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Saturday, April 20, 2024

Archive for the 'Online Video Marketing' Category

SEJ Lists The 10 Best Video Search Engines

Video search engines enable users to discover relevant video content across the web, providing a platform for seamless exploration and consumption. They utilize algorithms to index and rank videos based on various factors like relevance, popularity, and user engagement, facilitating efficient access to a vast array of multimedia content. Search Engine Journal contributor Chelly Welsh has published an article featuring the 10 best video search engines. She says, “Video content is one of the most popular forms of digital media today, and many brands are already experimenting with either YouTube, Instagram,... [...]

What’s The Best Time To Publish YouTube Videos?

Publishing video content at optimal times maximizes audience engagement and visibility, aligning with peak viewing hours and target audience demographics to enhance reach and impact. Timing considerations can significantly influence viewer retention, interaction, and overall video performance across various platforms. Blogging Wizard contributor Matt Moran has published an article on the best time to publish YouTube videos in 2024. He says, “The time you publish videos on YouTube matters more than you might think—and it’s all down to the algorithm. You see, YouTube’s algorithm likes... [...]

Improving Digital Marketing with Short-Form Video

Short-form video platforms like TikTok and Instagram Reels offer concise, engaging content in brief durations, catering to modern attention spans and fostering viral trends, reshaping digital storytelling and influencer marketing landscapes. Digital Marketing Institute contributor Zack O’Rourke has published an article on using short-form video content in digital marketing. He says, “Let’s consider why you should use short-form video to help boost your brand: Increase engagement and reach: Every video you post is a chance to learn what works best at engaging your audience, and it’s... [...]

What Is Reverse Video Search And How To Use It?

Reverse video search is a technique used to find information about a video by inputting an image or a video clip instead of text. It allows users to search for the original source of a video, find similar videos, or identify objects, scenes, or people within the video. Search Engine Journal contributor Alex Valencia has published an article explaining reverse video search and ways to using it. He says, “A reverse video search essentially involves conducting the same process but in reverse. Instead of entering a query/keyword to find content, you enter the content (like a video or image) to... [...]

How to Create YouTube Video Podcasts That Perform [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create YouTube Video Podcasts That Perform’ featuring Jay Clouse. The SME team says, “Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? Explore creating video podcasts on YouTube.” Social Media Examiner  [...]

We Filmed 131 Episodes In 1 Year… Was It Worth It? [Podcast]

HubSpot has published the latest episode of ‘We Filmed 131 Episodes In 1 Year… Was It Worth It?’. The HubSpot team says, “Shaan Puri (  / shaanvp  ) and Sam Parr (  / thesamparr  ) look back at 2023 and the nine new philosophies they’ve picked up after 131 episodes of MFM. “       HubSpot  [...]

The Buyer’s Guide to Premium Video [Guide]

Premium content is digital content that is usually of higher quality or more desirable than free content. It often comes as a subscription service. Adweek has published a new guide ‘The Buyer’s Guide to Premium Video’. The Adweek team says, “Our new guide, “The Buyer’s Guide to Premium Video,” created with Effectv, demystifies and defines the concept of premium in today’s multiplatform video advertising landscape. It provides media buyers with insights to get a firm grip on what premium content, premium advertising and premium placement are, and how they work together... [...]

YouTube Introduces Transparency Measures for Synthetic Videos [Report]

Synthetic content is computer-generated data that mimics real-world data. It’s used for testing, training, and developing applications, artificial intelligence (AI) models, and software solutions. Media Daily News has reported that YouTube will require creators to disclose when they create synthetic content. Laurie Sullivan says, “Earlier this month, Google said it would begin using SynthID watermarks for all creative assets generated by AI in Performance Max and Google Ads, as the company continues to build out features and tools that automate processes. YouTube altered or synthetic... [...]

Creating a Short-Form Video System That Scales for TikTok and Beyond [Podcast]

Short-form videos have become popular in recent years, coinciding with the rise of TikTok. Other social media platforms, such as Instagram and YouTube, have also embraced the trend.  Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creating a Short-Form Video System That Scales for TikTok and Beyond’ featuring Austin Falter. The SME team says, “Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? Discover how to build a system for creating short-form video... [...]

Reminder- Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success, October 4 [Webinar]

This is a reminder for the Adweek webinar to be held on October 4, 2023. Adweek is hosting a webinar ‘Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success’ on Wednesday, October 4, 2023, at 1.00 pm EDT. The Adweek team says, “Discover the steps you can take to transform your social strategy from Ashley Murphy, VP of consumer marketing at Rare Beauty, and Kate Kenner Archibald, CMO at Dash Hudson. You’ll find out: The impact that entertaining short-form video content has on driving social media ROI Why creator-brand partnerships outperform... [...]

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