Marketing Glossary
Google Bard – Seven Questions Answered
Google has announced Bard, an experimental Google chatbot that is powered by the LaMDA large language model.
The company describes Bard as: “Meet Bard: your creative and helpful collaborator, here to supercharge your imagination, boost your productivity, and bring your ideas to life.”
Search Engine Journal contributor Roger Montti has published an article answernig seven questions about Google Bard.
He says, “The name ‘Bard’ is purely marketing-driven, as there are no algorithms named Bard, but we do know that the chatbot is powered by LaMDA.
Here is everything we know about Bard so far and some interesting research that may offer an idea of the kind of algorithms that may power Bard.
Why Did Google Release Bard?
Google released Bard after the wildly successful launch of OpenAI’s ChatGPT, which created the perception that Google was falling behind technologically.”
Generate Awareness, Trust, and Leads with Data Storytelling, April 5 [Webinar]
Generating qualified leads is becoming more crucial, especially in B2B marketing. At the same time, the expectations of your audience are rising with every stale product information pitch and aggressive advertising messages that fail to connect.
Content Marketing Institute is hosting a webinar ‘Generate Awareness, Trust, and Leads with Data Storytelling’ on Wednesday, April 5, 2023, at 2.00 pm EDT.
The CMI team says, “Join Jan Ahrens from Statista Content & Design as he shows you what you need to think about when creating, producing, and distributing your content and get your audience excited about what you have to say and generate more successful leads.
Join us and learn:
- How to position your content topics and tech solutions with data storytelling
- Practical tips on how to create, produce, and distribute content that generates successful leads
- From successful B2B case studies from a variety of industries.”
Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit, March 29-30 [Webinar]
Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET / Thursday, March 30, 2023, at 9.00 am ET.
The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI.
You’ll Learn:
- How machine learning can increase ecommerce sales and profit through faster smart bid strategies & right-price discovery.
- Why faster product feed optimization & title rewrites are key to Google shopping success.
- Ways to grow sales at the same ROAS with smart-algorithm-driven long tail product keywords.”
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy
Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking [Guide]
Search Engine Journal has published ‘Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking’ explaining why you should track offline, phone call conversions in Google Analytics 4.
The SEJ team says, “In This Step-By-Step Guide
- Why Should You Track Offline, Phone Call Conversions In Google Analytics 4?
- How Can You Track Advanced Phone Call Analytics In Google Analytics 4?
- Step-By-Step Guide To Creating Call Tracking Conversion Events In Google Analytics 4.“
Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking
Gartner Marketing Symposium, May 22-24, 2023
Gartner is hosting the ‘Gartner Marketing Symposium’ on May 22-24, 2023 in
Gartner Marketing Symposium/Xpo 2023 offers attendees the opportunity to advance their thinking as strategic leaders, and bring their marketing vision to life with the best mix of insight and research-backed sessions to cut through the hype and delve deeper into areas that drive results.
The Gartner team says, “In today’s unpredictable environment, marketing leaders’ growth strategies face massive pressure. It’s no longer enough to increase agility or do more with less.
Now is the time for relentless prioritization. Join us at the Gartner Marketing Symposium/Xpo 2023 conference, we’ll explore new research and deliver actionable insights to help CMOs and marketing leaders learn how to:
- Prove the value of the marketing function.
- Navigate shifts to optimize for brand value.
- Build talent for the future.
- Navigate emerging digital best practices.
- Deliver impact via customer experience.
- Unlock the value of data.”
Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit, March 29-30 [Webinar]
Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on March 29-30, 2023.
The SEJ team says, “In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority.
Key Takeaways:
- Discover why building authority online is so important, especially with the rise of AI-generated content.
- Learn how to leverage authentic subject matter expertise to increase your website authority.
- Uncover the benefits that outreach has beyond simply generating backlinks.
Join Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share expert tips to help supercharge your marketing efforts and answer your most pressing content promotion questions.”
Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit
Google Ads Tutorials: Bidding to Google Analytics 4 Conversions in Google Ads [Video]
The Google Ads team has published a new video ‘Google Ads Tutorials: Bidding to Google Analytics 4 Conversions in Google Ads’.
The Google team says, “Learn how to import Google Analytics 4 conversions into Google Ads to be used for bidding. For more information about Google Analytics 4 conversions, please see our help center documentation here.”
GPTVoicer: Create High-Quality Content & Professional Voiceovers #ad
GPTVoicer, just released, is a 2-In-1 ChatGPT Powered Application:
➤ GPT Writing Tool
➤ GPT Speech Creator
GPTVoicer comes with ready-made DFY Sales Content and a Commercial License.
GPTVoicer is a ground-breaking ChatGPT-powered App that creates lightning-fast high quality, error-free content, hundreds of email swipes, video scripts, and sales copies, professional videos, voiceovers, etc, for your marketing needs – within minutes.
You are getting a GPT Speech Creator + Writing Tool: with 100+ Ready-made Templates + GPT Video Creator + GPT Vox Generator).
Both a Personal License & a Commercial License are available. Choose whichever best meets your needs.
GPTVoicer is the all-in-one solution for all your content creation needs.
With the power of ChatGPT, it can generate high-quality sales copy, emails, video scripts, blogs, and more, all in real time. And the best part? No more endless hours of editing. (You may want to tinker here and there, but it’s not required according to the creators.) This AI-powered technology ensures that your content is not only high-quality but also error-free.
This launch is only 5 days, so there’s not much time to either dawdle or dully-dally. Get yours now, here: GPTVoicer.
Google Marketing Platform Essentials: Campaign Manager 360 demo [Video]
The Google Marketing Platform team has published a new video ‘Google Marketing Platform Essentials: Campaign Manager 360 demo’ offering a detailed demo of the Campaign Manager 360.
The Google team says, “Josh Keshen, account manager for Google Marketing Platform walks you through Campaign Manager 360 and goes over its key features. The Essentials video series from Learn with Google Marketing Platform shares important product information about Google Marketing Platform directly from the Google experts. Get the latest tips and strategies from those who know best.”
Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit, March 19 [Webinar]
By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads.
Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET.
The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition.
You’ll Learn:
- What else matters in addition to the CPC bid level of an ad.
- How to be more bid smarter on your ads.
- Ways to grow sales at the same ROAS by activating the long tail keywords of products.
Join Malin Blomberg, CEO of Bidbrain and Google Shopping expert, as she shares the best hacks for digital marketers and ecommerce business owners to maximize conversion value.”
Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit
