Google Optimize offers a diverse range of experiment types designed to suit the needs of your business. The Optimize tests can also help you improve the performance of your AdWords account. Search Engine Land columnist Matt Lawson has talked about five Google Optimize tests you should set up in your accounts connect landing page tests to AdWords. Lawson says, “Currently, you can run tests on search network traffic which includes search partners, shopping campaigns and Dynamic Search Ads. And within those campaigns, you can set up experiments for the following in Google Optimize: Accounts. Campaigns. Ad... [...]