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Sunday, May 26, 2024

Archive for the 'Big Data Trends Of 2013' Category

‘Does email produce an ROI?’ – MarketingSherpa Article

MarketingSherpa has published an article titled “Does email produce an ROI?”. Daniel Burstein says, “‘Gamification. Big data. Social local mobile marketing. As we kick off 2014, be ready for more hype about marketing tactics. While everyone who writes about the marketing industry gets giddy about what could be, in this week’s chart, we wanted to focus on what already is. Let’s take a look at the tried-and-true tactic of email marketing. Is it producing an ROI?“. Does email produce an ROI? MarketingSherpa  [...]

‘Top Big Data Trends Of 2013’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Top Big Data Trends Of 2013”. Michael Singer says, “Thank the U.S. National Security Agency for bringing Big Data onto the national stage. The agency’s questionable use of data mining and analysis in the name of national security raised Main Street’s awareness of Big Data like never before. Making sense of a wellspring of unstructured and structured information: What do we like? What did we buy? What do we do? These questions have proven extremely valuable to companies large and small, as well as local and worldwide organizations“. Top... [...]

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