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Monday, December 29, 2025

Marketing Glossary

Google Ads Tutorial: Work offline & manage campaigns faster with Google Ads Editor [Video]

Google Ads team has published a new video, ‘Google Ads Tutorial: Work offline & manage campaigns faster with Google Ads Editor’.

Learn how to use Google Ads Editor to manage your campaigns offline, make bulk changes, and save time. This free tool lets you work efficiently and avoid accidental changes.

Google Ads YouTube Channel

Google Introduces the New Data Manager API

Google has launched the new Data Manager API to help advertisers improve measurement and get better results from Google AI.

The Google Ads team says, “Marketers who have deeply integrated AI tools report 60% greater revenue growth than their peers. To make it simpler for marketers to connect first-party data with Google’s advertising tools, we’re introducing the Data Manager API. The new tool helps developers, agencies and advertisers build even more custom and automated connections with Google Ads.

Instead of managing multiple APIs across Google platforms, the Data Manager API creates one centralized, secure connection so advertisers can easily get the most out of Google AI for their campaigns. Marketers can upload new audience lists and send offline conversion events to improve measurement and bidding performance. This new tool builds on our codeless Data Manager solution, which has already helped tens of thousands of advertisers connect and use their first-party data.”

Data Manager API helps advertisers improve measurement and get better results from Google AI

Google Ads & Commerce Blog

Getting started with Search Console Insights [Podcast]

Search Console insights help brands understand how users discover their content, revealing performance trends, high-impact queries, and optimization opportunities. These insights guide smarter SEO decisions, improve visibility, and strengthen a site’s presence across both traditional and AI-driven search results.

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Getting started with Search Console Insights’.

The GSC team says, “Search Console Insights centralizes your performance highlights and provides a high level view of your Search traffic. It shows how your content is performing, what’s trending up or down, which queries are bringing visitors to your site, and more! In this video, Daniel Waisberg talks about a quick way to get started with Search Console using the Insights report.”

GDPR and AI Regulation for Marketers [Podcast]

GDPR and emerging AI regulations demand that marketers prioritise transparency, consent, and responsible data use in every campaign. As AI-driven targeting grows, compliance becomes a strategic advantage that builds trust and protects brands from legal risks.

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘GDPR and AI Regulation for Marketers’.

The DMD team says, “Finding it difficult to navigate the changing landscape of data protection? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with ⁠Steven Roberts⁠, Group Head of Marketing at Griffith College, Chartered Director, certified Data Protection Officer, and long-time marketing leader. Steven demystifies GDPR, AI governance, and the rapidly evolving regulatory environment that marketers must now navigate.  Steven explains how GDPR enforcement has matured, why AI has created a new layer of complexity, and how businesses can balance innovation with compliance. He breaks down the EU AI Act, its risk-based structure, and its implications for organizations inside and outside the EU.”

Digital Marketing Institute

Gratitude Beats AI Pressure [Video]

Content Marketing Institute has published a new video, ‘Gratitude Beats AI Pressure’.

The CMI team says, “In 2025, marketing teams became stuck in a fear-driven cycle, rushing to implement AI and produce more content faster because they feared falling behind. This “we have to” mindset turns work into a guilt-driven race where teams risk losing sight of what actually matters to their audience. Rather than chasing speed, Robert Rose suggests shifting to a lens of gratitude. Viewing marketing as an opportunity to create something meaningful, rather than an obligation to keep up, gives teams permission to slow down and refocus on work that has real impact. Read this week’s Rose-Colored Glasses for simple ways to make this mindset shift work for your own marketing efforts.”

Content Marketing Institute

Gemini 3 + Nano The Google AI Update That Makes NotebookLM Insanely Good [Podcast]

HubSpot has published the latest episode of the ‘Gemini 3 + Nano The Google AI Update That Makes NotebookLM Insanely Good’.

This video covers the following:

  • Nano Banana Pro in NotebookLM
  • AI, Multimedia, and Understanding
  • NotebookLM’s Game-Changing Features
  • Nano Banana Pro Features.

HubSpot

GPT Apps Engine Gamma: Stop Paying for Tools, Start Selling Them #ad

GPT Apps Engine Gamma

GPT Apps Engine Gamma lets you create tools with AI, tools you can offer for sale to other marketers or to the general public.

We are currently living through the greatest technological shift since the invention of the internet. You see it everywhere. Artificial Intelligence (aka “AI”) is no longer a futuristic concept; it is the engine driving modern business. But there is a stark divide forming in the digital world.

On one side, there are the Consumers. These are the people paying $20, $50, or $100 a month for a dozen different AI subscriptions. They pay for a copywriting tool, an image generator, a code helper, and a chatbot.

On the other side, there are the Creators. These are the people building those tools and collecting the subscription fees.

For a long time, the barrier between these two groups was massive. To be a Creator, you needed to know Python, understand machine learning, and pay thousands in server costs.

But now GPT Apps Engine Gamma has just smashed that barrier to pieces.

GPT Apps Engine Gamma: The “No-Code” Revolution Meets the AI Gold Rush

GPT Apps Engine Gamma is a breakthrough platform that allows anyone—regardless of technical skill—to build, deploy, and sell their own AI-powered applications. It effectively gives you the keys to the OpenAI kingdom, allowing you to wrap the power of GPT-4 into sleek, branded, proprietary software that you can call your own.

This isn’t just about using AI; it’s about owning marketing infrastructure that AI can create.

With GPT Apps Engine Gamma, you aren’t just buying a tool; you are securing a “software factory” in a box.

What Can You Build?

The beauty of GPT Apps Engine Gamma lies in its versatility. Because it connects directly to the LLM (Large Language Model) backend, you are limited only by your imagination. Here are just a few examples of businesses you could launch in a single afternoon:
Niche Content Generators: Build an app specifically for Real Estate Agents that writes property descriptions. Sell access to local brokerages.
Legal or HR Assistants: Create a bot pre-trained on compliance laws that answers HR questions for small businesses.
Creative Suites: Combine image generation and ad copy creation into a single dashboard for digital marketers.
Customer Support Bots: Build intelligent chatbots that you can rent out to e-commerce stores to handle their customer service 24/7.

The Agency Advantage

The Special offer available today only via the link above is particularly geared toward the Commercial License. This is the game-changer for online marketers.

Most software restricts how you use it. GPT Apps Engine Gamma encourages you to monetize it. You can white-label these applications, putting your own logo and branding on them. Your clients never need to know you didn’t code it from scratch. You can charge setup fees, monthly retainers, or per-user access fees.

Why This “Special” Offer Matters

Software development is expensive. If you went to Upwork today to hire a developer to build a custom AI interface, you are looking at a bill of $2,000 to $5,000 minimum, plus ongoing maintenance costs.

The special launch deal for GPT Apps Engine Gamma flips this economic model on its head. It offers:
➤ Low One-Time Investment: Eliminate the overhead of hiring developers.
➤ Speed to Market: Launch your first app in minutes, not months.
➤ Proprietary Tech: You get to control the prompts and the “personality” of the AI, giving you a unique selling proposition (USP).

The Window is Closing

The market for AI tools is exploding, but the window to establish yourself as a premier provider in your niche is narrowing. Early adopters who set up the “go-to” AI tool for dentists, lawyers, or fitness coaches will own those markets for years to come.

GPT Apps Engine Gamma provides the shovel in the gold rush. It removes the technical friction so you can focus on marketing and profit.

Stop being the person paying monthly subscriptions. Become the person collecting them.

Click here to secure your license and start building your empire: GPT Apps Engine Gamma.

GoDaddy highlights 35 legit work-from-home opportunities in 2025

Work-from-home opportunities in 2025 are booming, with remote roles in tech, digital marketing, online teaching, and customer support becoming increasingly accessible. Thanks to AI tools and hybrid work models, professionals can earn globally and work flexibly from anywhere.

GoDaddy expert Dan Hughes has published an article featuring 35 legit work-from-home opportunities in 2025.

He says, “Making money online is no longer a far-fetched idea; millions of people are earning income at home every day. The online world keeps expanding, and new opportunities continue to pop up across every field. AI-related jobs, for example, are offering fresh ways for creators and entrepreneurs to work more efficiently and reach wider audiences.

1. Become a freelance writer

If you enjoy expressing ideas through words, freelance writing can be one of the most rewarding ways to make money online. Businesses, bloggers, and brands are always looking for skilled writers to help with articles, web copy, email campaigns, and more. You can build your portfolio and client base from anywhere, one project at a time.

How to get started

  • Identify the type of writing you enjoy most, like blog content, product descriptions, or social media copy.
  • Create writing samples to showcase your skills and add them to an online portfolio or personal website.”

How to make money online: 35 legit work-from-home opportunities in 2025

GoDaddy

Google AI Studio: How to Use Gemini Code Assist to Grow Your Business [Podcast]

Google AI Studio offers an easy way to build, test, and deploy generative AI models using Google’s advanced tools and infrastructure. It helps developers create smarter applications faster with a seamless, code-flexible workflow.

HubSpot has published the latest episode of ‘Google AI Studio: How to Use Gemini Code Assist to Grow Your Business’ featuring Kipp Bodnar.

This video covers the following:

  • Google AI for Business Growth
  • App Development & AI Tools
  • Skill Download Email Form.

HubSpot

Generative AI tools every marketing team should use [Guide]

Generative AI tools are transforming marketing by automating content creation, personalization, and campaign optimization with data-driven precision. They enable marketers to generate blogs, visuals, and ad copy at scale while aligning brand voice with customer intent.

HubSpot has published a new guide, ‘Generative AI tools every marketing team should use’.

Ramona Sukhraj says, “Generative AI tools for marketing are software solutions that create content (i.e. videos, images, text, graphs), campaigns, and insights using artificial intelligence. Marketers use these tools to speed up content creation, personalize messaging, and improve campaign results across email, ads, social, SEO, and analytics.

To choose the right tools, look for options that integrate with your CRM, support brand voice controls, and offer strong data privacy. Start with a shortlist, run pilot tests, and roll out gradually.

Want to see how AI can work for your team? Get a demo or start free with HubSpot’s AI-powered marketing tools.

What are generative AI tools for marketing?

Generative AI tools are software solutions that use large-language models (LLMs) or multimodal AI to create new content based on prompts, inputs, or data. Finished products can include text, imagery, video, audio, reports, code, or even ideas.”

Generative AI tools every marketing team should use

HubSpot