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Wednesday, February 1, 2023

Archive for the 'Internet Marketing Newsletters' Category

CMI Lists Five Essential Elements for a Great Newsletter

Newsletter publishing is a great way to build your follower base and keep them engaged. Content Marketing Institute contributor Jodi Harris has published an article featuring five essential elements for a great newsletter. She says, “If you want your subscribers to look forward to opening and reading your newsletter, optimize for these five elements: 1. Readability Time-constrained audiences often scan newsletters for exciting ideas and relevant information rather than reading from start to end. To make scanning easier, use short sentences and paragraphs that get your message across quickly.... [...]

How To (Actually) Grow Your Newsletter [Video]

Watch Copyblogger’s podcast episode ‘How To (Actually) Grow Your Newsletter: The Growth Assassin Behind Codie Sanchez and Milk Road’ featuring Tim Stoddart and Matthew McGarry. The Copyblogger team says, “Matt McGarry works behind the scenes growing some of the most popular newsletters in the world. On this week’s episode, Tim Stoddart (@timstodz) and Matt (@JMatthewMcGarry) dive into the nitty gritty details of growth. We’re talkin’ audience sizes, landing page conversion rates, current ad formats that are working well, and more. If you want to know how... [...]

How To Write A Profitable Newsletter Readers Love [Video]

Newsletter publishing is a great way to attract prospects and convert them into customers. Watch HubSpot’s latest video ‘How To Write A Profitable Newsletter Readers Love’ to create a great newsletter. The HubSpot team says, “Newsletters offer some of the best ROI of any digital marketing campaign. In this video, you’ll learn how to launch a newsletter for your small business, and we’re going to teach you some of the tools and tech that are used by the world’s biggest brands to get the highest return every time they hit send.” HubSpot  [...]

Three ways newsletters can strengthen your business

A newsletters is seen as a publication that arrives in the inbox periodically and offers the information and content from a given domain. It can be a great tool to keep your prospects and customers updated about your offers and updates and stay connected. The Entrepreneur contributor Thomas Smale has shared three ways a good newsletter can help you drive more business. Smale says, “There are few better ways to retain and market to existing customers than by offering a newsletter packed with engaging and relevant content, delivered in a consistent manner. Retention is instrumental to a business’... [...]

‘Do You Have What It Takes to Publish a Curated Email Newsletter?’ – ‘Copyblogger’ Blog

Demian Farnworth says, “Let’s start with the basics. What is a curated email newsletter? Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF. What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content. This... [...]

‘How The Concept of “Isolation” Creates Increased Sales’ PsychoTactics Newsletter

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “How The Concept of “Isolation” Creates Increased Sales”. How The Concept of “Isolation” Creates Increased Sales I remember flying to Pittsburgh in the year 2004 It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question. “How many of you would like to buy this product?” And over 50% of the hands... [...]

‘How To Avoid The Clash of Testimonials and Feedback’ PsychoTactics Newsletter

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “How To Avoid The Clash of Testimonials and Feedback”. How To Avoid The Clash of Testimonials and Feedback I like tequila. And I also like lime juice. When you mix the two together, with a bit of Cointreau, you get a yummy margarita. The results aren’t quite so good when you mix up your testimonial with critical appraisal. So what is the difference between a testimonial and a critical appraisal? As you probably figured out, a testimonial helps your customer lavish unfettered... [...]

‘Google Data Highlighter Troubleshooting Guide’ – ‘Search Engine Roundtable’ Newsletter

The latest issue of ‘Search Engine Roundtable’ newsletter has been released. Search Engine Roundtable Newsletter Contents January 2013 Google Webmaster Report Reports Of Google Webmaster Tools Impression Data Drops Google Data Highlighter Troubleshooting Guide Google Data Highlighter Troubleshooting Guide A Panda At SMX Israel. ‘Search Engine Roundtable’ Newsletter  [...]

‘How to improve the credibility of your website’ – ‘Axandra Search Engine Facts’

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “How to improve the credibility of your website”. Credibility is an important ranking factor. The more credible a website is, the better it will rank on Google. How do search engines measure the credibility of a website and what can you do to improve the credibility of your own site? A) Proven elements that influence the credibility of your website There are several elements that search engines have been using for a long time to determine the credibility of a website: Backlinks:... [...]

‘Google Title Tags Measured By Width Not Character?’ – ‘Search Engine Roundtable’ Newsletter

The latest issue of ‘Search Engine Roundtable’ newsletter has been released. Search Engine Roundtable Newsletter Contents Video Recap of Weekly Search Buzz :: January 4, 2013 Google Title Tags Measured By Width Not Character? Google Wins: Google’s FTC Antitrust Case Closed Google Maps: Optimize Your Suite Number Google Maps Still Allowing Anonymous Reviews? Google Workshops Sign. ‘Search Engine Roundtable’ Newsletter  [...]