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Friday, April 19, 2024

Archive for the 'Google Panda Updates' Category

‘With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]’ – Search Engine Land

Glenn Gabe says, “In May of 2015, I uncovered a major algorithm update that I called “Phantom 2.” It ended up being a huge update that impacted many websites across the web globally. I’ll explain why it was named “2” and not “1” soon. Google first denied there was an update in early May 2015, but then finally explained that they did indeed roll one out. They said it was a “change to its core ranking algorithm with how it assesses quality.” And with Google always looking to surface the highest-quality, most relevant information for users, that statement was incredibly important.... [...]

‘The Most Important Things We Learned About Google’s Panda Algo’ – MOZ

Jennifer Slegg says, “Webmasters were caught by surprise two weeks ago, when Google released many new statementsabout their Panda algorithm to The SEM Post. Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related information that many SEOs weren’t aware of. Here are what I consider to be the top new takeaways from Google about the Panda algorithm. These are all things that SEOs can put into action, either to create new, great-quality content or... [...]

‘Have We Been Wrong About Panda All Along?’ – MOZ Blog

Marie Haynes says, “Thin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don’t have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google’s Panda algorithm. The duplicate content monster Recently, Google employee John Mueller ran a webmaster help hangout that focused on duplicate content issues. It was... [...]

‘Google Panda is the April Fools’ joke you wish was a real product’ – ‘Mashable’

Karissa Bell says, “It’s already April Fools’ Day in Japan and Google isn’t wasting any time. In a video posted to Google Japan’s YouTube page, the company introduced Google Panda, its new adorable take on voice-enabled search. “Google Panda is engineered with state of the art emotional and conversational intelligence,” promises vice president of engineering, Chris Yerga, in the video. “All you have to do is speak your mind.” Later, a Google engineer takes the stage to walk through the design inspiration (a real-life panda, of course) and the various... [...]

‘Another Panda Update: How to Increase Exposure After Google’s 4.1 Changes’ – ‘’ Blog

Thomas Stern says, “With Google’s Panda 4.1 updates in full effect, many brands have questions about why they have experienced a drop in search rankings. The recent update rolled out new algorithms focused on delivering valuable content to users and improving their experience in search. Consequently, content that does not seem to offer users high value has been targeted in search. It can be difficult for marketers to identify why exactly search rankings have decreased, but commonly it is due to duplicate, light or inferior content. To identify the effects of Panda 4.1 and reclaim search rankings,... [...]

‘Leveraging Panda to Get Out of Product Feed Jail’ – MOZ Blog

Michael Cottam says, “This is a story about Panda, customer service, and differentiating your store from others selling the same products. Many e-commerce websites get the descriptions, specifications, and imagery for products they sell from feeds or databases provided by the manufacturers. The manufacturers might like this, as they control how their product is described and shown. However, it does their retailers no good when they are trying to rank for searches for those products and they’ve got the exact same content as every other retailer. If the content in the feed is thin, then... [...]

‘Panda 4.1 Google Leaked Dos and Don’ts’ – MOZ Blog

MOZ team says, “Josh Bachynski takes you inside Panda 4.1 with a tour of some of the top dos and don’ts for your website. And it’s about so much more than the standard “good content” refrain. Watch the video to learn more“. Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday MOZ Blog  [...]

‘Panda 4.1: Your Content Marketing Report Card?’ – ‘Web Marketing Today’ Article

Pamella Neely says, “It’s nice to get rewarded for doing the right thing. If you’ve been following the best practices for content marketing, you’ve likely just had a big confirmation of your work. And it was the mighty Google that gave it you. Panda 4.1 started rolling out on September 25th, and continued to roll out for ten days after, affecting 3-to-5 percent of search results. Now that most of the dust has settled, it’s cut some sites organic traffic by an astounding 90 percent, but has also rewarded other sites with a flood of visitors. It’s done all this according to Google’s... [...]

‘How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy’ – ‘Marketing Land’ Article

Jim Yu says, “Panda “4.1″ – another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward of a 90 percent loss in their organic search footprint, according to initial research conducted at BrightEdge. In this post, we’ll go over the latest Panda iteration, and what it could mean for your website’s content strategy based on findings on which sites were impacted positively and negatively. How Is Panda 4.1 Different Than Before? Although Google closely guards its algorithmic secrets, here’s what we know about Panda... [...]

‘Panda 4.1: The Devil Is in the Aggregate’ – MOZ Blog

Russ Jones says, “I wish I didn’t have to say this. I wish I could look in the eyes of every victim of the last Panda 4.1 update and tell them it was something new, something unforeseeable, something out of their control. I wish I could tell them that Google pulled a fast one that no one saw coming. But I can’t. Like many in the industry, I have been studying Panda closely since its inception. Google gave us a rare glimpse behind the curtain by providing us with the very guidelines they set in place to build their massive machine-learned algorithm which came to be known as Panda.... [...]

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