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Tuesday, January 19, 2021

Marketing Glossary

Growing Your Brand on Facebook [Video]

Neil Patel has launched another online course called ‘Facebook Unlocked’.

He has released the second video titled ‘Growing Your Brand on Facebook’.

He says, “In this lesson, we’re going to be talking about growing your brand on Facebook.

The majority of commerce is happening offline, but digital brands are just booming, and COVID really helped push people forward into the digital revolution, where people are now going online and using the web for a lot of their purchases. Still majority is happening offline, but online sales are growing at a rapid pace”.

Watch the video here.

Neil Patel’s Blog

Guide to Bing Webmaster Tools

Search Engine Journal has published ‘A Complete Guide to Bing Webmaster Tools’.

This guide covers everything you need to know about Bing Webmaster Tools. Learn how to use it to uncover SEO issues, and make your site perform better.

Anna Crowe says, “This guide covers everything you need to know about how to get started with Bing Webmaster Tools, where it differs from Google Search Console, and how to use it to root out issues and make your site perform better.

This guide is divided into sections to make it easier for you to read:

A Complete Guide to Bing Webmaster Tools

Search Engine Journal

Guide to Indexing Your Site in Google

Google’s index is a list of all the webpages that the search engine knows about. By getting your site index in Google, your site can appear in Google’s search results.

SEMrush contributor Amanda Milligan has published a brief guide on how to get Google index your websites.

She says, “This guide provides greater detail about indexing and why it’s important. It also explains how you can check to see if your page is indexed, how to fix common technical SEO problems that cause indexing issues, and how to quickly get Google to recrawl index your site if it’s not already indexed.

Google Analytics 4: What Marketers Need to Know [Podcast]

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4.

The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?

To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.

Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.

You’ll discover how Google Analytics 4 differs from Google Universal Analytics, find out how Google Analytics 4 can better track and measure the customer journey, and learn what analyses are possible with Google Analytics 4″.

Google Analytics 4: What Marketers Need to Know

Social Media Examiner

Guest Posts without Link Building

SEO Theory’s Michael Martinez has published a new article titled ‘Guest Posts without Link Building’.

Guest posting is seen as synonymous with link building. In his article, Martinez explains guest posting minus link building.

He says, “Guest posting has been abused for link building for so many years it’s now firmly entrenched in SEO mythology as a great link building strategy. It seems no matter how many penalties (manual actions) the search engines bestow upon people for using guest post links, the Web marketing world just keeps on linking.

Guest posting’s popularity owes much to the marketing to marketers that drives sales of SEO tools, courses, newsletters, and God knows what else. There is no end to cures for poor rankings on the Web. If you’ve got a problem, someone out there will take your money in exchange for a promise to cure it.

There’s no question about whether links still matter to search engines. The question marketers should always ask is, which links do search engines care about?

You and I don’t know for sure. Your favorite SEO tools don’t know for sure. And your favorite SEO bloggers and vloggers don’t know for sure”.

Guest Posts without Link Building

Google Core Web Vitals to Be Used as Ranking Signals [Podcast]

Search Engine Journal has published a new podcast episode ‘Google Core Web Vitals to Be Used as Ranking Signals’ featuring Jess Budde, Greg Finn, and Christine “Shep” Zirnheld.

Christine Zirnheld says, “New page experience ranking signals for Google Search will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock.

Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back to deliver the digital marketing news you need to know.

Plus, way more information than you ever need to know about Googlebot’s new spider sidekick”.

Google Core Web Vitals to Be Used as Ranking Signals

Search Engine Journal

Google Marketing Platform – How to Use it in 2021

Christian Ashlock, Head of Marketing, Google Marketing Platform has published an article ‘Be ready for 2021 with Google Marketing Platform’ to help you explore how you can improve your marketing in 2021 with the Google Marketing Platform.

He says, “This year has taught us that it can be hard to predict what the future has in store. As we approach 2021, it’s a good time to think about how your business can prepare for whatever comes next. Here are five ways Google Marketing Platform can help you respond to changing consumer behavior and improve the ROI of your campaigns.

Prepare for the future of measurement with the new Google Analytics

With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are critical. To help you get the essential insights you need for the future, we introduced the new Google Analytics. It has machine learning at its core to automatically surface helpful insights and gives you a better understanding of your customers across devices and platforms”.

Be ready for 2021 with Google Marketing Platform

Google Marketing Platform Blog

Growing on YouTube: How to Develop a Loyal Following [Podcast]

By developing a large follower base on YouTube, you can give a boost to your business. With quality video content and effective communication, you can achieve this.

Social Media Examiner’s new podcast ‘Growing on YouTube: How to Develop a Loyal Following’ features some useful tips on this.

The SME team says, “Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube?

To explore how to grow and develop a loyal fan base on YouTube, I interview Cathrin Manning on the Social Media Marketing Podcast.

Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. She’s also the author of The Blow It Up Blueprint.

Cathrin shares actionable tips and tactics for YouTube videos that keep viewers interested and engaged. You’ll also learn how to use YouTube Analytics to inform and guide your video content strategy”.

Growing on YouTube: How to Develop a Loyal Following

Social Media Examiner

Guide to Creating an SEO-Friendly Website Navigation

An effective SEO strategy can help you to get more visitors and turn your website into a profit-making machine. The search algorithm also considers your site navigation in the process of optimization.

Botify contributor Petra Kis-Herczegh has published an article highlighting some useful ways to creating an SEO-friendly website navigation.

She says, “Your website navigation is one of the primary ways that search engine crawlers find and crawl your content. A well-structured navigation can help search engines understand which pages are most important and can help shape page authority. Conversely, an incomplete or overly crowded website navigation can make it harder for crawlers to find important pages, or dilute link equity. In the below examples we will look at three different website structures and their impact on internal linking.

Website A ✔

This is a large e-commerce website with a well-organized website navigation, where the important pages sit 1 or 2 clicks away from the homepage and most of the internal ‘link juice’ is supporting these strategic sections”.

How to Create an SEO- Friendly Website Navigation: Considerations, Navigation Types, and Pro Tips

Botify

Guide to Getting Started With Google Tag Manager

Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers.

Social Media Examiner has published a beginner’s guide to ‘Getting Started With Google Tag Manager’.

Chris Mercer says, “In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll also discover how to set up pixel tracking for Facebook standard events.

#1: How Google Tag Manager Works: Tags, Triggers, and Variables

It’s easy to get confused by Google Tag Manager if you don’t understand how the parts and pieces work together. So what are those parts and pieces? There’s really just three: tags, triggers, and variables.

Google Tag Manager Tags

Let’s start with tags, which tell Google Tag Manager what you want it to do”.

Getting Started With Google Tag Manager: A Beginner’s Guide

Social Media Examiner