Marketing Glossary
Guide To Keyword Prioritization [Guide]
Keyword prioritization involves identifying and ranking the most relevant and high-impact keywords to optimize content for search engines. This process ensures that the selected keywords align with target audience intent and business objectives to maximize visibility and traffic.
Search Engine Journal has published ‘A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads’.
Ginny Marvin says, “We’ll cover various scenarios and what to keep in mind for each prioritization rule – as well as what you need to know about the latest in query matching controls.
Why Keyword Prioritization Matters
Keyword prioritization rules help ensure keyword-to-query relevance to deliver better user experiences and advertiser outcomes.
But another big benefit of keyword prioritization rules is that they help address the reasons why advertisers resorted to using “keyword sculpting” techniques that entailed complex account and bid structures in order to route traffic where they wanted.”
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads
Game Builder AI: Make Escape Room & Mystery Games #ad
Cindy Donovan has just released the Game Builder AI training, software, template, and AI prompt bundle.
These Escape Room & Mystery Game Kits are big business, and with this all-inclusive kit you can dive in and claim your shre of this market.
I am not involved in these games (although my children ad grandchildren are). Maybe you are like me and have missed the escape room and mystery game craze. Donovan says it’s not too late, it’s just getting started. There are so many sub-niches literally not even discovered yet that there is still plenty of room for other marketers to build a business.
The Game Builder AI kit will help you create these with everything the top selling Etsy sellers are using – plus a few additional extras and a nice little IM twist…
Here’s what you can create with AI and the Game Builder system:
➤ Host Guides
➤ Invitations
➤ Character Sheets
➤ Puzzle Guides
➤ Scripts For All Players
➤ 4 Complete Acts For Each Game
➤ Timelines For The Party Host
➤ Themed Menu/Drink Recipes
Plus, right now during launch you’ll also get three bonuses with your Game Builder AI kit:
➤ Bonus 1: Tips For All Age Levels. Complete guide to tailoring your games to audience age groups, what makes it enjoyable and even a collection of unique never-before-used game plots for each, to get you started.
➤ Bonus 2: Computer Game Builder: Think making games is difficult? Think again. In this free report, Donovan breaks down the steps to turning your mystery game idea into an interactive computer game.
➤ Bonus 3: Board Game Builder: This report will show you how to turn your game into a physical board game, adding extra options of products to sell – and add more authority to YOU as the ultimate game go-to.
=> Click here and get your hands on the whole kit now: Game Builder AI
Get Leads with Craigslist Traffic Loophole #ad
Craigslist Traffic Loopholeshares a jaw-dropping method to turn Craigslist into a source for generating massive leads and boosting sales. It’s so simple anyone can do it, even if you’re just starting out.
Here’s what you’ll discover in Craigslist Traffic Loophole:
➤ Step-by-Step Mastery: Instructions to set this up with ease
➤ Maximum Exposure: How to set up your Craigslist for ultimate visibility
➤ Stand Out Secrets of Insiders: The tweaks that make you get a ton of views and sales
➤ Real Success: True stories of how we’ve turned this hack into results
But here’s the thing – this opportunity won’t last forever. Craigslist a try to close this loophole at any time.
Don’t miss out on this game-changing opportunity. Click the link and learn how to tap into your best traffic source: Craigslist Traffic Loophole.
Google Ranking Systems & Signals 2024 [Ebook]
Search Engine Journal has published a new ebook ‘Google Ranking Systems & Signals 2024’.
The SEJ team says, “In our latest ebook, Google Ranking Systems & Signals 2024, we break down the last year in Google Search and help you navigate the complexities many sites have been struggling with.
Through expert insights and analysis, we unravel the mysteries behind the recent ranking trends and explore the underlying forces driving this disruption.
Topics Covered:
- Why Is Search Full Of Spam?
- What Are The Top Ranking Factors That SEO Pros Can Rely On Right Now?
- Where Does Your Best Content Belong?
- Making Sense Of Ranking In 2024″.
Generating Leads With Content
Lead generation is crucial for business growth, as it identifies and attracts potential customers, driving sales and revenue. It also helps build a targeted customer base, enhancing marketing efficiency and long-term relationships.
Search Engine Journal contributor Jennifer McDonald has published an article featuring useful tips on using content to generate new leads.
She says, “Without a content marketing plan and the ability to execute it, you’ll quickly exhaust your audience pool, and the leads will dry up. The good news is you don’t have to do all of this internally, but you need to assess the best use of your resources.
Let’s start with a map of all the pieces required.
Assets & Bandwidth
The four major components of successful lead generation with content are:
- Understanding your available market audience and captive audience size.
- Consistently creating high-quality, hyper-relevant inbound content and the research behind it to reach existing and new audiences.
- Consistently maintaining a high volume of lead-generating content required for the audience and individual people within that audience.”
Guide To Dominating Local Search Marketing [Guide]
Local search marketing focuses on optimizing a business’s online presence to attract customers from local searches on platforms like Google and Yelp. It involves strategies such as managing local listings, collecting reviews, and using location-specific keywords.
Search Engine Journal has published the ‘Guide To Dominating Local Search Marketing’.
The SEJ team says, “As search evolves, many marketers are worried about their brand remaining visible online. While AI-generated search experiences are so new, we do know that now isn’t the time to make any drastic changes to your search marketing strategies.
You can test how your brand appears in generative AI (genAI) results (what we’ve dubbed GAIRs), but there’s no reason to sound an alarm — at least not yet.
Today, nearly three-quarters of consumers conduct local searches at least once a week. Similarly, in the U.S., over 800 million monthly searches contain some variation of “near me,” and more than 5 million keywords are related to “near me.”
Focusing on conventional local SEO efforts is the best way for your brand to ensure its visibility in traditional and GAIRs.”
Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy, June 12 [Webinar]
Generative marketing utilizes AI to create personalized content at scale, enhancing customer engagement and experience. It enables businesses to dynamically tailor their marketing efforts, driving higher conversion rates and more meaningful interactions.
Content Marketing Institute is hosting a webinar ‘Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy’ on Wednesday, June 12, 2024, at 2.00 pm ET.
The CMI team says, “Generative AI continues to be a focus in the Digital Experience community with marketing teams racing to learn more about generative AI models and how Conversational LLM transformers can be used to create marketing copy, imagery, and personalized advertising. We will explore high-level, practical applications of generative marketing and off-the-shelf machine learning tools and inspiring, future-oriented examples of generative marketing.
Join us to:
- Learn how to transform how digital content is created, managed, and experienced
- Discover which AI-enhanced tools can help Digital Experience leaders streamline operations, unleash creativity, and drive innovation
- Learn different ways to embed GenAI it into your overall content strategy”.
Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy
Guide To Content Marketing For Small Businesses [Guide]
Content marketing is vital for small businesses as it helps establish brand authority and attract a loyal customer base without the high costs of traditional advertising. Additionally, it boosts online visibility, driving organic traffic and fostering long-term business growth.
Copyblogger has published ‘A Simple Guide To Content Marketing For Small Businesses’.
Megan Mahoney says, “In this post, we’ll outline a framework for an effective content marketing strategy for small businesses and address common mistakes to avoid.
Step 1: Identify Your Ideal Customer
You probably already have a general idea of who your target audience is, but the more specific you define your ideal customer, the more effectively your marketing will attract that customer.
For example, a newborn photographer is obviously targeting local moms.
However, if you want to be a premium newborn photographer, your target audience probably isn’t all moms in your city.
Instead, it’s likely wealthy moms who can afford a luxury experience. Furthermore, you might discover that your ideal audience is typically first time moms.”
Guide to Podcast Advertising and Sponsorships
Podcast advertising and sponsorships offer brands a unique opportunity to reach engaged, niche audiences through personalized and trusted endorsements. These partnerships can drive high levels of listener trust and conversion, enhancing brand recognition and loyalty.
HubSpot contributor Pamela Bump has published a detailed article on
She says, “I’ve found that podcasts are rarely the first marketing channel marketers think of, but they’re one of my favorites. Let’s go through my top reasons for using podcast advertising in my marketing strategy.
Increased Brand Awareness
Podcasts represent a huge potential audience and have become an increasingly popular part of consumer’s lives. According to Edison Research, 98 million people listen to podcasts weekly.
More people than ever are engaging with podcasts during their daily routines — like driving to work, working out, and cleaning around the house — making podcasts an excellent medium for advertising.”
