Marketing Glossary
Google lists its 60 AI announcements in 2025
Google contributor Zahra Thompson has published an article featuring 60 of its biggest AI announcements in 2025.
She says, “As 2025 comes to a close, it’s only natural to look back on our biggest AI moments of the year. And what a year it’s been — we shared hundreds of AI announcements about products and features meant to make people’s lives easier in ways big and small. Take a look back at some of our biggest AI news this year (and check out our favorite AI tips we shared this year, too.)
January
New year, new AI. We kicked off 2025 with a bunch of updates to Gemini, Android, Google TV, educational tools like NotebookLM and more — all to bring the benefits of AI right into your hands. Here were some of the top Google AI news stories of the month:
Here’s what’s new with Google TV at CES
A more powerful Android assistant with Gemini
All the Android updates coming to the Samsung Galaxy S25 series and more
New Google education tools for 2025“.
Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic, January 28 [Webinar]
In 2026, Google SERPs are evolving into AI-driven answer hubs where generative summaries and rich interactive features increasingly replace traditional blue links, making zero-click visibility and structured, high-authority content essential for discoverability.
Search Engine Journal is hosting a webinar, ‘Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic’ on Wednesday, January 28, 2026, at 2 pm ET.
The SEJ team says, “In this webinar, Tom Capper, Senior Search Scientist at STAT Search Analytics, will dig into STAT’s vast repository of daily SERP data and show you what to capitalize on in 2026.
You’ll Learn:
- Which SERP features have the highest click potential.
- How Google’s AI Mode features are showing up today.
- Top 2026 SERP keyword & topic opportunities.
Register now to get ahead of the biggest SERP shifts shaping SEO strategy in 2026.”
Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic
Generative Engine Optimization in 2026 [Report]
Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-powered generative search engines and answer systems. It emphasizes structured data, contextual relevance, and authoritative signals to improve visibility in AI-generated responses beyond traditional search rankings.
EMARKETER has published a new report, ‘Generative Engine Optimization in 2026’.
| Why SEO Isn’t Enough to Increase Brand Visibility on Generative AI EnginesMore than a billion people use AI, and these tools can drive product discovery even when people aren’t asking about products. But here’s the problem: Fewer than 10% of sources cited in ChatGPT, Gemini, and Copilot rank in the top 10 Google organic search results. Your SEO playbook won’t get you there. This EMARKETER analyst report breaks down why generative engine optimization (GEO) requires a different approach than SEO. You’ll learn why treating AI as a branding channel matters, how to separate on-site GEO from SEO, and where to focus off-site efforts for maximum AI visibility. |
Google Web Guide: A New Search Experiment [Guide]
Semrush has published a new guide, ‘Google Web Guide: A New Search Experiment’.
Tushar Pol says, “SEO has been in a tough spot the past year.
AI Overviews took over the SERP. Traffic dropped across the board. For a while, it looked like Google was slowly closing the door on the open web altogether.
However, in July 2025, Google launched Web Guide in beta—and it might be an update SEOs can actually feel good about.
In this post, we’ll explain what Web Guide is, how it works under the hood, and what it means for SEOs, content teams, and the entire web ecosystem.
Let’s start.
What Is Google Web Guide?
Google Web Guide is an experimental feature that uses AI to find, surface, and organize results from across the web.
When you search for something, Web Guide acts as a research assistant who understands your query, scans the entire web, and brings back organized insights instead of just links.”
Google Ads Tutorial: Work offline & manage campaigns faster with Google Ads Editor [Video]
Google Ads team has published a new video, ‘Google Ads Tutorial: Work offline & manage campaigns faster with Google Ads Editor’.
Learn how to use Google Ads Editor to manage your campaigns offline, make bulk changes, and save time. This free tool lets you work efficiently and avoid accidental changes.
Google Introduces the New Data Manager API
Google has launched the new Data Manager API to help advertisers improve measurement and get better results from Google AI.
Instead of managing multiple APIs across Google platforms, the Data Manager API creates one centralized, secure connection so advertisers can easily get the most out of Google AI for their campaigns. Marketers can upload new audience lists and send offline conversion events to improve measurement and bidding performance. This new tool builds on our codeless Data Manager solution, which has already helped tens of thousands of advertisers connect and use their first-party data.”
Data Manager API helps advertisers improve measurement and get better results from Google AI
Getting started with Search Console Insights [Podcast]
The GSC team says, “Search Console Insights centralizes your performance highlights and provides a high level view of your Search traffic. It shows how your content is performing, what’s trending up or down, which queries are bringing visitors to your site, and more! In this video, Daniel Waisberg talks about a quick way to get started with Search Console using the Insights report.”
GDPR and AI Regulation for Marketers [Podcast]
GDPR and emerging AI regulations demand that marketers prioritise transparency, consent, and responsible data use in every campaign. As AI-driven targeting grows, compliance becomes a strategic advantage that builds trust and protects brands from legal risks.
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘GDPR and AI Regulation for Marketers’.
The DMD team says, “Finding it difficult to navigate the changing landscape of data protection? In this episode of the DMI podcast, host Will Francis speaks with Steven Roberts, Group Head of Marketing at Griffith College, Chartered Director, certified Data Protection Officer, and long-time marketing leader. Steven demystifies GDPR, AI governance, and the rapidly evolving regulatory environment that marketers must now navigate. Steven explains how GDPR enforcement has matured, why AI has created a new layer of complexity, and how businesses can balance innovation with compliance. He breaks down the EU AI Act, its risk-based structure, and its implications for organizations inside and outside the EU.”
Gratitude Beats AI Pressure [Video]
The CMI team says, “In 2025, marketing teams became stuck in a fear-driven cycle, rushing to implement AI and produce more content faster because they feared falling behind. This “we have to” mindset turns work into a guilt-driven race where teams risk losing sight of what actually matters to their audience. Rather than chasing speed, Robert Rose suggests shifting to a lens of gratitude. Viewing marketing as an opportunity to create something meaningful, rather than an obligation to keep up, gives teams permission to slow down and refocus on work that has real impact. Read this week’s Rose-Colored Glasses for simple ways to make this mindset shift work for your own marketing efforts.”
