The latest ‘Econsultancy’ blog post is titled “What are iBeacons and why they might change marketing?”. Christopher Ratcliff says, “As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation. Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology? All... [...]