Search Engine Roundtable’s Barry Schwartz has published a new video featuring John Shehata sharing information on NewzDash & Google AMP.
Schwartz says, “John Shehata is the Global Vice Present of Audience Development Strategy & CRM at Condé Nast. John also founded NewzDash.com, an SEO software toolset for news publishers. But more importantly, John is a 20+ year SEO vet that has a deep passion about news SEO. We spoke for a pretty long time but the conversation goes very quickly. Honestly, we didn’t even prepare ahead of time with topics, we just flowed from topic to topic naturally. It was one of my more smooth vlogs in a while but that happens often when the person you are speaking with is passionate about the topic.
Part one, we spoke a bit about the early days of news SEO but in part two we went into how to rank in Google News, news SEO topics, and how valuable Google Discover is to publishers. Now in part three we spoke more about his product named NewzDash and if publishers will continue to use Google AMP after the page experience update”.
Reading the books the deal with your domain can help you grow your knowledge resulting in a better grip over your business.
To help women entrepreneurs empower themselves, Jenny Melrose has published a list of useful books.
She says, “Time is always well spent when you’re continuing to educate yourself which is why I’ve put together 15 Best Books for Women Entrepreneurs. I try to ready every night before bed, but definitely have my fair share of books that I binge read. Even ones that inspire me so much that I sign up to run a half marathon directly after finishing them.
THE ONE THING BY GARY KELLER AND JAY PAPASAN
Just like the title suggests, this book helps you focus on one thing and that is moving your business forward.
So many bloggers say to me that they feel as though they’ve plateaued. If this is you and you aren’t sure what steps you need to take to keep moving forward, this is the book for you. This book has made such a difference in my own business.
I read this book the summer that we moved from New York to Charlotte when I was in a time of uncertainty in my business; not sure how to continue to grow my blog”.
Google’s John Mueller has answered five important SEO questions in a video called “SEO Lightning Round”.
Watch the video for answers.
By identifying and tappig the right social media influencers, you can give a boost to your business.
Jeff Bulls has shared seven powerful ways to help you use Twitter influencers to promote your business.
He says, “Let’s explore seven different ways a business can employ Twitter influencers to solve a variety of use cases.
Use #1: Social shares
Why: Amplify existing content such as previously written blog posts and hosted videos that exist outside Twitter in order to drive more exposure.
Details: This is one of the easier of the use cases for most brands to grasp. Twitter’s share functionality in the form of Retweets, Quote Tweets (and now likes injected into activity feeds) feel more disposable in nature than the intimate sharing with friends that exists over Facebook. The lower barrier to activity results in higher campaign acceptance rates for brands reaching out to influencers looking for these shares.
Since the amplification use case is designed more to maximize eyeballs than specific audiences, the targeting aspects are more relaxed”.
This guide covers the following:
- Server-Side Rendering vs. Client-Side Rendering vs. Dynamic Rendering
Tomorrow, Paul Ponna is releasing new software that is a major step forward in video creation: Avatar Builder.
This new video creation tool will let you take advantage of 3D Animation, Artificial Intelligence, and soundtracks in any language to create animated explainer videos that are unlike anything you have ever been able to create before.
Beginning tomorrow, you can build videos with natural-looking and natural-sounding 3D animated presenters who can sell your products in virtually any language of the world.
Besides changing the language spoken by your presenter avatar, you have total control over other customizations. You can change the colors and look of clothing, hair, skin, accessories. You can select from a wide variety of props such as eyeglasses, shoes, watches, vests, and more for unlimited design possibilities.
What you create with this software will be totally unique, unlike any other person’s videos.
You may wonder why we are mentioning the launch a day early. Well, to kick off the launch, Ponna and his partner, Sid Diwar, are planning a special introductory webinar to unveil Avatar Builder.
To make this webinar extra-special, they are offering people who attend special incentives:
➤ 20 copies of Avatar Builder will be given away.
➤ 10 $100 Prizes will be handed out to webinar attendees.
➤ Other Bonuses will also be distributed.
➤ A Facebook Group that will give you access to $3000 in additional rewards.
➤ Step-by-Step Training.
➤ Live Avatar Builder Case Studies and a Demonstration.
There is one limitation. The webinar has only 1,000 seats available, due to a limitation of the webinar software. You need to sign up now to make sure you can get a seat. Ponna is a well-known product developer so the webinar will attract a lot of attendees.
You could win one of the prizes, but only if you attend, because they will be awarded during the webinar, to people who are on the webinar.
Avatar Builder is an advanced artificial-intelligence powered video maker that transforms any text or audio clip into Disney-style 3D computer animated videos in any language of your choice automatically, in just minutes.
No longer will you need to hire expensive actors, announcers, or voice-over artists to create your marketing videos.
Remember, only 1000 seats are available, so register now for your place in the webinar: : Avatar Builder. Attendance is free.
Rise at Seven has published an article compiling Google’s John Mueller’s statements on links in the year 2020.
The Rise at Seven team says, “So for everyone’s benefit, ive rounded up everything John Mu has said about links in 2020 that you NEED to know…
Starting off positive…
- “I’ve seen some really cool things this year in the name of link building. The lazy short-cuts are all the same & boring, but there are also smart folks doing great work that falls into the broader category of building awareness & links for sites.”
- Here is John’s answer to how long it takes for a link to take effect in Google:
“The way that we process links is something that is continuous. So it’s not that we have to wait for a specific time frame to see the new effect of the links”.
On any social media platform, what you need is more and more followers. With the right sets, of tactics, you can continue to increase your followers.
In his latest blog post, Jeff Bullas has highlighted the seven best TikTok follower generators of 2020.
He says, “When it comes to investing money in a follower generator, only trusted sites make it to this list. These sites either fully manage your account or automate TikTok actions safely, generating you long term followers and building trust in your account.
TokGrowth is at the top of the list to get you, real TikTok followers, for your account. They are a 100% trusted site and put the focus on account safety. They are well-established and have a great customer service response.
TokGrowth doesn’t just give you random followers, they have pinpoint targeting within the hashtags and profiles you provide them and will focus on real followers that will best engage with your profile”.
Link building is one of the most important tactics to grow your website authority and web traffic. It also helps you to improve your SEO rankings.
Jeff Bullas has shared 10 useful link building tips and tricks for beginners.
He says, “If you’re not practicing link building for your site, you should start now. Learning everything would take a lot of time. That’s why I’ve come up with a list of the basic tricks to building links that you can use as a beginner.
1. Finding replaceable links
- Learning curve: 2 hours including tool learning
- Scalability: Low
- Success Rate: 50%
This method is time-consuming and the success rate is not that high. But if you feel that your content is better than others, then you should give it a shot.
For example, let’s say you’ve found a website that has linked to an article that features 10 useful SEO tools. Then, you have an article with a list of 20 tools. Yours is obviously a better article given that your writing skills are also up to par”.
Negative keywords help you to improve targeting and ROI in online advertising. By using negative keywords you can make sure that certain words or phrases don’t trigger an ad being shown on a SERP or website.
Jaan Kanellis has published a new guide called ‘The Plain-English Guide to Negative Keywords’.
Kanellis says, “When you make a negative keyword list, don’t go overboard. You don’t want to drastically reduce the reach of your ads because of a huge list of restricted words. Search terms should be similar to your keywords, but make distinctions your keywords don’t.
For example, if you’re selling sunglasses and your keyword is “glasses,” think about the subcategories that are attached, like water glasses and eye glasses. Those are negative keywords to add to your list, but “bifocals” and “cute glasses” probably don’t need to be excluded — they can still fit under the “sunglasses” category.
There are three types of negative keywords: broad match, phrase match, and exact match.
Let’s talk about when to use each.
- Negative broad match — Negative broad match keywords prevent your ad from being shown if the query contains all negative search words. However, if only a few of those words are in the query, your ad still may be shown. If your negative keywords fit in no other category, they’ll be considered negative broad match”.