Relationship marketing is a form of marketing developed from direct response marketing campaigns. It focuses on customer retention and satisfaction rather than sales transactions. Digital Marketing Depot has published a new report ‘Relationship Marketing: The human approach to personalization’. The DMI team says, “Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. In this report,... [...]

Digital Marketing Depot and Cheetah Digital have published a new e-book on ‘Relationship Marketing’. The DMD team says, “In this ebook, we’ll introduce you to Relationship Marketing, the concept that will transform not only your strategy, but how your brand interacts with customers and consumers at a foundational level. You’ll also read success stories from brands including American Airlines, Salling Group, Boden and more! 80% of consumers have a favorite brand because that brand provides a consistent customer experience 74% of consumers have a favorite brand because that... [...]

Relationship marketing is a great way to grow your business’s popularity. It enables you to move closer to your prospects and convert them into customers. Search Engine Roundtable’s Barry Schwartz has published a video featuring Tamar Weinberg on relationship marketing. Schwartz says, “In part one of the vlog with Tamar Weinberg, we talked about her history and then a bit about her future. In part two we get into marketing talk, and even some topics I am professionally and personally passionate about. Tamar explained the importance of making marketing not about the broadcast... [...]

Relationship selling is maintaining connection with your customers at all stages of sales. It helps you to retain customers and build loyalty. HubSpot has published a free guide to relationship selling. It covers the six steps to the relationship-based sales process: Add value Learn about the customer’s situation Give personalized recommendations Resolve objections Find a win-win solution Continue to provide value. Download the guide to strengthen your relationship selling. The Ultimate Guide to Relationship Selling HubSpot  [...]