Marketing Glossary
Give me 8 Minutes and You’ll Crush SEO in 2025 [Video]
Ahrefs has published a new video, ‘Give me 8 Minutes and You’ll Crush SEO in 2025’.
The Ahrefs team says, “This video reveals the SEO strategies that are built to outlast AI disruption and constant algorithm updates. You’ll learn how to mine Google’s own SERP features for valuable data and how to apply them to optimize for search intent like a pro. We show you how to revive underperforming “sleeper content” using a 3 attribute checklist. You’ll also discover how to get backlinks using a simple copywriting trick and more. Whether you’re a seasoned pro or just getting started, this video gives you the strategies you need to future-proof your SEO and dominate search in 2025″.
Guide To Using Excel for SEO
Excel is a powerful tool for SEO professionals to organize keywords, track rankings, and analyze large sets of site data. With custom formulas and pivot tables, it helps uncover insights that drive smarter optimization decisions.
Search Engine Land contributor Veruska Anconitano has published an article featuring 10 formulas to using Excel for SEO.
She says, “Better data means better content marketing, more effective keyword research, and smarter digital marketing.
Think of your SEO stack like a meal you’re preparing:
- Dashboards are the plating: they’re polished and visually appealing, but only show the final presentation, not the process or complexity of the recipe or the overall effort that went into creating the meal.
- Crawlers and tools are your raw ingredients: essential, but unrefined and often inconsistent. They need cleaning, chopping, and combining before they’re useful.
- Excel is the prep station, the knife, and the recipe: it’s where real SEO work happens. You manipulate, transform, and synthesize raw inputs into something actionable, strategic, and ready to serve up in your SEO reports.”
Generative AI for Content Creation: A Marketer’s Guide [Guide]
Generative AI streamlines content creation by producing high-quality text, images, and ideas quickly and efficiently. It empowers marketers to scale their efforts while maintaining creativity and personalization.
Digital Marketing Depot has published ‘Generative AI for Content Creation: A Marketer’s Guide’.
The DMD team says, “MarTech’s latest publication of “Generative AI for Content Creation: A Marketer’s Guide” examines the market for generative AI for content creation solutions and the considerations involved in implementation. The 42-page report reviews the growing market for generative AI for content creation, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.
In this report you will learn:
- What factors are driving the adoption of generative AI for content creation solutions?
- What capabilities do generative AI for content creation vendors provide?
- Does my company need generative AI for content creation?
- Who are the leading players in generative AI for content creation?
- How do I evaluate which solution is best for my business?
Also included in the report are profiles of 11 generative AI for content creation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.”
Google’s “AI Mode” — A First Look [Video]
This video covers the following:
- The hidden mechanics behind AI Mode’s “query fan out technique” — how it breaks complex questions into multiple sub-queries and why this changes everything about content strategy
- The “Dale hack” for reverse-engineering AI Mode’s search patterns — using Gemini 2.5 Pro to uncover the underlying queries you need to optimise for
- Why traditional SEO metrics are becoming meaningless — and the new influence-based measurement frameworks you need to adopt
- The specific content formats that win in AI Mode — why thin, generic content is now worthless while authoritative, structured content dominates • Google’s commercial integration timeline — including which ad campaign types will be eligible for AI Mode placement.
Google Display Network explained [Guide]
The Google Display Network allows businesses to place visually engaging ads across millions of websites, apps, and videos. It helps reach a broad audience through targeted placements based on interests, demographics, or browsing behavior.
Search Engine Land has published a new guide, ‘Google Display Network explained’.
Jyll Saskin Gales says, “You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter anyone who is passionate about success with the GDN.
That being said, GDN is either an optional or required part of most Google Ads campaign types, so it’s important to understand its capabilities and limitations.
In this article, we’ll cover what the GDN is, how it works with different Google Ads campaign types, and most importantly, how to navigate its challenges to get the best possible results for your campaigns.
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- What is the Google Display Network?
- What are Video Partners in Google Ads?
- How different campaign types work with the Display Network
- How to monitor your Display Network performance”.
Google Display Network explained: Your quick guide to GDN
Search Engine Land
Google Ads Masterclass: New Rules for Maximizing Conversion Rates, June 17 [Webinar]
Competition is fierce, CPAs are rising, and ad budgets are under fire – all while AI is changing consumer behavior and rewriting our optimization rules.
Digital Marketing Depot is hosting a webinar, ‘Google Ads Masterclass: New Rules for Maximizing Conversion Rates’ on Tuesday, June 17, 2025, at 1.00 pm EDT.
The DMI team says, “If your Google Ads conversion rates have stagnated or you’re struggling to reduce CPA and increase revenue in this new world, you’re not alone. But there are new strategies that can make an immediate impact. Strategies that will help you drive more appointments and sales both online and over the phone.
Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the new rules for maximizing conversion rates and revenue. You’ll learn strategies to:
- Prove the full impact of Google Ads on your business results
- Drive more valuable conversions online and over the phone
- Reduce CPA and increase revenue at scale
- Convert more callers to appointments and sales”.
Google Ads Masterclass: New Rules for Maximizing Conversion Rates
Guide To AI Keyword Research
AI keyword research leverages machine learning to analyze search trends and user behavior for more accurate, data-driven keyword suggestions. It streamlines SEO strategies by identifying high-impact terms with greater efficiency and precision.
Semrush contributor Rachel Handley has published an article on using free chatbot tools for AI keyword research.
She says, “Unlike traditional keyword research tools, chatbots don’t have direct access to search engine data.
That means chatbots can’t reliably tell you how popular a keyword is or how difficult it is to rank for. And this can make it hard to prioritize keywords effectively.
That’s why many marketers use AI tools in combination with traditional keyword research tools—something I’ll talk more about later.
5 Free Chatbots for AI Keyword Research
You can use chatbots like ChatGPT, Claude, Gemini, Perplexity, and Copilot as free AI keyword research tools.
Here are some quick tips for success with any of those options:
- Write clear, conversational prompts and include any relevant context
- Upload supplementary files when possible and relevant.”
