s a crucial tool for nurturing customer relationships and driving engagement through tailored, data-driven campaigns.
Content Marketing Institute contributor Ann Gynn has published an article featuring 19 do’s and don’ts of improving email marketing.
She says, “Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want.
But to gain email’s true advantage, you don’t just hit the send button. You must do the things that attract audiences to open, read, click, and act.
To help, the experts presenting at Content Marketing World share 19 do’s and don’ts to improve your email marketing:
1. Do see its true value
It’s tempting to see email as a traffic-driving channel intended to send folks to our site, social, or elsewhere to get value. I highly recommend inserting more into the email for actual value so that there’s self-contained value in any email they open, which creates an added incentive to open it. — Melanie Deziel, co-founder, CreatorKitchen.com
2. Do the upfront work first (and don’t presume)
Front-load the value, remembering (with few exceptions) that what you are presenting, offering, hosting, or writing about is not what’s valuable to the owner of that inbox.”
Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing
Creating Your Brand Voice: A Complete Guide [Guide]
HubSpot has published ‘‘.
Laura M. Browning says, “Your company’s voice should resonate with your audience and build trust with them. In the U.S. market, 90% of consumers say it’s important to trust the brands they buy or use.
Your brand voice shows your customers what to expect from your company’s content, services, and even customer service.
Why Brand Voice is Important
Brand voice is a little bit like a brand ambassador.
You’ll make certain assumptions about an unfamiliar brand if its ambassadors are clad in pink cowboy hats or in black three-piece suits. And you’ll know immediately whether you’re the target audience.
A brand’s voice is usually defined by four or so adjectives that immediately convey whether you’re a pink cowboy hat kind of brand”.
CMI on Rising Above the Content Noise
Impactful content marketing focuses on delivering valuable, relevant, and consistent content that resonates with your audience, driving meaningful engagement and conversions. It builds brand authority and fosters long-term relationships by addressing the needs and interests of your target market.
Content Marketing Institute contributor Robert Rose has published an article featuring useful advice on rising above the content noise.
He says, “I recently worked with a team at an interactive entertainment company that wanted to use AI to ramp up its short-form article production from 25 to more than 500 articles every week — or 30,000 posts a year.
That’s right: 30,000 posts per year.
So, it’s no wonder content and marketing teams feel like they’re shouting into a hurricane.
But here’s the thing. It has always been this way.
The too-much-content problem
There’s always been too much content in the world. Just about every successful internet company over the last quarter century has started with that as the core problem. Search, social media, and other digital platforms are all solving the problem of filtering the content firehose into something consumable.”
Cracking Open The SEO Bucket: Proven Local Marketing Strategies [On Demand Webinar]
Watch Search Engine Journal’s on-demand webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’.
The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO.
Learn about:
- Proven strategies KFC used to enhance their local SEO.
- Insights on tactics that can improve your online visibility instantly.
- How local search has changed recently, and what you need to do to adjust your strategies.
With Uberall’s Matt Coghlan and Sebastian Hauch, discover how to optimize your local SEO to drive more foot traffic and enhance your digital presence.”
Cracking Open The SEO Bucket: Proven Local Marketing Strategies
CMI Shares 31 Content Writing Examples, Tips, and Tools
Content writing challenges include maintaining originality and creativity while consistently producing high-quality content. Writers also face the difficulty of balancing SEO requirements with the need to engage and inform the audience effectively.
Content Marketing Institute contributor Ann Gyn has published an article featuring 31 content writing examples, tips, and tools.
She says, “To help, I’ve compiled web writing examples, tips, tools, and resources. The goal is to give you some insights and new tools to help address or minimize the creation stumbling blocks web and content writers face.
Let’s get to it.
1. Go for the surprise
When you write something that’s unexpected, your audience will likely stop scrolling and take a moment to learn more. In the worst cases, this approach to content writing falls under the nefarious clickbait category. But in the best cases, it can delight and engage the viewer.
Nike is always a go-to source for the best content examples. The summer of 2024 didn’t disappoint with its Winning Isn’t for Everyone campaign.
With a debut in time for the global games, Nike featured the world’s greatest athletes (well, all the great Nike-sponsored athletes) talking about they are motivated by victory and that there’s nothing wrong with wanting to win. Writing those four words — winning isn’t for everyone — fosters a strong reaction. After all, there are far more people who don’t win than do. But audiences are also likely to watch more of the videos to learn what Nike is really talking about.”
CleverlyBox email automation system turns cold emails into sales #ad
CleverlyBox is a 100% cloud-based autoresponder with a built-in SMTP server for reliable email delivery.
Take a look at CleverlyBox, the first-ever ‘QuadIntel’ email automation system in the world. It revolutionizes your cold emailing strategy with its cutting-edge AI tools, turning them into successful sales. These tools include creating high-impact emails, using warmed-up IPs for optimal deliverability, predicting virality, and offering spam trap protection.
Email marketing is a potent tool for reaching out to your audience directly. It serves as a direct channel to their inboxes, allowing you to send personalized messages. Given that there are around 4.5 billion email users globally, a number projected to rise to 4.73 billion shortly, this marketing method is hard to overlook.
With CleverlyBox, you can send unlimited cold emails, marketing emails, transactional emails, and support emails for an incredibly low one-time fee. There are no restrictions on importing, no downtime, and it boasts a 99.9% inboxing rate.
You can achieve all of this…
❌ WITHOUT needing separate software subscriptions
❌ WITHOUT concerns about email deliverability
❌ WITHOUT spending countless hours manually creating email campaigns
❌ WITHOUT restrictions on the number of contacts or campaigns
❌ WITHOUT the complexity of managing numerous IP addresses
>>>View CleverlyBox in action here: CleverlyBox Demo.
There’s truly nothing like this available anywhere else.
CleverlyBox can be set up in three simple steps;
Step 1. Account Setup: Register and create your CleverlyBox account.
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Step 3. Delivery – Inbox – Profit: Launch your campaigns and let CleverlyBox take care of the rest.
Even better, the commercial license lets you sell Email Automation Services to your clients, providing an additional income stream.
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✅ A 100% cloud-based autoresponder with an integrated SMTP server for dependable email delivery.
✅ Dedicated IP addresses for better control over your email reputation.
✅ Warmed-up IPs to gradually improve your sending capabilities, guaranteeing optimal delivery rates.
✅ Clean email lists with an inbuilt global suppression list and email verifier.
✅ Spam trap avoidance, and
✅ Comprehensive performance insights with advanced tools.
✅ Eye-catching emails using the drag-and-drop editor.
✅ Predesigned templates and automatic welcome sequences to simplify your campaigns.
✅ Flexible email content creation, including text, images, videos, and interactive elements.
✅ Unlimited contacts and unlimited campaigns for scalable email marketing.
✅ Automated drip campaigns and forms to grow your leads seamlessly.
✅ Up to three custom sending and tracking domains for personalized communication.
✅ And much more…
Furthermore, you can launch your own 6-figure email automation & marketing services for clients & businesses, charging them monthly for crafting and sending their emails.
CleverlyBox has the potential to replace a wide array of tools you might currently be using for email marketing:
➤ Cold Email Tools, such as Lemlist, Instantly.ai
➤ IP / Domain Warm-up tools, like IPWarmup
➤ Transactional Email tools, like Sendgrid, Mailgun, etc.
➤ Email List Cleaning tools, like Zerobounce, Unbounce
➤ Lead Finder Apps, like Instantly.ai, Hunter, etc.
➤ Email AI Tools, like Jasper
➤ Marketing Emails tools, like Aweber, GetResponse, Convertkit, Mailchimp.
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Cracking Open The SEO Bucket: Proven Local Marketing Strategies, August 22 [Webinar]
Local SEO marketing focuses on optimizing a business’s online presence to attract more local customers through search engines. It involves strategies like enhancing Google My Business listings, using localized keywords, and encouraging customer reviews.
Search Engine Journal is hosting a webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’ on Thursday, August 22, 2024, at 2.00 pm ET.
The SEJ team says, “Join us as we simplify local SEO with five key strategies for success. You’ll walk away with actionable steps to enhance your digital presence and drive impactful results.
Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO.
Learn about:
- Proven strategies KFC used to enhance their local SEO.
- Insights on tactics that can improve your online visibility instantly.
- How local search has changed recently, and what you need to do to adjust your strategies.”
Cracking Open The SEO Bucket: Proven Local Marketing Strategies
