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Friday, April 23, 2021

Marketing Glossary

Guide To Measuring Core Web Vitals

From June 2021, Google is going to start considering “Page Experience” as part of Search ranking, as measured by a set of metrics called Core Web Vitals.

The Core Web Vitals are a set of three metrics designed to measure the “core” experience of whether a website feels fast or slow to the users, and so gives a good experience.

Smashing Magazine’s Barry Pollard has published an in-depth guide mo measuring core web vitals.

He says, “Web pages will need to be within the green measurements for all three Core Web Vitals to benefit from any ranking boost.

1. LARGEST CONTENTFUL PAINT (LCP)

This metric is probably the easiest understood of these — it measures how quickly you get the largest item drawn on the page — which is probably the piece of content the user is interested in. This could be a banner image, a piece of text, or whatever. The fact that it’s the largest contentful element on the page is a good indicator that it’s the most important piece. LCP is relatively new, and we used to measure the similarly named First Contentful Paint (FCP) but LCP has been seen as a better metric for when the content the visitor likely wants to see is drawn.

LCP is supposed to measure loading performance and is a good proxy for all the old metrics we in the performance community used to use (i.e. Time to First Byte (TTFB), DOM Content Loaded, Start Render, Speed Index) — but from the experience of the user”.

An In-Depth Guide To Measuring Core Web Vitals

Smashing Magazine

Google Page Experience Algorithm Update Launching in Mid-June [Report]

Search Engine Journal’s Matt Southern has reported that the Google Page Experience algorithm update has been rescheduled from May to mid-June 2021.

He says, “Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June.

Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare.

Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search rankings until the end of August.

“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021″.

Google Page Experience Algorithm Update Launching in Mid-June

Search Engine Journal

Google Posts: Conversion Factor — Not Ranking Factor [Video]

MOZ has published a new Whiteboard Friday video  ‘Google Posts: Conversion Factor — Not Ranking Factor’ featuring Greg Gifford.

The MOZ team says, “While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward”.

Google Posts: Conversion Factor — Not Ranking Factor

MOZ

Google Marketing Livestream 2021, May 27

Google Ads team is hosting the ‘Google Marketing Livestream 2021’ on Thursday, May 27, 2021.

The Google team says, “Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s consumers.

Many of you—who run businesses large and small, around the world—have shared what you need from partners like Google to be successful. We heard you. So we’ve been busy building new solutions to help you be ready for what comes next.

Join us on May 27 at 8 a.m. PT for Google Marketing Livestream 2021—a virtual keynote where we’ll announce new products and share the latest trends and insights. You’ll also hear from industry leaders who have transformed their businesses to adapt to the new realities”.

Google Marketing Livestream 2021

Google Ads Blog

Guide To Writing An About Page For Your Blog

Your website or blog’s about page helps your visitors learn about your business. A well-crafted about page can play an important role in persuading your prospects to become customers.

Blogging Wizard’s Lyn Wildwood has published a guide to writing an about page for your website or blog.

She says, “A good portion of your visitors will come across this page, so it provides a unique opportunity for you to connect with your audience and get them to take a specific action. The remainder of this article will be dedicated to both of these matters.

Tip #1: Identify your audience

We’ve already established your About page as being a major source for a call to action on your site. If you play your cards right, you can convince new visitors to subscribe to your email list, purchase products or even follow you on social media platforms.

Doing this is simple so long as you avoid the mistake of doing what most brands do with their About pages: write boring, long-winded descriptions focused solely on themselves”.

How To Write An About Page For Your Blog: A Beginner’s Guide

Google Webmaster Guidelines

Search Engine Journal contributor Brian Harnish has published an in-depth article on ‘Google Webmaster Guidelines’ highlighting tactics and strategies that align with Google’s expectations.

He says, “The goal of this guide is to present potential solutions to common problems, so you are armed with actionable advice you can use on your next website issue.

Doesn’t that sound like fun?

What Are the Google Webmaster Guidelines?

These guidelines are separated into:

  • Webmaster guidelines.
  • General guidelines.
  • Content-specific guidelines.
  • Quality guidelines.

Webmaster guidelines are more general best practices that will allow you to build your site so that it’s easier to appear in Google Search”.

Google Webmaster Guidelines: Everything You Need to Know & Understand

Search Engine Journal

Google Advanced Search Guide

Rank Ranger has published ‘Google Advanced Search Guide’ to help marketers make most from he Google search.

Liraz Postan says, “Google Advanced search is a more fine-grained method of locating information on the Google platform. By leveraging the functions of various search operators, commands, and conditions, you increase the level of precision in your hunt for information. The special commands and characters used are called “advanced operators”.

These advanced operators allow you to isolate what you’re looking for with precision and speed, so it’s not hard to see where such functionality has tremendous advantages for those performing competitor analysis, SEO audits, and content research.

WHY USE GOOGLE ADVANCED SEARCH?

In many cases, the standard Google search works fine. However, when you need specific information or deal with a lot of data processing, the ability to precisely identify the data you need is an asset. Remember that there is a wealth of data that Google manages, so you need to do what you can to pick out what matters to you”.

Google Advanced Search Guide

Rank Ranger

Google vs Bing: A Detailed Comparison

Search Engine Journal’s Winston Burton has published a comprehensive article comparing Google and Bing search engines.

He has covered the following:

  1. Google vs. Microsoft Bing Market Share
  2. Comparing Google vs. Microsoft Bing’s Functionality
  3. How Google & Microsoft Bing Differ in Size of Index and Crawling
  4. Differences in User Interface & Tools
  5. Microsoft Bing May Excel in Image Search Over Google
  6. How Microsoft Bing & Google Handle Video Search
  7. Map Listings on Both Search Engines Matter for Local SEO
  8. Optimizing for Google Search vs. Microsoft Bing
  9. Google Search vs. Microsoft Bing: The Verdict.

Google vs Bing: A Detailed Comparison

Search Engine Journal

Gyphio: High-demand music videos you can create in 3 clicks #ad

There’s a growing genre of music videos on YouTube (especially) and elsewhere, “chill-out music”, “background music”, but don’t dare call it “elevator music”. Some of these videos describe themselves as perfect for students doing homework, for example. Others target other groups of users.

When people build these music videos and post them on YouTube, they simply make a video of an animated drawing (usually, a GIF) or other short video which sits there repeating every few seconds with the music playing in the background.

The growing popularity of these videos comes, in part, from the long stays at home during the pandemic lock-downs/shut-downs we are all familiar with.

These music videos are so attractive to viewers (really, “listeners”; they just listen while they are doing something else) because they help a person focus on the task at hand by blocking noises that could otherwise be distractions. It helps you focus. We could all use a little more focus, and that provides a business opportunity.

These videos, it turns out, are money-makers. Who knew?

They earn commissions from YouTube when their fans click on the ads shown on their page. (You can think of other ways [hint: you get a commercial license], but that’s the most prominent way.)

James Reneuf has just released Gyphio to help you make these profitable videos, yourself, in seconds.

Here’s how you do it:

1) Log into Gyphio

2) Choose your animation content by using the built-in search engine to search for video content.

3) Choose your music (again, they provide a musical content search engine.)

4) Click the button to build your video

Gyphio will then create your video automatically. You download it and upload it to YouTube.

The basic version features:
✓ Generate unlimited videos
✓ Up to 3 minutes in length
✓ Use built-in GIF/music search
✓ Embed a call to action

There is an optional upgrade that offers even more:
✓ All features of Front End plus
✓ Up to 10 minutes of music
✓ Upload your own GIFs, mp4s, and mp3s
✓ Generate title/desc/tags for your video

All of these are important enhancements of Gyphio that will make your videos more popular:
1. The 10-minute music can be more engaging because it doesn’t repeat so often.

2. By uploading your own videos and audios, you make sure your videos are unique. We don’t know about you, but several times we have bought licenses to stock video and stock music audio. If you have either gathering dust on your hard drive, here’s a good chance to put it to use.

3. Titles, descriptions, and tags are important in making sure your videos are found by people searching YouTube for a genre of background music. (And this should suggest another expansion opportunity: yoga music, cardio music, music from back home for immigrants, etc.)

This is a wide-open, growing market, and getting started is easy and inexpensive. Get your own music income stream started today, here: Gyphio.

Google Ads Smart Matching “Bug” & Digital Marketing News [PODCAST]

Search Engine Journal has published a new podcast episode ‘Google Ads Smart Matching “Bug” & Digital Marketing News’ featuring Greg Finn, Jess Budde & Mark Saltarelli.

This podcast covers the following:

  1. Google Ads Tests Smart Matching
  2. Billion Ads Blocked, Says Google’s Ads Safety Report
  3. Take of the Week
  4. ICYMI
  5. Lightning Round.

Google Ads Smart Matching “Bug” & Digital Marketing News

Search Engine Journal