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Tuesday, March 19, 2024

Marketing Glossary

Google on Complying with the Digital Markets Act

The Digital Markets Act (DMA) is a legislative proposal introduced by the European Commission aimed at regulating digital platforms considered to be “gatekeepers” in the digital economy. Gatekeepers are platforms with significant market power that act as intermediaries between businesses and consumers, often dominating certain sectors or markets.

Google’s Oliver Bethell has published an article on complying with the Digital Markets Act.

Complying with the Digital Markets Act

The Keyword

GA4 and AI: Shaping the Future of Optimization [Podcast]

GA4 (Google Analytics 4) and AI (Artificial Intelligence) are intertwined in the realm of digital marketing analytics, offering powerful insights and automation capabilities. GA4 leverages AI technologies to provide deeper understanding and predictive analytics for user behavior across various digital platforms. Through machine learning algorithms, GA4 can analyze vast datasets and identify patterns to help marketers make informed decisions about their campaigns and strategies.

Digital Marketing Institute has published the latest ‘AI with DMI’ podcast episode ‘GA4 and AI: Shaping the Future of Optimization’.

The DMI team says, “In this episode of AI with DMI, Chris Coomer of Neil Patel Accel and DMI expert Cathal Melinn explore the future of AI-driven marketing optimization in the context of GA4. In conversation on the podcast with Will Francis, they touch on:

  • The shift towards utilizing human attributes in marketing strategies.
  • How AI can aid in evaluating optimizations and decision-making.
  • Concerns regarding data privacy and the responsible use of AI.
  • The evolving role of AI in measuring and improving marketing outcomes.”

GA4 and AI: Shaping the Future of Optimization

Digital Marketing Institute

GPT Book Creator: Turn words into wealth #ad

AI GPT Book Creator

GPT Book Creator may give you the opportunity of a lifetime: turning your dream of becoming a published author into reality.

Imagine holding a professionally written and designed book in your hands, sharing your story with the world, and leaving a lasting legacy and not having to pay a ghostwriter $800-$1000 or mor to produce it.

Well, with GPT Book Creator, that dream can be just a day away.

Tomorrow at 10:00 EST, this new AI tool will be introduced in a training webinar. Book your seat now and unlock exclusive benefits:
✅ Massive Discount: As a special pre-launch offer, they’re offering an exclusive discount for early birds like you. Secure your seat now and enjoy significant savings on AI GPTBookCreator‘s lifetime account. (The ambiguous spelling of the product name is that of its creators, not IM NewsWatch.)
✅ Free Copy of eBook Creator: When you book your seat today, you’ll receive a complimentary copy of our eBook Creator, an essential tool for enhancing your writing journey.
✅ Lifetime Account: Gain access to GPT Book Creator with a one-time payment and enjoy a lifetime of unlimited creativity and possibilities.

Why GPT Book Creator?

✅ Effortless Book Creation: Simply enter your keyword, and AI GPTBookCreator will generate a professional writer-like book on any topic in just 60 seconds.
✅ Stunning Designs: Enjoy the benefits of our drag-and-drop editor, in-built cover designer, and beautiful templates to give your book the visual appeal it deserves.
✅ Endless Possibilities: From built-in content creation to a vast library of images, videos, and vectors, Ai GPTBookCreator is your all-in-one solution for creating captivating content.
✅ Monetize Your Passion: With commercial license included, you can create books for clients, charge them, and earn good profits – turning your passion into a lucrative endeavor.
✅ Limited Time Offer: Act Now.
Don’t let procrastination, perfectionism, or any other obstacle stand in the way of your dream. Seize this opportunity and let GPT Book Creator be the catalyst for your success.
✅ Book Your Seat Now.

Remember, the difference between dreamers and achievers is taking that first step. Join the league of successful authors who turned their dreams into reality.

Why You Should Register for the Webinar Now:

✔️ Unlock the power to create a professional-grade book on any topic in just 60 seconds
✔️ Design and publish like a pro writer without the hassle or stress.
✔️ Elevate your status to an authoritative figure in your niche.
✔️ Build trust and a fanbase with your interesting story shared with the world.
✔️ Enjoy the perks of fame, popularity, and a sense of achievement.
✔️ Generate passive income as your book becomes a reliable source of revenue.

You can do it. And if you do it now, you will get th best pricing, here: GPT Book Creator Webinar.

Gravity AI Offers Free Traffic, Leads & Sales #ad

Gravity AI Amazon Affiliate Software

Gravity AI may be your best chance to crack the Amazon code and earn good Amazon commissions.

Glenn Kosky has been studying Amazon’s affiliate program, looking for simple ways for an affiliate to increase their commissions without a lot of hassle.

He happened upon a method that not only delivers an endless stream of free traffic but also showers you with improved Amazon commissions.

How effective is it? How about:
➡️ No more tedious setups.
➡️ Bid farewell to costly traffic sources.
➡️ Say goodbye to meager earnings.

To earn your commissions, all you need is people watching videos on your site or via your link.

Gravity AI may be the Amazon affiliate tool you’ve been searching for.

Kosky says it can deliver to you “an unstoppable torrent of free traffic from Amazon Prime”, thanks to its new approach to affiliate marketing.

Features of Gravity AI:
🚀Your very own AI-powered video streaming platform, primed to channel Amazon commissions to your account.
🚀An unstoppable deluge of free traffic from Amazon Prime.
🚀A groundbreaking method that leaves 99% of Amazon affiliate marketers far behind.

=>> Click here to get all the details and to get started (Early Bird Discount Activated): Gravity AI.

Guide to Instagram Analytics in 2024: Definition, Metrics + Tips [Guide]

Instagram analytics is a free tool that allows users to track metrics related to their Instagram performance. This data can range from the number of people who saw or liked a post to the time when an account’s followers are most likely to be online.

Semrush has published ‘Guide to Instagram Analytics in 2024: Definition, Metrics + Tips’.

Aleksandra Beka Jovicic says, “Let’s break down Instagram Insights by category and explore which metrics and data they consist of. Plus where to find them in the Instagram app and on the Instagram desktop version.

Account Metrics

Instagram account analytics show you metrics for your entire profile, rather than a specific post.

By conducting a regular Instagram account analysis, you can understand how your Instagram strategy and content plan are working, and make informed decisions when iterating them.

Instagram Account Metrics indicate:

  • Accounts reached: The number of unique accounts that saw your content at least once—for reels, reach applies whether or not users play them. You also get audience demographics, follower vs. non-follower ratio, and total impressions of all content across your profile within a preset time frame.”

Guide to Instagram Analytics in 2024: Definition, Metrics + Tips

Semrush

Guide To Creating Social Media Calendar

A social media calendar is a schedule that organizes upcoming social media posts by date and time. It can be a document, spreadsheet, or dashboard that organizes content for multiple social media platforms.

HubSpot contributor Flori Needle has published an article featuring nine steps to create a social media calendar.

He says, “As marketers, we recognize that social media is integral to an effective inbound marketing strategy. With so many social networks available to us, staying organized and planning for when and what we share is crucial, which is exactly where a social media calendar enters the picture.

To create an effective social media calendar, you should:

1. Conduct a social media audit.

social media audit assesses your social media presence, accounts, and engagement. This lets you see what’s working, what’s not, and where to improve.

In my experience, an audit is about more than just analyzing your social media performance. It can help you better understand your target audience’s interests, habits, and expectations and give you crucial clues about how they engage with your content, too.”

How to Create a Social Media Calendar to Plan Your Content

HubSpot

Google’s Gemini: Everything You Need To Know In 29 Minutes [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Google’s Gemini: Everything You Need To Know In 29 Minutes’.

The HubSpot team says, “Google Launches Gemini! Kieran and Kipp discuss the impact of Google’s Gemini AI on the future of search. They highlight three core aspects that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher. They emphasize the importance of multimedia content and the need to make information public and accessible. They also discuss the challenges of integrating ads and predict new ad units and opportunities. They conclude by addressing Google’s branding confusion and the importance of prioritizing developers.”

 

HubSpot

Guide to Finding Competitor Keywords in 2024

Competitor keywords are words that competitors use to improve their rankings and increase online traffic. By targeting competitor keywords, you can appear on the same search engine results pages (SERPs) as your competitors.

Semrush contributor Connor Lahey has published a comprehensive article on finding competitor keywords in 2024.

She says, “Competitor keyword research is the process of finding and analyzing the keywords your competitors are currently targeting and ranking for in SERPs.

From here, you’ll first need to find out which keywords have worked well for your competitors so far.

To start this process, you can take a deeper look at your customers and their online search habits.

Leveraging Search Intent

Users know what they’re looking for when they enter keywords or phrases into Google.

To maximize your organic success, you will need to zero in on search intent.

Search intent is the reason behind someone’s search. And your content needs to match the user’s intent.”

How to Find Competitor Keywords in 2024

Semrush

Grow Up! How to Increase Your Content Maturity Level and Prove ROI, December 13 [Webinar]

Content maturity is a framework that can be used to develop content practices. Marketing teams struggle to hit their stride and mature their content strategy and operations.

Content Marketing Institute is hosting a webinar ‘Grow Up! How to Increase Your Content Maturity Level and Prove ROI’ on Wednesday, December 13, 2023, at 2.00 pm EST.

The CMI team says, “In this presentation, we’ll show you how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI. You’ll also get a behind-the-scenes look at how Hackensack Meridian Health, a 18-hospital health network in New Jersey, has advanced its content maturity from level 2 to level 5 in just three years through its content marketing strategy and program — and was named the Best Content Marketing Program in Healthcare in 2023 by the Content Marketing Institute.

Learning objectives:

  • Assess the content maturity level of your organization and develop a plan for increasing that level.
  • Create a content strategy that is tied to organizational goals and can deliver measurable results.
  • Learn to deliver consistent ROI and communicate that to your leadership to gain buy-in for your content strategy and program.”

Grow Up! How to Increase Your Content Maturity Level and Prove ROI

Content Marketing Institute

Get Prezentar for upgraded presentations #ad

Prezentar Presentation Software Prezentar is a fresh SaaS app that allows you to create dazzling presentations and videos easier and faster than run-of-the-mill tools like PowerPoint or Camtasia Studio.

And Prezentar makes an attractive presentation with minimal effort.

This software will help you create:
✅ Courses
✅ Tutorials
✅ Webinars
✅ Website Videos
✅ Incredible Slides
✅ Video Sales Letters
✅ Sales Pitches
✅ And more.

Your license allows you to build these presentations both for your own business and for clients.

What is Prezentar?

Prezentar is a new cloud-based tool that allows you to create professional presentations and turn them into videos instantly.

It’s based on templates, allowing you to log in, choose a template, then tweak it and get your presentation finished in minutes, not hours.

Adeel Chowdhry, the inventor of Prezentar, has designed it to be easy for people who hate design work (or simply don’t have time for it).

From all accounts, it’s easy to use.

What do you get when you buy Prezentar?

This isn’t just a PowerPoint alternative. It’s a lot more than that.

The key difference being that Prezentar is targeted at marketers, so it’s loaded with stunning marketing templates that look and feel modern and is designed for any niche or industry.

In fact, it comes loaded with 50 ready-made, fully customizable presentations, and honestly, they all look sleek and professional.

You will find plenty of variety,for all kinds of popular niches, such as Internet Marketing, Business, Health & Fitness, Finance, Sports, Languages, and more.

There are at least 15 categories included.

With a shortcut like this, you just pick a template, then edit in seconds

You can then turn the presentation you create into VIDEO, PDF, or HTML, and share it online with a few more clicks.

There are lots of features to make your presentation design a breeze too, including:
✅ 50 Amazing Templates
✅ 500 Slide Layouts
✅ Animation FX Studio
✅ Presentations to Video Converter
✅ Built-in Audio Recorder
✅ Audio & Music Studio
✅ 500+ Fonts Collection
✅ 8000+ Stock images
✅ 250+ HD Slide backgrounds
✅ 1-Click Social Sharing

This is all included in the basic version of the software, giving you way more features and ready-made templates at your disposal than PowerPoint, Prezi, Camtasia Studio, or other presentation/video tools offer.

All this instant content and media will save you hundreds of dollars in stock images, graphics, icons, animations, music, and font purchases for the rest of your career.

And if you still can’t find what you’re looking for, then you can just do an online web stock search for stock media or even upload your own images right from the dashboard.

Does Prezentar actually work?

You get off to a good start with the included well-designed templates and huge stock library that are included, but beyond that, the software itself takes things to a whole new level with designs, editing, simplicity and speed.

The simple drag-and-drop editor and image cropping tool make it easy to create slides the way you want them to look, without learning tons of new features.

And with the ready-made templates and huge stock library, you can create presentations in just minutes, and convert them into video with a few extra clicks.

You can also record your voice over the presentations you create, edit it, plus add music and animation effects anywhere you want, right from inside the software. You won’t need to use other complicated tools as this provides an all-in-one solution.

Remember. it’s not just great for your own presentations, but also for doing client work, too.

You have two options:
1. Invest in only the basic version, to start. Then, add any add-ins you find helpful for your particular business. If you choose this approach, get started here: Prezentar.

You get the best deal when you use coupon: IRONMAN. It’s only valid during the launch so don’t delay.

2. Or, invest in the bundle of all the enhancements along with the basic version. If that’s your approach, get started here: Prezentar Bundle.

There is a $400 coupon for the bundle: BLACK400. It cuts the investment down to $197 during the launch.

But the launch only lasts a few days. You don’t want to put off looking unto the offer until it’s too late, so click now.
Basic: Prezentar
Bundle: Prezentar Bundle