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Friday, December 2, 2022

Marketing Glossary

GMB Snap: Consultant’s ‘Google My Business’ automation tool #ad

Millions of local businesses need to claim their Google business listing. GMB Snap lets you build an ongoing business doing it for them.

That’s important for a local business since this GMB listing can bring them a lot more traffic. Businesses with GMB set up rank higher in the search listings than those that don’t.

You could probably make a full-time business out of helping brick-and-mortar businesses get their Google listing correctly set up.

You can do it all with this new app, and it only takes a few clicks to find and serve your clients. Find the potential client, contact them, close the deal, and provide the service in a few clicks.

With GMB Snap, you can:
➤ Browse from a directory of millions of local businesses that need this very service using its A.I. to find and identify “Un-claimed” or “Un-Optimized” Google My Business Local Leads, fix their issues, and rank them higher on Google Maps.
➤ Control and optimize your client businesses’ GMB listings
➤ Rank your business and website higher than competitors

And this is a service that will never go out of style. Every day, many more local businesses are started. When they start, they need this service.

This is a “Cyber Monday” sale that runs through today. The cost of entry (50% of normal) is easily within your reach. But it’s only good today. Get yours here: GMB Snap.

Google Tag Manager: A GA4 Beginners Guide [Guide]

Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics.

Search Engine Journal has published ‘Google Tag Manager: A GA4 Beginners Guide’.

Kayle Larkin says, “I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running.

In it, we’ll take a look at how Google Tag Manager works, followed by an easy five-step GA4 setup tutorial with pictures.

Difference Between Google Tag Manager And Google Analytics

Google Tag Manager (GTM) and Google Analytics (GA) are completely different tools that work together to get you the data you need to make smart marketing decisions.

Google Tag Manager is used for storing and managing the code – it is literally a container.”

Google Performance Max: What Marketers Need to Know [Podcast]

Social Media Examiner has published a new podcast ‘Google Performance Max: What Marketers Need to Know’ featuring Brett Curry.

The SME team says, “Need to diversify your online advertising? Wondering how to leverage Google’s entire ecosystem to reach more people? Discover how to get started with the Google Performance Max ads solution.”

Social Media Examiner

Gartner Marketing Symposium/Xpo™ 2023, May 22-24

Gartner is hosting the  ‘Gartner Marketing Symposium/Xpo™ 2023’ conference on May 22-24, 2023. This year’s theme is ‘Marketing’s New Directive: Reprioritize, Rethink, Realign’.

The Gartner team says, “Gartner Marketing Symposium/Xpo 2023 offers attendees the opportunity to advance their thinking as strategic leaders, and bring their marketing vision to life with the best mix of insight and research-backed sessions to cut through the hype and delve deeper into areas that drive results.

Access more than 100 sessions of the latest Gartner research specifically designed to help CMOs and marketing leaders drive organizational growth. Each track has a particular area of focus that helps deliver what matters most to the business.”

Here are some of the conference tracks:

  • Build and Energize a Winning Function
  • Drive Value Through Strategic and Operational Agility
  • Lead Multichannel Marketing Through Changing Times
  • Optimize the Power of Customer Experience During Unpredictable Economic Times
  • Build, Activate and Manage a Valuable Brand.”

Gartner Marketing Symposium/Xpo™ 2023

Gartner

Guide to Google’s Featured Snippets Optimization

Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box.

MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets.

She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet.

It’s always a good idea to start with researching your keywords. Moz’s Keyword Explorer is a good place to start.

When performing keyword research with featured snippets in mind, note that:

  • Start with question-type search queries (those containing question words, like “what,” “why,” “how,” etc.) because these are the easiest to identify, but don’t stop there…
  • Target informational intent, not just questions. While featured snippets aim at answering the user’s question immediately, question-type queries are not the only types that trigger those featured results.”

How to Optimize for Google’s Featured Snippets [Updated for 2022]

MOZ

GraphyDo: Kickstart your own profitable social media agency #ad

GraphyDo Social Media TemplatesGraphyDo is a tool to help you easily manage Social Media content in any niche you can imagine.

It comes with over 2700 templates for use on any Social media platform. The templates are fully editable in the free online version of Canva.

Fortunately, you do not have to download 2700 templates to your computer. Using the GraphyDo App, you can search for the perfect template for your needs, then with a single click you can import the template into Canva for editing, bypassing your computer altogether.

This collection of templates, as massive as it is, is not even all you get in the GraphyDo App!
Here’s what you are getting:
🚀 2700+ Complete Canva Template Suite – fully editable with the free version of Canva
🚀 4000+ Engaging Captions – The copywriter team has worked with the Inner Circle social media Agency Experts to write the best working, engaging, action-driven captions, and now it is available at your disposal.
🚀 30,000+ Researched Hashtag – We have used the best artificial intelligence tools to find the hashtag that is working best on Instagram, and we collected more than 30,000+ hashtags and categorized them into almost 33 plus niches, and now it is available with this deal.
🚀 Outreach Emails – One of the most important aspects of a marketing agency’s job is reaching out to new prospects and we understand it better.
Hence, we’ve created a series of outreach emails that you can use to reach out to local businesses and convert them from prospects into customers.
🚀 Client worksheets – We don’t want to leave you unguided at any stage of Client Acquisition so we have created a Pricing Sheet for you to use to sell this service to any business. Not only that, but we have also made a complete professional contract and client briefings ready for you and your client to sign and close the deal.
🚀 Marketplace Gig Listing – One of the automated avenues to get New Projects are the Marketplaces. We don’t want to leave any stone unturned in helping you to get new Social media agency Clients so we have written a well-researched Marketplace Gig Listing. This will help you to take off super fast on these marketplaces.
🚀 Worksheets & Presentation – Use the done-for-you worksheets and social media agency Presentations to close clients faster (and go paperless.)
🚀 Step By Step Tutorial– We want to make sure that you have a great experience with Graphydo, so we created a step-by-step tutorial that will help you to get started easily.
🚀 Commercial License – Commercial licenses are often an upsell, but this one is included from the beginning. You are going to get the Commercial rights to GraphyDo upfront so you can use it for client work right out of the gate.

Use it for your own business on Social Media or, if you choose, manage social media for clients, providing you with a second stream of income. It’s the perfect Side Hustle.

It has just been launched and is on sale now. Get your copy here: GraphyDo.

Guide to Video SEO Strategy

Video SEO refers to optimizing your videos to be indexed and rank well on the search engine results page for relevant keywords.

iloveseo.com contributor Brian Harnish has published an in-depth guide on building a video SEO strategy.

He says, “Let’s dive into the steps you need to take to create a strong video SEO strategy for your business.

1. Choose a Platform

After you have identified your key objectives, it’s important to choose a platform that will best fit those needs. If you are looking to drive more traffic to your site, then you should probably stick with a platform like YouTube. But if you want to generate leads, you may want to look at other options including social networks like Facebook, Twitter, or LinkedIn.

2. Plan Out Your Video Content

Next, you need to plan out how you will produce content. Will you be filming everything yourself? Are you going to hire someone to help you? Do you need to buy equipment? Once you have planned out your content creation process, you can begin planning your video SEO strategy.”

Video SEO Strategy: Create Your Own Video Promotion Strategy

iloveseo.com

Google Shopping Free Listings: An In-Depth Guide [Guide]

Google Shopping is a comparison-shopping engine provided by Google that allows consumers to research, compare, and purchase products from a broad range of online vendors.

Search Engine Journal has published ‘Google Shopping Free Listings: An In-Depth Guide’.

Adam Heitzman says, “Merchants must submit a file known as a product feed to Google to have their products featured on Google Shopping.

The product feed contains all the relevant data from the merchant’s inventory, including product titles, descriptions, images, and prices.

Google’s algorithm processes this data to surface the merchant’s products whenever users search for related product queries.

When users click on one of these product listings, they’re taken to the merchant’s website to complete the purchase (provided the item can’t be bought directly through Google Shopping).

Until April 2020, merchants had no option but to pay for product listings in Google Shopping.

Since then, however, Google has introduced free product listings within the Google Shopping tab and Google Search.”

Google Shopping Free Listings: An In-Depth Guide

Search Engine Journal

Growing Your Blog with Link Building

Link building is one of the most efficient ways to expand your blog. It helps you build SEO credibility for your blog.

Problogger has published an article on how link building can help you grow your blog.

The Problogger team says, “There are numerous benefits to link building and making it your number one SEO priority. Of course, content is still king, but if that content lacks link building, your website will suffer. In contrast, if you do manage to get a lot of backlinks from high-quality sites, you can reap many rewards, which include:

  • An increase in website traffic: Naturally, the more links you have on other sites, the more opportunities there are for people to find your website, which means more traffic. And an increase in traffic is a blogger’s dream because it means people are taking notice, and your site will likely gain in popularity.
  • Higher search rankings: Of course, the more backlinks you get on authoritative sites, the higher you will also rank in search results. We can’t emphasize this enough — Google prioritizes rankings for sites that are more authoritative on a subject. So, if a high-authority site links back to your site, Google will assume it means you are also an authority on the subject and will, thus, rank you higher in search results.”

How Link Building Can Help You Grow Your Blog

Problogger

Generate Better Leads with These Form Conversion Optimization Tips

Form conversion occurs when a visitor successfully submits a form on your website. This form can be for a newsletter, special offer, or to make a purchase.

HubSpot contributor Diana Urban has published an article featuring 10 form conversion optimization tips to generate better leads.

She says, “If you want to transform your underperforming lead-generation forms, you’ll need to give both your webpage and the form itself a refresh. Start with these 10 tips to optimize form conversion.

1. Move your form above the fold.

Conversion forms should be above the fold on your landing page. That means visitors shouldn’t have to scroll down the page to see your form. There’s no need to search to find your offer. Doing this removes friction from your lead generation process.

For example, visitors on the landing page below instantly know they’ll need to fill out the free demo form.

2. Make your form headline a call-to-action.

Encourage visitors to complete your form by making your headline a call-to-action. This tells your visitors exactly what they will get once they sign up.”

10 Form Conversion Optimization Tips to Generate Better Leads

HubSpot