App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. Search Engine Journal contributor Lee Wilson has published ‘A Complete Guide to App Store Optimization’. He says, “The dilemma marketing teams face today is not whether to invest in apps to engage with their audience, but how they can enable people to discover their apps in the first place. This is where app store optimization (ASO) is so important. In this article, you’ll learn: What is app store optimization? How to achieve higher rankings within app stores. Types of app... [...]