When it comes to better collaboration and personalization, increased productivity, and accelerated growth, future AI and ML marketing benefits are seemingly limitless, and valuable use cases for every stage of the marketing cycle are already available today. Digital Marketing Depot has published a new ebook ‘5 Ways AI and Machine Learning Accelerate B2B Marketing ROI’. The DMD team says, “Download the ebook to learn five ways you can use AI, generative AI and machine learning right now to boost your organization’s B2B marketing ROI: Segmentation: Precisely identify and group... [...]

Digital Marketing Depot has published a new guide ‘The 2024 Welcome Series Inspiration Guide’. The DMD team says, “How often are you refreshing your customer welcome journeys? Is it a set it and forget it kind of thing? Or are you proactively evaluating content and offers on a monthly or quarterly basis? Regardless of where you are, you’ve found yourself in the right place. You really only get one shot to make a lasting first impression and every journey that follows needs to drive more conversions, readership, revenue and loyalty. Download the, “2024 Welcome Series... [...]

While the digital marketing landscape is always changing, one thing is certain: Generative AI has the potential to transform the way we work. As GenAI begins to become embedded in the technology we use, it has become clear marketers need to figure out their right path to adopting AI. Digital Marketing Depot has published a new guide ‘A Relationship Marketer’s Guide to Generative AI’. The DMD team says, “We’re here to make that transition a little easier and show you how to leverage Generative AI for relationship marketing initiatives effectively. Download Relationship Marketer’s... [...]

Relationship marketing is a form of marketing developed from direct response marketing campaigns. It focuses on customer retention and satisfaction rather than sales transactions. Digital Marketing Depot has published a new report ‘Relationship Marketing: The human approach to personalization’. The DMI team says, “Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. In this report,... [...]

Digital Marketing Depot and Cheetah Digital have published a new e-book on ‘Relationship Marketing’. The DMD team says, “In this ebook, we’ll introduce you to Relationship Marketing, the concept that will transform not only your strategy, but how your brand interacts with customers and consumers at a foundational level. You’ll also read success stories from brands including American Airlines, Salling Group, Boden and more! 80% of consumers have a favorite brand because that brand provides a consistent customer experience 74% of consumers have a favorite brand because that... [...]

Relationship marketing is a great way to grow your business’s popularity. It enables you to move closer to your prospects and convert them into customers. Search Engine Roundtable’s Barry Schwartz has published a video featuring Tamar Weinberg on relationship marketing. Schwartz says, “In part one of the vlog with Tamar Weinberg, we talked about her history and then a bit about her future. In part two we get into marketing talk, and even some topics I am professionally and personally passionate about. Tamar explained the importance of making marketing not about the broadcast... [...]

Relationship selling is maintaining connection with your customers at all stages of sales. It helps you to retain customers and build loyalty. HubSpot has published a free guide to relationship selling. It covers the six steps to the relationship-based sales process: Add value Learn about the customer’s situation Give personalized recommendations Resolve objections Find a win-win solution Continue to provide value. Download the guide to strengthen your relationship selling. The Ultimate Guide to Relationship Selling HubSpot  [...]