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Saturday, October 24, 2020

Marketing Glossary

Google Launches New Google Analytics

Google has announced the launch of a new version of the Google Analytics platform.

According to Google, it will offer smarter insights to improve your marketing decisions and get better ROI and provide a more complete understanding of how customers interact with your business.

Google’s Vidhya Srinivasan says, “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. The new Google Analytics will give you the essential insights you need to be ready for what’s next”.

Introducing the new Google Analytics

Google Blog

GrooveFunnels offer and Groove-a-Thon only available 4 more days #ad

We have told you about the free marketing training Mike Filsaime is currently offering in his Groove-a-Thon. Here’s today’s training:

12:00-2:00 AM EST Simon Leung with Jerry Chen
(2-Tier Affiliate Programs)

2:00-4:00 AM EST Simon Leung with Adeline Tan
(Groove Chat)

4:00-6:00 AM EST Simon Leung with Vitini Lin
(Converting Your Business Online)

6:00-8:00 AM EST David Lemon with Bertrand @ Youzign
(How to Build an Entire Brand from Scratch)

8:00-9:00 AM EST David Lemon interview with Asher Aw

9:00 AM-12:00 PM EST David Lemon
(Building a Full Hybrid Website for a Drop Servicing Business)

12:00-2:00 PM EST David Lemon with Debarshi Sarkar
(Page Building Best Practices Using GroovePages + Design Challenge)

2:00-3:00 PM Simone Blum with LeAnn Reyes and Frank Salinas
(How to Effectively Work Remotely with Kids/Family at Home)

3:00-4:00 PM Simone Blum with Amanda van der Gulik
(How to Create Passive Income for The Security of Your family)

4:00-5:00 PM Simone Blum
(How to Manage Working Remotely with Kids/Family at Home)

5:00-6:00 PM Jhon Garcia
(Groove Chat)

6:00-7:00 PM Jhon Garcia
(GrooveKart™ Challenge Day 3)

7:00-8:00 PM Jhon Garcia
(Groove Chat)

8:00-9:00 PM Jhon Garcia
(Groovepardy!)

9:00-10:00 PM EST Kathy Walls with Mike Wiis
(A Groove Rising Star and How He Uses It To Get Leads For RE)

10:00-11:00 PM EST Kathy Walls with Rob B. Verzera
(How To Zero In On Your Perfect Customer)

11:00 PM-12:00 AM EST Verushka with Special Guest.

Along with this training, Filsaime is offering free accounts for his funnel builder software, GrooveFunnels™. This SaaS application is actually more than just a funnel builder; it replaces more than 7 different systems.

If you want to do well in online marketing, a funnel (a series of products, usually increasing in price, that is offered to people who procure the first product in the funnel), increases your sales because it encourages interested people to buy more that one product (“Do you want fries with that” is the link well-known link in the steps of McDonald’s funnelGrooveFunnels™ replaces more than 7 different systems.

When you accept the free GrooveFunnels™ offer, that begins a funnel experience for you. You will be offered upgrades, optional but potentially helpful for your business.

Watch this introductory video to learn more.

If that sounds good, get the free software here: GrooveFunnels™.

To make the offer even more appealing, along with this funnel software, you are also given seen Grand Opening Bonuses:
Grand Opening Bonus #1 Lifetime Free Youzign Account
Grand Opening Bonus #2 Lifetime Free 22apps Account
Grand Opening Bonus #3 Lifetime Free GrooveKart™ Account
Grand Opening Bonus #5 Lifetime Free ReviewTrust Account
Grand Opening Bonus #6 Lifetime Free Chatmatic Account
Grand Opening Bonus #7 Lifetime Free FTC Guardian Account

This is a great offer, a better offer than any we have seen before. That’s why we signed up. You can sign up, too, here: GrooveFunnels.

Google Announces New Improvements to Attribution in Google Ads

Google’s John Chen has announced new improvements to the attribution in Google ads. He has also announced that data-driven attribution is now available to more advertisers.

He says, “Today, we’re announcing improvements to Attribution in Google Ads including coverage for YouTube ads and a significant expansion in the availability of data-driven attribution. We’re also sharing updates to our lift measurement solutions including a new way to measure incremental conversions and an accelerated time frame so you get results even faster.

Measure more of your Google media

Attribution in Google Ads helps you understand the paths people take to complete conversions. It awards credit for conversions to different ads, clicks, and factors along the way, so you can focus your investments on the media having the biggest impact on results.

Earlier this year, we launched a new look for attribution reports to help you get important insights faster. And with more people turning to YouTube as we spend more time at home, we added YouTube to attribution reports, to help you better understand the role video plays in your customer’s path to purchase”.

Make every marketing dollar count with attribution and lift measurement

Google Ads & Commerce Blog

Growing on YouTube: How to Develop a Loyal Following [Podcast]

By developing a large follower base on YouTube, you can give a boost to your business. With quality video content and effective communication, you can achieve this.

Social Media Examiner’s new podcast ‘Growing on YouTube: How to Develop a Loyal Following’ features some useful tips on this.

The SME team says, “Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube?

To explore how to grow and develop a loyal fan base on YouTube, I interview Cathrin Manning on the Social Media Marketing Podcast.

Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. She’s also the author of The Blow It Up Blueprint.

Cathrin shares actionable tips and tactics for YouTube videos that keep viewers interested and engaged. You’ll also learn how to use YouTube Analytics to inform and guide your video content strategy”.

Growing on YouTube: How to Develop a Loyal Following

Social Media Examiner

Google’s Guide to Common AdSense Policy Questions

The Google AdSense team has published ‘A guide to common AdSense policy questions’. This comprehensive guide answers questions related to AdSense program.

John Broan says, “AdSense program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. Based on feedback from AdSense publishers, we know that there’s more we could be doing to make our policies easier to understand. To demystify some common questions, we’re sharing a new infographic with important information on:

  • Google’s digital ecosystem and the role of advertising policies
  • Most frequently faced policy violations
  • Resolving policy issues and navigating through the AdSense policy center

Check it out below, and don’t forget to download or bookmark the infographic with clickable links”.

A guide to common AdSense policy questions

Generating More Leads with Interactive Content

Lead generation is an important aspect of your business growth. With quality leads, you can continue to get more and more customers.

Jeff Bullas has shared some useful tips to acquire, qualify and nurture leads with interactive content.

He says, “Interactive content is going to make you question that! While these two ideas seem closely related, it is important to distinguish between them. So, let’s get you some answers!

If you’ve ever taken a quiz like “Which FRIENDS character are you?” or used a calculator to find out your loan EMI, you’re already familiar with interactive content. But in case you’ve been living under a rock, fasten your seat belts.

What’s the difference between Acquire, Qualify, and Nurture?

 

Firstly, lead acquisition, lead qualification, and lead nurturing are all part of a 360º marketing strategy. Let’s break them down on the basis of their specific roles and importance”.

How to Acquire, Qualify and Nurture Leads With Interactive Content

Jeff Bullas’ Blog

Google Shopping to Provide Free Listings

Google is going to make Google Shopping free worldwide.

Here is the announcement from Google:

“Today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them. Paid listings will continue to appear in ad slots and will operate in the same way as Shopping ads do today.

This change will take effect by mid-October 2020”.

Free listings will soon be available across the world

GrabVid: Drive unlimited free traffic, leads, sales for you & clients #ad

Smart marketers know that as long as they have a steady supply of hot leads they’ll continue making profits.

Now you can gather laser-targeted leads from around the world. Use them for yourself or sell them to clients.

GrabVid provides targeted leads on demand . It helps you get free laser-targeted leads from any part of the world.

And when you pick the GrabVid commercial version (it’s just 95 cents more than the personal version when you use the coupon Grabvid) today, you get full rights to drive unlimited free traffic, leads and sales for your clients as well…charging them a monthly subscription or a one-time fee for highly engaging videos in whatever language they want.

Although GrabVid opened for the public a few days back and there has already been a price increase, using the coupon saves you over $7.

Now you can translate and add captions to royalty-free content from YouTube for fast video creation and then instantly syndicate it for free traffic for yourself or clients.

The commercial version allows you to help businesses turn their current video assets (or you could charge them more to create assets for them), and, by providing translations for them (GrabVid does it automatically), get paid even more for helping them go global.

Here’s what this new software will help you do:
➤ Crank out engaging social videos in minutes by turning expert content into powerful, helpful Facebook, LinkedIn, and Twitter video posts that people may like so well that they will want to share.
➤ Dominate the search engines by flooding your channel with fresh daily video content that people love and recommend to their friends.
➤ Build your list at breakneck speed by creating awesome explainer videos and exploding your opt-in rate!
➤ Build instant authority in any niche by creating highly-engaging and proven-to-convert, best-selling courses, and other training products.
➤ Legally use and repurpose proven content and eliminate the guesswork. See which video is already popular in your niche and convert it into your own unique version in minutes.
➤ Launch a money-making agency that produces expert video content for clients in record speed, getting paid hundreds per hour for just minutes of your time.
➤ Save endless hours and thousands of dollars by not needing to hire researchers, writers, editors, designers, videographers, and spending hundreds of dollars to create a video.
➤ Commercial License available during the launch for just $0.95 more
➤ Newbie-Friendly – Created with Part-Timers in mind

Now, there’s no need to spend money creating fresh video content from scratch every time.

With GrabVid you can simply grab, repurpose, and reap the benefitd from re-creating any pre-existing video.

Our readers a collection of bonuses that will assist in getting the most from your purchase.

Bonuses for IM NewsWatch readers to invest in GrabVid

Video Script Template

video script template bonus Create compelling marketing videos with ease. Earning sales and generating leads can now be done really fast with our Do-it-for-You Video Script. Your videos engages your viewers and compels them to take action.

Video Analytics

Video Analytics bonus Video Analytics Plugin Is Your Companion Solution to Google Analytics for Tracking Embedded Video Usage on Site. This plugin is the ultimate analytics that provides bloggers with live tracking, insightful data, and analysis of what videos are truly consumed on their sites.

Article Helper

article helper bonus Increase Your Article Throughput With This Tool By Writing More Articles Faster. Perfect for Bum Marketers, Article Marketing, and Content Creators. ArticleHelper can help you write and finish more articles.

Domain Alarm

domain alarm software Is Your Website Working Properly? Use Domain Alarm and Know Instantly When Your Website Is Down. Domain Alarm sits in your system tray and immediately lets you know if your site(s) are not working properly.

Price Wars

price wars software If you sell to local businesses, here are 3 different pricing models you can use. This video walks you through what model to use, when and why. It’s a really useful 9 minute video if you are looking to help offline businesses make more money by improving their offerings.

Rank Your Videos

Rank your videos As the digital age continues to evolve, one thing remains true – online video isn’t going anywhere anytime soon.

Video content is on the rise, and people everywhere can’t seem to get enough. In fact, video traffic will account for 80% of all consumer internet traffic. This video training will show you how to get your videos ranked on the first page for YouTube/VIMEO.

Video Monetization Guide

Video monetization guide Video monetization is the process of earning money from your uploaded videos by enabling ads on them. This easy, step by step guide will lead you through whole process on how to make money from your video content.

Click here and get an early bird license to GrabVid, at a one-time price: GrabVid.

Guide to Building a Successful Video Strategy

Video is one of the most influential elements of marketing. It enables you to deliver your message in a persuasive manner and get desired results.

Ezoic contributor Ron Stefanski has shared some useful tips on creating a strong video marketing strategy for your company.

Stefanski says, “In this article, we take a look at some of the best ways to build a successful video strategy for your brand in 2020.

Without further ado, let’s get right to it.

UNDERSTAND YOUR GOALS

The first thing you must do when building a successful video strategy for your business is to understand your goals.

Setting measurable goals will help you to know whether or not you have achieved what you set out to accomplish with your new video marketing strategy.

What are you hoping to achieve with your video campaigns?

Do you want to grow your YouTube channel? Do you want to expand your personal brand on YouTube? Do you want to use videos as part of a course? Or maybe you want to use YouTube videos to grow your email list?”.

BUILDING A SUCCESSFUL VIDEO STRATEGY FOR YOUR BRAND IN 2020

Ezoic

Google Ads Mistakes to Avoid [Video]

Google advertising enables you to reach the people who are looking for the products and services you offer. To make successful ads, you need to learn what works in Google advertising.

MOZ has published a new Whiteboard Friday video ‘Google Ads Mistakes to Avoid’ featuring Dana DiTomaso.

The MOZ team says, “Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall”.

Google Ads Mistakes to Avoid — Best of Whiteboard Friday

MOZ