Marketing Glossary
Guide To Marketing on LinkedIn [Guide]
Marketing on LinkedIn helps businesses reach a professional audience with targeted content, fostering brand credibility and engagement. It drives lead generation and builds valuable industry connections.
MarTech has published a new guide ‘Marketing on LinkedIn: What you need to know’.
The MarTech team says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Updated with details on the new Companies Hub in Campaign Manager.
Demographics and usage
According to LinkedIn:
- It has more than 830 million users worldwide.
- More than 70% are from outside the United States.
- The United States has the most LinkedIn users at over 180 million.
- India, China and Brazil follow the US in terms of users.
- There are approximately 310 million monthly active users (MAU).
- 40% of monthly active users visit daily.”
Guide To Using ChatGPT for Keyword Research
ChatGPT streamlines keyword research by generating targeted, high-impact keywords and phrases based on specific niches and audience intent. Its AI-driven insights help optimize content strategies and improve search engine visibility effectively.
Search Engine Land contributor Tom Demers has published an article using ChatGPT for keyword research.
He says, “If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things:
- It’s great and a major time-saver for some tasks.
- It’s much worse than what you already do for other tasks.
- To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output.
All of these things are true when using ChatGPT for keyword research. To help you navigate the process, let’s explore:
- Keyword research functions ChatGPT is good at (with specific prompts).
- Keyword research functions ChatGPT is not good at.
- How to QA your keyword research output from ChatGPT.”
Getting Started With Reddit: The Future of Online Conversations [Podcast]
This episode covers the following:
- How Reddit Can Help Marketers
- How Redditors View on Marketers
- Reddit Etiquette
- Getting Started With Reddit
- Using Reddit for Marketing
- Having Conversation on Reddit.
GPT Apps Engine: Launch AI-powered apps in 60 seconds—no code needed
GPT Apps Engine creates white-labeled GPT apps without requiring any coding skill.
Imagine being able to launch your own AI-powered apps in just 60 seconds— with:
❌ no coding
❌ no developers
❌ no hassle.
It’s not as far-fetched as it may sound.
With GPT Apps Engine, you can create stunning, generative AI apps that are fully customizable, interactive, and ready to wow your audience.
Here’s what’s possible:
✅ 225+ Done-for-You Templates for any niche—sales copy, emails, scripts, and more.
✅ Drag-and-drop simplicity—no tech skills required.
✅ Train AI apps on your custom data to deliver personalized solutions.
✅ Multilingual support to expand your global reach.
✅ Embed apps anywhere with just 1 line of code.
Seriously, it’s almost magic:
🎯 Launch 100% white-labeled apps under your branding.
💼 Sell AI apps to marketers, creators, and businesses for $$.
💰 Start earning through customer sales with the included commercial license.
No developers. No expensive software. Just plug in your ideas, and let AI do the rest.
The future of AI apps is here—don’t miss your chance to lead the way.
Click Here to Learn More: GPT Apps Engine.
Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association [Podcast]
Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association‘.
This episode covers the following:
- How the American Marketing Association supports the marketing community
- Why marketers need communities more than ever
- How marketers can embrace AI
- What marketers need to know about different privacy regulations
- Balancing communication with community members
- How Bennie speaks to future marketers
- How marketers can communicate their value to a wider organization
- Why risk and curiosity are key to marketing
- Leading authentically in marketing
- Bennie’s one tip for those wanting to become a social pro.
Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association
GPT Apps Engine Creates 100% White-labelled Generative AI Apps #ad
GPT Apps Engine lets you to improve your business efficiency by creating AI apps to do your time-consuming work. You can also create apps to sell to the public. Build your apps in about 60 Seconds without doing any coding or hiring anyone.
Now’s your chance to AI-ify your entire business and, if you wish, sell AI APPs to online marketers, content creators, local business owners, etc., to build your ongine and potentially lucative business.
With GPT Apps Engine, you may effortlessly turn your ideas into generative AI apps for any business and in any niche.
What Makes GPT Apps Engine Different? Lots of things, because GPT Apps Engine revolutionizes the way you create, launch, and monetize AI-powered apps with unmatched features:
➤ Instantly Create GPT Apps for any purpose: Build fully functional GPT apps in minutes for any niche or industry.
➤ 225+ Done-for-You Software App Templates: Get started quickly with a library of over 225 pre-built app templates designed for any need.
➤ Train AI-Powered Apps with Your Own Data: Personalize your app’s functionality by training it with your own data sources for better results.
➤ Launch 100% White-Labeled Apps: Easily create fully branded apps and launch them under your own name with zero coding.
➤ Embed Apps Anywhere with One Line of Code: Effortlessly integrate apps into websites or platforms with just one line of code.
➤ No-Code App Builder with Drag-and-Drop Simplicity: Build powerful AI apps with no technical skills required using our intuitive drag-and-drop builder.
➤ Harness the Latest ChatGPT API Models: Utilize cutting-edge models like GPT-3.5, GPT-4.0, and GPT-4 Turbo for smarter, faster apps.
➤ Collect Leads with Custom Interactions & Forms: Integrate lead capture forms and interactive elements to boost conversions and gather valuable leads.
➤ Deliver Personalized AI Solutions: Offer tailor-made AI experiences to your clients with just one click.
➤ Train AI to Speak Your Brand’s Voice: Fine-tune your apps to match your brand’s unique style, knowledge, and language for deeper engagement.
➤ Launch Apps in Minutes and Earn Big: Start profiting quickly by launching apps within minutes, ready to sell or use for your own business.
➤ Create Multilingual Apps for Global Reach: Expand your reach with multilingual support to cater to a global audience.
➤ White-Label GPT Apps for Any Need: Whether it’s for sales copy, scripts, emails, or more, create white-labeled apps for any purpose.
➤ A Commercial License: Unlock the potential to sell unlimited apps to clients and build a thriving business with your commercial license.
With GPT Apps Engine, you’re equipped to create, monetize, and grow your own AI-powered app empire almost effortlessly. Start building today: GPT Apps Engine.
Guide To B2B Newsletter Marketing
B2B newsletter marketing fosters relationships by delivering targeted, valuable content to business clients. It enhances brand loyalty, drives engagement, and supports lead nurturing.
HubSpot contributor Laura M. Browning has published an article explaining B2B newsletter marketing.
She says, “Newsletters, like content marketing, “focus on providing value within the email itself. The subscriber doesn’t need to click out to get the value of whatever the newsletter is promising.”
This may sound counterintuitive, but a regular newsletter cadence establishes your brand as an authority in its field.
And if you’re giving your potential customers real value that serves their purposes instead of yours, congrats, you’re well on your way to building trust.
Why Start a B2B Newsletter
The real question, as I learned researching this article, is perhaps, “Why shouldn’t you start a B2B newsletter?”
Starting a newsletter can deliver a great return on investment and build and nurture your target audience — but not if you go into it with unrealistic expectations or limited resources.”
Google Business Profile SEO 2024 [Video]
Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms.
Semrush has published a new video ‘Google Business Profile SEO 2024 (How to Rank #1 in Google Maps)’.
The Semrush team says, “To succeed with Local SEO, a fully optimized Google Business Profile (GBP) is essential for improving visibility in local search results and the local pack. This video covers how to optimize your Google Business Profile, including key elements such as ensuring NAP (Name, Address, Phone) consistency across the web, selecting accurate categories, managing customer reviews, and leveraging Google Business posts for engagement. From basic setup tips to advanced strategies, we guide you through building a GBP that stands out, drives local traffic, and helps you compete more effectively in your area.”
