JumpFly Highlights Seven Things that Can Hurt Your SEO Rankings
SEO is a continuous process. You need to be aware of the search engine algorithm changes for achieving the best results.
JumpFly contributor has published an article sharing a list of seven things that can hurt your SEO rankings.
She says, “Sometimes running a strong SEO program is as much about knowing what not to do as it is about knowing what to do. But look out — in some cases, the very things that can help you are also things that can hurt you if misused.
1. Optimizing for New Keywords
While optimizing and re-optimizing content is central to improving your organic search rankings, changing the content on the page influences what you already rank for. If the changes made to the page in the name of optimization actually decrease the relevance that the content had previously, it’s possible to see rankings get worse rather than improve.
In going after new and better keywords, you can actually damage performance for existing keywords and see performance drop off as a result. Any time you optimize a page for a new set of keywords, you need to carefully transition from the old keyword set to the new keyword set. It’s also a good idea to plan the transition for a slower period in your site’s seasonal performance trend.”
Anchor text is the clickable text in a hyperlink that provides users with additional information about what they can find on a linked website. Onely contributor Ziemek Bućko has published an article explaining anchor text and its role in SEO. He says, “There are multiple anchor text variations that you can use to link to […]
There are several factors that play important role in planning and executing an SEO strategy. And to achieve online success, you need to care for all of them. Search Engine Journal contributor Claudia Higgins has published an article covering strategies to improve SEO. She says, “Here are a few tips and strategies to prioritize first. […]
Link building is one of the most essential elements of your SEO strategy. It improves the probability of getting your websites indexed in Google. Internet marketing expert Erik Emanuelli has published a new guide ‘SEO Without Link Building: 10 Ways to Rank Without Backlinks’. The guide covers the following: Are Backlinks Important for SEO? Is […]
2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up. Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, […]
Comments are closed.