Digital Marketing Institute has published a new ebook ‘Getting Your Search Marketing Campaign Up and Running’.
The DMI team says, “The search marketing industry is typically split into two camps: organic search and paid search. It is helpful to consider the starting point of any search before we split the discipline in this way, however. Consumers do not think in terms of organic and paid search listings.
This landscape is changing at an unprecedented pace and this is driven by consumer behaviors and preferences.
Typing a query into a desktop computer and selecting from the text-based responses is no longer the most common way to search. People increasingly reach for their mobile devices when looking for information and they speak to artificial intelligence (AI)-powered digital assistants in conversational tones.”.
Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together.
Analytics Mania’s Julius Fedoroviciu has published a detailed Google Analytics 4 tutorial for beginners.
He says, “I have split the article into 4 main chunks:
- How to properly install Google Analytics 4
- How to track events with Google Analytics 4 (and where to find that data in the interface)
- How to track conversions with Google Analytics 4 (and where to find that data in the interface)
- Resources on how to build reports with Google Analytics 4
We have lots of things to cover, so if you don’t have enough time now, you can bookmark this Google Analytics 4 tutorial and come back later.
Chapter I: Install Google Analytics 4 with Google Tag Manager
In this chapter, we’ll take a look at one of the basic (but fundamental) topics – how to install Google Analytics 4. And we’ll do that with Google Tag Manager. Here’s the process of how to install Google Analytics 4 with Google Tag Manager:
- Create a new GA4 property
- Create a data stream
- Copy the Measurement ID.”
There are several myths about the Google ranking factor. By knowing the truth and picking up the right optimization strategies, you can scale up your business.
Search Engine Journal contributor Dave Davies has highlighted 11 points about the Google ranking factors.
He says. “We’ll explore the major ranking factors Google has confirmed, and explain what they mean for search and our SEO efforts.
Before we get to that, I have to address what I believe is the biggest myth about ranking factors.
Myth: Google Has 200 Ranking Factors
OK, I can’t really prove without a doubt that there aren’t actually 200 ranking factors but let’s just consider one thing.
The “200” figure seems to have originated around 2009, when Google’s Matt Cutts mentioned there were “over 200 variables” in the Google algorithm.
Remember, this was over a decade ago. That’s before:
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Unbounce contributor Josh Gallant has published an in-depth article on optimizing landing pages for better PPC performance.
She says, “We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy.
- How Do Paid Ads Work, Anyway?
- The Role of PPC in Marketing Strategies
- Why Your PPC Ad Needs a Dedicated Landing Page
- A Step-by-Step Guide to Optimizing Your Post-Click Strategy
Think of your paid ad as an internet detective. Each platform varies in how you can create your ad sets, but one thing remains the same:
Your ad (internet detective) finds the most relevant spots to be seen by your ideal customers and fights for optimal placements.”
Google doesn’t want paid commercials masquerading as editorial content, so they are starting to enforce marking your affiliate links and sponsored posts as rel=”sponsored” or rel=”nofollow”. WP Link Fixer automatically inserts them.
If you are just starting your website and for any new ads on older sites, you can mark your links this way when you add them to your site. Even mature sites like IM NewsWatch are doing that now.
However, we have over 5,000 links in old ads; all could potentially upset Google. So we need a solution like WP Link Fixer.
Google has rules; if you don’t follow them you don’t get ranked. Now, they are cracking down on affiliate links, sponsored links, and paid links.
It can be a nightmare to make the changes you need to all your existing content, making it nearly impossible to avoid penalties.
WP Link Fixer adds the proper tags to existing content to make sure you don’t get a penalty for the new spam rules.
And with the commercial unlimited site license included, you can also use it on client sites. The fix takes you moments to implement, but it can be a profitable income stream.
If your sites have any links that don’t have the correct “tags”, don’t hesitate in finding a solution because Google, the biggest snoop on the planet, will find your uncorrected links.
As with any Google Update, there will be winners and losers. It has happened with every algorithm update Google has made. But with this new software, you have a chance to be on the winning side.
Using WP Link Fixer means that no matter how much old content you have, in under 5 minutes flat you can have your links orrected.
It’s clear Google means business this time. They are calling this change their “Spam Links Update”; clearly, it’s not good news for marketers. What you may have been doing as a normal marketing practice will now get you placed on Google’s naughty list.
The changes are already rolling out in Google’s site crawling, and your site could get slapped next.
Take a look at this video that explains everything:
Don’t risk a Google slap another day. For the best price go here now: WP Link Fixer.
High-quality content enables you to reach a wider audience and make more sales online. Elements such as persuasiveness make your content stand out and perform well.
Search Engine Journal and Semrush have published a guide called ‘7 Winning Content Writing Tips for 2021’.
The Semrush team says, “We’ll take you through seven top tips for writing impactful content in 2021.
1. Start with Your Goals
No matter how skilled a content writer or creator you are, if you don’t have a clear set of objectives, you’re bound to fail.
Firstly, without goals, you have nothing to measure your success. You also have no direction.
We recommend using SMART objectives to kickstart your content marketing plan – that is, your goals should be specific, measurable, achievable, relevant, and time-bound.
To ensure they are, answer the following questions with your team:
- What do you need to achieve and by when?
- How will you measure your success?
- Can you do it with your current resources?”
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Newsjacking refers to the process of producing content that references breaking news and hyper-relevant, trending stories. It allows you to generate additional publicity and media attention for your business.
Semrush contributor Margarita Loktionova has published a comprehensive article on leveraging newsjacking for your content in 2021.
She says, “Newsjacking isn’t a particularly “new” tactic; brands have been implementing it as part of their content strategies for the best part of a decade. One of the best things about it, though, is that it continues to be effective, especially given the concentrated focus around breaking news stories on social media platforms (such as Twitter).
A potentially high ROI is another reason why newsjacking remains a great tactic. In the same way that social media marketers are always chasing that elusive “viral” unicorn, newsjacking allows brands to capture a quick-moving zeitgeist. That can mean a lot of additional exposure and brand awareness without high campaign spends.
There are also secondary benefits. If your newsjack is done really well, it can end up becoming a news story within itself, which will might help you generate backlinks from and features in a variety of reputable, high-authority media sites. This, in turn, can boost your SEO in the long term, providing value long after the original news story has been forgotten.”
Google AdSense has launched full-screen inline ads.
Here is a sample inline ad from the Google AdSense blog.
Social media platforms enable businesses to grow their reach. With effective social media marketing campaigns, you can grow your sales online.
Jeff Bullas has published a new podcast episode ‘LinkedIn Selling: How to Grow Your Business with Social Media’ featuring Alex Pirouz.
Watch the podcast here.
Jeff Bullas’ Blog