The latest post on ‘Experian Marketing Forward’ Blog is titled “Gmail unsubscribe tool: Good news for customers and email marketers”. Spencer Kollas says, “Last week Google announced the release of a new feature that will enable recipients of promotional email to more easily unsubscribe from mailing lists. Essentially, when a bulk sender adds a list unsubscribe header in its messages, an unsubscribe link will be displayed at the top of the email in the header section. This change is important for all marketers as it will assist both senders and customers in the long run. From the... [...]

The latest ‘Econsultancy’ blog post is titled “Gmail offers unsubscribe link and the world of email marketing comes to an end”. Tim Roe says, “It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient tounsubscribe from legitimate marketing email. This is a shock to some, especially to those who thought they were safe by hiding the unsubscribe button, deep within the very small print at the bottom of the email. So, is this going to be a disaster for some email marketers? Or is this new process just a little different... [...]