Google has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search. The Google Ads team says, “Successful marketers need to deliver the right messaging for the right moment. Better creative messages improve ad relevance and drive more qualified clicks from your Search ads. In this Search ads guide for Google Ads, you’ll learn how to create compelling responsive search ads as people search on Google.com. 1. Write compelling, genuine ad copy Craft messaging that focuses on user benefits. Why: Users respond to ads that speak... [...]
Archive for the 'Search Engine Advertising' Category
Rank Ranger has published the new episode of the In Search SEO Podcast titled ‘Is Amazon Targeting SMBs with Search Ads?’ featuring Jason Dodge. Mordy Oberstein says, “Jason Dodge joins the podcast to share his discovery around Amazon’s use of Search Ads to compete with SMBs: How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways What Amazon’s paid search strategy implies about the overall direction of the platform How Amazon’s use of search ads might impact competitor’s ad budgets negatively “. Is Amazon Targeting... [...]
Digital Marketing Depo is hosting a webinar on ‘How to Grow Customer Revenue with People-Based Search Marketing’ on Thursday, June 15 at 1.00 pm EDT. This webinar attendees will learn what “People-Based Search Marketing” is and why it’s so powerful; and ways to maximize Google Customer Match scale and performance. Webinar speakers Katherine Flood, Search Program Manager, CustomInk Lisa Rapp, Director, Brand Product Marketing, LiveRamp Digital Marketing Depo team says, “Your display advertising targets specific audiences, but what about your search marketing? It’s time... [...]
Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display advertisers can teach you about retargeting in a search environment. Techniques to drive higher conversion rates with repeat customers. Digital Marketing Depo team says, “Search advertising is quickly becoming personal – as mobile dominates... [...]
Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display advertisers can teach you about retargeting in a search environment. Techniques to drive higher conversion rates with repeat customers. Digital Marketing Depo team says, “Search advertising is quickly becoming personal – as mobile dominates... [...]