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Saturday, June 6, 2020

Marketing Glossary

Google Alerts for Link Building [Guide]

MOZ contributor David Farkas has published a comprehensive guide entitled ‘Google Alerts for Link Building’. This guide explains how you can set Google Alerts for a better link building process.

Farkas says, “Google Alerts is beneficial in a myriad of ways beyond the world of link building and SEO, but there’s no doubt that it’s the best way to stay on top of your fresh mention opportunities. Allow me to explain how you can use it!

Setting up Google Alerts

First off, the obvious: you need the correct link. To start using Google Alerts, head over to Google Alerts. You can technically set up alerts without a Gmail account, but I would recommend having one. If you don’t have one, click here to find out how to set one up.

When you have an account set up and land on Google Alerts, you will see a page that looks like this:

No, there’s not much to see. Not yet anyway.

Let’s take a basic example. Say you want to create an alert for mentions of link building. Simply type the phrase into the bar at the top”.

Google Alerts for Link Building: A Quick and Easy Guide


Generating Local Content at Scale [Video]

Quality content helps you to improve audience retention and generate more leads. SEO-friendly content increases your website traffic from search engines.

MOZ team has published new Whiteboard Friday video ‘Generating Local Content at Scale’ featuring Russ Jones.

MOZ team says, “Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale.

In this week’s edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart’s content”.

Generating Local Content at Scale – Whiteboard Friday


Guide to A/B Testing Your Website

A/B testing or split testing is the practice of comparing two variants of the same web page to different visitors at the same time ton find out which page drives more conversions.

Search Engine Journal contributor Brian Harnish has published a comprehensive article on performing A/B testing on your website.

Harnish says, “Most sites do not require A/B testing, especially smaller sites with smaller audiences.

You already know what’s the accepted best practice in your industry, and A/B testing will reveal tweaks you can make along these lines.

Large Site vs. Smaller Sites

If you have a larger site getting over 10,000 visitors/month, and has hundreds of pages, doing A/B testing can help you find out what will convert best among your user testing samples.

If you have an even larger site, A/B testing is a must.

Establishing a General Baseline

If your site has existed for any significant length of time, you want to establish a general baseline of your site’s traffic”.

A/B Testing Your Website: What, Why & How to Do A/B Testing

Search Engine Journal

Go Fish Digital Answers 8 Link Building Questions

An effective link building strategy helps you to improve your site rankings and get more traffic from search engines.

Go Fish Digital contributor Emily Berry has answered eight common questions about link building process. Berry says, “we’ve compiled a list of some of the most commonly-asked questions we encounter about our approach to link building, along with answers.”

The question and answers will clarify a lot of link building puzzles and correct several link building myths. Check out her article here

Guru Destroyer connects you with real buyers #ad

guru destroyerJamie Lewis has built a seller marketplace (called Guru Destroyer) for affiliate marketers, domainers, ecom and service/agency sellers and more. And he has just released it for use by online marketers. Users sign up, and then can use the marketplace to sell digital products.

In addition to the marketplace, he includes training modules where you can learn some of the newest cutting edge marketing strategies for 2020 taught by Lewis, himself.

Guru Destroyer allows you to post your marketing link, such as
• A product for sale,
• A service you offer,
• A domain you want to flip,
• A site for sale
• Affiliate promotions

Your advertised link will be available to other marketers and to the general public and, through this public access, you have a marketplace for your sales.

There are some interesting OTOs that complement the front end “Marketplace” product perfectly
► An “Unlimited option,”
► A Done for you option,
► “Partner” with Jamie,
► Traffic and
► Resell rights.

Here’s another way to get your offers in front of interested buyers. Check it out here: Guru Destroyer.

Guide to Finding Influencers on Snapchat

According to a Statista report, Snapchat has more than 218 million daily active users. You can improve your sales by tapping right influencers on this platform.

Search Engine Journal’s Julia McCoy has shared a comprehensive article on finding Snapchat influencers and following them.

McCoy says, “Depending on your brand, you’ll have to pick and choose to come up with a quality list of influencers to follow.

Here’s a simple guide that’ll help you do it.

Step 1: Dig Up Clues about Your Audience’s Interests

The influencers you follow don’t all have to be in your niche.

If you do a little digging, you’ll find a bunch of unique Snapchat users your own followers will be inspired by.

But first, learn your audience’s interests.

  • Do they like environmentally-friendly products?
  • Are they into diets and weight loss?
  • Do they love affordable fashion jewelry?

Once you know what your audience loves, it’ll be easy for you to find influencers in these niches to follow”.

How to Find Influencers to Follow on Snapchat

Search Engine Journal

Getting Smarter with SERPs [Video]

By mastering the art of SEO you can increase your website traffic and grow your business. This requires an in-depth understanding of the search engine algorithms.

MOZ team has published a new video ‘Getting Smarter with SERPs’ featuring Russ Jones.

MOZ team says, “Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday”.

Getting Smarter with SERPs – Whiteboard Friday


Guide to Create Captivating Content

Your content is a powerful tool that can help you to win more and more customers and retain them for a long period.

Copyblogger’s Sonia Simone has shared six critical components that help you to create captivating content.

Simone says, “When you want to persuade, it’s useful to take a look at the classic “formulas” of copywriting — because copywriting is simply persuasion that takes place (partly or completely) without the help of an individual human salesperson.

Most of these formulas begin with the letter A — which stands for attention. And that’s what most marketing strategy tends to focus on: how to get the attention of all those distracted folks zooming around the web.

The granddaddy of persuasion formulas is AIDA. That stands for:

Attention — Interest — Desire — Action

Back when copywriting was very, very hard, you had to do all of those steps with one piece of content, often something printed on paper and delivered by post”.

6 Critical Components of Captivating Content


Getting the Most From Customer Testimonials [Podcast]

Your customer’s testimonials can help you to persuade more website visitors and win more customers. You can get more testimonials by providing satisfactory customer service.

Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Getting the Most From Customer Testimonials’ featuring Davis Nguyen.

Csutoras says, “For episode 185 of The Search Engine Journal Show, I had the opportunity to interview Davis Nguyen, Founder and CEO of My Consulting Offer.

Nguyen talks about customer testimonials – specifically how to get them and how to get the most out of them”.

Getting the Most From Customer Testimonials

Search Engine Journal

Guide to Creating Your Social Media Copy

Your social media marketing performance depends on the way you reach out your audience and present your copy. A strong copy enables you to convince your followers to make a purchase decision.

Business 2 Community contributor Mary Lister has shared seven ways to help you create a influential social media copy.

Lister says, “So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks.

Let’s be honest, there are so many platforms with different length and tone requirements that it can be hard to figure out where to start when it comes to writing social copy. Luckily, we’ve got some best practices you can follow to get you started. Here are seven ways to write more likable—or more shareable, more heart-able, more tweetable—social copy:

  1. Create brand guidelines for social media copywriting
  2. Establish a goal for each social post
  3. Write for the audience on each social platform
  4. Encourage engagement
  5. Complement the visual with relevant copy
  6. Use hashtags and emojis wisely
  7. Stay on top of social media trends”.

7 Ways to Write More Like-able Social Media Copy

Business 2 Community