SEO is a continuous process. You need to be aware of the search engine algorithm changes for achieving the best results.

JumpFly contributor has published an article sharing a list of seven things that can hurt your SEO rankings.

She says, “Sometimes running a strong SEO program is as much about knowing what not to do as it is about knowing what to do. But look out — in some cases, the very things that can help you are also things that can hurt you if misused.

1. Optimizing for New Keywords

While optimizing and re-optimizing content is central to improving your organic search rankings, changing the content on the page influences what you already rank for. If the changes made to the page in the name of optimization actually decrease the relevance that the content had previously, it’s possible to see rankings get worse rather than improve.

In going after new and better keywords, you can actually damage performance for existing keywords and see performance drop off as a result. Any time you optimize a page for a new set of keywords, you need to carefully transition from the old keyword set to the new keyword set. It’s also a good idea to plan the transition for a slower period in your site’s seasonal performance trend.”

7 Things that Can Hurt Your SEO Rankings


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