Jeff Bullas Shares Seven Ways to Use Twitter Influencers
By identifying and tappig the right social media influencers, you can give a boost to your business.
Jeff Bulls has shared seven powerful ways to help you use Twitter influencers to promote your business.
He says, “Let’s explore seven different ways a business can employ Twitter influencers to solve a variety of use cases.
Use #1: Social shares
Why: Amplify existing content such as previously written blog posts and hosted videos that exist outside Twitter in order to drive more exposure.
Details: This is one of the easier of the use cases for most brands to grasp. Twitter’s share functionality in the form of Retweets, Quote Tweets (and now likes injected into activity feeds) feel more disposable in nature than the intimate sharing with friends that exists over Facebook. The lower barrier to activity results in higher campaign acceptance rates for brands reaching out to influencers looking for these shares.
Since the amplification use case is designed more to maximize eyeballs than specific audiences, the targeting aspects are more relaxed”.
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