Lower-funnel marketing targets potential customers who are near making a purchasing decision, focusing on converting them into buyers. It involves strategies like retargeting ads, email campaigns, and personalized content to drive conversions. Semrush contributor Asif Ali has published ‘Lower-Funnel Marketing: A Complete Beginner’s Guide’. He says, “Lower-funnel marketing can drive sales. More specifically, it: Enhances lead conversion: Lower-funnel marketing targets ready-to-buy prospects (sometimes called qualified leads) and helps you convert them into paying... [...]