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Wednesday, February 8, 2023

Archive for the 'PPC Marketing' Category

SEJ Lists 10 Biggest & Best PPC Features of The Year

Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 biggest & best PPC features of the year. She says, “I’ve broken down my picks of the top 10 new PPC features and developments of 2022, encompassing as many PPC platforms and campaign types as possible. 1. Google Ads: No More Expanded Text Ads While other platforms continue to add additional formats and options, Google continues to take away Search ad options slowly. While it was announced back in 2021, Google officially sunset Expanded Text Ads on June 30, 2022. Search ads are... [...]

24 Tools to Improve PPC Marketing

A right set of PPC tools can help you perform keyword research, competitive intelligence and digital analytics. MeasureMinds contributor Will Rice has published an article featuring 24 PPC tools used by experts. He says, “With so many tools out there, it can be hard to decide which one to use. That’s why we’ve decided to ask PPC experts what tools they use. PPC Tools Recommended by Experts 1. Optmyzr Working with 100+ PPC accounts, a real game changer for us was implementing Optmyzr into our daily routine. Automating whether the accounts are spending their budgets and... [...]

Should You Combine Content Marketing with PPC?

Content marketing and PPC are two of the most important and popular types of digital marketing strategies. PPC Hero Blog contributor Jordan Bishop has shared the pros and cons of combining content marketing with PPC . He says, “There are several reasons why you might want to consider combining content marketing with PPC. The most important are: 1.) High-Quality Content Can Be Better at Converting Than a (Very) Well-Written Ad It’s common for PPC marketers to focus their attention solely on the quality of their ads and landing pages. While that’s certainly important, it’s... [...]

A PPC guide to privacy-focused audience targeting [Guide]

Search Engine Land has published ‘A PPC guide to privacy-focused audience targeting’. This guide offers some useful advice on improving PPC marketing. Joseph Kerschbaum says, “PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. With campaign types such as Performance Max and the lack... [...]

Modern PPC Opportunities & Challenges [Podcast]

Search Engine Journal has published a new episode of the Search Engine Journal Show podcast episode ‘Modern PPC Opportunities & Challenges’ featuring Kirk Williams. Loren Baker says, “PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information. From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & customer expectations, Kirk Williams joins me for a PPC discussion on ecommerce and beyond. The show provides... [...]

The Best Pay-Per-Click Strategies for Small Businesses [Video]

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is ‘clicked’ on. HubSpot has published a new video ‘The Best Pay-Per-Click Strategies for Small Businesses’ featuring some useful PPC strategies for small businesses. The HubSpot team says, “Pay-Per-Click (PPC) ads are a fast and effective tool that small businesses can use to drive revenue using search and social media platforms. This video will help you decide which PPC ads are best for your business and guide you through the process of running... [...]

PPC Do’s and Don’ts [Video]

Internet Marketing Ninjas contributor Jim Boykin has published a new video ‘PPC Do’s and Don’ts’ featuring Truman Hedding. Jim Boykin says, “Pay-Per-Click advertising is one of the most efficient ways to buy relevant traffic. And yet, too often businesses are not implementing the tactic properly. What are the most common mistakes businesses make when investing into PPC advertising? To discuss pay-per-click advertising, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert... [...]

When to Optimize and When to Pay for Traffic

SEO requires a lot of work but yields excellent results in the long run Some folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses. But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to either or both of two alternatives: SEO to boost organic traffic or PPC to gain visits from ads. Both come with benefits and drawbacks; what you should choose... [...]

Your Guide to Managing a PPC Campaign

The term PPC stands for pay-per-click. PPC campaigns are a form of search engine marketing where a company builds an ad with targeted keywords and then pays for it by the click. HubSpot contributor Matthew Wainwright has published an article on managing PPC campaigns. He says, “We’ve created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. Once you do that, you’ll be better positioned to maximize the return on your PPC investment. The template is broken down into two sections:... [...]

Ask A PPC Live 2022 [Podcast]

Search Engine Journal has published a new podcast episode ‘Ask A PPC Live 2022’ featuring Navah Hopkins. Loren Baker says, “Getting to know PPC takes time and effort. Can’t seem to find the answer you’re looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022”. Ask A PPC Live 2022 Search Engine Journal  [...]