Today we have several tools and techniques to reach out the prospects and turn them into customers. In this multitech world it becomes tricky to decide which form of marketing is best for our brand. An integrated marketing approach is something that could help us build a better way to grow our business online. It helps brands deliver a consistent, seamless, customer-centric content experience across all channels. Forbes contributor Shama Hyder has shared an article talking about the advantages of integrated marketing. Hyder says, “Since content is the common currency of every market and consumer... [...]

An integrated marketing campaign combines print/broadcast advertising, public relations, direct marketing, email, digital and in-store promotions to achieve better effects in marketing and promotion. Devising an integrated marketing campaign can also help you to reach out more people. Marketing Land columnist Kevin Bobowki has shared four tips to build effective integrated marketing campaigns. Bobowski says, “Can you build an effective integrated marketing campaign in weeks rather than months and quarters? Yes. Can you build an integrated campaign that’s adaptable, flexible and responsive... [...]