Olivia Dello Buono says, “Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication. “Email is still the most personal form of digital marketing,” says Nick Westergaard, founder of Brand Driven Digital. “Social media comes and goes. If we’re connected via email, we’re connected for the long haul.” And communication requires two parts: the sender and receiver. If the receiver isn’t in the right frame of mind to process your message when you relay it, you might as well be talking... [...]