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Monday, September 27, 2021

Marketing Glossary

Getting Your Search Marketing Campaign Up and Running [eBook]

Digital Marketing Institute has published a new ebook ‘Getting Your Search Marketing Campaign Up and Running’.

The DMI team says, “The search marketing industry is typically split into two camps: organic search and paid search. It is helpful to consider the starting point of any search before we split the discipline in this way, however. Consumers do not think in terms of organic and paid search listings.

This landscape is changing at an unprecedented pace and this is driven by consumer behaviors and preferences.

Typing a query into a desktop computer and selecting from the text-based responses is no longer the most common way to search. People increasingly reach for their mobile devices when looking for information and they speak to artificial intelligence (AI)-powered digital assistants in conversational tones.”.

Getting Your Search Marketing Campaign Up and Running

Digital Marketing Institute

Google Analytics 4 Tutorial [Video + Blog Post]

Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together.

Analytics Mania’s Julius Fedoroviciu has published a detailed Google Analytics 4 tutorial for beginners.

He says, “I have split the article into 4 main chunks:

  • How to properly install Google Analytics 4
  • How to track events with Google Analytics 4 (and where to find that data in the interface)
  • How to track conversions with Google Analytics 4 (and where to find that data in the interface)
  • Resources on how to build reports with Google Analytics 4

We have lots of things to cover, so if you don’t have enough time now, you can bookmark this Google Analytics 4 tutorial and come back later.

Chapter I: Install Google Analytics 4 with Google Tag Manager

In this chapter, we’ll take a look at one of the basic (but fundamental) topics – how to install Google Analytics 4. And we’ll do that with Google Tag Manager. Here’s the process of how to install Google Analytics 4 with Google Tag Manager:

  • Create a new GA4 property
  • Create a data stream
  • Copy the Measurement ID.”

Google Analytics 4 Tutorial for Beginners

Google’s 200+ Ranking Factors! Here’s Something You Need to Know

There are several myths about the Google ranking factor. By knowing the truth and picking up the right optimization strategies, you can scale up your business.

Search Engine Journal contributor Dave Davies has highlighted 11 points about the Google ranking factors.

He says. “We’ll explore the major ranking factors Google has confirmed, and explain what they mean for search and our SEO efforts.

Before we get to that, I have to address what I believe is the biggest myth about ranking factors.

Myth: Google Has 200 Ranking Factors

OK, I can’t really prove without a doubt that there aren’t actually 200 ranking factors but let’s just consider one thing.

The “200” figure seems to have originated around 2009, when Google’s Matt Cutts mentioned there were “over 200 variables” in the Google algorithm.

Remember, this was over a decade ago. That’s before:

11 Things You Must Know About Google’s 200+ Ranking Factors

Search Engine Journal

Guide to Optimize Your Landing Page for Better PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Unbounce contributor Josh Gallant has published an in-depth article on optimizing landing pages for better PPC performance.

She says, “We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy.

  1. How Do Paid Ads Work, Anyway?
  2. The Role of PPC in Marketing Strategies
  3. Why Your PPC Ad Needs a Dedicated Landing Page
  4. A Step-by-Step Guide to Optimizing Your Post-Click Strategy
1. How Do Paid Ads Work, Anyway?

 

Think of your paid ad as an internet detective. Each platform varies in how you can create your ad sets, but one thing remains the same:

Your ad (internet detective) finds the most relevant spots to be seen by your ideal customers and fights for optimal placements.”

How To Optimize Your Landing Page For Better PPC

Unbounce

Google says “No link spam allowed”. WP Link Fixer solves it #ad

Google doesn’t want paid commercials masquerading as editorial content, so they are starting to enforce marking your affiliate links and sponsored posts as rel=”sponsored” or rel=”nofollow”. WP Link Fixer automatically inserts them.

If you are just starting your website and for any new ads on older sites, you can mark your links this way when you add them to your site. Even mature sites like IM NewsWatch are doing that now.

However, we have over 5,000 links in old ads; all could potentially upset Google. So we need a solution like WP Link Fixer.

Google has rules; if you don’t follow them you don’t get ranked. Now, they are cracking down on affiliate links, sponsored links, and paid links.

It can be a nightmare to make the changes you need to all your existing content, making it nearly impossible to avoid penalties.

WP Link Fixer adds the proper tags to existing content to make sure you don’t get a penalty for the new spam rules.

And with the commercial unlimited site license included, you can also use it on client sites. The fix takes you moments to implement, but it can be a profitable income stream.

If your sites have any links that don’t have the correct “tags”, don’t hesitate in finding a solution because Google, the biggest snoop on the planet, will find your uncorrected links.

As with any Google Update, there will be winners and losers. It has happened with every algorithm update Google has made. But with this new software, you have a chance to be on the winning side.

Using WP Link Fixer means that no matter how much old content you have, in under 5 minutes flat you can have your links orrected.

It’s clear Google means business this time. They are calling this change their “Spam Links Update”; clearly, it’s not good news for marketers. What you may have been doing as a normal marketing practice will now get you placed on Google’s naughty list.

The changes are already rolling out in Google’s site crawling, and your site could get slapped next.

Take a look at this video that explains everything:

Don’t risk a Google slap another day. For the best price go here now: WP Link Fixer.

Guide to Creating Winning Content

Content MarketingHigh-quality content enables you to reach a wider audience and make more sales online. Elements such as persuasiveness make your content stand out and perform well.

Search Engine Journal and Semrush have published a guide called ‘7 Winning Content Writing Tips for 2021’.

The Semrush team says, “We’ll take you through seven top tips for writing impactful content in 2021.

1. Start with Your Goals

No matter how skilled a content writer or creator you are, if you don’t have a clear set of objectives, you’re bound to fail.

Firstly, without goals, you have nothing to measure your success. You also have no direction.

We recommend using SMART objectives to kickstart your content marketing plan – that is, your goals should be specific, measurable, achievable, relevant, and time-bound.

To ensure they are, answer the following questions with your team:

  • What do you need to achieve and by when?
  • How will you measure your success?
  • Can you do it with your current resources?”

7 Winning Content Writing Tips for 2021 (+ Guide)

Search Engine Journal

Groove.cm replaces 14 professional marketing systems #ad

Never want to pay for marketing software again? With Groove.CM Platinum Lifetime, it’s possible. It’s the most complete marketing software suite you have ever seen.

You can get an introductory version at no cost (yes, completely free,) or you can get the upgraded, complete suite at a special one-time investment today only.

Don’t delay. Get the free version or get the upgraded version before the one-time investment opportunity is gone.

If you want to start with the free version, go here: Groove Free Limited Version.

When you know you want the whole suite, before the one-time price expires (at midnight Pacific Time), go here: Groove.CM Platinum.

Let me tell you more about the upgraded version. For today only you can supercharge your Groove account by becoming a Platinum Lifetime member for one low payment. This offer expires at midnight.

This is the lowest price you’ll ever see, and and this version replaces 14 competing marketing systems. They charge annually or monthly, but with Groove.CM Platinum you will never have to pay for marketing operations software again. Ever.

That’s because with Groove.CM Platinum Lifetime you get all the software you need to sell anything online in one convenient application with a simple, single login dashboard.

No longer do you need to duct tape multiple systems together to get your work done. Look at what complexity you avoid and how much money you save with: Groove.CM Platinum Lifetime.

Groove Marketing Software Suite.

(The price of the competitive products is a repeating annual cost and the annual price shown assumes you can afford to pay for all their annual plans upfront. If not, you’re looking at $24,000 per year for all the software Groove.cm replaces.)

When you invest now, you have a lifetime solution with a one-time fee that’s way less than their annual fees (actually, less than 10% of the competitive fees) for a single year.

As we said, you don’t have to get the whole suite at once. You can start with a free account that includes GroovePages™ And GrooveSell™. Maybe that’s all you need.

Groove Free Marketing Software Suite

If you need more, upgrading your free Groove account to Groove.cm today unlocks:

➤ More templates and design blocks so you can build your own high converting lead capture funnels that make selling your products even easier.
➤ All the payment gateways like Stripe, Authorize.net, BrainTree, NMI, and more.
➤ More powerful affiliate payment options and lower fees for withdrawal. This is great for influencers, infopreneurs, online marketing gurus, and passion project experts (like coaches, consultants, and authors).
➤ An Unlimited number of eCommerce stores for life (and no store fee.)
➤ Unlimited memberships and courses with unlimited lessons, templates, progress bars for your users, drip content and so much more.
➤ Email 25,000 leads each month and every month for life. Free members only get 500 contacts.
➤ Unlimited videos and virtually unlimited bandwidth and storage – enough for any rockstar marketer.
➤ Unlimited Blogs and designer templates – more blogs = more free traffic.

And that’s just the beginning.

Upgrade now to also get the supercharged version of the whole suite of Groove tools:
✓ GrooveDesk
✓ GrooveProof
✓ GrooveSurvey
✓ GrooveCalendar
✓ GroovePipe CRM
✓ GrooveWebinars
✓ GrooveStream
✓ Groove Conference
✓ GrooveFunnel Mapping

Plus, when you do, you will get 2 FREE VIP Tickets to GrooveKon so you can network with power players and learn what’s working right now in business from true action takers.

You’ll meet hundreds of other online entrepreneurs just like you who are seeking the information and connections to build and grow their online businesses.

What more could you ask for? Actually, that’s what we thought, too. We invested in the whole suite (for the one-time investment fee) to manage IM NewsWatch.

Groove.CM Platinum has it all, and this is your last chance to invest just $1397 to get access to it all — for life.

Get the free version, then upgrade to Lifetime Platinum now, here: Groove.CM Platinum , (but be sure to upgrade before the price goes up tonight).

If you already have the free version or you know you want the whole suite, you can save time by skipping straight to the upgrade page, here: Groove.CM Platinum Lifetime.

Guide to Newsjacking for Your Content in 2021 [Guide]

Newsjacking refers to the process of producing content that references breaking news and hyper-relevant, trending stories. It allows you to generate additional publicity and media attention for your business.

Semrush contributor Margarita Loktionova has published a comprehensive article on leveraging newsjacking for your content in 2021.

She says, “Newsjacking isn’t a particularly “new” tactic; brands have been implementing it as part of their content strategies for the best part of a decade. One of the best things about it, though, is that it continues to be effective, especially given the concentrated focus around breaking news stories on social media platforms (such as Twitter).

A potentially high ROI is another reason why newsjacking remains a great tactic. In the same way that social media marketers are always chasing that elusive “viral” unicorn, newsjacking allows brands to capture a quick-moving zeitgeist. That can mean a lot of additional exposure and brand awareness without high campaign spends.

There are also secondary benefits. If your newsjack is done really well, it can end up becoming a news story within itself, which will might help you generate backlinks from and features in a variety of reputable, high-authority media sites. This, in turn, can boost your SEO in the long term, providing value long after the original news story has been forgotten.”

How to Leverage Newsjacking for Your Content in 2021 (+Examples)

Semrush

Google Launches Full-screen Inline Ads

Google AdSense has launched full-screen inline ads.

Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page. They appear below the fold in both Auto ads placements and responsive ad units.

Here is a sample inline ad from the Google AdSense blog. 

Google AdSense Blog

Growing Your Business with Social Media [Podcast]

Social media platforms enable businesses to grow their reach. With effective social media marketing campaigns, you can grow your sales online.

Jeff Bullas has published a new podcast episode ‘LinkedIn Selling: How to Grow Your Business with Social Media’ featuring Alex Pirouz.

Watch the podcast here.


Jeff Bullas’ Blog