Marketing Glossary
Google’s AI Just Went Mainstream [Video]
This video covers the following:
- How Google’s AI Overviews are reshaping search behavior and creating more queries than ever before
- The difference between Performance Max, Demand Gen, and the new AI Max for Search
- How to use these systems together to create awareness, capture demand, and predict intent
- Why context and brand trust now drive performance more than keywords
- The compound effect of connecting organic and paid strategies.
Guide to Marketing on LinkedIn
Marketing on LinkedIn allows businesses to connect with professionals, decision-makers, and industry leaders in a trusted environment. It boosts brand credibility through targeted campaigns, thought leadership, and meaningful engagement.
MarTech contributor Constantine von Hoffman has published an in-depth guide on Marketing on LinkedIn.
She says, “On LinkedIn, people can connect with colleagues, industry peers and potential employers. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product.
Demographics and usage
According to LinkedIn:
- It has more than 830 million users worldwide.
- More than 70% are from outside the United States.
- The United States has the most LinkedIn users at over 180 million.
- India, China and Brazil follow the US in terms of users.
- There are approximately 310 million monthly active users (MAU).
- 40% of monthly active users visit daily.
- 48.5% of US users are monthly active users.”
GEO content audit template from Search Engine Land
A GEO content audit reviews your content to ensure it is optimized for generative AI search engines. It highlights missing elements, content overlaps, and opportunities to improve authority and relevance.
Search Engine Land contributor Anna Crowe has published the GEO content audit template.
She says, “Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.
My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.”
Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the subtle edits and formatting that make AI cite you without fanfare.
To help with your GEO audit, here’s an inside peek into my secret menu.
Take a look at my GEO content audit template.
It’s an evolution of my SEO content audit.”
Google: Human Review Essential for AI Content [Report]
AI-generated content should always go through human review to maintain accuracy and reliability. Human oversight helps ensure clarity, trustworthiness, and alignment with quality standards.
Search Engine Journal contributor Roger Montti has published an article featuring Google’s Gary Illyes discussing the human editorial review of AI-generated content.
He says, “Google’s Gary Illyes confirmed that AI content is fine as long as the quality is high. He said that “human created” isn’t precisely the right way to describe their AI content policy, and that a more accurate description would be “human curated.”
The questions were asked by Kenichi Suzuki in the context of an exclusive interview with Illyes.
AI Overviews and AI Mode Models
Kenichi asked about the AI models used for AI Overviews and AI Mode, and he answered that they are custom Gemini models.”
Google Confirms That AI-Generated Content Should Be Human Reviewed
GPT Creator Club Lets You Create, Sell AI Apps in 20 Minutes #ad
GPT Creator Club puts you in the GPT business even if you’re starting from scratch (and not techy at all).
A GPT (short for Generative Pre-trained Transformer) is a custom AI tool built inside a generic AI tool like ChatGPT that can perform specific tasks like writing content, answering questions, generating ideas, or solving problems, based on how it’s trained and prompted.
Think of it like a mini app built on top of AI, a specialized tool rather than a general chatbot.
How GPT Creator Club Began
For many years, John Thornhill and Randy Smith have been in the business of creating tools and training for people and businesses selling online.
Not too long ago, they discovered an AI method that is yielding impressive results for anyone who uses it.
This happened almost by accident while creating AI apps for their own projects. What happened next surprised even them.
They realized they’d uncovered a shortcut that lets anyone create, brand, and sell their own AI-powered apps in under 20 minutes, with:
➤ No coding.
➤ No prompt engineering.
➤ No complex tech setup.
➤ No prior experience required.
Just a smart approach to using tools already at your fingertips, with a strategy that 99% of marketers haven’t caught on to (yet).
And now they are sharing it with you.
Watch the free training here and you’ll see exactly how it works, step-by-step: GPT Creator Club Training.
This isn’t theory. It’s a real, repeatable process that:
✔ Helps you create your own branded AI apps
✔ Gives you a real digital product you can sell or give away
✔ Works even if you’ve never launched anything before
If you’ve ever wanted to tap into the AI boom without getting overwhelmed or lost in the tech, this is the best place to start.
The video is free, and might just change how you think about online business.
Here’s the link again: GPT Creator Club Training.
Why This Works (Even If You’re Brand New)
It works because anyone can use it.
You don’t need to be “techy” to make this work.
You don’t need to know how to write prompts, build apps, or understand AI on a deep level.
In fact, this shortcut was built for people who want results without all the learning curves, setup headaches, and trial-and-error.
John and Randy stumbled on this method while helping their students. What they created turned into a repeatable system that lets anyone create, brand, and launch their own AI-powered apps, in as little as 20 minutes.
And it works even if you’re just getting started.
All you need are the right tools (which you already have access to).
They’ve broken it all down in a short, free training: GPT Creator Club Training.
This is one of the smartest ways we’ve seen to launch something of your own without the usual overwhelm.
You’ll see why when you watch: GPT Creator Club.
Google Ads Masterclass: Local Search Strategies That Convert, September 23 [Webinar]
Search Engine Land is hosting a webinar, ‘Google Ads Masterclass: Local Search Strategies That Convert’ on Tuesday, September 23, 2025.
The SEJ team says, “Join this Masterclass to hear Google Ads experts from Roto-Rooter and Invoca share best practices for turning local searches into appointments and sales. You’ll walk away with actionable strategies to capture more high-quality leads, reduce CPA, and prove the full value of your local ad spend.
In this session, you’ll learn how to:
- Optimize Google Ads for local intent and high-converting traffic
- Get credit for every phone lead and conversion to prove ROAS
- Scale local campaigns across multi-location and franchise businesses
- Apply proven tips to reduce wasted spend and capture qualified phone leads
- Reduce missed calls and convert more phone leads to customers or patients”.
Google Ads Masterclass: Local Search Strategies That Convert
Google Will Kill Your Traffic – Here’s How You Adapt [Podcast]
The latest Ahrefs Podcast episode is titled ‘Google Will Kill Your Traffic – Here’s How You Adapt’ featuring Kevin Indig.
The Ahrefs team says, “In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy. Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session, and zero-click searches are on the rise. But this isn’t just about traffic. Kevin argues that SEO isn;t dying. It’s just entering a new investment cycle. The smartest companies are already shifting resources toward AI visibility, building tools, and rethinking how they show up in ChatGPT and beyond.”
Global Marketing Job Trends [Podcast]
Global marketing job trends show rising demand for professionals skilled in digital strategies, AI-driven insights, and cross-cultural communication. Companies are seeking marketers who can adapt to evolving technologies while driving brand growth in diverse global markets.
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Global Marketing Job Trends’.
This video covers the following:
- How AI is impacting entry-level, mid-level, and senior marketing roles
- The regions and industries driving growth in marketing jobs
- Salary trends across the UK, US, Dubai, and Asia in 2025
- How hybrid work is replacing remote-first opportunities
- Practical strategies for standing out as a candidate in a crowded job market.
Generative AI for Content Creation: A Marketer’s Guide [Guide]
Generative AI streamlines content creation by producing high-quality text, images, and ideas quickly and efficiently. It empowers marketers to scale their efforts while maintaining creativity and personalization.
Digital Marketing Depot has published ‘Generative AI for Content Creation: A Marketer’s Guide’.
The DMD team says, “MarTech’s latest publication of “Generative AI for Content Creation: A Marketer’s Guide” examines the market for generative AI for content creation solutions and the considerations involved in implementation. The 42-page report reviews the growing market for generative AI for content creation, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.
In this report you will learn:
- What factors are driving the adoption of generative AI for content creation solutions?
- What capabilities do generative AI for content creation vendors provide?
- Does my company need generative AI for content creation?
- Who are the leading players in generative AI for content creation?
- How do I evaluate which solution is best for my business?
Also included in the report are profiles of 11 generative AI for content creation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.”
