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Sunday, May 9, 2021

Marketing Glossary

Jenny Melrose’s List of Best Books for Women Entrepreneurs

Reading the books the deal with your domain can help you grow your knowledge resulting in a better grip over your business.

To help women entrepreneurs empower themselves, Jenny Melrose has published a list of useful books.

She says, “Time is always well spent when you’re continuing to educate yourself which is why I’ve put together 15 Best Books for Women Entrepreneurs.  I try to ready every night before bed, but definitely have my fair share of books that I binge read.  Even ones that inspire me so much that I sign up to run a half marathon directly after finishing them.

THE ONE THING BY GARY KELLER AND JAY PAPASAN

Just like the title suggests, this book helps you focus on one thing and that is moving your business forward.

So many bloggers say to me that they feel as though they’ve plateaued. If this is you and you aren’t sure what steps you need to take to keep moving forward, this is the book for you. This book has made such a difference in my own business.

I read this book the summer that we moved from New York to Charlotte when I was in a time of uncertainty in my business; not sure how to continue to grow my blog”.

IE 102: BEST BOOKS FOR WOMEN ENTREPRENEURS

Jenny Melrose’s Blog

John Mueller Answers Five SEO Questions [Video]

Google’s John Mueller has answered five important SEO questions in a video called “SEO Lightning Round”.

Watch the video for answers.

Jeff Bullas Shares Seven Ways to Use Twitter Influencers

By identifying and tappig the right social media influencers, you can give a boost to your business.

Jeff Bulls has shared seven powerful ways to help you use Twitter influencers to promote your business.

He says, “Let’s explore seven different ways a business can employ Twitter influencers to solve a variety of use cases.

Use #1: Social shares

Why: Amplify existing content such as previously written blog posts and hosted videos that exist outside Twitter in order to drive more exposure.

Details: This is one of the easier of the use cases for most brands to grasp. Twitter’s share functionality in the form of Retweets, Quote Tweets (and now likes injected into activity feeds) feel more disposable in nature than the intimate sharing with friends that exists over Facebook. The lower barrier to activity results in higher campaign acceptance rates for brands reaching out to influencers looking for these shares.

Since the amplification use case is designed more to maximize eyeballs than specific audiences, the targeting aspects are more relaxed”.

7 Powerful Ways to Use Twitter Influencers

JavaScript SEO: An In-Depth Guide

SEMrush contributor James Brockbank has published ‘JavaScript SEO: An In-Depth Guide’.

This guide covers the following:

JavaScript SEO: An In-Depth Guide

Jan 6: Avatar Builder, world’s first 3D custom avatar tool #ad

Avatar BuilderTomorrow, Paul Ponna is releasing new software that is a major step forward in video creation: Avatar Builder.

This new video creation tool will let you take advantage of 3D Animation, Artificial Intelligence, and soundtracks in any language to create animated explainer videos that are unlike anything you have ever been able to create before.

Beginning tomorrow, you can build videos with natural-looking and natural-sounding 3D animated presenters who can sell your products in virtually any language of the world.

Besides changing the language spoken by your presenter avatar, you have total control over other customizations. You can change the colors and look of clothing, hair, skin, accessories. You can select from a wide variety of props such as eyeglasses, shoes, watches, vests, and more for unlimited design possibilities.

What you create with this software will be totally unique, unlike any other person’s videos.

You may wonder why we are mentioning the launch a day early. Well, to kick off the launch, Ponna and his partner, Sid Diwar, are planning a special introductory webinar to unveil Avatar Builder.

To make this webinar extra-special, they are offering people who attend special incentives:
➤ 20 copies of Avatar Builder will be given away.
➤ 10 $100 Prizes will be handed out to webinar attendees.
➤ Other Bonuses will also be distributed.
➤ A Facebook Group that will give you access to $3000 in additional rewards.
➤ Step-by-Step Training.
➤ Live Avatar Builder Case Studies and a Demonstration.

There is one limitation. The webinar has only 1,000 seats available, due to a limitation of the webinar software. You need to sign up now to make sure you can get a seat. Ponna is a well-known product developer so the webinar will attract a lot of attendees.

You could win one of the prizes, but only if you attend, because they will be awarded during the webinar, to people who are on the webinar.

Avatar Builder is an advanced artificial-intelligence powered video maker that transforms any text or audio clip into Disney-style 3D computer animated videos in any language of your choice automatically, in just minutes.

No longer will you need to hire expensive actors, announcers, or voice-over artists to create your marketing videos.

Remember, only 1000 seats are available, so register now for your place in the webinar: : Avatar Builder. Attendance is free.

John Mueller on Links in 2020 [Compilation]

Rise at Seven has published an article compiling Google’s John Mueller’s statements on links in the year 2020.

The Rise at Seven team says, “So for everyone’s benefit, ive rounded up everything John Mu has said about links in 2020 that you NEED to know…

Starting off positive…

  1. “I’ve seen some really cool things this year in the name of link building. The lazy short-cuts are all the same & boring, but there are also smart folks doing great work that falls into the broader category of building awareness & links for sites.”
  2. Here is John’s answer to how long it takes for a link to take effect in Google:

    “The way that we process links is something that is continuous. So it’s not that we have to wait for a specific time frame to see the new effect of the links”.

Everything Google’s John Mueller said about links in 2020

Rise at Seven Blog

Jeff Bullas Highlights Seven Best TikTok Follower Generators of 2020

On any social media platform, what you need is more and more followers. With the right sets,  of tactics, you can continue to increase your followers.

In his latest blog post, Jeff Bullas has highlighted the seven best TikTok follower generators of 2020.

He says, “When it comes to investing money in a follower generator, only trusted sites make it to this list. These sites either fully manage your account or automate TikTok actions safely, generating you long term followers and building trust in your account.

#1. TokGrowth

Tok-Growth-Tiktok-Growth-Generator

TokGrowth is at the top of the list to get you, real TikTok followers, for your account. They are a 100% trusted site and put the focus on account safety. They are well-established and have a great customer service response.

TokGrowth doesn’t just give you random followers, they have pinpoint targeting within the hashtags and profiles you provide them and will focus on real followers that will best engage with your profile”.

7 Best TikTok Follower Generators of 2020

Jeff Bullas’ 10 Link Building Tips and Tricks For Beginners

Link building is one of the most important tactics to grow your website authority and web traffic. It also helps you to improve your SEO rankings.

Jeff Bullas has shared 10 useful link building tips and tricks for beginners.

He says, “If you’re not practicing link building for your site, you should start now. Learning everything would take a lot of time. That’s why I’ve come up with a list of the basic tricks to building links that you can use as a beginner.

1. Finding replaceable links

  • Learning curve: 2 hours including tool learning
  • Scalability: Low
  • Success Rate: 50%

This method is time-consuming and the success rate is not that high. But if you feel that your content is better than others, then you should give it a shot.

For example, let’s say you’ve found a website that has linked to an article that features 10 useful SEO tools. Then, you have an article with a list of 20 tools. Yours is obviously a better article given that your writing skills are also up to par”.

10 Link Building Tips and Tricks For Beginners

Jaan Kanellis’ Guide to Negative Keywords

Negative keywords help you to improve targeting and ROI in online advertising. By using negative keywords you can make sure that certain words or phrases don’t trigger an ad being shown on a SERP or website.

Jaan Kanellis has published a new guide called ‘The Plain-English Guide to Negative Keywords’.

SEO

Kanellis says, “When you make a negative keyword list, don’t go overboard. You don’t want to drastically reduce the reach of your ads because of a huge list of restricted words. Search terms should be similar to your keywords, but make distinctions your keywords don’t.

For example, if you’re selling sunglasses and your keyword is “glasses,” think about the subcategories that are attached, like water glasses and eye glasses. Those are negative keywords to add to your list, but “bifocals” and “cute glasses” probably don’t need to be excluded — they can still fit under the “sunglasses” category.

There are three types of negative keywords: broad match, phrase match, and exact match.

Let’s talk about when to use each.

  • Negative broad match — Negative broad match keywords prevent your ad from being shown if the query contains all negative search words. However, if only a few of those words are in the query, your ad still may be shown. If your negative keywords fit in no other category, they’ll be considered negative broad match”.

The Plain-English Guide to Negative Keywords

Journals Empire 2: Create Zero-Content Journals That Sell #ad

Nearly everyone has things that occur from day to day that strike them as important and that deserve to be remembered. What is their solution? A journal (sometimes called a diary) that conveniently lets them record those thoughts and events of the day that they cherish.

Journals are a big seller on Amazon(there are over 20,000 to choose from) and on eBay (nearly 28,000 to choose from). This much competition means there are a lot of buyers to attract.

One nice thing about selling journals is that there is almost nothing to write to create your book; maybe a date at the top of the page, a decorative graphic, an inspiring quotation, but that majority of the content is written by the buyer, not by you.

The other nice thing about selling journals is that they make a wonderful niche product for many thousand of niches, such as:
• A new mother’s journal
• A gardener’s journal
• A marketer’s journal
etc.

You could easily think of a dozen journals you can create. But:
1. How do you choose your subjects,
2. How do you quickly create your journal in the right format, and
3. How do you sell your journal?

Luckily, Alessandro Zamboni has been creating and selling journals for years, and he has reduced it to a science. He is giving you the benefit of his experience in Journals Empire 2.

This is his new and improved version of his popular (over 1,500 sold) first version of this training he released two years ago. Zamboni say his training will show you how to create and sell your journals in 3 easy steps:
1. Find an idea inside one of the niches he shows you in Journals Empire 2, and start creating the journal.
2. Create the cover for your new book in the right format, with free software that he shows you
3. Upload your journal to Amazon KDP as a paper book.

That sounds easy enough. If it only takes 20 minutes to create a complete journal, how many will you create?

This complete training package contains training videos and printable material.

In Journals Empire 2, you will discover how to create 5 brand new journals, how to bring them up in the search, and the secret methods no one ever revealed on how to discover incredibly good niches with just a few clicks.

Zamboni assures us that no graphic design experience, no tech skills and no paid software are needed.

In addition to the primary training and samples, Zamboni is also including the original version at no additional cost, which has additional sample journals you can customize and use.

There are so many niches and so many buyers, you could never exhaust this market. With Zamboni’s tips and techniques, you can address this market quickly, efficiently and profitably. His 100% money-back guarantee shows you his confidence in his approach.

Get your own copy here: Journals Empire 2.