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Monday, January 24, 2022

Marketing Glossary

Guide to Using Facebook Events Manager

Facebook Events Manager gives you insight into the traffic on your website. It can show you which pages people look at, on which devices they view your content.

Social Media Examiner contributor Anna Sonnenberg has published n guide to help you use Facebook Events Manager for better results.

She says, “If you want to reach the widest possible audience, target off-Facebook conversions, and get the most accurate reports, you need Events Manager and Facebook’s new Aggregated Event Measurement protocol. In fact, mastering these tools is essential if you’re planning paid campaigns in 2022.

Events Manager can completely transform the delivery and performance of your Facebook ads. Here are some of the biggest perks you can get from using this built-in tool:

Audience Targeting: Due to iOS 14.5–related updates, you may have trouble reaching iOS users with your Facebook ads. In fact, the only way to deliver ads to these users is to optimize your campaign for a conversion you’ve configured and prioritized in Events Manager.”

How to Use Facebook Events Manager: A Complete Guide

Social Media Examiner

Guide to Optimize Your Landing Page for Better PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Unbounce contributor Josh Gallant has published an in-depth article on optimizing landing pages for better PPC performance.

She says, “We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy.

  1. How Do Paid Ads Work, Anyway?
  2. The Role of PPC in Marketing Strategies
  3. Why Your PPC Ad Needs a Dedicated Landing Page
  4. A Step-by-Step Guide to Optimizing Your Post-Click Strategy
1. How Do Paid Ads Work, Anyway?

 

Think of your paid ad as an internet detective. Each platform varies in how you can create your ad sets, but one thing remains the same:

Your ad (internet detective) finds the most relevant spots to be seen by your ideal customers and fights for optimal placements.”

How To Optimize Your Landing Page For Better PPC

Unbounce

Get More Traffic with These Headline Writing Tips

Meaningful headlines attract both visitors and search engines. It is very important to craft headlines that reflect the core of your content.

Search Engine Journal contributor Danny Goodwin has shared 12 headline writing tips to drive traffic & clicks.

He says, “The following tips and methods below will help you turn a poor or average headline into one that earns clicks and pulls in readers.

1. Look At Google Search Results

Once you’ve researched the keyword(s) you’re planning to target, analyze the search engine results page (SERP) to see the articles you’re competing against.

How can your content stand out?

What is the user intent?

Are the top results listicles? How-to articles? Commercial content?

If you’re going to rank on Page 1, you need to have a comprehensive understanding of what kind of content is already there if you’re going to be a serious competitor.”

12 Headline Writing Tips To Drive Traffic & Clicks

Search Engine Journal

Greenhouse Gardening PLR #ad

The gardening niche is always popular. Here’s a done-for-you PLR product, Greenhouse Gardening PLR, that you can use for your own garden and can also resell to other gardeners starting today.

The original title is “Greenhouse Gardening – Master The Art of Greenhouse Gardening and Enjoy Fresh Vegetables and Help Save The Planet!” But you can call it whatever you choose when you sell it as your own.

Grab your copy right away here: Greenhouse Gardening PLR.

There’s currently an early-bird special discount if you grab your copy right away.

Here are the topics inside this PLR course package:
• What Most Greenhouse Experts Won’t Tell You!
• Natural Gardening Secrets That Yield Bigger Crops!
• How To Manage Your Greenhouse Without A Huge Investment Of Time Or Money!
• Gardening Bigger Veggies!
• What Equipment Is Essential And What You Can Pass On!
• Save A Fortune By Eating Your Own Produce Which Is Fresher And Healthier!
• Setting Up For Your Initial Planting!

Get instant access to this fresh, new PLR product right now:

This isn’t some cheaply created text file. Here’s what you are getting:

Module 1: High Quality E-book with 10,000 Words

Module 2: Beautiful Graphics with PSD Source Files

Module 3: Market Analysis Document

Module 4: Sales Letter Starter Sheet

Module 5: Sales Letter Writer Software

Module 6: Ad Copy Set for Facebook and Google Adwords

Module 7: Private Label Rights Articles on Greenhouse Gardening

Module 8: Instant Reseller Program for 100% commission

Here are just a few things you can do with your brand new product:
➤ Add the content to your paid membership site
➤ Sell the content directly
➤ Sell it on Amazon Kindle (but this requires a significant rework to make it unique.)
➤ Use the content in your webinars
➤ Turn it into a paid email series
➤ Use it as a bonus for your affiliate offers
➤ Create physical products from it
➤ Create lessons for your gardening coaching program
➤ Sell the content as backend offers
➤ Use content to build a huge list
➤ Create a podcast episode series
➤ Use content for your newsletters
➤ Use content as part of your new products
➤ Convert to videos and sell in DVDs
➤ Translate & sell in multiple languages
➤ Sell it with basic rights, or master resale rights
➤ Offer it as a bonus to your paid offers
➤ Convert the content into regular blog posts
➤ Create viral giveaways on Facebook
➤ Apply the info you learn to other PLR offers

Go grab the PLR package while it’s heavily discounted for the launch: Greenhouse Gardening PLR.

All you need to do is:
1. Download the product
2. Make a few slight modifications
3 Add your order button to a sales page
3. Upload it
4. Add some traffic

And you start profiting.

Get instant access to the entire package now: Greenhouse Gardening PLR.

By the way, this is a ready-made product that’s done for you. The only thing left for you to do is insert your order button on a sales page and start selling. Optionally, you can make any other changes you like.

Claim your copy now before the special offer ends: Greenhouse Gardening PLR.

Google Autocomplete [SEO Guide]

Google Autocomplete feature can be used wisely to improve your SEO performance. It can be a part of your keyword and topic research processes.

Search Engine Journal has published ‘Google Autocomplete: A Complete SEO Guide’ to help you use the Google Autocomplete for SEO.

Sam Hollingsworth says, “Google Autocomplete is a controversial but powerful search feature.

When you type a word, or even a letter, into Google, it populates a list of search suggestions. That’s what autocomplete is.

Best Ways to Use Google Autocomplete

1. Keyword Research

It’s a long, tedious, and laborious task, but it’s also the foundation of all SEO strategies– and has been for a long time.

While we may no longer explicitly target keywords, keywords and their related ideas are always going to be an important part of search marketing.

Keyword research is one of the first tasks tackled at the start of an engagement — and carried on throughout the engagement — to understand not just a brand and the content it creates, but also its potential shortcomings, website strengths and weaknesses, and content gaps.”

Google Autocomplete: A Complete SEO Guide

Search Engine Journal

Google’s Guide to User-Generated Content

User-generated content (UGC) is a great way to create your space in Google search results. It is a cost-effective way to drive more visitors to your site.

Google’s John Brown has published a guide to user-generated content.

He says, “User comments are a great way to drive discussion and engagement around articles. But if a publisher wants to run ads on pages where user comments appear, all of the content on those pages — including comments — must follow our Publisher Policies. Publishers are responsible for ensuring that comment sections, forums, social media postings or anything else that users generate on their site or app are compliant with our Program Policies. This content is also subject to our Publisher Restrictions.

To help publishers manage user-generated content (UGC), we’re sharing a new infographic and troubleshooter with important information, like what to consider before incorporating UGC and helpful management strategies.”

Your guide to user-generated content

Guide to Starting an E-commerce Business in 2022

According to HubSpot, more than 440,000 businesses were launched in June 2021. E-commerce has seen many such ventures and they do result in successful businesses.

To help you start your e-commerce business, HubSpot contributor Martina Bretous has published a comprehensive article on starting an e-commerce business in 2022.

She says, “Learn what it takes to start an ecommerce business and the steps to start one today.

Tips for Starting an Online Business

1. Design your website with intention.

Your website is your storefront – you don’t want potential customers arriving, looking around, and walking right out.

Think of your website title and meta description as your window display. You want the description to be enticing enough to beat out the competition and get users to click on your website.

Your homepage is the first thing visitors see when they land (or walk in). What will you present to make them keep scrolling? Maybe it’s your latest offer or a striking image from your latest campaign, or perhaps it’s a simple but compelling CTA that will invite curiosity.”

How to Start an E-commerce Business in 2022 [Steps + Must-Follow Tips]

HubSpot

Google Shares Four Ways to Set Your App Business

In 2021, approximately 196 billion mobile apps were downloaded from the Google Play Store. App development has come up as another big domain.

Naomi Ben-Ayoun, Senior Director of Engineering at Google AdMob has shared four ways to set your app business up for success in 2022.

She says, “2021 has been a big year for app developers — global consumer spend has reached new heights; expectations around digital security continue to shift; and mobile platforms and regulators are introducing changes to better protect user privacy. These will likely continue to be major themes in 2022, so we’re sharing some monetization strategies to help you drive business growth in a fast-evolving landscape.

Diversify your demand sources to deliver more value

As the industry pivots to real-time bidding, strong demand sources can help you make the most of your unique inventory. Access to a diverse range of buyers in particular can deliver strong effective cost per thousand impressions (eCPMs) for your inventory.

Google AdMob supports many demand sources to help you earn more across real-time bidding and waterfall mediation. The AdMob network includes demand from Google Ads, Display & Video 360 and more than 200 demand-side platforms (DSPs).”

4 ways to set your app business up for success in 2022

Google Blog

GA4 Quick Tips – Pages Report

Krista Seiden has published a new video ‘GA4 Quick Tips – Pages Report’ highlighting the Pages report that helps Google Analytics 4 users gain a better understanding of their website’s performance.

In this short video, KS Digital founder and former Googler Krista Seiden walks you through Pages Reporting in Google Analytics 4

KS Digital

Guide To Doing Content Curation For SEO

To achieve content marketing, you need to publish your content in a variety of formats. It can be a key driver in converting more prospects into customers.

Search Engine Journal has published a new guide called ‘How To Do Content Curation For SEO’.

Steven van Vessum says, “After reading this article, you’ll have learned how to get started with content curation to maximize your SEO benefits. But before we take a deep dive, let’s first explain what content curation entails.

What Is Content Curation?

Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industry or niche.

Put simply: you turn content that has already been created (by you or others) into your own new piece of content.

To add to that, content curation is only really meaningful when you include your views on the curated content. Give your audience a reason to consume your curated content (and come back), instead of someone else’s.”

How To Do Content Curation For SEO: Your Starter Guide

Search Engine Journal