Word of mouth marketing leverages satisfied customers’ recommendations and referrals to spread awareness and trust about a product or service, harnessing the power of personal experiences to drive organic growth and loyalty. Digital Marketing Institute has published ‘A Guide to Word of Mouth Marketing’. The DMI team says, “Word of mouth marketing is a form of marketing that is shared organically by consumers. It happens when people ‘spread the word’ about a brand or product. This can be done in several ways and on different channels such as: Online reviews The core ingredient... [...]

Word of mouth is one of the most powerful ways to make your brand grow. It is one of the surefire ways to get desired results to boost your sales. Econsultancy columnist Nikki Gilliland has posted about how five brands were able to improve their business through word of mouth marketing. Gilliland says, “With 92% of consumers now trusting a recommendation from friends and family more than any other form of marketing – chances are they might then check it out for themselves. This cycle is what’s known as word of mouth marketing. Instead of overtly selling to customers, brands are able... [...]