Negative keywords help you to improve targeting and ROI in online advertising. By using negative keywords you can make sure that certain words or phrases don’t trigger an ad being shown on a SERP or website.
Jaan Kanellis has published a new guide called ‘The Plain-English Guide to Negative Keywords’.
Kanellis says, “When you make a negative keyword list, don’t go overboard. You don’t want to drastically reduce the reach of your ads because of a huge list of restricted words. Search terms should be similar to your keywords, but make distinctions your keywords don’t.
For example, if you’re selling sunglasses and your keyword is “glasses,” think about the subcategories that are attached, like water glasses and eye glasses. Those are negative keywords to add to your list, but “bifocals” and “cute glasses” probably don’t need to be excluded — they can still fit under the “sunglasses” category.
There are three types of negative keywords: broad match, phrase match, and exact match.
Let’s talk about when to use each.
- Negative broad match — Negative broad match keywords prevent your ad from being shown if the query contains all negative search words. However, if only a few of those words are in the query, your ad still may be shown. If your negative keywords fit in no other category, they’ll be considered negative broad match”.
Nearly everyone has things that occur from day to day that strike them as important and that deserve to be remembered. What is their solution? A journal (sometimes called a diary) that conveniently lets them record those thoughts and events of the day that they cherish.
Journals are a big seller on Amazon(there are over 20,000 to choose from) and on eBay (nearly 28,000 to choose from). This much competition means there are a lot of buyers to attract.
One nice thing about selling journals is that there is almost nothing to write to create your book; maybe a date at the top of the page, a decorative graphic, an inspiring quotation, but that majority of the content is written by the buyer, not by you.
The other nice thing about selling journals is that they make a wonderful niche product for many thousand of niches, such as:
• A new mother’s journal
• A gardener’s journal
• A marketer’s journal
You could easily think of a dozen journals you can create. But:
1. How do you choose your subjects,
2. How do you quickly create your journal in the right format, and
3. How do you sell your journal?
Luckily, Alessandro Zamboni has been creating and selling journals for years, and he has reduced it to a science. He is giving you the benefit of his experience in Journals Empire 2.
This is his new and improved version of his popular (over 1,500 sold) first version of this training he released two years ago. Zamboni say his training will show you how to create and sell your journals in 3 easy steps:
1. Find an idea inside one of the niches he shows you in Journals Empire 2, and start creating the journal.
2. Create the cover for your new book in the right format, with free software that he shows you
3. Upload your journal to Amazon KDP as a paper book.
That sounds easy enough. If it only takes 20 minutes to create a complete journal, how many will you create?
This complete training package contains training videos and printable material.
In Journals Empire 2, you will discover how to create 5 brand new journals, how to bring them up in the search, and the secret methods no one ever revealed on how to discover incredibly good niches with just a few clicks.
Zamboni assures us that no graphic design experience, no tech skills and no paid software are needed.
In addition to the primary training and samples, Zamboni is also including the original version at no additional cost, which has additional sample journals you can customize and use.
There are so many niches and so many buyers, you could never exhaust this market. With Zamboni’s tips and techniques, you can address this market quickly, efficiently and profitably. His 100% money-back guarantee shows you his confidence in his approach.
Get your own copy here: Journals Empire 2.
Search Engine Journal’s Matt Southern has shared some useful tips shared by Google’s John Muller on optimizing images for search results.
Southern says, “In the latest installment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results.
Before going over the technical details of image optimization, Mueller asks site owners to take a step back and look at the bigger picture. Don’t optimize images just for the sake of optimizing them.
Mueller recommends starting off with a plan. Consider how you want to be found in image search results and the types of queries people might use in order to find you that way”.
Wikipedia co-founder Jimmy Wales has launched a new social network – WT.Social. It is an ad-free social network.
WT.Social’s sign up page has following announcement.
“As social networks have grown, they’ve also amplified the voices of bad actors across the globe. Fake news has influenced global events, and algorithms care only about “engagement”, and keeping people addicted to platforms without substance.
WikiTribune wants to be different.
We will never sell your data. Our platform survives on the generosity of individual donors to ensure privacy is protected and your social space is ad-free.
We will empower you to make your own choices about what content you are served, and to directly edit misleading headlines, or flag problem posts.
We will foster an environment where bad actors are removed because it is right, not because it suddenly affects our bottom-line.
But this will only work with your help. So join today and help change the landscape of social media”.
How you use email is critical for your online marketing success. If you don’t use the best email tactics, you business will suffer.
Do you send out email, only to have these results:
If this sounds like you, consider Jason Mangrum‘s latest product, 5X Strategy.
When you do, you may discover::
► Better open rates than you’ve ever seen
► A higher ROI for paid traffic email campaigns
► A stronger bond of trust with your subscribers
► A 5X increase in your marketing results
As a result, you may find your life has improved:
■ Your bank account may grow
■ You may enjoy life more because you won’t need to spend as much time in front of your computer
■ You may enjoy marketing more because it’s no longer as frustrating
Here’s what this is all about. Many marketers are finding their email results are dropping. Maybe you are one of them.
Everyone seems to be having a harder time getting their emails in front of people. There’s so much spam clogging inboxes, for example, that genuine emails that readers want can get lost in the clutter.
As a result:
• Clicks are going down.
• Complaints are going up.
• Email providers are banning marketers with very large lists without warning.
We marketers are on the verge of a crisis. We need better ways to get our emails to the inbox, then opened and, at the end of the process, acted on.
If you want your emails to stand out among the crowd of emails in the inbox, use 5X Strategy.
You plan starts with using the best subject lines for you emails.
For example, can you believe that You Have 1 New Message is one of the highest converting email openers?
Give it a try.
There are several of these types of openers — you just have to be careful and not overuse them.
Mangrum created a swipe file of these types of high converting openers, complete with matching blind emails that get abundant clicks. He calls it Blind Copy Magic.
He is including it with your copy of 5X Strategy.
These email templates in “Blind Copy Magic” alone will improve your opens and clicks. Combine them with the rest of the training, and you can multiply your results.
The best way to use them is to set up tags and then use the automation strategy taught in 5X Strategy to place everyone who opens and clicks into an automated email campaign. Then you may find that previously non-responsive subscribers become active again.
Use the tested email subjects in “Blind Copy Magic” to get boost the opens from your list.
Then use the copy and paste email templates to boost the clicks on your links inside your emails.
Mangrum reports that combining his strategies like this will 5X your sales, because you will be getting the maximum number of subscribers opening and clicking your initial email and then being placed into a strategic email campaign that will sell your products.
Expert marketers have depended on Mangrum for years. He has written sales letters for them. Here are what some of his clients say about this latest training:
“It’s one of the best online marketing strategies I’ve ever seen.” -Mark Joyner
“It takes my stuff to the next level.” -Matt Bacak
“It might make your marketing at LEAST 5X better.” -Joel Comm
These are just a few of the testimonials Mangrum received about the power of 5X Strategy.
By the way, the next 1,000 fast action takers are getting 22 extra bonuses from Mangrum, with a grand total of $9,943 in value.
You can be one of them. Get your copy here: 5X Strategy.
This week, Content Samurai launched 350,000+ new Storyblocks Video clips (formerly Videoblocks.com) into their app, and to celebrate, they’ve given IM NewsWatch a very special offer to share with you.
Content Samurai is the first intelligent video creator that does all the hard work for you. Storyblocks is a natural fit; you can insert their clips into your videos.
Today only, you can lock in a 40% discount on Content Samurai and lock in access to over 350,000 clips from the Storyblocks Video library at no additional charge.
Normally, access to Storyblocks Video clips would cost you at least $199 per year, but the team at Content Samurai is picking up the bill and giving you unlimited access to use them for free in your videos.
Plus they’ll also send you a free copy of their Ultimate Video Traffic Blueprint Pack, which includes 5 battle-tested video script templates that give you a rock solid repeatable formula for generating traffic on demand.
And all you pay to get started is just $29 so click here now to lock in your access before it’s too late: Content Samurai plus Storyblocks
A Microsoft Office version had an animated character called Clippy. He gave hints and tips for using the features of MS Word, etc.
But Microsoft retired Cippy several years ago. What has he been doing since then? Our friends at Spiceworks.com did some digging and got the answer.
Kevin fahey is offering you 20 minutes of powerful training today. (it’s a follow-up lesson for the two lessons he released earlier this week.)
Don’t read the rest of this ad. Just watch This Video now.
It won’t stay up for much, longer and it (and the two earlier videos) are free.
Fahey is sharing his perspective on what it takes to have a successful online business launch and then how to reach 6 figures in just 10 weeks.
Fahey knows what he is talking about. He took his own business from zero to a multi-million dollar online business . In these free videos, he is paying it forward to you.
So, waste no time. Watch this Video now: Kevin Fahey’s IM Coaching Series.
As you watch these three free videos, you will also discover:
• How easy it is to gain authority in your niche,
• How to turn your passions into profits and
• Why there’s never been a better time to start building your own brand, your own following and your own products and services.
These three videos are from a master marketer. And remember, they are 100% free.
Fahey says many people can make 10k per month sharing what they already know, regardless of tech skills.
According to Fahey, it doesn’t matter what level you’re at now in technical skills. With modern online technology, all the tedious tasks are taken care of.
In the first of his videos, he shares how someone can reach 6 figures sharing their knowledge.
Keep in mind the videos are only available through today. Tomorrow, he will launch his complete IM Coaching Series, and these foretastes will go away.
eMarketer team has published a podcast on ‘Just How Different Are Younger and Older Millennials?’
In the latest episode of “Behind the Numbers,” eMarketer’s demographics analyst, Mark Dolliver, and resident millennial Connor Anovick chat about millennials—and how digital behavior varies among younger and older ones.