Invitational marketing, as its name suggests, is a form of marketing where you put an individual customer at the center and convert him into a customers. Econsultancy’s David Newberry has shared an useful article on invitational marketing and why marketers need it. Newberry says, “What should modern marketing really look like? The way to approach this is to put yourself in the shoes of your prospective and current customers and to identify what you really believe their needs, expectations and aspirations are. Here are some thoughts: Consumers don’t want to be disrupted, based on... [...]