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Sunday, May 26, 2024

Marketing Glossary

Guide to Podcast Advertising and Sponsorships

Podcast advertising and sponsorships offer brands a unique opportunity to reach engaged, niche audiences through personalized and trusted endorsements. These partnerships can drive high levels of listener trust and conversion, enhancing brand recognition and loyalty.

HubSpot contributor Pamela Bump has published a detailed article on podcast advertising and sponsorships.

She says, “I’ve found that podcasts are rarely the first marketing channel marketers think of, but they’re one of my favorites. Let’s go through my top reasons for using podcast advertising in my marketing strategy.

Increased Brand Awareness

Podcasts represent a huge potential audience and have become an increasingly popular part of consumer’s lives. According to Edison Research, 98 million people listen to podcasts weekly.

More people than ever are engaging with podcasts during their daily routines — like driving to work, working out, and cleaning around the house — making podcasts an excellent medium for advertising.”

Everything You Need To Know About Podcast Advertising and Sponsorships

HubSpot

Guide To Creating Linktree

Linktree is a tool used primarily by social media users, influencers, and businesses to optimize their Instagram bio link. Instead of being limited to a single link, Linktree allows users to create a landing page with multiple clickable links, directing followers to various websites, social profiles, or products. This enables users to efficiently promote multiple resources or services from a single, easily accessible location.

HubSpot contributor Flori Needle has published an article featuring eight steps to set up a linktree.

She says, “If you have a social media presence for your brand, I recommend using Linktree as a digital marketing tool, whether you’re a content creator, ecommerce store owner, or working for a marketing agency.

Here are the features I appreciate the most when I use Linktree.

Free Linktree Features

When you’re running a marketing campaign, you need to move quickly. Linktree lets you do that; as you’ll see soon, there are no roadblocks to setting up Linktree. Even a free account lets you easily add all your links to a customizable, branded Linktree page.

Sure, the free version doesn’t allow you to change the button and font styles or hide the Linktree logo. In my opinion, that doesn’t matter, especially for a freebie.”

What Is Linktree + 8 Steps to Set It Up

HubSpot

Google Pauses Its Post-Cookie Plans — Again [Video]

Content Marketing Institute has published a new video ‘Google Pauses Its Post-Cookie Plans — Again’.

The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. Google has backed off its schedule for killing third-party cookies after the U.K. Competition and Market Authority raised more concerns about the Privacy Sandbox solution. Despite the extended timeline, media companies are still pushing forward their plans to secure first-party data. Should marketers follow their lead? Robert Rose says marketers can slow their roll but shouldn’t wait indefinitely.”

Content Marketing Institute

GA4 for SEO: 5 Reports for Organic Traffic and Lead Generation [Video]

GA4, Google’s latest analytics iteration, revolutionizes SEO insights by providing enhanced tracking capabilities and deeper data granularity, empowering marketers to optimize strategies with precision and agility. Its advanced features, including predictive metrics and AI-driven insights, pave the way for proactive SEO tactics, ensuring sustained visibility and growth in the digital landscape.

Orbit Media Studios has published a new video ‘GA4 for SEO: 5 Reports for Organic Traffic and Lead Generation’ featuring Andy Crestodina.

This video covers:

  • How to track changes to topline search traffic over time
  • How to track changes to search traffic at the page level
  • How to check the conversion rate for visitors from search engines
  • How to track the lead generation conversion rate for organic traffic
  • How to check the conversion rates for organic visitors for each landing page ← some of the best insights are in this report.

Orbit Media Studios

Gemini for Social Posts: Game Edition [Video]

Google Search Central has published a new video ‘Gemini for Social Posts: Game Edition’.

The GSC team says, “In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool. ”

Google vs. AI: The Guacamole Test Side-by-Side Showdown [Video]

Orbit Media Studios has published a new video ‘Google vs. AI: The Guacamole Test Side-by-Side Showdown’ featuring Andy Crestodina.

The Orbit Medi team says, “Imagine your eating nachos. And you want some guacamole …but you don’t have a recipe. What do you do next? Search Google? Prompt an AI? These two options are wildly different experiences. We’ll put traditional search methods to the test against modern AI applications in a real-world scenario: finding a simple guacamole recipe. Witness a head-to-head showdown between using a browser with Google and an AI app. This video shows those two experiences side-by-side. This highlights a dramatic difference that may affect user behavior in the years to come.

Google Eyes a First-Party Data Prize [Video]

Content Marketing Institute has published a new video ‘Google Eyes a First-Party Data Prize’ featuring Robert Rose.

The CMI team says, “According to Reuters, Google’s parent company is eyeing an acquisition of ad tech giant HubSpot. On the surface, the mega-deal seems like a dicey move that U.S. anti-trust regulators are likely to block. Yet Robert Rose sees it as an act of faith in the value of first-party data for ad targeting, personalization, and monetization.”

Content Marketing Institute

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies, May 1 [Webinar]

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection.

Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET.

The SEJ team says, “Join experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world.

You’ll learn:

  • What the death of third-party cookies means for your current marketing strategies.
  • What marketers should be doing to prepare for these changes.
  • Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection.”

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

GPTMantra BlackBook Boosts Your Conversions with AI #ad

GPTMantra Blackbook

GPTMantra BlackBook is your “secret weapon” for creating captivating content in a snap.

What is it?

📌 A large collection of prompts for ChatGPT for a wide variety of marketing tasks: Access a diverse range of pre-written prompts tailored to different marketing angles and niches.

📌 Expertly Crafted: Each prompt is meticulously developed by marketing experts and skilled writers for maximum impact.

📌 Time-Saving Solution: Say goodbye to writer’s block and effortlessly craft top-quality content in record time.

📌 Engage Your Audience: Create attention-grabbing headlines, captivating social media posts, and persuasive call-to-actions that drive engagement.

📌 Boost Conversions: Craft compelling content that inspires action, leading to increased leads and conversions.

Here are some of the benefits you’ll get when you use GPTMantra BlackBook:

✅ Save Time & Effort: No more struggling to come up with ideas; this prompt library has what you need to drive engagement and conversions.

✅ Stand Out from the Competition: Impress your audience with compelling, persuasive messaging.

✅ Increase ROI: Drive higher engagement and conversions for better business results.

Online marketing is becoming more competitive daily. You have experienced it; so have we.

Elevate your digital marketing with GPTMantra BlackBook:

🚀 Captivate Your Audience: Craft attention-grabbing headlines and captivating social media posts that keep your audience hooked.

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🚀 Commercial & PLR License: Resell these high-demand prompts for maximum profit potential.

Along with your templates, we have arranged for you to receive, as a bonus:

GPTMantra BlackBook Bonuses

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Don’t miss this opportunity to elevate your marketing efforts with “GPTMantra BlackBook”. Click now to get started: GPTMantra BlackBook.

Grow Your Small Business Marketing Footprint With AI, April 11 [Webinar]

AI offers small businesses sophisticated marketing solutions, automating tasks like customer segmentation, personalized content creation, and predictive analytics, optimizing marketing efforts for better ROI and customer engagement. Leveraging AI enables small businesses to compete effectively in the digital landscape, enhancing efficiency and driving growth opportunities.

MarketingProfs is hosting a webinar ‘Grow Your Small Business Marketing Footprint With AI’ on Thursday, April 11, 2024, at 2:00 pm ET.

The MarketingProfs team says, “If you work in a small business, you may not have the time or resources to assess AI’s impact on your marketing, sales, and customer service.

But AI is not something your small business can afford to ignore if you want to stay competitive in this fast-paced era.

Hosts Ruth Bolster, Jeff Stollenwork, and Brandon Walton will strip away the hype. In just one hour, they’ll show you how you can use AI in your small business.

Join us to discover how AI can:

  • Make personalized customer journeys easier for your team—and more enjoyable for your customers
  • Unify your view of your customer across your marketing, sales, and customer service teams
  • Reach the right customer with the right message at the right time.”

Grow Your Small Business Marketing Footprint With AI

MarketingProfs