An article directory is a web site maintained to house articles written by individuals who want to spread their fame on the internet. When these authors place their articles in the directory, they are giving permission to all the visitors to the directory to read the article there, but, more importantly, to reprint the article on any website they own.
Each article in the directory has an information paragraph about the author. This author information must be included with the article when it is reprinted. This information usually contains a link to the author's website (so that readers can easily visit) and other business information about the author.
The attraction of these article directories for authors is that their article may be reprinted by various webmasters and each time it is reprinted another link to the author's site is created, as well as another mention of the author's name, both of which can bring additional prominence to the author and additional traffic to the author's site.
Article Marketing is the process of creating articles (usually of length 300-1000 words) and placing them online in article directories (q.v.) in hope that these articles will increase the reputation of the author.
Once highly touted as a marketing tool, article marketing is being used less frequently, due to the difficulty and time involved in writing a good article. Even so, it still has proponents.
A blog (a shortened form of "web log"), is web site that a person uses to record his/her thoughts on a topic.
CPA or "Cost per Action" (also called "Cost per Acquisition) refers to a marketing system in which a merchant with a product or service pays other parties for introducing prospective customers to them and their offerings.
The distinction between CPA and general affiliate marketing (to which it bears a strong resemblance) is that in CPA, it isn't necessary for the prospective customer to actually purchase the product or service. If the prospect takes an action specified by the merchant the CPA affiliate is paid. That action may be (and often is) filling in and submitting a form, accepting a free trial, or some other way of interacting with the merchant.
Frequently, merchants place restrictions on how the CPA affiliate may acquire the leads submitted to the merchant. These restrictions differ depending on the merchant's needs.
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Domaining is buying and selling domain names for a profit.
A forum is a web site (or a portion of a web site) maintained by the site owner, in which visitors are invited to discuss topics related to the site's purpose.
Forum Marketing is the process of using posts in forums for inviting prospects to investigate products or services for sale.
The Google web crawler
Internet marketing is a general term referring to using the internet (in particular, the World Wide Web) to sell products and services.
Also known as: Pay per ClickPPC stands for Pay per Click.
A proxy server is a computer set up to accept your requests (such as "show me http://yahoo.com"). The proxy server executes the request, receives the requested data and sends the results to you.
Also known as: Search Engine OptimizationSearch Engine Optimization (often abbreviated "SEO") refers to steps taken to make a website easy for search engines to understand and to value highly. These optimization techniques are roughly divided into two types: on-page and off-page.
On-page techniques include assuring that there is a title that reflects what the page is about, that the code on the page is compliant with HTML and other standards, and that the term you want the page to rank well for is featured prominently on the page.
Off-page techniques refer to linking to the page from other web pages, on the same site or on other sites. Links from social media sites are particularly important in off-page optimization.
A closely related term is "Search Engine Marketing", which refers to the practice of SEO for the purpose of using listings in search engine results pages for marketing products and services.
A Solo Ad is an ad sent in your behalf by the owner of a mailing list.
Creating multiple versions of the same text through the use of synonym replacement