Your B2B website should be designed in such a way that it offers a personalized experience to your visitors. It can be done with proper research and observation of some of the top performing websites. HubSpot columnist Brent Adamson has shared a three-step process to build a better b2b website. Adamson says, “To help buyers buy, however, B2B websites will have to meet three critical — and very different — design principles moving forward. 1. Give customers an entry point on their terms. After reviewing hundreds of B2B websites across every major industry, we found only... [...]